BizReport : Social Marketing

Social Marketing

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 | next >

Tuesday, January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient. >>

Monday, January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too. >>

Saturday, January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise. >>

Friday, January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Thursday, January 17, 2008

Gigya puts widgets in ad network

Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts a new spin on the trend by creating a widget network. >>

Wednesday, January 16, 2008

Grayboxx mixes up local search and user reviews

Earlier this week, local search website Grayboxx concluded its national trial period and launched their enhanced service nationwide, including all major U.S. cities. >>

Wednesday, January 16, 2008

Why health marketers should embrace social platforms

Health marketers may get an unexpected boost from social networking platforms. That is the word from a recent iCrossing report which indicates that the Internet in general and social hubs in particular may be a big influence over consumer decisions when it comes to their health care, health planning and health research. >>

Thursday, January 10, 2008

Americans buy more travel online than offline

Last year, more American travelers purchased their travel online than offline, according to a recent survey. >>

Wednesday, January 09, 2008

Business not yet embracing Web 2.0

A global survey of business executives has found that security and governance concerns are hindering the uptake of Web 2.0 tools within the business community. >>

Wednesday, January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user reviews. >>

Tuesday, January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types. >>

Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Wednesday, January 02, 2008

Social marketers may develop deeper bonds with consumers

Social network marketing efforts may fulfill more than the simple buying needs of consumers. According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans. >>

Wednesday, January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 | next >