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BizReport : Social Marketing

Social Marketing

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Wednesday, January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London. >>

Wednesday, January 24, 2007

Family and Friends Most Influential

Think trusted or popular online portals are the most influential for web-savvy consumers? Then you would be wrong. According to a new survey from BIGResearch, the most influential things for most consumers are friends and family. >>

Tuesday, January 23, 2007

Conde Nast to Allow User Control of Ads

Will teen girls flip over the ability to choose their own advertising? That is what Conde Nast is betting on with the launch of Flip. The site is their answer to MySpace for teenage girls. The site goes live in February and will give users the ability to pick what ads are shown on their pages and in what form. >>

Tuesday, January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience. >>

Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Tuesday, January 23, 2007

Bud.tv Stops Minors In Their Tracks

Not long after the Superbowl, Anheuser-Busch is set to launch a social networking site all of its own. >>

Friday, January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising in one place. >>

Thursday, January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers? >>

Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

Monday, January 15, 2007

BBC Tunes In To Social Networking

The BBC tunes in to their online audience using social networking channels. >>

Friday, January 12, 2007

Study Suggests Social Media Revolution

The results of a study into the adoption of social media have been released by Massachusetts University. >>

Thursday, January 11, 2007

Online Visitors Drawn To The Sun

The Sun, the UK's biggest selling daily newspaper, attracted a record number of visitors last year, with global readership gains equating to nearly as much as the UK population. >>

Tuesday, January 09, 2007

Social Networks the Cure for Magazines?

In their quest for new readers more magazines and newspapers are turning to social networking standbys. Blogs, RSS feed and more are popping up on magazine and newspaper websites, and some publishers are buying entire social networks in the hopes of boosting readership and revenue. >>

Tuesday, January 09, 2007

Conde Nast Uses MySpace to Target Brides

Armed with statistics that show around 9 million women in the 21-34 age group are using MySpace, Conde Nast (CN) has set up its own page on the social networking site. >>

Friday, December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>

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