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BizReport | Advertising April 07, 2021

How AI is helping solve pandemic problems

The shift to remote work and shopping online may have seemed seamless to many, but the problems going digital brought to businesses large and small have been large hurdles to cross. And, for many, the hurdles continue to crop up.... >>

BizReport | Advertising March 23, 2021

Pharma ads up 14% YoY, how AI is leading connection

The pharmaceutical industry was a leader in the charge to digital advertising in 2020, with brands upping their spending by more than 14% to land at nearly $10 billion in spending for the year. The ability to hyper-target, with the... >>

BizReport | Advertising archives May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. ... >>

BizReport | Advertising archives July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up... >>

BizReport | Internet August 03, 2016

Expert: How businesses can use AI more efficiently

Artificial Intelligence can be a huge help to brands, but many businesses either do not have the manpower or the time to use AI well. One expert offer advice on how businesses can better use AI. ... >>