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BizReport : Social Marketing

Social Marketing

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Wednesday, February 05, 2014

Expert Commentary: What Facebook's proposed mobile ad network means for brands

There has been a lot of talk lately about a mobile ad network, powered by Facebook data that will put non-Facebook ads on consumers' mobile phones. What does such a network mean for advertisers? >>

Friday, January 31, 2014

Research reveals post frequency sweet spot for hotels on Facebook

When Inside Facebook looked at the performance of posts and statuses by hotels and resorts, they discovered that many are posting way too much on the social network. >>

Wednesday, January 29, 2014

UK 'Impatience Index' reveals today's wait-time expectations among consumers

New research reveals that, in the past decade, consumers waiting for a response from a business have lowered their tolerance of waiting times from 10 days to just 10 minutes. >>

Tuesday, January 28, 2014

Pinterest predicted to overtake Facebook in revenue per visit in 2014

Facebook continues to drive more traffic to retailers than other social media but, as Facebook's performance has leveled off, its competitors' share of retailer referrals is growing, according to new data released by Adobe. >>

Monday, January 27, 2014

Report: Facebook dominates, others catching up

Facebook is the grandfather of the social networking space, at this point, and it's still a dominant force. But, according to new data from the Global Web Index, other social networks are catching up to Facebook. >>

Monday, January 27, 2014

Twitter social customer care demand exceeds Facebook

Social media analytics firm Socialbakers has announced their Q4 Socially Devoted rankings revealing that the airline industry has the highest social media response rate while Twitter has surpassed Facebook in the social customer care stakes. >>

Monday, January 27, 2014

2013 festive season stimulates Facebook advertising performance

During the last quarter of 2013, Facebook advertising sales revenue rose significantly, according to figures released by digital marketing technology firm Kenshoo. >>

Friday, January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017. >>

Wednesday, January 22, 2014

Platform links in-store, Facebook conversions

Source Metrics has launched a new platform that tracks in-store conversions that are attributable to Facebook Advertising. Through the platform retailers 'see' how Facebook Ads are influencing in-store conversions and engagements. >>

Wednesday, January 22, 2014

Forecast: SMBs to up social media ad spend in 2014

Ad-ology Research has released a new report that reveals the majority of SMBs plan to spend more of their budgets on social media advertising in the coming year. >>

Wednesday, January 22, 2014

'Little evidence' youngsters shunning Facebook

Global research into the popularity of Facebook reveals that the social network is far from 'dead and buried' as suggested by an earlier article by Professor Daniel Miller of University College, London. Instead, it remains as popular and dominant as ever. >>

Tuesday, January 21, 2014

Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring.. >>

Thursday, January 16, 2014

Re-targeting being trialed by Twitter

Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website. >>

Thursday, January 16, 2014

FourSquare has insignificant impact on consumer spending

Social media engagement with a brand affects consumer spending levels, according to new research from consulting, technology and outsourcing specialists Infosys, but that's not the case with FourSquare. >>

Thursday, January 16, 2014

More retailers use 'Pin It' than Facebook 'Like' button

New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button. >>

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