BizReport : Social Marketing

Social Marketing

Monday, February 20, 2017

61% of brand content on Snapchat is video

Snapchat is becoming one of the leading brand engagement channels, according to the latest research from Snaplytics, and the social network's audience isn't limited to the very young. >>

Thursday, February 16, 2017

Expert: 'Likes' aren't the value of social

Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked Sree Nagarajan, the CEO of Affinity Answers to explain: >>

Wednesday, February 15, 2017

Study IDs best practices for brands entering SnapChat

While Facebook remains the king of social networks, Twitter and Instagram are steadily growing, and newcomer SnapChat is showing signs of becoming a must-use as well. Researchers with Snaplytics have looked into who is using the new social network, and how brands can connect. >>

Wednesday, February 15, 2017

Supermarkets are not making friends on social

According to the U.S. Supermarket Shopper Digital Update, released by the Retail Feedback Group, just 25% of shoppers are 'friends' with their primary grocery store on social media. >>

Tuesday, February 14, 2017

Consumers connect watching video on social media with purchasing behavior

Three-quarters of consumers acknowledge there is a connection between watching a video on social media and their purchasing decision-making process, according to new research from online video solutions firm, Brightcove. >>

Tuesday, February 14, 2017

Pew: 10% of people cite Facebook as a news source

Is Facebook a news outlet? Yes, according to a new survey from Pew Research Center that found 10% of people in the US cited Facebook when asked to name a news source. >>

Friday, February 10, 2017

Survey: Video key to purchasing

Social video is fast becoming a purchase indicator. That's a key takeaway from new BrightCove data - in which most consumers surveyed said watching video via social media impacted their purchasing decision. >>

Wednesday, February 08, 2017

Consumer confidence boost needed to improve omni-channel experience

In order for brands to reap the benefits of an omni-channel strategy they must prove to consumers that their communication channels are secure, according to recent research from Aspect Software. >>

Friday, February 03, 2017

Top 4 tips to reduce shipping costs

In December, UPS and FedEx increased shipping rates by 4 to 5 percent, and in January, the USPS implemented mailing and shipping rate increases, including a 4 percent average increase on domestic shipping. How can businesses quickly adapt to the changes? Here are four tips to ship effectively while saving money. >>

Thursday, February 02, 2017

Dark Social key playing field for targeting affluent rugby fans

The biggest annual rugby tournament is about to kick off and new research reveals that marketers who ignore Dark Social channels miss out in targeting highly affluent rugby fans. >>

Thursday, February 02, 2017

How to build a social video strategy

Video has been shown to be a big engagement factor for years, but there is a new tool on the horizon, and it could change how video works. Social video has only been in use for a couple of years, and while many consumers like it, one expert says there are three keys to better using social video. >>

Tuesday, January 31, 2017

Expert: Why brands need to start social video

Social video is a new buzzword in the online space. Proponents say social video engages consumers where they spend the most time - the social space. But, is social video a good plan for marketers? >>

Friday, January 27, 2017

Top 3 tips to improve location targeting

Inaccurate location, even when slight, can dramatically skew an entire dataset, especially when the context surrounding a location is concerned. Here are 3 tips to improve location targeting. >>

Thursday, January 26, 2017

Facebook to trial ads on Messenger home screen

Facebook plans to put ads in front of its 1 billion Messenger users, according to a recent announcement from the social media giant. >>

Tuesday, January 24, 2017

Study: Mobile gaming makes people happier than socnets

Playing around with a game makes people happier than playing around in social media. That's the takeaway from new Tapjoy data, which found people not only are more relaxed when playing games, but that games also make them feel more focused and engaged. >>