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Social Marketing
Tuesday, January 09, 2007
Conde Nast Uses MySpace to Target Brides
Armed with statistics that show around 9 million women in the 21-34 age group are using MySpace, Conde Nast (CN) has set up its own page on the social networking site. >>
Friday, December 15, 2006
Study: CGM The Great Influencer
According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>
Thursday, November 09, 2006
Can Social “Niche” Audiences Boost Online Spending?
That is a question online marketers need to answer as more social networkers are influenced less by online ads and influenced more by their network of friends. >>
Thursday, October 12, 2006
Is Social Networking Losing Clout With Youth?
The popularity of social networking sites is changing the way everyone uses the internet and is bringing about a new web-based e-commerce system. >>
Friday, October 06, 2006
The ‘Snakes On A Plane’ Movie Viral Campaign Questionable
The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>
Monday, September 11, 2006
Social Media explosion. What’s next?
With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget for future campaigns? >>
Monday, September 11, 2006
Social Networks: Changing the Advertising Campaign
Kids were the first to jump on the MySpace bandwagon. Creating their own pages for music, movies and more. With the popularity of social network sites like MySpace and FaceBook, companies are also jumping to get a foothold in this new advertising frontier. >>
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