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BizReport : Social Marketing

Social Marketing

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Friday, June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it won't be appreciated by advertisers, and that is why, according to one expert, marketers need to do a better job of explaining now how free isn't always free in the digital space. >>

Tuesday, June 12, 2018

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the actual brand. One expert explains how brands can better use their handles - and their hashtags. >>

Friday, May 18, 2018

Amazon, Google key for shoppers 'just looking'

Not all online shoppers are looking for a specific product with a specific ship date. Some are 'just looking' and for these browsing customers, Amazon and Google are key to their engagement. That's the word from new Avionos data which found that one-third of shoppers who are browsing begin their digital shopping 'trip' in either Amazon or Google. >>

Tuesday, May 15, 2018

Studies highlight importance of trust, store experience

Two new reports out in the ecommerce space, highlight the importance of retailers and merchants putting consumer trust higher on their list of priorities, and the importance of the shopping experience. >>

Thursday, May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked' in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn't really free. >>

Wednesday, May 09, 2018

Marketers: How to win at customer experience

Over the past three years, more emphasis has been placed on the customer experience on ecommerce sites, on social media sites, and even within the generalized advertising space. This is a problem for many brands, who may be proficient at providing a solid experience, for example, consumers in the United States. But this is a global economy, and a global experience game. Here's how brands can manage it. >>

Tuesday, May 08, 2018

Report: As ecommerce grows, so does digital fraud

Last year, American shoppers spent just over $450 billion online, an increase of 16% YoY. But, along with that increase in shopping came an increase in ecommerce fraud that is hitting merchants in the wallet. In fact, according to some experts, ecommerce fraud could offset the increase in digital spending for merchants who aren't protected. >>

Thursday, May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. >>

Tuesday, May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a definite leaning toward increased privacy measures. >>

Friday, April 27, 2018

Top 3 tips to a better subscription strategy

Subscription commerce continues to show large strides, especially amongst younger customers. But, how can a business ensure their strategy is appealing to the right customers while not alienating those uninterested in subscribing? Here are three tips. >>

Monday, April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations to the ways brands offer personalized and relevant communications to consumers. >>

Friday, April 20, 2018

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create an influencer marketing strategy. >>

Wednesday, April 11, 2018

Experts: What the Facebook/Cambridge Analytica issue may mean for digital

With everyone talking about the Facebook/Cambridge Analytica scandal, and what it means for consumers, we thought it would be interesting to find out how it may also impact digital businesses. Here are our experts' thoughts. >>

Monday, April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. >>

Friday, April 06, 2018

Survey finds consumers' interest is social ads down

Marketers may not want to hear this, but new data out from Sprout Social indicates all the dollars being invested in social media advertising may be going to waste. That, because according to their report more than half of consumers either don't trust social ads are simply aren't interested in them. >>

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