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BizReport | Trends & Ideas August 25, 2016

eSports' social following growing faster than traditional sports

The 2016 Gaming Report from Adobe Digital Insights reveals the huge rise in social media mentions of augmented and virtual reality in the last 18 months by gamers, yet shows that marketers are being slow to pick up on the... >>

BizReport | Trends & Ideas September 17, 2012

AR app downloads to hit 2.5 billion by 2017

All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new... >>

BizReport | Mobile Marketing March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>

BizReport | Trends & Ideas January 15, 2010

Hallmark brings augmented reality to the masses this Valentine's Day

The 100 year old greeting card firm looks to the future as it unveils the first in a line of augmented reality cards that, quite literally, give messages a new dimension. ... >>

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