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BizReport : Social Marketing

Social Marketing

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Monday, July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. >>

Friday, July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post. >>

Wednesday, July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well. >>

Tuesday, July 15, 2014

2014 World Cup breaks records on social media

They think it's all over - it is now. And so the FIFA World Cup 2014 comes to an end. As well as having some momentous moments such as Brazil's devastating defeat by Germany and Suarez's jaw action, the sporting event was, according to figures obtained by Reuters, the biggest social media event on record. >>

Friday, July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares made via Pinterest and Twitter are from mobile devices; only about half of Facebook's shares are mobile. >>

Monday, July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior. >>

Monday, July 07, 2014

Study: Execs must take more ownership of social strategy

More consumers are turning to social networks to voice displeasure over customer service, products not working properly or missing shipments, and it is not surprise that many brands have followed consumers' into the social space. But, according to one new report, though many brands have a social 'presence' that presence may not make the best impression. >>

Friday, July 04, 2014

ISBA fears Facebook faux pas may damage advertisers' trust

Unless you've been living under a rock you will have heard the uproar caused by Facebook's recent 'social experiment'. As well as damaging users' faith in the social network the Incorporated Society of British Advertisers (ISBA) fears that brand owners' trust may also been affected. >>

Friday, July 04, 2014

SocialBakers: Facebooks interactions up, businesses pay attention

There has been a lot of buzz lately about Facebook's marketing practices - post boosting, not showing every post from every page 'liked' by a consumer. Still, the giant social network just keeps growing. New users, more engagement and more interactions - that is the takeaway from a new SocialBakers report. >>

Friday, July 04, 2014

Report: World Cup viewers using mobiles while watching games

Over the past 10 days World Cup fever has spread around the world - even in the US where many view soccer as a child's sport. Some interesting trends have come from viewing - like more people being online on mobile devices while watching the games and more people interacting with players or teams via social media. >>

Thursday, July 03, 2014

UK retail multichannel customer experience inconsistent

Retailers today have more customer service queries to answer across more channels than ever before yet, according to new research conducted by Eptica, many are failing to deliver. >>

Thursday, June 26, 2014

Wimbledon serves up social for 2014 tournament

Wimbledon is putting the ball firmly in the hands of its social media audience this year with a comprehensive Twitter campaign to drive engagement and manage the hoards of fans that are attending or watching via digital media. >>

Wednesday, June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far during the World Cup the brands most consumers identified as 'most engaging' were Gatorade, Hyundai, Nike and Adidas - but not all of those brands are World Cup sponsors. >>

Wednesday, June 25, 2014

Teens are not fleeing Facebook

That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network. >>

Tuesday, June 24, 2014

Savvy nonprofits demonstrate top-class social media best practices

Recent research from the Center for Marketing Research at the University of Massachusetts Dartmouth reveals that nearly all of the U.S.'s biggest charities are using social media to drive awareness. >>

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