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BizReport : Social Marketing

Social Marketing

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Wednesday, June 17, 2015

Study: Workers fear social media at work

When it comes to social media Americans and Brits aren't shy about logging on in bed, in the bathroom or even at dinner. But there is one place we aren't logging on to the social space: work. According to new data out from Scredible more than one-third (38%) of American workers say social media is too filled with 'useless' content to be work-friendly. >>

Monday, June 15, 2015

U.S. brands ignore 80% of consumer queries asked via Twitter

Yet more research points to poor response rates by brands on social media. The vast majority of queries made of brands via social media in the U.S. continue to go unanswered, according to new research from Socialbakers. >>

Monday, June 15, 2015

Facebook 'Saved Replies' feature to aid customer service

Over the coming weeks, Facebook will be rolling out to Pages a feature that will allow personalized, set responses to be posted in response to commonly-asked questions from consumers. With recent reports criticizing brands' lackluster reply rate to social media queries, this feature could help manage response. >>

Friday, June 12, 2015

Top 3 tips for brands using Facebook Instant Articles

With Facebook holding such a controlling share of social media it is no wonder businesses flock to the social network. But, Facebook can be hard to navigate. There are Pages and Profiles, Events, Sponsored Stories. And the latest - Facebook Instant Articles. One expert offers advice to best use Instant Articles. >>

Thursday, June 11, 2015

How Facebook's Instant Articles may impact social

Social marketing continues to be a big area of influence for brands, even though some social networks are making it harder for merchants, authors and other brands to use their Pages application successfully. The key, says one expert, is to treat social media not as an isolated campaign, but as part of a greater strategy that includes overall business goals. >>

Thursday, June 11, 2015

Few real-time marketers have agility to respond to social media breaking news and trends

Real-time marketing demands a carefully planned strategy with the resources to discover the right trends, audiences and content and target them at the right time. A new report from Wayin shows that while marketers are benefiting from real-time strategies, few have the agility to respond quickly to social media breaking news and trends. >>

Monday, June 08, 2015

Study: Brands falling flat in social

Most brands these days have a social media presence, but that presence may not be helping the brand. That is the takeaway from a new study out from Northridge Group. According to their findings about one-third of consumers who contact brands via social media never get a response to their question or problem. >>

Wednesday, June 03, 2015

Pinterest users asked for it, now they have it - Buyable Pins

Buying products spotted on Pinterest just got a lot easier with the launch of 'Buyable Pins'. By the end of June users in the U.S. using iPhone and iPad will have access to more than 2 million of these direct-buy Pins. >>

Thursday, May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity. >>

Wednesday, May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which finds most (59%) of SMBs 'don't see a return' on social media. >>

Wednesday, May 20, 2015

CEOs have identified which social networks work for them

Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick. >>

Tuesday, May 19, 2015

UK: Social media use triples and consumers turn to social to make complaints

A new survey by the Institute of Customer Service in the UK has found that a quarter of social media users made a complaint on a social platform in the past three months, an eight-fold increase in just over a year. Meanwhile, Ofcom reveals the use of social media has tripled among Internet users in the UK over the past eight years. >>

Wednesday, May 13, 2015

Survey finds Pinterest impacts users' buying decisions

A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy. >>

Monday, May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers. >>

Friday, May 08, 2015

Politics huge on Facebook but it's no echo-chamber, says the network

If you have Facebook friends in the U.K. you have probably seen a lot of political posts, or "I have voted" statuses in the past 24 hours. But does Facebook only fill your News Feed with political posts you agree with? No, says the social network. >>

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