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BizReport : Social Marketing

Social Marketing

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Friday, March 06, 2015

Image-based social networks up their ad game

Two image-based social media networks are vying for advertiser dollars with new ad products announced this week. >>

Wednesday, March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered. >>

Tuesday, March 03, 2015

Videos best for Facebook reach, but don't ditch the photos

It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. >>

Thursday, February 26, 2015

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via Twitter. >>

Thursday, February 26, 2015

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter. >>

Thursday, February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app. >>

Friday, February 20, 2015

Facebook launches suicide-watch tool

Facebook has announced the launch of tools to provide more support and advice to those struggling with suicidal thoughts on the social network. >>

Thursday, February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands this year. >>

Tuesday, February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered. >>

Thursday, February 12, 2015

Apple, Pinterest co-operate to improve app discovery

The App Store is bulging with apps, so many that the choice can be overwhelming. Pinterest has teamed up with Apple to launch a new feature to help with app discovery. >>

Thursday, February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. >>

Wednesday, February 11, 2015

Negativity towards social media grows in China

Despite more people in China using social media than ever before, the number who have a negative view of such platforms is growing, according to recent research from Kantar. >>

Wednesday, February 04, 2015

Many customer queries on social media remain unanswered

Despite more social media user questions being answered on Facebook, more than half of those posed on Pages are being left unanswered, according to new research from social analytics firm Quintly. >>

Wednesday, February 04, 2015

Review compares U.S. and U.K. companies social media performance - who wins?

In what Investis is calling 'the most comprehensive review of the use of social media for corporate communications that has ever been conducted', U.S. companies were found to be surpassing their U.K. counterparts in the areas of corporate communications and social media. >>

Friday, January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. >>

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