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BizReport : Social Marketing

Social Marketing

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Thursday, March 03, 2016

Study: Social beats email for customer service

When it comes to answering questions or resolving issues, email is no longer the go-to. According to new Eptica data social media is where UK consumers turn for customer service - in fact response rates on both Twitter and Facebook were faster than brands' email customer service channel. >>

Wednesday, March 02, 2016

Fashion retailers on Facebook failing to fully engage

How well are fashion retailers using Facebook to engage and interact with their customers? Not very well at all, according to new data released by multichannel and ecommerce consultants Practicology. >>

Friday, February 26, 2016

60% of travel brands now using Instagram as part of marketing mix

Travel companies now use a wide variety of websites for marketing their destinations, and it's clear from the sites they use that imagery is a critical part of the travel decision-making process. >>

Friday, February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. >>

Thursday, February 18, 2016

More marketers seeking to integrate email with social media

A recent survey by Selligent/StrongView suggests marketing budgets will rise this year with email the top target for investment. >>

Thursday, February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small. >>

Thursday, February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. >>

Thursday, February 04, 2016

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. >>

Wednesday, February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new data from Sprout Social. >>

Tuesday, February 02, 2016

Travel industry leading the way in moment marketing

The travel industry has been an early adopter of moment marketing and is now leading the way, according to moment marketing firm TVTY. >>

Tuesday, February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success. >>

Friday, January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their network. What do these higher returns mean for businesses using the social network? >>

Friday, January 29, 2016

3-star reviews hurting real estate brands

While three star reviews aren't considered bad in most verticals, there is one space where three stars can be decidedly not good. The property space. According to new data out from Entrata, consumers believe three star review ratings are 'too low'; some say they consider three star rated properties as undesirable. >>

Thursday, January 28, 2016

Brand Networks reveals pace and scale of investment in Instagram ads

Social advertising and content marketing firm Brand Networks expects to deliver more than 1billion Instagram ad impressions per month by the end of the first quarter of 2016. >>

Wednesday, January 27, 2016

Social Roundup: Facebook, Google leading the way

Google and Facebook continue to duke it out over social shoppers. According to two new reports the online giants are the top spots for social logins - meaning consumers are using their Google and Facebook information to login to etail shops the most. What does that mean for online retailers? >>

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