BizReport : Social Marketing

Social Marketing

Friday, October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Monday, September 11, 2006

Social Media explosion. What’s next?

With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget for future campaigns? >>

Monday, September 11, 2006

Social Networks: Changing the Advertising Campaign

Kids were the first to jump on the MySpace bandwagon. Creating their own pages for music, movies and more. With the popularity of social network sites like MySpace and FaceBook, companies are also jumping to get a foothold in this new advertising frontier. >>