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BizReport : Social Marketing

Social Marketing

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Thursday, May 15, 2014

Forecast: SocMedia Ad Revs to skyrocket

Look for enhanced targeting to begin pushing more ad dollars into the social space. That is the takeaway from a new forecast from BIA/Kelsey Group, which indicates ad revenues from social media will push past the $18 billion mark over the next four years. >>

Thursday, May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy. >>

Thursday, May 15, 2014

Study: Pinners predominantly women, loyal

Pinterest may not garner as many headlines as Facebook or Twitter, but maybe it should. According to new data from RJMetrics Pinterest's user base may be small, but it is loyal - with people using it as much in the fourth year of activity as in their first. >>

Wednesday, May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business like? One expert offers his advice. >>

Monday, May 12, 2014

Infographic: How to create loyal Millennial shoppers

Millennials may be young but that isn't stopping their spending power. Or their willingness to shop online, in-store or while commuting via a mobile device. This has many retailers wondering how to best connect with the demographic; a new infographic from PunchTab sheds light on the trend. >>

Friday, May 09, 2014

Study: Celebs aren't pushing your products even if they're paid to

Thinking of paying a Hollywood actor, NBA or NFL star to hawk your next product launch? Think again. That is the big takeaway from a new study which indicates that, while many brands like to employ celebrities to 'endorse' their products, consumers aren't buying because of those endorsements. >>

Thursday, May 08, 2014

Instagram-style images in ads outperform glossy studio shots

Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. >>

Thursday, May 08, 2014

6 in 10 marketers have doubled Twitter spend over last two years

New research into the use of Twitter by marketers reveals that spending on the platform is up, as is the expectation of seeing hard business benefits and a return on investment. >>

Wednesday, May 07, 2014

Become 'Facebook Fit' at newly announced bootcamps for SMBs

Small businesses are being targeting by Facebook in an upcoming series of bootcamps designed to provide advice and tips on how to maximize marketing on the social network. >>

Wednesday, May 07, 2014

Facebook leads the way in mobile content discovery

New data from Quantcast reveals Facebook is responsible for more referrals to news and other media than all other social media sources combined. >>

Wednesday, May 07, 2014

LinkedIn introduces language and geographical targeting features

LinkedIn recently celebrated hitting the 300 million milestone reaching professionals in more than 200 countries and territories. Two-thirds (67%) of LinkedIn members currently reside outside the U.S. with the network recently reaching another milestone in surpassing more than 100 million members in the U.S. It's little surprise, then, to see language and geographical targeting introduced. >>

Wednesday, April 30, 2014

Study: Shared content can increase spending by 10%

We know consumers in the social space like to share funny memes and even sale information. But is there a value to this kind of sharing? Yes, according to the new Return on Sharing Study from Beresford Research and ShareThis. That value? About 10%. >>

Wednesday, April 30, 2014

Social media gives women the reassurance to travel solo

More women are heading off on vacation on their own, according to new research, and social media is one of the factors boosting their confidence to do so. >>

Tuesday, April 29, 2014

Teens turning to instant messaging but Facebook still dominant

A new GlobalWebIndex survey reveals that teens are shifting from traditional social networking sites and behavior towards more instant communication methods such as messaging apps. >>

Monday, April 28, 2014

Facebook dominates social media use in Middle East

Facebook is the dominant social network in the Middle East and North Africa region, used by almost twice as many Internet users as Twitter, its nearest rival. >>

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