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BizReport | Advertising February 18, 2021

How to optimize with AI to improve the customer experience

When it comes to AI integration, brands and marketers have come a long way. From programmatic buys to email optimization, and data analysis, brands are using AI to simplify how they communicate with consumers, but there is still room to... >>

BizReport | Advertising archives May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. ... >>

BizReport | Advertising archives September 21, 2017

More shoppers using bots, here's how marketers can connect

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used. ... >>

BizReport | Advertising archives September 15, 2017

Marketers: How and why you should use AI

While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why. ... >>

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