BizReport : Social Marketing

Social Marketing

Thursday, February 28, 2013

Simply Measured releases Instagram brand adoption study

New figures released by social media measurement and analytics company, Simply Measured, reveal the significant rise in brand adoption of, and engagement with, social photo-sharing site Instagram within the last three months. >>

Tuesday, February 26, 2013

Solution offers real time answers for social brands

The social space is ripe with information about consumer groups, new products and other news. The problem with the social space is that it moves so fast by the time a brand picks up on a trend, that trend might be past. Enter Topsy, a platform created to offer social brands real time insights into social conversations. >>

Monday, February 25, 2013

Half of hoteliers integrate booking engines into social channels

Almost half of hotels now integrate booking engines into their social media channels, according to a survey by TravelClick, and half have an app that enables hotel booking from mobile devices. >>

Thursday, February 21, 2013

Release ups the Facebook data ante

Ever wondered what your brand's fans are doing on Facebook? Many do. A new release from ePrize today lets brands in on the secret by collecting and aggregating Facebook analytics. >>

Thursday, February 21, 2013

Twitter announces Ads API

Following on from its release of advertiser-centric mobile user statistics earlier this week, Twitter has now announced that it is opening up its platform to third-party ad management software. >>

Wednesday, February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad recall. >>

Tuesday, February 19, 2013

140 Proof launches rich, social, mobile ads

A new solution in the mobile space is marrying rich media and social marketing options to give brands a more engaging mobile option. From 140 Proof, the Rich Media Ad Units are expandable social ads giving viewers rich content within a smaller mobile banner ad. >>

Monday, February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship. >>

Monday, February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options. >>

Friday, February 15, 2013

Social tops marketing priorities for marketers in India

One of India's most prominent email marketing companies has revealed the findings of its third annual industry research report showing that, while email continues to be the leader in terms of ROI and lead generation, marketers in India are increasingly looking to multi-channel campaigns including social and mobile. >>

Friday, February 15, 2013

Study: 51% do not want brands listening in on social

While the social space may be a great place to share brand information, products and deal information, brands need to walk a fine line in the social sphere. That, according to new data out from the JD Power Panel and Netbase. Their new survey reveals that more than half of social consumers don't want brands to respond to their chatter in the social space. >>

Thursday, February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. >>

Tuesday, February 12, 2013

Study: Password fatigue getting to shoppers

While the online space has made it simpler for some shoppers to find some products, it's also made shopping a bit more frustrating - at least for some. All those sites requiring site logins and passwords? According to new data out from Janrain password fatigue is on the rise among online shoppers. >>

Tuesday, February 12, 2013

Amex enables seamless purchasing via Twitter

Further to the success of Amex Sync for offers, American Express has teamed up with Twitter to enable the credit card's customers to make purchases via the social network using special hashtags. >>

Thursday, February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that. >>