BizReport : Social Marketing

Social Marketing

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Monday, June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Friday, May 30, 2008

PriceUniverse.com: Future of price comparison

A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales. >>

Thursday, May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

Thursday, May 29, 2008

itsmy.com gains traction worldwide

If you're thinking of entering the mobile space, mobile social network itsmy.com could be a good place to begin. According to the recent Opera Software Mobile Web report, itsmy.com is in the top 10 most visited mobile spaces. >>

Wednesday, May 28, 2008

Massive global expansion expected for online video

Online video is already attracting ad dollars, but some advertisers continue to believe that it’s a passing fad. However, a new forecast by ABI Research shows that online video is set to experience massive global expansion over the next few years. >>

Wednesday, May 28, 2008

In-Stat: Millenials are socially mobile

Mobile-social marketers take note: according to a recent In-Stat report, the millenial generation is increasingly mobile. The report indicates that millenials are increasingly logging on to mobile social platforms. >>

Tuesday, May 27, 2008

Charities lackadaisical online

Research carried out by British firms nfpSynergy and MissionFish has found that U.K. charities aren’t keeping up with 21st century donors. >>

Friday, May 23, 2008

TravelShout: Socialization of online travel

It appears that it isn't just Internet behemoths that have been working on a way to socialize the web. An application, similar in concept to Google’s Friend Connect, has been launched today. Called TravelShout, it allows Internet users to talk in real-time across websites containing similar content. >>

Friday, May 16, 2008

How to target the affluent through social media

Whether through a company blog or message board, more marketers are turning to social platforms to increase consumers' comfort level on the web. These social solutions can give customers a better feel for the company, increase brand awareness and create a feeling of brand loyalty. But what are the best ways to target consumers via social media? >>

Thursday, May 15, 2008

Report: Worldwide UGV revenue to surpass $1.1 billion

It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the way. >>

Tuesday, May 13, 2008

Google Friend Connect: Socialising the web

The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website. >>

Tuesday, May 13, 2008

Hitwise: MySpace takes 3/4 of the social networking pie

It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April. >>

Friday, May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Friday, May 09, 2008

PopularMedia launches a management platform for social media

Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite allows advertisers to create branded campaigns and social sites and to track how consumers interact with them. >>

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