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BizReport : Social Marketing

Social Marketing

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Wednesday, July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. >>

Wednesday, July 15, 2015

Juniper reveals social media's direct sales will boost ecommerce

Ecommerce sales are forecast to reach new heights this year and, according to Juniper Research, social media companies acting as direct sales platforms will be a big driver of sales. >>

Tuesday, July 14, 2015

Which European cities attract the highest suggested bid amount on Facebook?

While London, Paris and Monaco may be the most expensive places to buy property, all but London falls outside the top ten most expensive places to buy Facebook advertising, according to new data released by Kenshoo. >>

Tuesday, July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: >>

Friday, July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. >>

Friday, July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu. >>

Thursday, July 02, 2015

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. >>

Tuesday, June 30, 2015

Facebook opens first office in Africa

The social network that already has 1.4 billion active users is now opening up an office in Africa where just 120 million of the 1 billion population are already users. >>

Thursday, June 25, 2015

Expert: How to measure social endeavors

Marketing on social media has huge potential to be both extremely targeted and to reach hundreds of thousands, if not millions of people. It can be cost-effective and can be done from anywhere. One expert offers advice on how brands can better use social marketing. >>

Wednesday, June 24, 2015

Facebook video views creep up on YouTube

Is Facebook on the brink of taking on YouTube's dominant position in video content? New research from Ampere Analysis appears to point in that direction. >>

Wednesday, June 24, 2015

Branded or gift-like packaging drives social media photo and video sharing

More than half of consumers are using social media to find videos or photos of a product they are considering buying. And, once seen, those videos and photos can be very persuasive, according to new research from Dotcom Distribution, particularly if the product has branded or gift-like packaging. >>

Tuesday, June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. >>

Tuesday, June 23, 2015

Yesmail: Facebook rules despite slowing growth

Facebook's slowing growth isn't stopping new businesses from signing on to the social networking giant. That is the takeaway from new Yesmail data which indicates 98% of retail brands are now on Facebook even though newcomer Instagram is growing at a much faster clip than Facebook. >>

Wednesday, June 17, 2015

Study: Workers fear social media at work

When it comes to social media Americans and Brits aren't shy about logging on in bed, in the bathroom or even at dinner. But there is one place we aren't logging on to the social space: work. According to new data out from Scredible more than one-third (38%) of American workers say social media is too filled with 'useless' content to be work-friendly. >>

Monday, June 15, 2015

U.S. brands ignore 80% of consumer queries asked via Twitter

Yet more research points to poor response rates by brands on social media. The vast majority of queries made of brands via social media in the U.S. continue to go unanswered, according to new research from Socialbakers. >>

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