RSS feed Get our RSS feed

News by Topic


BizReport : Social Marketing

Social Marketing

... 2 3 4 5 6 ...
 

Monday, May 12, 2014

Infographic: How to create loyal Millennial shoppers

Millennials may be young but that isn't stopping their spending power. Or their willingness to shop online, in-store or while commuting via a mobile device. This has many retailers wondering how to best connect with the demographic; a new infographic from PunchTab sheds light on the trend. >>

Friday, May 09, 2014

Study: Celebs aren't pushing your products even if they're paid to

Thinking of paying a Hollywood actor, NBA or NFL star to hawk your next product launch? Think again. That is the big takeaway from a new study which indicates that, while many brands like to employ celebrities to 'endorse' their products, consumers aren't buying because of those endorsements. >>

Thursday, May 08, 2014

Instagram-style images in ads outperform glossy studio shots

Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. >>

Thursday, May 08, 2014

6 in 10 marketers have doubled Twitter spend over last two years

New research into the use of Twitter by marketers reveals that spending on the platform is up, as is the expectation of seeing hard business benefits and a return on investment. >>

Wednesday, May 07, 2014

Become 'Facebook Fit' at newly announced bootcamps for SMBs

Small businesses are being targeting by Facebook in an upcoming series of bootcamps designed to provide advice and tips on how to maximize marketing on the social network. >>

Wednesday, May 07, 2014

Facebook leads the way in mobile content discovery

New data from Quantcast reveals Facebook is responsible for more referrals to news and other media than all other social media sources combined. >>

Wednesday, May 07, 2014

LinkedIn introduces language and geographical targeting features

LinkedIn recently celebrated hitting the 300 million milestone reaching professionals in more than 200 countries and territories. Two-thirds (67%) of LinkedIn members currently reside outside the U.S. with the network recently reaching another milestone in surpassing more than 100 million members in the U.S. It's little surprise, then, to see language and geographical targeting introduced. >>

Wednesday, April 30, 2014

Study: Shared content can increase spending by 10%

We know consumers in the social space like to share funny memes and even sale information. But is there a value to this kind of sharing? Yes, according to the new Return on Sharing Study from Beresford Research and ShareThis. That value? About 10%. >>

Wednesday, April 30, 2014

Social media gives women the reassurance to travel solo

More women are heading off on vacation on their own, according to new research, and social media is one of the factors boosting their confidence to do so. >>

Tuesday, April 29, 2014

Teens turning to instant messaging but Facebook still dominant

A new GlobalWebIndex survey reveals that teens are shifting from traditional social networking sites and behavior towards more instant communication methods such as messaging apps. >>

Monday, April 28, 2014

Facebook dominates social media use in Middle East

Facebook is the dominant social network in the Middle East and North Africa region, used by almost twice as many Internet users as Twitter, its nearest rival. >>

Monday, April 28, 2014

Marketers struggle to measure offline word-of-mouth marketing

New research finds that while marketers believe the difficulties of measuring word-of-mouth offline is a major obstacle to its implementation, nearly two-thirds believe the channel to be more effective than traditional marketing particularly when coupled with social media. >>

Thursday, April 24, 2014

How to use organic social posts to reach non-fans

Facebook has some unique, compelling and highly effective tools for reaching your existing customers and prospecting new ones. But is it worth the effort to build up Facebook profiles? >>

Wednesday, April 23, 2014

Young adults more likely to Facebook their dining experience than review it

The eating-out habits of young adults in the UK has come under the microscope thanks to a report from Voxburner. It reveals that customer service is top of young diners' priorities and that their experience is likely to end up on Facebook, not TripAdvisor. >>

Wednesday, April 23, 2014

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook. >>

... 2 3 4 5 6 ...