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BizReport : Social Marketing

Social Marketing

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Wednesday, December 09, 2015

Does social media work for small hotels and B&Bs? Not really...

A recent report from UK-based booking management app developer eviivo suggests that small hotels and bed-and-breakfast establishments may be wasting their time trying to attract website traffic using social media. >>

Wednesday, December 09, 2015

New communications tools now available to business Pages on Facebook

Facebook has, over the past year, been making changes to businesses Pages to improve customer service functions. This week, the social network has announced even more tools and updates to further help businesses connect with their social media savvy audiences. >>

Tuesday, December 08, 2015

Facebook not cool among teens, but still trumps other social sites

It might not be cool, but teenagers across the U.S. still log-on to Facebook, according to new data released by Forrester Research. >>

Tuesday, December 08, 2015

Kickstarter project backers should expect failure rate of 1-in-10

In what is described as the largest study to ever examine the Kickstarter community, Wharton School of the University of Pennsylvania found that relatively few of the site's projects fail to deliver. >>

Tuesday, December 01, 2015

Why your Twitter button lost its count

Once upon a time, the Twitter button was the only button on the web. Today it is often crowded out by a number of others. Recently, Twitter joined the crowd and removed the Tweet count, and here's why. >>

Friday, November 27, 2015

50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to. >>

Tuesday, November 24, 2015

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers and brands into the Pinterest infrastructure. >>

Monday, November 23, 2015

Facebook enables advertisers to target users 'highly engaged' with holiday content

Marketers using Facebook as part of their festive campaigns have a new tool in their targeting box. Facebook is enabling advertisers the opportunity to target social network users who are engaged with content about the upcoming holiday season. >>

Wednesday, November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. >>

Wednesday, November 11, 2015

Ecommerce Roundup: Solutions for engagement

In the big lead-up to the holiday shopping rush, two new releases are on the scene. From BuyVia and TouchCommerce, the new solutions should help to increase customer engagement. >>

Friday, November 06, 2015

Top 3 tips to use sports to engage globally

Famous athletes are recognized by face and reputation. This leads large corporations to hire athletes to star in commercials that air during sporting events. Even if you can't afford the large contracts of athlete endorsements, there is a way to use sports to push your brand global. >>

Monday, November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend to increase nearly 4%, pushed by political advertising budgets, to reach at least $141 billion. >>

Thursday, October 22, 2015

Ad execs give Facebook top marks for social ad effectiveness

Emarketer has released a Social Advertising Effectiveness Scorecard revealing which social platform out of the "Big Three" and "Emerging Three" got the highest grade among several company executives. >>

Monday, October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. >>

Thursday, October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to make the shopper part of the marketing team. Here's how to do it. >>

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