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BizReport : Social Marketing

Social Marketing

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Thursday, March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote. >>

Wednesday, March 12, 2014

Twitter testing click-to-call

Is Twitter an environment in which consumers will use a click-to-call button? The developers certainly think so and the feature is set to be launched soon. >>

Tuesday, March 11, 2014

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe. >>

Monday, March 10, 2014

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing Report. >>

Monday, March 10, 2014

Few marketers plan for social media negativity

Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't. >>

Friday, March 07, 2014

Report: In social the ladies rule the world

In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a new infographic out this week from Finances Online. >>

Thursday, March 06, 2014

85% of coupon users search online

U.S. shoppers are becoming increasingly savvy when searching out ways to make a saving, according to new research released by marketing services firm Valassis. >>

Thursday, March 06, 2014

SocialBro research reveals cost of ignoring new Twitter Followers

Twitter management platform SocialBro has released data showing that unless businesses on the social platform engage early on with new Followers they will lose a fair number of them. >>

Wednesday, March 05, 2014

Newsbrands and Twitter are stronger together

Six out of 10 Twitter users Follow a newspaper or respected journalist on the microblogging platform, even Following publications they wouldn't normally read in print, according to a new study from Newsworks. >>

Tuesday, March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks. >>

Tuesday, March 04, 2014

Social media presence diminishes consumer trust in retailers

More than half of online shoppers in the UK trust retailers less of they have a presence on a social networking platform, according to startling new research findings from market researchers YouGov SixthSense. >>

Tuesday, March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data to present to clients. >>

Monday, March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point. >>

Monday, February 24, 2014

Top 3 tips to improve social commerce

Many experts believe social commerce will come into its own in 2014 as social media consumers mature and begin looking for more than status updates from friends. How can retailers ensure their social media presence is ready for shoppers ready to make purchases? >>

Monday, February 24, 2014

Gigya records over 800 million social logins in 2013

Social media logins are becoming an increasingly popular way for Internet and mobile users to log in to their favorite websites as new data released by connected consumer management firm Gigya shows. >>

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