RSS feed Get our RSS feed

News by Topic


BizReport : Social Marketing

Social Marketing

... 1 2 3 4 5 ...
 

Wednesday, December 28, 2016

Expert: Video, social key to engagement

While social may be harder to navigate, and video more expensive to create these formats will be key for brand success in the New Year. So, according to one expert, will be augmented reality. >>

Thursday, December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. >>

Tuesday, December 20, 2016

Facebook metrics: Oops they did it again

Facebook's metrics partner, comScore, recently alerted the social media network of yet another issue related to inaccurate data, this time relating to iPhone traffic and Instant Articles. >>

Wednesday, December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. >>

Friday, December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic. >>

Friday, December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. >>

Thursday, December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. >>

Tuesday, November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. >>

Tuesday, November 22, 2016

Research reveals 30% rise in social media messaging to brands during holiday season

Now is a good time to for retailers using social media for customer service to ensure their implementation is efficient enough to hold up through the busy holiday period. >>

Tuesday, November 22, 2016

Experts put emphasis on social, online for holiday success

The key to success for many retailers this holiday season will be in the digital space. That, according to three experts who believe social, e-, and m-commerce will be more important to shoppers than ever this year. >>

Saturday, November 19, 2016

75% of consumer sharing happens on dark social

A new report from RadiumOne reveals how important sharing analytics tools are to understanding consumer sharing signals and understanding consumer behavior. >>

Friday, November 18, 2016

Expert: Chatbots may become key to customer service

With more consumers moving into the social space, it makes sense for businesses to be there, too. Twitter recently announced a customer service bot would be introduced through their platform, and that move could be an indicator of where customer service is going. >>

Thursday, November 17, 2016

Social video influencing consumers' purchasing decisions

A global survey confirms there exists a connection between watching video content on social media and consumers' purchasing decision-making processes, according to new research from Brightcove. >>

Thursday, November 17, 2016

Less than one quarter of SMBs use Instagram

Instagram, today's most popular social media platform, is not being embraced by small businesses, according to new research from Manta. >>

Monday, November 14, 2016

Top 3 tips to succeed on Instagram

While most businesses continue to focus marketing efforts on Facebook, one expert believes Instagram could also hold benefits for merchants and brands. Here are three tips to better use Instagram as a marketing tool. >>

... 1 2 3 4 5 ...