BizReport : Social Marketing

Social Marketing

Thursday, April 28, 2016

UK insurers performing well on email, not social, for customer service

Insurers may have a presence on social media, but their inability to answer routine customer queries via this channel is impacting their digital customer experience, according to new research carried out by Eptica. >>

Friday, April 22, 2016

A high response rate to reviews can harm hotels' revenues, ratings

If you are part of hotel management, new research suggests that it is wise to respond to online reviews but that it is best to limit responses or risk revenue and bookings. >>

Thursday, April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise in the overall mobile spend, according to experts. >>

Wednesday, April 20, 2016

Number of Messenger and WhatsApp messages overshadows SMS

Just two apps combined process more messages a day than SMS, and no prizes for guessing which apps they are. >>

Monday, April 18, 2016

Millennials need you to comment on their vacation photos

When Millennials go on vacation you can be sure they will post photos of their experience to social media. New research from Expedia reveals that it is important to them that those posts generate attention. >>

Monday, April 18, 2016

Social media 'slacktivism' generates many shares but few dollars

Charitable campaigns on social media may "click" with people, and prompt them to get involved and share, but do people actually put their hands in their wallets? New research from Johns Hopkins University reveals that people do not always put their money where their mouse is. >>

Friday, April 08, 2016

Brands: How to determine if social is a good CSR fit

Facebook and Twitter have recently expanded their business functionality, both in adding advertising options, and in removing the tweet length restrictions. These are good moves for brands, but aren't necessarily a call for all brands to push their customer service strategy further into social. >>

Thursday, April 07, 2016

What is the ideal length of a social media post?

With attention spans shortening and time being divided between several devices, what is the ideal word count for social media posts? Express Writers has an answer. >>

Thursday, April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. >>

Tuesday, April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One expert explains. >>

Monday, April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are leading the influencer charge. >>

Tuesday, March 29, 2016

Top 3 tips for a better branded social media strategy

If traditional TV viewing was dependent on viewers watching what the networks thought they should watch, viewers would revolt. That approach, says one expert, is why so many brands aren't succeeding in social media: because they are serving customers what they think the customer wants...instead of letting the customer decide. >>

Tuesday, March 29, 2016

Social ads influence Millennials' purchase decisions

Social media advertising has the power of persuasion over Millennials in the U.S., according to new figures released by Deloitte. >>

Monday, March 28, 2016

Top 3 tips to create better social customer service

Customer service will likely always have it's issues, after all, most people call, email or ping customer service because of a problem. But, in the social space, one expert believes brands can do much better. Here are three tips to improve the social customer service experience. >>

Friday, March 25, 2016

Expert: How to use social to drive transactions

Social media has taken over the internet, but while the big players - Facebook and Twitter - are all about 'friending' people, networks like Pinterest and Flipboard are about the individual. That, says one expert, is why brands should begin using these platforms to drive engagement. >>