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BizReport : Social Marketing

Social Marketing

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Monday, November 14, 2016

Top 3 tips to succeed on Instagram

While most businesses continue to focus marketing efforts on Facebook, one expert believes Instagram could also hold benefits for merchants and brands. Here are three tips to better use Instagram as a marketing tool. >>

Friday, November 04, 2016

Expert: How social, cart abandonment will impact 2016 holidays

While the overall holiday shopping season is expected to show about a 4% increase YoY in sales, the digital and mobile sales spaces will likely be much higher than that percentage. However, there are trends in social and in cart abandonment that could threaten ill prepared merchants. >>

Friday, November 04, 2016

Facebook moves to gain bigger slice of eSports action

Interest in eSports continues to grow and big organizations are paying it more attention including the world's biggest social network - Facebook. >>

Thursday, November 03, 2016

Political discussions on social media leave many 'worn out'

In less than a week the political wranglings will (mostly) be over and social media users can go back to cute cat videos. For many, the return to social media norms will be a huge relief, according to the results of a survey from the Pew Research Center. >>

Tuesday, November 01, 2016

Study: Brands missing local link

Brands are missing out on sales because they aren't connecting locally. That's one takeaway from new Netsertive data. According to their new report fewer than 10% of brands are 'aligned with' local merchants. >>

Tuesday, November 01, 2016

New research highlights social's influence on path to purchase

Fresh off the press comes research from Crowdtap with insights into consumers' use of social media during the purchase cycle. >>

Tuesday, November 01, 2016

Research shows increased ad spend in social media

New targeting capabilities on social media platforms have been partly responsible for an increase in ad spend between the second and third quarters of 2016, according to new research from Kinetic Social. >>

Wednesday, October 26, 2016

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. >>

Tuesday, October 25, 2016

Video posts overtake photo posts by brands on Facebook

New research from Quintly reveals that Facebook continues to show growth in terms of fan acquisition, that the number of posts posted by brands is falling, and that video posts now outnumber photo posts among the top 30 brands on Facebook. >>

Friday, October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. >>

Friday, October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto. >>

Thursday, October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the social space. >>

Tuesday, October 18, 2016

Oxford University study reveals presidential battle of the bots on Twitter

A University of Oxford study has found that, while Donald Trump may have appeared to win the war of words on Twitter following the latest Presidential debate, nearly a third of all those pro-Trump Tweets may actually have come from bots. >>

Friday, October 14, 2016

Expert: Why private networks may be better than social

Recently, Twitter announced functionality that would allow businesses to turn their profiles into a social network based customer service option. While some customer service questions can be answered in the social space, one expert believes there is a better CSE option for brands: private networks. >>

Thursday, October 13, 2016

Top 3 tips to get more from Facebook Workplace

Facebook's new Workplace feature may look like just another social network, but according to one expert there can be value from the new features. Here are three tips than can help brands take Workplace from typical social networking to a value creating initiative. >>

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