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BizReport | Content Marketing July 16, 2020

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average.... >>

BizReport | Content Marketing February 21, 2020

Listening vs. Watching: How Hispanic consumers engage with digital content

Digital audio and video are increasingly important to all demographics and all publishers but one new report sheds like on how Hispanic consumers, in particular, are engaging with digital content. The key: they're listening more than they are watching. ... >>

BizReport | Advertising archives May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. ... >>

BizReport | Advertising archives April 21, 2016

Report: Look for more ad dollars to hit brand activation

There is a new trend in marketing and it is all about brand activation - or pushing advertising dollars into an area that uses customer behaviors and actions to engage across channels. According to a new report brand activation spending... >>

BizReport | Trends & Ideas archives February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. ... >>

BizReport | Advertising archives March 01, 2010

Tremor Media's new tool targets in real time

Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. ... >>