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BizReport | Advertising September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? ... >>

BizReport | Advertising September 16, 2016

Expert: How 2nd party data can help businesses

While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains. ... >>

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