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BizReport | Ecommerce archives October 27, 2010

Study: Consumers shopping early this holiday season

If you're not already in the online marketplace with holiday themed deals and campaigns, the time to get them out is shrinking. According to a new report from ShopLocal, PointRoll's retail arm, consumers are interacting early with ads this holiday... >>

BizReport | Ecommerce archives October 07, 2010

Studies: Consumers won't cut back, advertisers shouldn't, either

Two recent studies may change the way advertisers look to the 2010 holiday shopping season. Rather than cutting back on spending, one study finds that consumers will likely spend more in 2010 than they did in 2009. With consumers spending... >>

BizReport | Ecommerce archives October 01, 2010

SeeWhy founder offers insight into shopping cart abandonment

The 2010 holiday shopping season is fast approaching, leaving many etailers to ponder the myster of shopping cart abandonment. Why do consumers abandon their carts? Can those consumers be re-engaged? What can marketers do to decrease cart abandonment? SeeWhy founder... >>

BizReport | Social Marketing October 01, 2010

How to improve holiday campaigns through social marketing

This holiday season is likely to see much more online traffic, online sales and the use of online coupons for purchases. How can a brand take advantage of this type of online climate? Tapping into the social marketplace through tools... >>