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BizReport : Social Marketing

Social Marketing

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Wednesday, April 19, 2017

Expert: What social video means for marketers

With Twitter's announcement about pre-roll video ads on the Periscope platform, Facebook's Live Video option, and the 'stories' feature on social network Instagram, as well as SnapChat, many brands are wondering what social video could mean for them. We have some answers. >>

Wednesday, April 19, 2017

Beauty shoppers active on social

Social media is increasingly where those looking to buy beauty products head for inspiration and advice, according to a new report. >>

Tuesday, April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. >>

Friday, April 07, 2017

Report reveals widening gap in marketers' social media measurement skills

A lack of investment in skills, resources and technology is impacting B2B marketers' ability to measure social media marketing, according to new research from social media consultancy Immediate Future. >>

Thursday, April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks down how brands can use SnapChat to engage customers. >>

Monday, April 03, 2017

Mobile-First consumers more receptive to brand messaging on social media

New research from digital agency, Fetch, reveals that the more time and frequency with which consumers access social media on a mobile device, the more receptive they become to brand messaging on that channel. >>

Monday, April 03, 2017

Report IDs differences in how people connect on SnapChat

There continues to be a lot of buzz around socnet SnapChat, but while people are talking about it, the social network remains an enigma for many brands. >>

Thursday, March 30, 2017

Experiences - not amenities - create most social media chatter about hotels

What are the features of a hotel that guests talk about the most on social media? New research from location-based social platform, Local Measure, has the answers. >>

Friday, March 24, 2017

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. >>

Tuesday, March 21, 2017

Expert: User engagement trumps viewability

Viewability - the placement of ads so that they will be seen - continues to be a strong force in the digital advertising space. But, according to one expert, viewability is not the holy grail of advertising. User engagement is. >>

Tuesday, March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. >>

Monday, March 20, 2017

Top 3 tips for a strong SMB social strategy

According to one expert, the time is right for more small businesses to launch, and for more investors to look to the small business space. Here's why. >>

Monday, March 20, 2017

Social marketers refer to their data as 'kludge'

A new report on the top challenges facing social advertisers reveals that, despite the huge growth in global social ad spend marketers continue to struggle to make intelligent decisions about their investments. >>

Tuesday, March 14, 2017

24% of U.S. SMBs not using social media marketing

When B2B ratings and review firm Clutch surveyed small business owners and managers they found that a significant proportion have not yet adopted social media marketing. >>

Monday, March 13, 2017

Facebook native video performs 109% better than YouTube videos

Native video now accounts for a much larger share of video posted on Facebook than content from video-sharing websites, according to a new study released by media analytics firm Quintly. >>

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