RSS feed Get our RSS feed

News by Topic


BizReport : Social Marketing

Social Marketing

1 2 3 4 5 ...
 

Friday, March 24, 2017

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. >>

Tuesday, March 21, 2017

Expert: User engagement trumps viewability

Viewability - the placement of ads so that they will be seen - continues to be a strong force in the digital advertising space. But, according to one expert, viewability is not the holy grail of advertising. User engagement is. >>

Tuesday, March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. >>

Monday, March 20, 2017

Top 3 tips for a strong SMB social strategy

According to one expert, the time is right for more small businesses to launch, and for more investors to look to the small business space. Here's why. >>

Monday, March 20, 2017

Social marketers refer to their data as 'kludge'

A new report on the top challenges facing social advertisers reveals that, despite the huge growth in global social ad spend marketers continue to struggle to make intelligent decisions about their investments. >>

Tuesday, March 14, 2017

24% of U.S. SMBs not using social media marketing

When B2B ratings and review firm Clutch surveyed small business owners and managers they found that a significant proportion have not yet adopted social media marketing. >>

Monday, March 13, 2017

Facebook native video performs 109% better than YouTube videos

Native video now accounts for a much larger share of video posted on Facebook than content from video-sharing websites, according to a new study released by media analytics firm Quintly. >>

Thursday, March 09, 2017

Report: Digital pushing more Gen Z engagement

Generation Z likes to shop, and they're being influenced to buy via digital channels, even in stores. That's the word from new Euclid Analytics data, which found that most Gen Zers prefer shopping in stores, and that they are using social and mobile channels while doing so. >>

Wednesday, March 01, 2017

Older users getting snappy with Shapchat

If you thought SnapChat was all about youngsters making silly faces and drooling over new filters, think again. A new report from eMarketer notes that much of the messaging platform's growth is coming from middle-aged people. >>

Sunday, February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. >>

Thursday, February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. >>

Monday, February 20, 2017

61% of brand content on Snapchat is video

Snapchat is becoming one of the leading brand engagement channels, according to the latest research from Snaplytics, and the social network's audience isn't limited to the very young. >>

Thursday, February 16, 2017

Expert: 'Likes' aren't the value of social

Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked Sree Nagarajan, the CEO of Affinity Answers to explain: >>

Wednesday, February 15, 2017

Study IDs best practices for brands entering SnapChat

While Facebook remains the king of social networks, Twitter and Instagram are steadily growing, and newcomer SnapChat is showing signs of becoming a must-use as well. Researchers with Snaplytics have looked into who is using the new social network, and how brands can connect. >>

Wednesday, February 15, 2017

Supermarkets are not making friends on social

According to the U.S. Supermarket Shopper Digital Update, released by the Retail Feedback Group, just 25% of shoppers are 'friends' with their primary grocery store on social media. >>

1 2 3 4 5 ...