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BizReport : Social Marketing

Social Marketing

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Friday, August 07, 2015

Technology enabling teens to find friends, create support networks

For today's teens, making friends online is just a fact of life, according to new research released by the Pew Research Center, with social media and online gaming the most common places to meet. >>

Friday, August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. >>

Thursday, August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. >>

Thursday, August 06, 2015

Facebook intros new messaging options for businesses

Facebook is improving communication between businesses and users with the introduction of a 'Send Message' button in ads and the ability to send private messages in response to public comments through Messenger. >>

Wednesday, August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. >>

Friday, July 31, 2015

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Monday, July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. >>

Friday, July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. >>

Wednesday, July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. >>

Tuesday, July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. >>

Monday, July 20, 2015

Will the F in F-commerce stand for 'fail'?

Facebook's first foray into ecommerce failed, but the social network is back in the fray again and allowing some businesses to sell products from their Facebook Pages. >>

Friday, July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. >>

Thursday, July 16, 2015

News consumption growing on social networks

Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. >>

Thursday, July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce. >>

Wednesday, July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. >>

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