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BizReport : Social Marketing

Social Marketing

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Sunday, June 22, 2014

U.K. insurers' digital customer experience left wanting

UK insurance firms need to bring themselves in line with a retailing approach to the customer experience by increasing their engagement with customers via digital and social channels, according to studies by KPMG and Eptica. >>

Wednesday, June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven. >>

Tuesday, June 17, 2014

Facebook looks outside of socnet to better target ads

Facebook users don't mind seeing ads on the social network, as long as those ads are relevant. While Facebook currently discovers users' interests via activity on the social network, that is set to change. >>

Monday, June 16, 2014

How social media is trending the FIFA World Cup

About half of viewers for the 2014 FIFA World Cup will be watching via mobile devices. That's the takeaway from a new survey out from RadiumOne, which also indicates Facebook will beat out Twitter for World Cup fans. >>

Tuesday, June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels. >>

Monday, June 09, 2014

How social is changing the customer relationship

Social media isn't just offering brands another place to put their weekly special or customer service details. Social media is changing how shoppers engage with their favorite brands. Here's how brands can ensure their relationship is strong. >>

Friday, June 06, 2014

Service providers ignoring demand for customer care via social media

While two-thirds of service providers believe that mobile customers turn to social media channels such as Facebook and Twitter because they are unable to contact a customer care agent via any other channel, the reality is quite different, according to research released by Amdocs. >>

Thursday, June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space. >>

Wednesday, June 04, 2014

Social media sharing platform significantly increases employee sharing

Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform. >>

Monday, June 02, 2014

Study: Different socnets mean different updates from consumers

More people log on to social networks each day. But they aren't only logging on to their favorite hangouts or the place their friends hangout. According to on new report the average consumer is using up to six different social networks - and each socnet has a different meaning for them. >>

Friday, May 30, 2014

Six surprising myths about social sharing

If you think Millennials and younger generations engage and share brand content the most, and that most content sharing is done via social networks, new data from RadiumOne might surprise you. >>

Thursday, May 29, 2014

Growth in Asia-Pacific to keep Twitter user-base growth in double-digits

New estimates from eMarketer show that growth in Twitter's user-base will continue in the double-digits for the next few years thanks to growth in the Asia-Pacific region. >>

Tuesday, May 27, 2014

Is social media turning users into psychopaths?

Back away from the screen. Spending too much time staring at a screen, whether a PC monitor, tablet or smartphone could be turning you into a psychopath, according to information released by Who Is Hosting This. >>

Tuesday, May 27, 2014

Pinterest Business Insights API released

Pinterest is making it easier for businesses to know what's working on the image-based social network with the addition of the Business Insights API which will run alongside the free analytics currently on offer. >>

Friday, May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the study only about 25% of video shares happened within the first 3 days of launch. >>

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