BizReport : Social Marketing

Social Marketing

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Tuesday, November 06, 2007

Advertisers target online influencers, conversations

The online advertising industry’s first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech. >>

Tuesday, November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. >>

Tuesday, November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Monday, November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members. >>

Monday, November 05, 2007

Facebook to unveil shopping service to its network

Users log on to social networks to make friends. Now those connections could impact how an etailer or product will fair online. That is because Facebook is set to unveil a shopping tab within its social network that would allow users to share product information and where they purchased products within the network. >>

Thursday, November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga. >>

Thursday, November 01, 2007

Social marketing will outpace traditional ads by 2012

Here is another reason to invest in social media and conversational marketing: according to a recent study by TWI Surveys, Inc., social marketing efforts will outpace traditional marketing by 2012. >>

Thursday, November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Wednesday, October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. >>

Wednesday, October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. >>

Tuesday, October 30, 2007

AdBrite to sell ads on Facebook apps

Microsoft may have the exclusive when it comes to display advertising on Facebook, but application developers on the social network can choose to accept ads or sponsorships from whoever they like. >>

Monday, October 29, 2007

Publisher uses viral marketing to promote new book

Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>

Friday, October 26, 2007

Social networkers and technology

A new report from Ipsos Insight reveals the make-up of a social networker in relation to technology ownership, digital entertainment, mobile and social networking. >>

Wednesday, October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Wednesday, October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers. >>

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