BizReport : Social Marketing

Social Marketing

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Tuesday, March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online. >>

Monday, March 03, 2008

Marketing agencies lack social media know-how

How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs. >>

Monday, March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Wednesday, February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that the ads displayed on their social networking pages are a reflection of their likes. >>

Tuesday, February 26, 2008

Kadoink takes widgets mobile

As more consumers use their mobiles to reach their online social networks, to research local eateries or grab a quick coupon before checking out more advertisers are also taking note and logging to the mobile web with their campaigns. So far, however, those campaigns have been limited to local mobile search or mobile social networking. >>

Monday, February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. >>

Tuesday, February 19, 2008

GoFish ad network targets kids and teens

Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them. >>

Monday, February 11, 2008

Etailers, consumers want more than product information

Today's online shopper, much like their offline counterparts, aren't loyal to a particular store. Instead, they are loyal to brands. But this isn't the only change coming for etailers. According to ecommerce consulting firm Optaros, consumers want more than product information, good prices and great products. >>

Monday, February 11, 2008

What price the letter “s”?

Over a million dollars if you consider the price paid by a travel community website for the plural of their existing domain name. >>

Sunday, February 10, 2008

Billions of online videos watched last December

The number of videos watched online in the U.S. rose to the highest number ever recorded during December 2007, according to recently released comScore figures. >>

Friday, February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research. >>

Wednesday, February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers through an ad-supported platform. >>

Monday, February 04, 2008

User reviews promote bookings

Online retailers should not shy away from integrating user generated reviews into their websites, as new data from the Hayes & Jarvis / TripAdvisor tie-up demonstrates. >>

Thursday, January 31, 2008

Marketers can track how social networking effects brand

Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise, a technology from Zeta Interactive, can help. >>

Thursday, January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

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