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BizReport : Social Marketing

Social Marketing

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Friday, June 06, 2014

Service providers ignoring demand for customer care via social media

While two-thirds of service providers believe that mobile customers turn to social media channels such as Facebook and Twitter because they are unable to contact a customer care agent via any other channel, the reality is quite different, according to research released by Amdocs. >>

Thursday, June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space. >>

Wednesday, June 04, 2014

Social media sharing platform significantly increases employee sharing

Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform. >>

Monday, June 02, 2014

Study: Different socnets mean different updates from consumers

More people log on to social networks each day. But they aren't only logging on to their favorite hangouts or the place their friends hangout. According to on new report the average consumer is using up to six different social networks - and each socnet has a different meaning for them. >>

Friday, May 30, 2014

Six surprising myths about social sharing

If you think Millennials and younger generations engage and share brand content the most, and that most content sharing is done via social networks, new data from RadiumOne might surprise you. >>

Thursday, May 29, 2014

Growth in Asia-Pacific to keep Twitter user-base growth in double-digits

New estimates from eMarketer show that growth in Twitter's user-base will continue in the double-digits for the next few years thanks to growth in the Asia-Pacific region. >>

Tuesday, May 27, 2014

Is social media turning users into psychopaths?

Back away from the screen. Spending too much time staring at a screen, whether a PC monitor, tablet or smartphone could be turning you into a psychopath, according to information released by Who Is Hosting This. >>

Tuesday, May 27, 2014

Pinterest Business Insights API released

Pinterest is making it easier for businesses to know what's working on the image-based social network with the addition of the Business Insights API which will run alongside the free analytics currently on offer. >>

Friday, May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the study only about 25% of video shares happened within the first 3 days of launch. >>

Friday, May 23, 2014

Restaurants with a Facebook Page may now display menu

Restaurants with a presence on Facebook can now better represent their offerings and attract customers by displaying perhaps their most important business ingredients on Facebook - their menu. >>

Friday, May 23, 2014

LinkedIn reveals buying power of 'Prosumers'

Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users. >>

Monday, May 19, 2014

How brands are using social data to engage

According to a recent IBM Global CMO survey about 71% of CMOs around the world don't believe their business is prepared to deal with the explosion of 'big data'. One online platform is helping brands harness and utilize social data to engaging and convert consumers. Here's how: >>

Monday, May 19, 2014

Buyapowa: Few global retailers have achieved social maturity

Most global retailers are building up communities of Fans or Followers on social media, but few are taking their social media marketing far enough, according to new research released by social commerce provider Buyapowa. >>

Monday, May 19, 2014

Just 1% of retailers' traffic originating from social media

Social media marketing isn't filling up the cash registers in the U.S., according to new figures released by the e-tailing group, but that doesn't mean that being seen in social spaces is a waste of the time and effort involved. >>

Friday, May 16, 2014

Facebook's 500 million soccer fans vocal and active

Facebook is touting itself as the world's biggest stadium in the run up to the FIFA World Cup. With kick-off just under one month away, users of the social network should brace themselves for newsfeeds teeming with soccer fans' updates while marketers can use the sporting event to engage consumers. >>

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