BizReport : Social Marketing

Social Marketing

Wednesday, November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by blogs/message boards and then the social networks like Pinterest, Facebook and Twitter. >>

Wednesday, November 20, 2013

LinkedIn launches brand-friendly initiative - Showcase Pages

LinkedIn has become more brand-friendly with the introduction of Showcase Pages that allow interested parties to focus on a specific sub-brand or department and brands to integrate targeted content. >>

Monday, November 18, 2013

Social media used by recruiters to both find and reject candidates

A recent survey by recruitment firm Oilandgaspeople.com reveals that social media is being used extensively by some recruiters to both find and reject suitable candidates. >>

Sunday, November 17, 2013

Brands can now stick Pins in their website

Big brands are pinning their hopes on the image-sharing site Pinterest, and now those Pins can be embedded directly into a brand's website. >>

Thursday, November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. >>

Thursday, November 14, 2013

Piqora: Average Pin now generates 78 cents in sales

New research has revealed that popular image-sharing site Pinterest now generates 25% more in sales than it did a year ago. >>

Monday, November 11, 2013

Research finds there is such as thing as too many Likes

Relying on large volumes of 'Likes' on Facebook does not, by itself, deliver positive brand image and response, according to new research from digital comms group, Aegis Media. >>

Thursday, November 07, 2013

How to improve social strategy in time for Christmas

Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and services. Now when shoppers are interested in making a purchase, it is common practice to visit a company's social media pages first to see what others are saying. >>

Thursday, November 07, 2013

Release gives people insight into their social profiles

Most tools to help in the social space are advertiser-geared, but a new release from LeadSift gives consumers the insights. Called LeadSift Fingerprint, the release 'crawls' consumers' Twitter history to discover how they are using the social space, how to better use it and what is really 'out there' about them. >>

Wednesday, November 06, 2013

Report: US, UK consumers worry about privacy, don't take extra security steps

Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of a friend has been hacked. Despite the real security threats, people in the US and UK have shown reluctance to share their mobile number. >>

Monday, November 04, 2013

Report: Shoppers will pay for positive experiences

Everyone is talking about the positive customer experience. From simple checkouts online to shorter lines in-store, many experts are pleading with retailers to improve the customer experience. And, while most retailers agree and are pushing more dollars into customer experience, a new study underlines the importance. >>

Wednesday, October 30, 2013

Reports: SMBs helped by social media, held back by aging PCs

Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. >>

Wednesday, October 30, 2013

Reports: Get those Twitter response times down, or pay the price

Two new studies, out from Interakt Digital Communications Group and Lithium Group, find Twitter an increasingly important tool for brands. Social media, specifically Twitter, is an area where brands can go above and beyond for their users by responding to questions and offering relevant content - or pay the price in lost customers because of non-responses. >>

Friday, October 25, 2013

People don't head to Facebook for news

Some of the headlines surrounding the Pew Research Center's latest published figures regarding news consumption on Facebook might make you think the social network is becoming the place to go to catch up on current events, but they are misleading. >>

Thursday, October 24, 2013

40% of most-shared Instagram videos are from brands

Recent research has shown brands are barely visible within YouTube's top 5,000 publishers, but when it comes to Instagram video new data released this week by Unruly found that a large percentage of the 1,000 most-shared Instagram videos in September came from brands. >>