BizReport : Social Marketing

Social Marketing

Monday, April 15, 2013

Twitter use migrating to mobile

It's quick and it's social, so it's little surprise that Twitter users are ditching the desktop and migrating to mobile to Tweet. >>

Monday, April 15, 2013

Brands: Why you should examine your social media presence

The rewards of social media engagement can be huge for a business. But recently there have been some not-so-great-headlines from brands who may have 'overshared'. One expert offers advice on how brands can examine a social media presence to ensure they are connected but not oversharing. >>

Friday, April 12, 2013

Facebook intros offline data to target online ads

Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. >>

Friday, April 12, 2013

Platform uses community, social to reach local audiences

A new partnership between discovery shopping hub Wanderful Media and retail brands Macy's and Kohl's will likely change how other retailers think about social commerce. Through the partnership, an updated Find&Save circular collection will allow shoppers to make shopping lists and share buys with their social networks, all while pushing traffic to local stores. >>

Thursday, April 11, 2013

How Tom's Hardware is changing content creation, engagement

The always on technology of mobile is changing consumers' online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or not. This change in habits isn't lost on one community-based hub; here's how Tom's Hardware is increasing engagement without giving up on their core content focus. >>

Wednesday, April 10, 2013

Forecast: Local Social to push $3b by 2017

Look for the local part of the social marketing space to at least triple over the next four years. That according to a new forecast out from BIA/Kelsey Group. Researchers believe that local social ad revenues will increase from $1.1 billion (2012) to just over $3 billion in 2017. >>

Monday, April 08, 2013

Bunchball offers gamification on Jive

Brands and marketers interested in the potential of gamification models have a new place to look for engagement. Bunchball has announced they'll partner with Jive to offer their Advanced Gamification Module through the site. >>

Monday, April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use them. >>

Monday, April 08, 2013

Boost email CTRs with social sharing buttons

The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than those that don't. >>

Monday, April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use their Facebook login as their shopping identification. >>

Thursday, April 04, 2013

3 Questions with PeopleLinx's Nathan Egan

A new platform helps brands and business people make better use of the time spent network on the social site LinkedIn. PeopleLinx converts LinkedIn users into power users by training them on best practices through eLearning modules and 1-on-1 consulting sessions, and by encouraging profile optimization using gamification techniques. >>

Wednesday, April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how: >>

Tuesday, April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's Open Graph Markup into a local landing page. >>

Friday, March 29, 2013

Platform tracks conversions through social space

With all the talk of how many shoppers are looking to social it makes sense for brands not only to be in social but to understand what is happening with social commerce. To that end Compass Labs has release the Conversion Tracking and Measurement solution, set up to give brands better insight into social commerce. >>

Wednesday, March 27, 2013

140 Proof adds sharing options to social suite

Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing suite. >>