BizReport : Social Marketing

Social Marketing

Friday, May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: >>

Wednesday, May 08, 2013

Europe leads U.S. in online retail social login implementation

Online retailers are looking for ways to personalize the shopping experience, with many turning to social logins. However, new research from Betapond found that, while social login implementation is still low, it is twice as popular with European retailers than with their American counterparts. >>

Tuesday, May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network. >>

Monday, May 06, 2013

ForeSee launches WOM measurement tool

A new tool out from ForeSee takes Net Promoter Scores (NPS) to another level by incorporating word of mouth. Called the Word of Mouth Index (WoMI), the solution offers deeper measurements of WOM channels so that brands have a better grasp on customer loyalty. >>

Monday, May 06, 2013

Study identifies 3 simple tactics to boost Twitter Follower numbers

Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech. >>

Friday, May 03, 2013

Social media influences mass affluent consumers

Whether in the accumulating wealth life stage, about to retire, or retired, research has found that mass affluent consumers use, and are influenced by, social media. >>

Tuesday, April 30, 2013

Major UK newspaper incorrectly reports Facebook data... again

A recent article in The Guardian would have you think that Facebook is losing users hand over fist and that, of those that are still logging on, the time they are spending on the social network is dropping. However, the source of the data used by the newspaper is disputing such a scenario. >>

Monday, April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands. >>

Friday, April 26, 2013

Chat interface upgraded for more seamless integration

With more shoppers looking for product details or retailer assistance online, some businesses are struggling to stay on top of customer service inquiries. Responding in a timely manner to questions or problems has never been more important, which is where an upgrade in the live chat interface from Comm100 comes in. >>

Tuesday, April 23, 2013

Platform offers alternative to social login

This month nFluence Media launches the autograph solution, billed as a social login alternative. Through the solution retailers can offer simplified login procedures for shoppers while still gaining rich profile data to customer on-site experiences. >>

Sunday, April 21, 2013

Facebook Fan value rises 28% since 2010

Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars. >>

Sunday, April 21, 2013

BabyCenter: 91% of moms use social media

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks via mobile phone. >>

Friday, April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter. >>

Friday, April 19, 2013

How social can be dangerous for brands

The social space is a carrot many brands are intent on reaching as quickly as possible. But in addition to allowing brands to engage with consumers in new and more meaningful ways, the social space can also cause damage. Our expert explains: >>

Friday, April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of time that brands could use to engage potential customers. >>