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BizReport | Mobile Marketing February 29, 2016

Expert: Mobile, video to push more online business

Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016.... >>

BizReport | Advertising December 21, 2015

4 ways advertising will change in 2016

Ad spending and analysis are each expected to show significant increases in 2016. And, according to 2 AOL Platforms experts, there are 4 more ways advertising will change next year. ... >>

BizReport | Advertising October 23, 2015

Mobile Roundup: Mobile Video on the upswing

Mobile video is pushing steadily forward. That's the word from a new AOL report; meanwhile, a new video platform will give brands more mobile options. ... >>

BizReport | Advertising September 16, 2015

Ad Roundup: Partnerships and platform extensions

In today's ad roundup: two partnerships that will increase brands' insight, and a platform extension offer more creative control. ... >>

BizReport | Mobile Marketing September 11, 2015

Experts: How the AOL/Millennial deal will impact mobile

Advertisers and agencies want to know: what does the AOL/Millennial Media acquisition mean for the online and mobile spaces. Two experts offer their insights as to what this deal could mean. ... >>

BizReport | Internet September 10, 2015

Experts weigh in on AOL/Millennial Media acquisition

Going in to the holiday weekend we learned AOL is set to acquire Millennial Media leaving many of us with a single question: what does this mean for the mobile space? ... >>

BizReport | Advertising May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation.... >>

BizReport | Ecommerce February 20, 2014

Ecomm up 8% since New Year's

Chalk one up to the e- and m-commerce spaces: they are growing while the rest of retail is slipping slightly. According to new data out from Custora, overall retail is down for the first month in 2014 while ecommerce and... >>

BizReport | Advertising May 27, 2011

Brightcove, AOL 5Min Media expand partnership

This week, Brightcove and AOL's 5Min Media announced plans to expand their partnership. Through the new deal Brightcove's Pro and Enterprise clients will be able to tap into 5Min Media's premium titles, giving them more monetization options.... >>

BizReport | Email Marketing September 08, 2009

MailChimp studies success metrics for webmail services

A user of one webmail service is as easy for marketers to access as another, right? Well, perhaps not, according to a study of success metrics for marketing emails sent via MailChimp's distribution service. ... >>

BizReport | Advertising April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make... >>

BizReport | Trends & Ideas April 01, 2009

AOL launches casual gaming site

If you're looking to target casual gamers, there's a new kid on the block. AOL has launched a new site, FlyTrapGames.com, which will keep consumers abreast of the best online games from across the globe.... >>

BizReport | Advertising January 07, 2009

Attributor releases online ad-serving market share figures

Three guesses who has the biggest share of the ad-serving market? That's right, Google's DoubleClick and AdSense are responsible for over half of all online ad-server calls. ... >>

BizReport | Email Marketing August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes... >>

BizReport | Advertising April 28, 2008

AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. ... >>

BizReport | Loyalty Marketing March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking.... >>

BizReport | Advertising February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. ... >>

BizReport | Advertising November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad.... >>

BizReport | Search Marketing November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars.... >>

BizReport | Email Marketing October 11, 2007

AOL inbox ranked hardest for marketers to penetrate

The best and the worst email services have been revealed in a new study by an online community for e-mail marketers, Dot Email.... >>

BizReport | Advertising September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. ... >>

BizReport | Advertising July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda.... >>

BizReport | Email Marketing May 24, 2007

AOL blocks images in web-based mail

AOL has joined other web-based email services by disabling images by default, forcing some email marketers to rethink email content and format.... >>

BizReport | Mobile Marketing May 16, 2007

AOL to purchase Third Screen Media

The future of mobile marketing is a bit brighter this morning, with the news that AOL will purchase Third Screen Media, incorporating the mobile marketing platform into the already developed Advertising.com fold. ... >>

BizReport | Advertising May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues.... >>

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