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BizReport | Research August 15, 2012

How brands can get involved with high profile events like the Olympics

With all the buzz about how social media took off during the Olympics, how brands engaged fans of the athletes and teams, there is one more way businesses can become more relevant during high profile events like the 2012 Olympic... >>

BizReport | Blogs & Content August 03, 2012

How live-streaming and traditional advertising can intermix

The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices... >>

BizReport | Blogs & Content July 23, 2012

Yahoo to bring Olympics across screens this summer

Even for brands not in London for the 2012 Olympic Games, there is a chance to use the games to engage interested viewers. There will be live streamed events, clips from local and national news entities and other opportunities. Yahoo... >>

BizReport | Social Marketing July 18, 2012

How the 2012 Olympics may boost social media

What a difference two years can make. While many 2010 Winter Olympians Tweeted or Facebooked friends and family during the games, the number of Olympics fans and viewers using social media to follow the games was much smaller than the... >>