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BizReport : Social Marketing

Social Marketing

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Wednesday, February 04, 2015

Review compares U.S. and U.K. companies social media performance - who wins?

In what Investis is calling 'the most comprehensive review of the use of social media for corporate communications that has ever been conducted', U.S. companies were found to be surpassing their U.K. counterparts in the areas of corporate communications and social media. >>

Friday, January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. >>

Friday, January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. >>

Wednesday, January 28, 2015

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. >>

Wednesday, January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

Monday, January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Thursday, January 22, 2015

Facebook dominates social sharing

The latest sharing behavior analysis from ShareThis reveals that Facebook continues to dominate with a whopping 81% of social shares. >>

Monday, January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while messaging apps are gaining in use. >>

Thursday, January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to their conclusions. >>

Thursday, January 15, 2015

Facebook worms its way into the workplace

Not content with infiltrating your home and mobile life, Facebook now intends to infiltrate your workplace. Trials are currently underway with a select group for a 'Facebook at Work' app. >>

Wednesday, January 14, 2015

Computers better judge of personality than friends and family

Your Facebook activities can give away a lot more about your personality than you might think. New research reveals it takes very little for a computer to suss out your traits and get to know you better than your own family. >>

Monday, January 12, 2015

Ecommerce Roundup: Social, mobile keys

MarketLive has wrapped up the 2014 holiday season and based on information from their network nearly half of all ecommerce traffic (47%) originated from mobile devices; about one-quarter of ecommerce revenues were attributed to mobile devices. >>

Friday, January 09, 2015

Expert: Look for native, social ads to skyrocket this year

Look for native and social advertising formats to see significant growth in 2015. That is the word from one expert, who also believes the amount of monetizable ad inventory will go down. Here's what brands and look for in 2015: >>

Friday, January 09, 2015

WhatsApp monthly userbase outstrips Twitter, Instagram combined

With 30 billion messages every day and 700 million monthly active users, WhatsApp now has a monthly active user base larger than Twitter and Instagram combined. >>

Thursday, January 08, 2015

Is Zuckerberg about to put the chat back into social?

Chatting with friends on social networks could be taken to a whole new level with the purchase of speech recognition and voice interaction firm Wit.ai by Facebook. >>

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