BizReport : Social Marketing

Social Marketing

Wednesday, August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the advertising plan. Here are 4 trends to watch that will make social marketing simpler. >>

Tuesday, August 08, 2017

Snapchat's ad spend is up, what that means for brands

Post-IPO, social hub Snapchat has announced ad spend increases of 101% (Q1 vs Q2), with increases in specific areas, like Home & Garden showing increases of more than 1000%. Those numbers are enough to have any advertiser wondering what impact the social network could have on their revenue numbers. We asked an expert what these numbers mean, in the big picture of social marketing. >>

Monday, August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and according to the company ad revenues increased 51% in May, alone. >>

Thursday, August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5 trillion each year; these Millennials make up about 40% of the overall demographic, and they are invested in social. >>

Wednesday, August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app purchases, up to 4.5x higher. >>

Thursday, July 27, 2017

Survey: More social video in the works

Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. >>

Wednesday, July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending is on the up. >>

Friday, July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? >>

Tuesday, July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. >>

Monday, June 26, 2017

Report identifies increase in news sharing via messaging apps

Today, the number of Americans that get news from social media continues to rise while in other countries growth in the use of social media for news has flattened out, or declined. >>

Thursday, June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Thursday, June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>

Tuesday, June 20, 2017

Ad Roundup: Announcements could simplify brand contact

In today's advertising roundup, a trio of announcements that could simplify how brands connect and engage with customers, in the online, mobile, and social spaces. >>

Tuesday, June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. >>

Thursday, June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase the number of videos they produce. >>