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BizReport : Social Marketing

Social Marketing

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Thursday, April 10, 2014

33Across: Social sharing spikes on tablets

Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing increased throughout the tournament. >>

Thursday, April 10, 2014

comScore report compares desktop use versus mobile for social

If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is. >>

Wednesday, April 09, 2014

Consumer social sharing trends: Twitter surge

The latest ShareThis report shows that Twitter is the fastest growing in the world of social sharing. >>

Tuesday, April 08, 2014

Television promotions for new shows continue to outperform social media

While social media may be becoming an increasingly important part of watching television, traditional television promotions continue to be more effective than social media in the decision of which new show to watch, according to the findings of a Council for Research Excellence study. >>

Monday, April 07, 2014

Twitter extends Pinned Tweets to selected high-profile Tweeters

Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters >>

Thursday, April 03, 2014

Vantage Media: How Facebook is changing engagement

According to recent data from the Vantage Media Consumer Engagement Index targeting isn't just about the product any longer. It's about the product, the consumer and getting the timing right. The study also indicates that Facebook is changing not only customer engagement but targeting. >>

Thursday, April 03, 2014

Gender attitudes to social media poles apart

New gender-based research reveals the differing activities of men and women when using social media, enabling marketers to better formulate their social strategies. >>

Tuesday, April 01, 2014

Forrester report highlights why marketers should be using Google Plus

Google Plus isn't as deserted a destination as you might at first think. According to new research from Forrester the social network is actually a more effective marketing environment than Twitter and is a must for marketers. >>

Monday, March 31, 2014

Getting news on Facebook is an incidental experience

Recent research from Pew highlights the role of social media in consumers' news discovery and reveals how Facebook has become an accidental source of the news for many. >>

Wednesday, March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica. >>

Wednesday, March 26, 2014

Study: UK brands find Twitter ineffective

Brands may like it when customers call them with questions or problems related to their product purchases, but consumers don't like making that call. Data supports that more and more shoppers are turning to websites, email and even social networks for customer service contacts. Still, finds research, brands are struggling to create effective customer service options in the online space. >>

Monday, March 24, 2014

Survey Says: Brand awareness key to social strategy

The social space still has its growing pains, but savvy marketers are using strategy to get around those painful areas. That according to new data out from a Social Media Marketing University survey which indicates that, because campaign ROI is so hard to measure via social channels, brands have switched strategy to track awareness rather than revenue. >>

Monday, March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are. >>

Thursday, March 20, 2014

'Connectedness' of Resilients key to their optimism in face of austerity

The latest Austerity Index from JWT reveals that the demographic that has most suffered from austerity measures is the one most likely to be optimistic in light of their social media use and 'connectedness'. >>

Tuesday, March 18, 2014

BuzzFeed, BBC most-shared publishers on Facebook and Twitter

BuzzFeed and the BBC were the most-shared English language publishers on Facebook and Twitter during the month of February, according to new data released by social monitoring platform Newswhip. >>

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