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BizReport : Social Marketing

Social Marketing

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Wednesday, August 17, 2016

UK SME's failing to engage the world via social

SME's in the UK are not making the most of digital and social media to market their wares abroad, and are missing out on growing their business and market share. >>

Wednesday, August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. >>

Monday, August 08, 2016

Biggest rise in ID theft among the most tech-savvy

Being a tech-savvy mobile and social media user does not preclude a person from falling victim to identity fraud, reveals new research by Experian. >>

Thursday, August 04, 2016

Twitter is the leading battleground for brands

Twitter is the leading social media battleground for brands, according to recent research, with the vast majority of PR crises beginning on the social platform. >>

Thursday, July 28, 2016

Travel, hospitality brands below par in social engagement

Travel brands are falling short on social media, according to recent research from Lithium Technologies, with a failure to engage and a focus on just one social network. >>

Wednesday, July 27, 2016

2016 presidential race increasingly social

The Pew Research Center has released a study into the evolution of presidential candidates' news dissemination and found that this year their social media activity outpaces their websites and emails as a source of news. >>

Tuesday, July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after time. >>

Tuesday, July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social. >>

Thursday, July 21, 2016

Social media impacts more people's shopping decisions than TV

A new report from Influence Central reveals the impact on purchase decisions of positive posts and product reviews on social media. >>

Wednesday, July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. >>

Wednesday, July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant. >>

Wednesday, July 13, 2016

Study: Social media more than connection tool for brands

Social is the place most consumers go to stay connected to friends and family as well as their favorite brands. And, social is the place many brands are going to show a more personal side of their business. There is a new trend in social, though, and it's helping brands prevent fraud. >>

Monday, July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. >>

Monday, July 11, 2016

Nissan claims first car sold on social media in Europe

It started out as a hashtag challenge to car dealerships across Europe and ended in the first car purchase using Twitter. >>

Friday, July 08, 2016

Study: Social isn't the selling tool some thing

Social may have many benefits for brands, but increasing sales into one of those benefits. That's the takeaway from the new Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model study. >>

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