BizReport : Social Marketing

Social Marketing

Tuesday, January 14, 2014

Travel technology firms to invest more in mobile

2014 will see travel firms upping their spend on technology, according to a new survey conducted among attendees of the upcoming Travel Technology Europe trade show, with mobile taking the biggest chunk. >>

Monday, January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. >>

Monday, January 13, 2014

'Truth About Privacy' study reveals 4 B's that define social media sharing and privacy

The evolving nature of what is acceptable behavior on social media has been researched by McCann Worldgroup's consumer intelligence unit, McCann Truth Central. It reveals changing attitudes towards 'oversharing' and styles of communication among both users and brands. >>

Monday, January 13, 2014

Google introduces 'Shared Endorsements' ad feature

While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'. >>

Monday, January 13, 2014

Facebook scraps Sponsored Stories

Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement. >>

Wednesday, January 08, 2014

Global rise in per-user social network ad spending

Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer. >>

Tuesday, January 07, 2014

Zynga tests payment option expansion with BitPay

Social gaming giant Zynga has announced it is testing a new payment option - the virtual currency Bitcoin. >>

Monday, January 06, 2014

Facebook first in rankings despite falling out of favor with kids

Youngsters may be fleeing Facebook in favor of Instagram and other social networking platforms, but Zuckerberg's network remains top of the social media rankings, according to a recent Pew Research Center Internet Project study. >>

Friday, January 03, 2014

Study: Email, reviews, apps 'most influential' for shoppers

When it comes to influencing a purchase, a new report from Ryan Partnership may have retailers clicking to make campaign changes. According to the survey of shoppers, emails sent by retailers, online reviews and shopping apps are the most influential in helping shoppers make purchase decisions. >>

Friday, January 03, 2014

How to increase engagement on Twitter

In Twitter-land, if you don't ask, you don't get re-Tweeted quite as much, according to new data released in an infographic from Quicksprout. >>

Thursday, January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining on Facebook for logins. >>

Tuesday, December 31, 2013

Expert: Look for social to become ad-dominant

According to one expert social is going to become a bigger player in 2014 - and not just with people looking to stay connected to their friends and family. Because of consumer use, more brands will move into the social ad space bringing with them additional ads, content and interactions. >>

Monday, December 30, 2013

Video buffering and freezing leads to negative brand perception

Brands investing in high quality online video are seeing great returns and developing loyal followings but while content and quality are within their control, issues on YouTube such as buffering and freezing are not. >>

Friday, December 27, 2013

Report: Financial sector needs better customer experience

Social media may be the key for financial institutions looking to make a difference with their customer base - both the existing customer base and those who may be swayed to a new brand. That according to a new report commissioned by Lithium Technologies. On the bad side, the report indicates most financial brands are merely getting by on the customer experience front. >>

Thursday, December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. >>