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BizReport : Social Marketing

Social Marketing

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Friday, March 27, 2015

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect. But, with so much data available, how can a brand know they're tuning in to the right metrics? >>

Thursday, March 26, 2015

What did Facebook's inactive account purge do to fan counts?

Ryan Solutions has tracked the number of Facebook fans lost after the social network purged voluntarily deactivated and memorialized accounts from brands' fan counts. >>

Wednesday, March 25, 2015

Twitter gets tough on trolls

Threatening, offensive and abusive Tweets may soon become a thing of the past thanks to a new 'quality filter' launched this week. >>

Monday, March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why: >>

Monday, March 23, 2015

Email customer service response times lengthen, Twitter improves

A new study from Eptica reveals that retailers' response time to answer Twitter queries has improved, but that email response times have lengthened by 8 hours. >>

Monday, March 23, 2015

Expert: The key to social data

Consumers are all over the social space, logging in multiple times each day, sharing news and fun stories and getting their fill of trending topics. The social space is also rich in data - from consumer behaviors to favorite brands/products. Still, many brands aren't connecting as they should in the social space. >>

Tuesday, March 17, 2015

Yesmail: Instagram integration low

Although it is one of the fastest growing social networks, many brands continue to stay away from Instagram. That is the takeaway from Yesmail Market Intelligence. According to their data less their one-quarter (23%) of brands 'regularly using' Instagram. >>

Tuesday, March 17, 2015

Can social sentiment pick the perfect bracket?

The NCAA Men's Basketball Tournament gets underway tonight, and millions of Americans are putting together their brackets. Some will base their picks on favored teams, some will hope for a Cinderella team to go all the way, but one company is putting together a bracket based purely on social sentiment. Here's how it looks: >>

Tuesday, March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence. >>

Tuesday, March 17, 2015

Financial firms must think before they Re-Tweet

Financial firms need to think twice before Re-Tweeting or republishing customer communications on social media or risk the wrath of the Financial Conduct Authority. >>

Monday, March 16, 2015

Top 4 tips to win at social commerce

The internet is going social, not that it was every very far from social. But, as social networks have evolved to become daily and multi-daily stops for browsing consumers, it has also become a place where brands and shoppers can meet and become engaged. One expert offers the top tips for brands to win at social commerce. >>

Thursday, March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week. >>

Wednesday, March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more than 10% between 2012 and 2014. >>

Tuesday, March 10, 2015

Nielsen links Twitter TV activity with engagement levels

New research from Nielsen shows how advertisers can look to Twitter activity to identify television shows with highly engaged audiences. >>

Monday, March 09, 2015

Top 3 tips for a better mobile content strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many. >>

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