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BizReport : Social Marketing

Social Marketing

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Thursday, April 07, 2016

What is the ideal length of a social media post?

With attention spans shortening and time being divided between several devices, what is the ideal word count for social media posts? Express Writers has an answer. >>

Thursday, April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. >>

Tuesday, April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One expert explains. >>

Monday, April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are leading the influencer charge. >>

Tuesday, March 29, 2016

Top 3 tips for a better branded social media strategy

If traditional TV viewing was dependent on viewers watching what the networks thought they should watch, viewers would revolt. That approach, says one expert, is why so many brands aren't succeeding in social media: because they are serving customers what they think the customer wants...instead of letting the customer decide. >>

Tuesday, March 29, 2016

Social ads influence Millennials' purchase decisions

Social media advertising has the power of persuasion over Millennials in the U.S., according to new figures released by Deloitte. >>

Monday, March 28, 2016

Top 3 tips to create better social customer service

Customer service will likely always have it's issues, after all, most people call, email or ping customer service because of a problem. But, in the social space, one expert believes brands can do much better. Here are three tips to improve the social customer service experience. >>

Friday, March 25, 2016

Expert: How to use social to drive transactions

Social media has taken over the internet, but while the big players - Facebook and Twitter - are all about 'friending' people, networks like Pinterest and Flipboard are about the individual. That, says one expert, is why brands should begin using these platforms to drive engagement. >>

Friday, March 25, 2016

Social selling mainstream among UK sales and business development professionals

New data from LinkedIn reveals the adoption of social media tools among sales and business professionals in the UK is hitting mainstream. >>

Wednesday, March 23, 2016

London takes top spot on Twitter

You may want to wake up in a city that never sleeps, or lose your heart in Paris, but on social media the city that beats out all the others in the world... is London. >>

Tuesday, March 22, 2016

Why shoppers are going social for service

Customer Service has always been driven, in part, by where and how shoppers want to interact with retailers and other business. Currently, that space is the social space because customers can control the relationship and engage when it is convenient. >>

Monday, March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction. >>

Wednesday, March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers to optimize a single image for multiple social networks. >>

Friday, March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. >>

Thursday, March 03, 2016

Consumers unhappy with social media as a customer service channel, use declines

Social media has recently been claimed to be 'the' place consumers now consider visiting when seeking customer service and support, but is the environment really as popular for this channel as might be expected? >>

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