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BizReport : Social Marketing

Social Marketing

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Friday, April 20, 2018

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create an influencer marketing strategy. >>

Wednesday, April 11, 2018

Experts: What the Facebook/Cambridge Analytica issue may mean for digital

With everyone talking about the Facebook/Cambridge Analytica scandal, and what it means for consumers, we thought it would be interesting to find out how it may also impact digital businesses. Here are our experts' thoughts. >>

Monday, April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. >>

Friday, April 06, 2018

Survey finds consumers' interest is social ads down

Marketers may not want to hear this, but new data out from Sprout Social indicates all the dollars being invested in social media advertising may be going to waste. That, because according to their report more than half of consumers either don't trust social ads are simply aren't interested in them. >>

Wednesday, March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems in which data use is the first step. Then, come the data shortfalls - areas in which not enough data is collected or in which the data is used improperly. Here are four tips to identify and correct a data shortfall. >>

Monday, March 05, 2018

Top 6 data challenges facing marketers

Marketing is dynamic and hectic in nature - data volumes continue to multiply, customer preferences shift, and competition always keeps you on your toes. With all of these factors working at a fast pace, marketers must keep up by having a data driven marketing strategy in place. But executing and managing a strategy may not be a cake walk. Here are six challenges facing brands. >>

Friday, March 02, 2018

Despite data prevalence, merchants aren't connecting the customer dots

There is a wealth of data online, from ecommerce to social media and SEM. Still, many merchants are struggling to create an engaging and cohesive customer experience that uses this data. That's the word from the new Solving for CX report out from Verndale. >>

Monday, February 19, 2018

How to update your social marketing creative processes

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. >>

Wednesday, February 14, 2018

Top 5 tips to improve social customer service

While most companies are on-board in improving social network-based customer service, many continue to approach social customer service in a not fulfilling way. And, while about two-thirds of consumers contacting businesses for customer service are doing so on social media, this is a problem. Here are five tips to improve social customer service. >>

Tuesday, February 13, 2018

Unilever CMO pulls no punches addressing Facebook's toxic environment

Brand safety and transparency concerns are leading to big brands putting Facebook and Google under increasing pressure to crack down on fake news, hate speech, online harassment, and other content that creates division in society. >>

Thursday, February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can reach more customers than a brand often can - and will likely be more trusted in the end. >>

Wednesday, February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43% higher through Q4 2017. >>

Wednesday, January 31, 2018

Consumers to brands: We love your ads but leave politics out of the Super Bowl

While recent research has shown that consumers believe brands should make their stance on social and political issues known, they don't want politics spoiling their fun during the Super Bowl. Perhaps weary of controversy during the NFL season, Americans just want to be entertained and marketed to, according to the Fifth Annual Burson-Marsteller Super Bowl Survey. >>

Wednesday, January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. >>

Friday, January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a better understanding of how both search and social - and in particular Google and Facebook - work. >>

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