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BizReport : Social Marketing

Social Marketing

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Monday, August 04, 2014

Companies not taking social customer service seriously

Companies realize that social media is a must-have in today's online, connected environment. But many still are not taking it seriously enough, according to new research from social relationship infrastructure firm Sprinklr and customer experience systems and services company Amdocs. >>

Monday, August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect. >>

Friday, August 01, 2014

Six ways to increase the performance of your Pinterest Pins

Taller images, calls to action and keeping brand images face-free are just some of the secrets to success on Pinterest, according to new information shared by Ripen eCommerce. >>

Friday, August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can help identify which devices the audience is commonly using to access content. >>

Thursday, July 31, 2014

How to tell if social is right for your brand

Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of expectations with regards to what the audience expects in terms of engagement. >>

Wednesday, July 30, 2014

How dark social can impact brand

There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather than within Facebook or Pinterest. According to some experts nearly one-third of shares could be through dark social trends. >>

Tuesday, July 29, 2014

UK businesses failing to consistently and effectively employ social for customer support

While traditional forms of communication continue to play a major role in the customer experience, people now expect to be able to use multiple channels as they switch between devices and locations. However, as a new report from Webhelp UK has shown, many businesses are failing to deliver consistent and effective customer support across all their channels. >>

Tuesday, July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites. >>

Friday, July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. >>

Thursday, July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites. >>

Monday, July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. >>

Friday, July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post. >>

Wednesday, July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well. >>

Tuesday, July 15, 2014

2014 World Cup breaks records on social media

They think it's all over - it is now. And so the FIFA World Cup 2014 comes to an end. As well as having some momentous moments such as Brazil's devastating defeat by Germany and Suarez's jaw action, the sporting event was, according to figures obtained by Reuters, the biggest social media event on record. >>

Friday, July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares made via Pinterest and Twitter are from mobile devices; only about half of Facebook's shares are mobile. >>

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