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BizReport : Social Marketing

Social Marketing

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Monday, October 12, 2015

92% of top UK retailers use social media

Imaging technology firm SpinMe's recent research found that the vast majority of the UK's top 50 retailers now actively engage on social media platforms to boost sales. >>

Wednesday, October 07, 2015

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand. >>

Tuesday, September 29, 2015

People, not ads, most effective means of influencing consumer buying decisions

Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most. >>

Monday, September 28, 2015

Study: Millennials like CSR, but may engage differently

Social responsibility has been a buzz word for a couple of years now. One new report indicates Millennials, especially, are interested in one type of social responsibility: corporate social responsibility (CSR). >>

Monday, September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of online retailers have not begun preparing for the upcoming holiday shopping season. >>

Thursday, September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. >>

Thursday, September 17, 2015

Brands: How to get people to use your #hashtags

We all have our favorite hashtags, be they for fun or business purposes. Creating a new hashtags and getting people to follow along, though, is tough. Here are our top 4 tips to get people to use and engage with hashtags. >>

Thursday, September 17, 2015

Study: Most SMBs turning to social for advertising

The social space isn't just for sharing pictures of your children or catching up on your 10 year reunion. Advertisers have pushed into the social space, and according to one new report, small businesses are leading part of the charge. >>

Wednesday, September 16, 2015

Global brand becomes first to ditch website for Tumblr

Nestle's top-performing brand on social media, Nescafé, has announced its decision to ditch its local and global websites and move to Tumblr. >>

Wednesday, September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. >>

Monday, September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. >>

Monday, September 14, 2015

All Blacks win (social) Rugby World Cup

As teams for the Rugby World Cup begin to gather in the U.K., RadiumOne has already declared the winner based on the teams' 'social score'. >>

Thursday, September 10, 2015

Kenshoo: Are Instagram Ads worth it?

Instagram has signed on several top tier advertisers and platforms to their new Ads API, and now some early results are coming in from those campaigns. According to Kenshoo data the average cost-per-install is $6.30 while the average click-thru is 2.48%, making an average cost per click of $0.51. >>

Wednesday, September 09, 2015

Top 3 tips to engage Millennials via social media

Millennials are arguably the most connected generation - ever. They've grown up with cell phones, email and the Internet and have are among the earliest adopters of new technology - all of which makes them very valuable to brands. One expert offers advice for brands to better engage Millennials. >>

Tuesday, September 08, 2015

Is your brand welcome on social media?

Too many, too sales-y, too trivial and often irrelevant - that's what many consumers think of brands' social media activity according to research commissioned by Headstream Research. >>

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