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BizReport : Social Marketing

Social Marketing

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Tuesday, October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly half say they're likely to buy based on social media referrals. >>

Tuesday, October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up. >>

Monday, October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. >>

Wednesday, October 08, 2014

Facebook and the fight to keep the network authentic

Facebook is leveraging legal action and investment in anti-spam algorithms in an attempt to crack down on companies selling 'Likes' on the social network. >>

Wednesday, October 08, 2014

Where is your most engaged website traffic coming from?

Where does your website's most engaged traffic come from? Megalytic had a go at trying to answer this question with some interesting results. >>

Monday, October 06, 2014

Study: 56% use Facebook for social login

Social networks aren't just for sharing information with friends. That's the takeaway from new Login Radius data, which showing a growing number of consumers are also using social networks to login to other sites - ecommerce, email, etc. >>

Monday, September 29, 2014

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is waning. >>

Friday, September 26, 2014

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook. >>

Thursday, September 25, 2014

Survey: More shoppers logging in via social

Social login has become the norm for many shoppers, but even as consumers use social networking profiles to login in to their favorite shopping hubs, they also want more detail about how their profile data will be used. >>

Thursday, September 25, 2014

Marketers give social the thumbs up for festive campaigns

Marketing software platform Offerpop has released data from a recent survey that shows brands plan to increase investment in social media this coming holiday season in a bid to drive sales. >>

Wednesday, September 24, 2014

Report: The sharing, buying connection

Turns out sharing via social media has a strong connection to later purchases, at least for one demographic. Researchers with ShareThis have found that for Millennials sharing and buying are very closely linked. >>

Monday, September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Monday, September 15, 2014

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other media to promote their business and connect with consumers. >>

Monday, September 15, 2014

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time. >>

Friday, September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well. >>

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