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BizReport : Social Marketing

Social Marketing

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Monday, March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction. >>

Wednesday, March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers to optimize a single image for multiple social networks. >>

Friday, March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. >>

Thursday, March 03, 2016

Consumers unhappy with social media as a customer service channel, use declines

Social media has recently been claimed to be 'the' place consumers now consider visiting when seeking customer service and support, but is the environment really as popular for this channel as might be expected? >>

Thursday, March 03, 2016

Study: Social beats email for customer service

When it comes to answering questions or resolving issues, email is no longer the go-to. According to new Eptica data social media is where UK consumers turn for customer service - in fact response rates on both Twitter and Facebook were faster than brands' email customer service channel. >>

Wednesday, March 02, 2016

Fashion retailers on Facebook failing to fully engage

How well are fashion retailers using Facebook to engage and interact with their customers? Not very well at all, according to new data released by multichannel and ecommerce consultants Practicology. >>

Friday, February 26, 2016

60% of travel brands now using Instagram as part of marketing mix

Travel companies now use a wide variety of websites for marketing their destinations, and it's clear from the sites they use that imagery is a critical part of the travel decision-making process. >>

Friday, February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. >>

Thursday, February 18, 2016

More marketers seeking to integrate email with social media

A recent survey by Selligent/StrongView suggests marketing budgets will rise this year with email the top target for investment. >>

Thursday, February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small. >>

Thursday, February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. >>

Thursday, February 04, 2016

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. >>

Wednesday, February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new data from Sprout Social. >>

Tuesday, February 02, 2016

Travel industry leading the way in moment marketing

The travel industry has been an early adopter of moment marketing and is now leading the way, according to moment marketing firm TVTY. >>

Tuesday, February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success. >>

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