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BizReport | Advertising archives April 24, 2012

Acquistions to change how travel customers, mobile shoppers embrace content

Two pieces of acquisition news and one ecommerce release could change the way travelling and mobile consumers embrace content and information. ... >>

BizReport | Advertising archives April 12, 2011

ADCENTRICITY launches behavioral targeting option

Basing advertising targets on past behaviors have proven to be lucrative for many brands. This behavioral targeting is the basis of a new solution from ADCENTRICITY called Consumer Sync. The new platform offers behavioral targeting for ad agencies and brands... >>

BizReport | Research archives February 17, 2011

ADCENTRICITY: DOOH spend to exceed $4 billion by 2013

Digital Out of Home (DOOH) advertising is expected to see substantial growth over the next two years according to a new forecast. Experts with ADCENTRICITY predict that the DOOH media spend will exceed $4.5 billion by 2013, with Consumer Packaged... >>