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BizReport : Social Marketing

Social Marketing

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Tuesday, August 18, 2015

Top 4 social media tips

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Transparency isn't new, but with the updated guidelines it's better to be crystal clear now more than ever when disclosing for contests, sweepstakes, videos and images. To avoid consequences - prepare now, you will not regret it. >>

Monday, August 17, 2015

Two-thirds of Pinners pull up Pins in-store

Pinterest continues to attract Pinners to its visual discovery platform. A recent report from Ahalogy shows what Pinners are doing less due to their Pinterest input and how many are using Pins in-store. >>

Thursday, August 13, 2015

Parents relying less on social for back-to-school shopping

A new survey from Deloitte reveals that social is no longer the place for back-to-school shopping. >>

Monday, August 10, 2015

Top 3 tips to use social tech to manage documents

Filing cabinets are so 2010, and no one is still using accordion files. But document management is still a challenge for many executives. According to one expert social technology can be a big asset in the management of business documents. Here's how. >>

Friday, August 07, 2015

Technology enabling teens to find friends, create support networks

For today's teens, making friends online is just a fact of life, according to new research released by the Pew Research Center, with social media and online gaming the most common places to meet. >>

Friday, August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. >>

Thursday, August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. >>

Thursday, August 06, 2015

Facebook intros new messaging options for businesses

Facebook is improving communication between businesses and users with the introduction of a 'Send Message' button in ads and the ability to send private messages in response to public comments through Messenger. >>

Wednesday, August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. >>

Friday, July 31, 2015

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Monday, July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. >>

Friday, July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. >>

Wednesday, July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. >>

Tuesday, July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. >>

Monday, July 20, 2015

Will the F in F-commerce stand for 'fail'?

Facebook's first foray into ecommerce failed, but the social network is back in the fray again and allowing some businesses to sell products from their Facebook Pages. >>

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