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BizReport : Social Marketing

Social Marketing

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Monday, March 28, 2016

Top 3 tips to create better social customer service

Customer service will likely always have it's issues, after all, most people call, email or ping customer service because of a problem. But, in the social space, one expert believes brands can do much better. Here are three tips to improve the social customer service experience. >>

Friday, March 25, 2016

Expert: How to use social to drive transactions

Social media has taken over the internet, but while the big players - Facebook and Twitter - are all about 'friending' people, networks like Pinterest and Flipboard are about the individual. That, says one expert, is why brands should begin using these platforms to drive engagement. >>

Friday, March 25, 2016

Social selling mainstream among UK sales and business development professionals

New data from LinkedIn reveals the adoption of social media tools among sales and business professionals in the UK is hitting mainstream. >>

Wednesday, March 23, 2016

London takes top spot on Twitter

You may want to wake up in a city that never sleeps, or lose your heart in Paris, but on social media the city that beats out all the others in the world... is London. >>

Tuesday, March 22, 2016

Why shoppers are going social for service

Customer Service has always been driven, in part, by where and how shoppers want to interact with retailers and other business. Currently, that space is the social space because customers can control the relationship and engage when it is convenient. >>

Monday, March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction. >>

Wednesday, March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers to optimize a single image for multiple social networks. >>

Friday, March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. >>

Thursday, March 03, 2016

Consumers unhappy with social media as a customer service channel, use declines

Social media has recently been claimed to be 'the' place consumers now consider visiting when seeking customer service and support, but is the environment really as popular for this channel as might be expected? >>

Thursday, March 03, 2016

Study: Social beats email for customer service

When it comes to answering questions or resolving issues, email is no longer the go-to. According to new Eptica data social media is where UK consumers turn for customer service - in fact response rates on both Twitter and Facebook were faster than brands' email customer service channel. >>

Wednesday, March 02, 2016

Fashion retailers on Facebook failing to fully engage

How well are fashion retailers using Facebook to engage and interact with their customers? Not very well at all, according to new data released by multichannel and ecommerce consultants Practicology. >>

Friday, February 26, 2016

60% of travel brands now using Instagram as part of marketing mix

Travel companies now use a wide variety of websites for marketing their destinations, and it's clear from the sites they use that imagery is a critical part of the travel decision-making process. >>

Friday, February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. >>

Thursday, February 18, 2016

More marketers seeking to integrate email with social media

A recent survey by Selligent/StrongView suggests marketing budgets will rise this year with email the top target for investment. >>

Thursday, February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small. >>

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