RSS feed Get our RSS feed

News by Topic

BizReport : Social Marketing

Social Marketing

... 2 3 4 5 6 ...
 

Thursday, February 20, 2014

Top 3 tips to create better social commerce campaigns

For social commerce to have a big impact on 2014 ecommerce revenue, marketers need to adjust their strategies. That according to one expert who believes social holds a lot of potential - for both retailers and consumers. >>

Tuesday, February 18, 2014

Expert: What social really means for ecommerce

2014 may be the year social commerce comes into its own. But whether or not that 'coming into its own' happens is up to the retailers, themselves. According to one expert, whether or not social commerce steps up in 2014 is up to retailers and their marketing strategies. >>

Friday, February 14, 2014

Facebook embraces diversity with addition of 'custom' gender options

Facebook wants its users to be able to express their true self. To this end, they have introduced around 50 different terms as an alternative to the basic gender terms of male or female. >>

Thursday, February 13, 2014

User-submitted images important to travelers researching accommodation, sight-seeing

How many reviews do you read through before committing to a hotel booking or a table at a restaurant? A new survey, conducted by PhoCusWright for TripAdvisor, reveals all. >>

Thursday, February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers. >>

Thursday, February 13, 2014

Study: Exchanges, social push online conversions

From audience segmentation efforts to first party data use, a new report out from Neustar underlines what worked for online brands in 2013 - and indicates what may help brands excel in 2014. >>

Tuesday, February 11, 2014

Consumers turn to online video for home remodeling tips and inspiration

The latest Remodeling Market Index for the final quarter of 2013, released by the National Association of Home Builders, is at its highest reading since the first quarter of 2004. Research by Burst Media reveals that this trend is set to continue this Spring and homeowners and renters looking to undertake redecorating and remodeling projects will look to online video and social media for inspiration. >>

Wednesday, February 05, 2014

Expert Commentary: What Facebook's proposed mobile ad network means for brands

There has been a lot of talk lately about a mobile ad network, powered by Facebook data that will put non-Facebook ads on consumers' mobile phones. What does such a network mean for advertisers? >>

Friday, January 31, 2014

Research reveals post frequency sweet spot for hotels on Facebook

When Inside Facebook looked at the performance of posts and statuses by hotels and resorts, they discovered that many are posting way too much on the social network. >>

Wednesday, January 29, 2014

UK 'Impatience Index' reveals today's wait-time expectations among consumers

New research reveals that, in the past decade, consumers waiting for a response from a business have lowered their tolerance of waiting times from 10 days to just 10 minutes. >>

Tuesday, January 28, 2014

Pinterest predicted to overtake Facebook in revenue per visit in 2014

Facebook continues to drive more traffic to retailers than other social media but, as Facebook's performance has leveled off, its competitors' share of retailer referrals is growing, according to new data released by Adobe. >>

Monday, January 27, 2014

Report: Facebook dominates, others catching up

Facebook is the grandfather of the social networking space, at this point, and it's still a dominant force. But, according to new data from the Global Web Index, other social networks are catching up to Facebook. >>

Monday, January 27, 2014

Twitter social customer care demand exceeds Facebook

Social media analytics firm Socialbakers has announced their Q4 Socially Devoted rankings revealing that the airline industry has the highest social media response rate while Twitter has surpassed Facebook in the social customer care stakes. >>

Monday, January 27, 2014

2013 festive season stimulates Facebook advertising performance

During the last quarter of 2013, Facebook advertising sales revenue rose significantly, according to figures released by digital marketing technology firm Kenshoo. >>

Friday, January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017. >>

... 2 3 4 5 6 ...