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BizReport | Research archives August 25, 2010

Giant Realm: Young males most positive, economically speaking

When it comes to young females, advertisers want them. Young women shop for groceries, buy gifts often and are most likely to be in charge of 'household' expenses. But a new report indicates that advertisers may want to switch their... >>

BizReport | Advertising archives June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men... >>