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BizReport : Social Marketing

Social Marketing

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Tuesday, March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks. >>

Tuesday, March 04, 2014

Social media presence diminishes consumer trust in retailers

More than half of online shoppers in the UK trust retailers less of they have a presence on a social networking platform, according to startling new research findings from market researchers YouGov SixthSense. >>

Tuesday, March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data to present to clients. >>

Monday, March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point. >>

Monday, February 24, 2014

Top 3 tips to improve social commerce

Many experts believe social commerce will come into its own in 2014 as social media consumers mature and begin looking for more than status updates from friends. How can retailers ensure their social media presence is ready for shoppers ready to make purchases? >>

Monday, February 24, 2014

Gigya records over 800 million social logins in 2013

Social media logins are becoming an increasingly popular way for Internet and mobile users to log in to their favorite websites as new data released by connected consumer management firm Gigya shows. >>

Friday, February 21, 2014

Study: Target outside North America to engage Facebook users

The big takeaway from a new study looking at advertising and Facebook: brands are staying too close to home with their targeting. According to new data out from Marin Software brands should consider thinking more globally when it comes to Facebook targeting - since a growing number of the social networks users are outside the US, Mexico and Canada. >>

Thursday, February 20, 2014

Top 3 tips to create better social commerce campaigns

For social commerce to have a big impact on 2014 ecommerce revenue, marketers need to adjust their strategies. That according to one expert who believes social holds a lot of potential - for both retailers and consumers. >>

Tuesday, February 18, 2014

Expert: What social really means for ecommerce

2014 may be the year social commerce comes into its own. But whether or not that 'coming into its own' happens is up to the retailers, themselves. According to one expert, whether or not social commerce steps up in 2014 is up to retailers and their marketing strategies. >>

Friday, February 14, 2014

Facebook embraces diversity with addition of 'custom' gender options

Facebook wants its users to be able to express their true self. To this end, they have introduced around 50 different terms as an alternative to the basic gender terms of male or female. >>

Thursday, February 13, 2014

User-submitted images important to travelers researching accommodation, sight-seeing

How many reviews do you read through before committing to a hotel booking or a table at a restaurant? A new survey, conducted by PhoCusWright for TripAdvisor, reveals all. >>

Thursday, February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers. >>

Thursday, February 13, 2014

Study: Exchanges, social push online conversions

From audience segmentation efforts to first party data use, a new report out from Neustar underlines what worked for online brands in 2013 - and indicates what may help brands excel in 2014. >>

Tuesday, February 11, 2014

Consumers turn to online video for home remodeling tips and inspiration

The latest Remodeling Market Index for the final quarter of 2013, released by the National Association of Home Builders, is at its highest reading since the first quarter of 2004. Research by Burst Media reveals that this trend is set to continue this Spring and homeowners and renters looking to undertake redecorating and remodeling projects will look to online video and social media for inspiration. >>

Wednesday, February 05, 2014

Expert Commentary: What Facebook's proposed mobile ad network means for brands

There has been a lot of talk lately about a mobile ad network, powered by Facebook data that will put non-Facebook ads on consumers' mobile phones. What does such a network mean for advertisers? >>

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