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BizReport : Social Marketing

Social Marketing

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Thursday, February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands this year. >>

Tuesday, February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered. >>

Thursday, February 12, 2015

Apple, Pinterest co-operate to improve app discovery

The App Store is bulging with apps, so many that the choice can be overwhelming. Pinterest has teamed up with Apple to launch a new feature to help with app discovery. >>

Thursday, February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. >>

Wednesday, February 11, 2015

Negativity towards social media grows in China

Despite more people in China using social media than ever before, the number who have a negative view of such platforms is growing, according to recent research from Kantar. >>

Wednesday, February 04, 2015

Many customer queries on social media remain unanswered

Despite more social media user questions being answered on Facebook, more than half of those posed on Pages are being left unanswered, according to new research from social analytics firm Quintly. >>

Wednesday, February 04, 2015

Review compares U.S. and U.K. companies social media performance - who wins?

In what Investis is calling 'the most comprehensive review of the use of social media for corporate communications that has ever been conducted', U.S. companies were found to be surpassing their U.K. counterparts in the areas of corporate communications and social media. >>

Friday, January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. >>

Friday, January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. >>

Wednesday, January 28, 2015

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. >>

Wednesday, January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

Monday, January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Thursday, January 22, 2015

Facebook dominates social sharing

The latest sharing behavior analysis from ShareThis reveals that Facebook continues to dominate with a whopping 81% of social shares. >>

Monday, January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while messaging apps are gaining in use. >>

Thursday, January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to their conclusions. >>

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