BizReport : Social Marketing

Social Marketing

Tuesday, February 27, 2007

Study: target men for online video conversions

Online video is beginning to garner more attention from average viewers with 4% of people over the age of 18 watching online videos daily and another 14% watching at least once each week. However, those numbers don't touch the number of traditional television viewers, according to a new study, which means targeting video is the key to conversions. >>

Tuesday, February 27, 2007

Traffic to YouTube rises despite Viacom pulling content

Despite Viacom’s demands to remove hundreds of thousands of videos from its site, YouTube still managed to double its average weekly traffic increase since the beginning of the year. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Tuesday, February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. >>

Monday, February 26, 2007

TNS Media Intelligence moves into analysis

Social media - blogs, viral video and other user generated content - is changing the way consumers interact with brands. This could be good as long as the interaction remains positive. To help track how brands are seen, TNS Media Intelligence is moving into the analysis realm with the purchase of Cymfony. >>

Wednesday, February 21, 2007

Will content filters for videos provide peace of mind?

Television and movie studios aren't going to let Napster-like software steal their product. Instead, they are among the first to embrace content-identifying software that could protect their investment - the shows they produce. But that software may come at a price - a loss of users - for social sites. >>

Wednesday, February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>

Monday, February 19, 2007

Bogus reviews are under travel sites' microscope

Fake blogs, false reviews. With the amazing growth of social media, it seems consumers need to be more wary than ever about how truthful online reviews are. In the U.K. and Europe, fake blogs and reviews will be outlawed in 2008, but until then it is up to the company to ensure that reviews and blogs are true. >>

Friday, February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv. >>

Wednesday, February 14, 2007

Fake blogs to be banned in U.K. from next year

Beginning in 2008, companies or individuals who post reviews of their own products online will be breaking the law in Britain. A new law in the United Kingdom prohibits even authors from reviewing their own books at sites like Amazon.com. >>

Tuesday, February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd. >>

Monday, February 12, 2007

European Union to put a ban on fake blogs and reviews

The European Union is working toward the eradication of “astroturfing”, with a ban due at the end of the year. >>

Monday, February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>

Friday, February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

Friday, February 09, 2007

Businesses overlook importance of securing social network domains

Have you grabbed your domain name on any of the social networking sites, such as MySpace? No? You may be too late. >>