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BizReport : Social Marketing

Social Marketing

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Wednesday, March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica. >>

Wednesday, March 26, 2014

Study: UK brands find Twitter ineffective

Brands may like it when customers call them with questions or problems related to their product purchases, but consumers don't like making that call. Data supports that more and more shoppers are turning to websites, email and even social networks for customer service contacts. Still, finds research, brands are struggling to create effective customer service options in the online space. >>

Monday, March 24, 2014

Survey Says: Brand awareness key to social strategy

The social space still has its growing pains, but savvy marketers are using strategy to get around those painful areas. That according to new data out from a Social Media Marketing University survey which indicates that, because campaign ROI is so hard to measure via social channels, brands have switched strategy to track awareness rather than revenue. >>

Monday, March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are. >>

Thursday, March 20, 2014

'Connectedness' of Resilients key to their optimism in face of austerity

The latest Austerity Index from JWT reveals that the demographic that has most suffered from austerity measures is the one most likely to be optimistic in light of their social media use and 'connectedness'. >>

Tuesday, March 18, 2014

BuzzFeed, BBC most-shared publishers on Facebook and Twitter

BuzzFeed and the BBC were the most-shared English language publishers on Facebook and Twitter during the month of February, according to new data released by social monitoring platform Newswhip. >>

Tuesday, March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. >>

Thursday, March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote. >>

Wednesday, March 12, 2014

Twitter testing click-to-call

Is Twitter an environment in which consumers will use a click-to-call button? The developers certainly think so and the feature is set to be launched soon. >>

Tuesday, March 11, 2014

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe. >>

Monday, March 10, 2014

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing Report. >>

Monday, March 10, 2014

Few marketers plan for social media negativity

Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't. >>

Friday, March 07, 2014

Report: In social the ladies rule the world

In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a new infographic out this week from Finances Online. >>

Thursday, March 06, 2014

85% of coupon users search online

U.S. shoppers are becoming increasingly savvy when searching out ways to make a saving, according to new research released by marketing services firm Valassis. >>

Thursday, March 06, 2014

SocialBro research reveals cost of ignoring new Twitter Followers

Twitter management platform SocialBro has released data showing that unless businesses on the social platform engage early on with new Followers they will lose a fair number of them. >>

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