BizReport : Social Marketing

Social Marketing

Wednesday, August 28, 2013

3 Questions with Anametrix's Pelin Thorogood

We all know that consumers browse, shop and buy today across numerous digital and traditional channels - using whatever device is at hand. That's made the marketer's job much more complex. That complexity comes not just because of the proliferation of channels, but the fact that they are all interrelated. In short buyers no longer take a clear path to purchase. >>

Tuesday, August 27, 2013

How many Twitter profiles does a brand need?

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels. >>

Monday, August 26, 2013

Platforms offer businesses more control

Three releases in the online space may set brands up with more control across screens and in the cloud. Here's how: >>

Monday, August 26, 2013

Facebook ceases to deal in physical gifts, digital gift card to take over

Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. >>

Wednesday, August 21, 2013

LinkedIn gives high school students access to University profiles

As of mid-September, LinkedIn is lowering the minimum age to create a profile, to allow high school students to engage with Universities and their graduates. >>

Wednesday, August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting. >>

Tuesday, August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013. >>

Monday, August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased in real life. >>

Friday, August 16, 2013

Top 3 tips for influencer-geared campaigns

The social space is ripe with consumers who are engaging with brands. But how can the brand repay those advocates to share product launches, offer information to their followers and otherwise spread the word? In some cases, a simple 'thank you'. Here's how: >>

Friday, August 16, 2013

Social media is fastest, most reliable, customer contact channel

There's little wonder that consumers are turning to the likes of Facebook and Twitter to contact companies. New research has concluded that the only customer contact channel that guarantees a response is social media. >>

Thursday, August 15, 2013

Social trumps search for online content discovery

When searching for content online, social networks trump search engines among younger Internet users, according to a new study from media platform Blinkx. >>

Thursday, August 15, 2013

How to tell an influencer from an advocate from a customer

In the social space the Influencer is the Holy Grail of customers. There are customers - those who 'like' a page or buy a product. There are 'advocates' - those who share product listings and deals. And there are 'influencers' - those who advocate on behalf of a brand, and have some stature among their followers. >>

Thursday, August 15, 2013

Franchisors holding strings on local franchise online presence

While most franchisees consider themselves autonomous from their franchisors, a new report points to potential problem areas - primarily in the online space. According to new data from the BIA/Kelsey Local Commerce Monitor, most websites and even social media holdings are owned and operated by franchisors - not the local businesses. >>

Thursday, August 15, 2013

Social, mobile tools to increase business awareness

Two new toolsets in the online space should set up brands to better understand how their mobile and social presence is impacting customer engagement. >>

Friday, August 09, 2013

Majority of CEOs fail to engage with social media

It's a case of do as I say, not as I do. New research reveals that while the world's biggest companies are using social media, their CEOs are not. >>