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BizReport : Social Marketing

Social Marketing

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Tuesday, June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. >>

Thursday, June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase the number of videos they produce. >>

Wednesday, June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why. >>

Tuesday, June 06, 2017

Study: 60% watching branded video through social

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via Facebook every day. >>

Wednesday, May 31, 2017

UK may join Germany imposing fines for social media moderation failings

Pressure is increasing on social media channels to address the issue of online extremism and other unacceptable content with the news that the UK government is floating the idea of issuing fines. >>

Friday, May 26, 2017

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses and merchants. >>

Monday, May 22, 2017

Ad Roundup: Solutions for social, video, and data launched

In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. >>

Monday, May 22, 2017

Expert: Why Facebook business pages are important for SMBs

New data out from Manta indicates that more than half of small businesses don't have a small business page on Facebook. Why are they holding back? And should these SMBs re-think the decision to stay off social media? One expert explains. >>

Friday, May 19, 2017

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three tips to better personalize across channels. >>

Thursday, May 18, 2017

Top 3 tips to a better social strategy

We're nearing the midpoint of 2017, that means back-to-school and holiday shopping are just around the corner, and most shoppers will be found in the social space. Here are three tips to beef up brands' social media strategy. >>

Wednesday, May 17, 2017

UK: Communications and social increasingly dominate app time

The communications and social media app category is the fastest growing in terms of time spent in-app over the last six months, according to measurement firm, Verto Analytics, reflecting a change in app use behavior. >>

Tuesday, May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. >>

Monday, May 15, 2017

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. >>

Monday, May 15, 2017

Study: More brands #trademarking

There is a new trend in the social marketing space: the hashtagging trend. According to new data out from CompuMark, there was a 64% (YoY( increase in the number of brands trademarking certain hashtags. >>

Friday, May 12, 2017

51% of U.S. SMBs have no Facebook Page

New research reveals that more than half of SMBs in the U.S. do not have a Facebook Page, and of those that do only half experienced positive ROI. >>

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