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BizReport : Social Marketing

Social Marketing

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Thursday, August 27, 2015

Ad Roundup: Releases for social data, site understanding

In today's advertising roundup, a trio of releases that should give brands better insight into their customer bases whether on the web or within social media. >>

Thursday, August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. >>

Wednesday, August 26, 2015

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. >>

Tuesday, August 25, 2015

Ad Roundup: Platform releases give brands more control

A trio of releases are now available in the online space that should make it simpler for brands to control their online message across platforms, screens and even social media. Details in today's advertising roundup. >>

Monday, August 24, 2015

Top 3 tips to win the 2015 holidays

For brands to engage they need consumer trust, and for trust to build brands must be authentic. Some brands choose celebrity endorsements as a trust factor, but one expert notes that most (92%) of consumers believe friend/family recommendations over advertising. One expert says the human aspect is key for the upcoming holiday season. >>

Monday, August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands more social reach. >>

Friday, August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition. >>

Thursday, August 20, 2015

Tradespeople need to keep up with the times and embrace digital

For many tradespeople, traditional methods of finding new customers continue to be the mainstay of their marketing, such as word of mouth or print ads in local publications, or maybe a YellowPages listing. This, says IronmongeryDirect, needs to change as more people rely on digital resources to find tradespeople. >>

Tuesday, August 18, 2015

Top 4 social media tips

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Transparency isn't new, but with the updated guidelines it's better to be crystal clear now more than ever when disclosing for contests, sweepstakes, videos and images. To avoid consequences - prepare now, you will not regret it. >>

Monday, August 17, 2015

Two-thirds of Pinners pull up Pins in-store

Pinterest continues to attract Pinners to its visual discovery platform. A recent report from Ahalogy shows what Pinners are doing less due to their Pinterest input and how many are using Pins in-store. >>

Thursday, August 13, 2015

Parents relying less on social for back-to-school shopping

A new survey from Deloitte reveals that social is no longer the place for back-to-school shopping. >>

Monday, August 10, 2015

Top 3 tips to use social tech to manage documents

Filing cabinets are so 2010, and no one is still using accordion files. But document management is still a challenge for many executives. According to one expert social technology can be a big asset in the management of business documents. Here's how. >>

Friday, August 07, 2015

Technology enabling teens to find friends, create support networks

For today's teens, making friends online is just a fact of life, according to new research released by the Pew Research Center, with social media and online gaming the most common places to meet. >>

Friday, August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. >>

Thursday, August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. >>

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