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BizReport : Social Marketing

Social Marketing

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Monday, January 11, 2016

More research reveals social media an important customer contact channel

More research points to social media as being the place consumers increasingly turn to for answers to queries and to lodge complaints. >>

Friday, January 08, 2016

Top 4 tips to improve your social media strategy

Social marketing is expected to get even hotter in 2016 as more consumers adopt not only smartphones but phablets. One expert shares his top 4 tips to a stronger social media strategy. >>

Monday, January 04, 2016

Top 3 tips to better use buy buttons

Social marketing is beginning to come into its own, and while most shoppers are still mainly sharing their purchases a growing number are clicking on those posts with the intent to buy. That means retailers and brands need to have a buy button strategy in place. Here are our top three tips to implement a strong buy button strategy. >>

Tuesday, December 29, 2015

'Social media reversion' keeps us returning to Facebook even when we don't want to

It's that time of year when resolutions are made to start, or quit, something. Maybe you'll quit sugar, maybe you'll start running - but have you thought about quitting Facebook? Many have, but it's harder than you might think. Recent research from Cornell University explains why. >>

Friday, December 25, 2015

Top 3 tips to a better omni-channel strategy

Omni-channel marketing doesn't just mean have a presence in different channels; it means offering consumers the same, consistent messaging and experience across all channels. Here are our top 3 tips to a better omni-channel strategy. >>

Thursday, December 24, 2015

Brands: Are you really omni-channel ready?

Experts have been talking about omni-channel for a few years now, and many brands believe they are, in fact, omni-channel. But they aren't. Here's what you need to know about becoming truly an omni-channel brand. >>

Wednesday, December 23, 2015

Expert: Social success means social focus

Social marketing is one space in which brands need to have a strategy and a focus. That's according to one expert who believes social, especially social commerce, will have a strong 2016. Here are three tips to get your social strategy on target. >>

Monday, December 21, 2015

Forecast: Local ad revs to top $146b

Look for local advertising to steadily rise in 2016. That is the takeaway from BIA/Kelsey's 2016 US Local Advertising Forecast which predicts local revenues to increase from $141 billion this year to $146.6 billion in 2016. That's an increase of nearly 4%. >>

Thursday, December 17, 2015

IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has in important role in the overall marketing function. >>

Wednesday, December 16, 2015

EU data protection law amendment proposes barring under-16s from social media

Marketers looking to target teenagers in Europe might need to look for an alternative to social media if a new European Parliament rule goes through next week. >>

Tuesday, December 15, 2015

Speedy responses to Tweets result in higher revenues and happier customers

Research from Twitter among airlines and their customers reveals just how important it is for businesses to dedicate resources to near-real-time customer interaction on the platform. >>

Monday, December 14, 2015

2016 will see rise of 'moment marketing' campaigns

'Moment marketing' is a strategy that you will be hearing a lot more about in the coming twelve months as several reports predict it will be the sector that sees explosive growth in 2016. >>

Friday, December 11, 2015

Facebook at Work to launch soon

Facebook use at work if often frowned upon. But the official Facebook at Work, the version that doesn't let users play Candy Crush, is launching soon and is set to be a hit. >>

Friday, December 11, 2015

Twitter feature to show ads to users that are not logged in

Twitter's mission to monetize non-active users has resulted in the testing of a new feature that will show ads to users who read Tweets without logging in and non-users. >>

Wednesday, December 09, 2015

Does social media work for small hotels and B&Bs? Not really...

A recent report from UK-based booking management app developer eviivo suggests that small hotels and bed-and-breakfast establishments may be wasting their time trying to attract website traffic using social media. >>

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