BizReport : Social Marketing

Social Marketing

Monday, February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>

Friday, February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

Friday, February 09, 2007

Businesses overlook importance of securing social network domains

Have you grabbed your domain name on any of the social networking sites, such as MySpace? No? You may be too late. >>

Thursday, February 08, 2007

Hearst takes magazine sites wireless

Hearst Publications isn't just taking their magazines online, they are taking them wireless. The company has launched wireless, mobile websites for a number of their leading magazines and more wireless sites are on the way. >>

Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Monday, February 05, 2007

Federated Media partners comScore for blog metrics

As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research. >>

Friday, February 02, 2007

VH1, MTV join user generated content trend

Mark two more big brands down for ViTrue services. Both VH1 and MTV have signed on with the user generated ad platform to create several user generated content sites within their network. >>

Friday, February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s. >>

Thursday, February 01, 2007

Surfers use tagging to make sense of the online sprawl

Tagging is rising in popularity, and so are websites where it is enabled. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Wednesday, January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising? >>

Monday, January 29, 2007

Nickelodeon launches an online virtual world for tweens

With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world. >>

Monday, January 29, 2007

Informa predicts 2012 online TV, video revenue to exceed $6 billion

By 2012 the North America could be the largest revenue-generating region of the globe. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

Friday, January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>