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BizReport : Social Marketing

Social Marketing

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Monday, September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. >>

Thursday, September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information but to share deals and products with their friends. >>

Tuesday, September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. >>

Monday, September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. >>

Friday, September 16, 2016

BBDO Worldwide: Organic reach on Facebook is dead

A new study from BBDO Worldwide reveals that brands continue to rely too heavily on organic reach on Facebook. >>

Tuesday, September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint. >>

Monday, September 12, 2016

'Fashion' Instagrammers network's most-engaged segment in Europe

Fashion users are Instagram's most engaged segment in Europe, according to new data from the social network, and many are influenced to purchase by other fashion users. >>

Tuesday, September 06, 2016

Study: Social pushing more TV viewing

While the number of people tuning into television programs because of social isn't exactly skyrocketing, there is a steady growth that category. According to new data from DigitalSmiths about 4 in 10 Americans have watching something on TV because of its social media buzz. >>

Friday, September 02, 2016

SMBs: Best practices to access your personal network for new hires

There is an old adage that people shouldn't mix business with friends, family or loved one. One expert believes, in some cases, looking into personal social networks can be good for business. Here's why. >>

Thursday, September 01, 2016

Extent of brand fraud on social revealed

New research by cybersecurity experts reveals that almost two-fifths of brand social media accounts are fraudulent. >>

Thursday, September 01, 2016

Young employees want social media integrated into the workplace

Workers who are Generation Z or Millennials want more social media integration in their workplaces, according to new research released by HR executive network and research firm Future Workplace. >>

Wednesday, August 31, 2016

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. >>

Thursday, August 25, 2016

Social media platforms failing to adequately monitor hate speech

The British government believes more needs to be done by major social media outlets to monitor hate speech and the promotion of violence. >>

Tuesday, August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. >>

Friday, August 19, 2016

Expert: How to better use social, email for customer service

As more consumers turn to social media or email to talk about their good - and bad - experiences with brands, more brands are turning to social and email as a tool to better serve their shoppers. But, are social and email really working as solid customer service tools? >>

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