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BizReport : Social Marketing

Social Marketing

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Monday, April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper. >>

Friday, March 30, 2007

Analyst: MySpace making millions every month

According to Barron’s, Pali Research analyst Richard Greenfield has estimated MySpace’s monthly U.S. revenue to be around $24 million, and $6 million globally. That’s a tidy $30 million per month for the U.S.’s number one social networking site. >>

Thursday, March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney. >>

Thursday, March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Tuesday, March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

Tuesday, March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. >>

Monday, March 26, 2007

Borders Books breaks from Amazon.com

Borders Books is breaking ties with Amazon.com and going solo by bringing together its bricks and mortar stores with an internet presence all of its own. >>

Friday, March 23, 2007

MySpace top of brand search and traffic rankings

MySpace has come out top in a recent ranking of U.S. social networking site traffic, and was the most searched brand of 2006. >>

Thursday, March 22, 2007

Users are more engaged with smaller communities

A new study indicates that social networking giants MySpace and Facebook may not hold the key to social networking. According to researchers from Communispace, users are more highly engaged when using smaller networks. >>

Wednesday, March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in. >>

Monday, March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life. >>

Monday, March 19, 2007

Kohl's first to use clickable video ad format

Kohls department stores have become the first to use new Video Hyperlink technology to discreetly integrate product advertising in to online video content. >>

Friday, March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>

Friday, March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

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