BizReport : Social Marketing

Social Marketing

Thursday, January 05, 2017

Expert: Look beyond iOS, social

As we get into 2017, many brands are looking at social spaces as ways to engage consumers, and they're deciding which mobile developer has the best ROI for campaigns. Those are good things to research, but according to one expert brands need to look beyond them. >>

Monday, January 02, 2017

How to take social media to the next level

In many cases, YouTubers and social media influencers spend their time pushing other brands' merchandise. One brand in the digital space believes this is a mistake, and that these entrepreneurs should be pushing their own products - here's why. >>

Monday, January 02, 2017

Survey finds consumers want less social media

Social media seems to be everywhere with some content getting shared thousands of times. But, when it comes to what consumers wants, less social may be the answer. >>

Wednesday, December 28, 2016

Expert: Video, social key to engagement

While social may be harder to navigate, and video more expensive to create these formats will be key for brand success in the New Year. So, according to one expert, will be augmented reality. >>

Thursday, December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. >>

Tuesday, December 20, 2016

Facebook metrics: Oops they did it again

Facebook's metrics partner, comScore, recently alerted the social media network of yet another issue related to inaccurate data, this time relating to iPhone traffic and Instant Articles. >>

Wednesday, December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. >>

Friday, December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic. >>

Friday, December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. >>

Thursday, December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. >>

Tuesday, November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. >>

Tuesday, November 22, 2016

Research reveals 30% rise in social media messaging to brands during holiday season

Now is a good time to for retailers using social media for customer service to ensure their implementation is efficient enough to hold up through the busy holiday period. >>

Tuesday, November 22, 2016

Experts put emphasis on social, online for holiday success

The key to success for many retailers this holiday season will be in the digital space. That, according to three experts who believe social, e-, and m-commerce will be more important to shoppers than ever this year. >>

Saturday, November 19, 2016

75% of consumer sharing happens on dark social

A new report from RadiumOne reveals how important sharing analytics tools are to understanding consumer sharing signals and understanding consumer behavior. >>

Friday, November 18, 2016

Expert: Chatbots may become key to customer service

With more consumers moving into the social space, it makes sense for businesses to be there, too. Twitter recently announced a customer service bot would be introduced through their platform, and that move could be an indicator of where customer service is going. >>