BizReport : Social Marketing

Social Marketing

Tuesday, January 09, 2007

Conde Nast Uses MySpace to Target Brides

Armed with statistics that show around 9 million women in the 21-34 age group are using MySpace, Conde Nast (CN) has set up its own page on the social networking site. >>

Friday, December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>

Thursday, November 09, 2006

Can Social “Niche” Audiences Boost Online Spending?

That is a question online marketers need to answer as more social networkers are influenced less by online ads and influenced more by their network of friends. >>

Thursday, October 12, 2006

Is Social Networking Losing Clout With Youth?

The popularity of social networking sites is changing the way everyone uses the internet and is bringing about a new web-based e-commerce system. >>

Friday, October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Monday, September 11, 2006

Social Media explosion. What’s next?

With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget for future campaigns? >>

Monday, September 11, 2006

Social Networks: Changing the Advertising Campaign

Kids were the first to jump on the MySpace bandwagon. Creating their own pages for music, movies and more. With the popularity of social network sites like MySpace and FaceBook, companies are also jumping to get a foothold in this new advertising frontier. >>