RSS feed Get our RSS feed

News by Topic


BizReport : Social Marketing

Social Marketing

... 1 2 3 4 5 ...
 

Monday, September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Monday, September 15, 2014

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other media to promote their business and connect with consumers. >>

Monday, September 15, 2014

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time. >>

Friday, September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well. >>

Friday, September 12, 2014

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting. >>

Thursday, September 11, 2014

How social gifting will change ecommerce

We've all done it - gone to Facebook and noticed a friend or family member's birthday...and quickly sent them a quick note rather than a card. Or even attached an online gift card to that message because we forgot to pick something up at the mall. Social gifting is growing rapidly, one expert weighs in on how social gifting will change online shopping. >>

Wednesday, September 10, 2014

CEOs continue to lurk on social media sidelines

Consumers have wholeheartedly embraced social media, but have CEOs? No, according to a new study that reveals very few have a social media presence. >>

Friday, September 05, 2014

U.K. motor insurance mobile purchase experience found wanting

When searching for and buying motor insurance, many consumers use a smartphone at some point during their purchase journey yet, according to new research, only half of UK insurer websites provide a positive mobile experience. >>

Friday, September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms. >>

Monday, September 01, 2014

Facebook launches Event ads to appear in Newsfeeds

Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance. >>

Friday, August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. >>

Thursday, August 28, 2014

Facebook enables ad targeting by connection speed

A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use. >>

Wednesday, August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. >>

Tuesday, August 26, 2014

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to. >>

Tuesday, August 26, 2014

U.K. consumers use mobile to research, shop more than any other nation

Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. >>

... 1 2 3 4 5 ...