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BizReport : Social Marketing

Social Marketing

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Monday, January 29, 2007

Nickelodeon launches an online virtual world for tweens

With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world. >>

Monday, January 29, 2007

Informa predicts 2012 online TV, video revenue to exceed $6 billion

By 2012 the North America could be the largest revenue-generating region of the globe. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

Friday, January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>

Thursday, January 25, 2007

MySpace Is A Top Search Term

The share of social network marketing was ruled in 2006 by Newscorp.'s MySpace. But, the social networking giant also ruled search queries; a new frontier for the site. >>

Thursday, January 25, 2007

Hola MySpace

MySpace.com has confirmed rumors that later this year it will be launching a Spanish-language version of its popular social networking site. >>

Wednesday, January 24, 2007

WhitePages.com Search Results Get Personal

While searching for a person’s contact details is possible from most search engines, a new people search on WhitePages.com will return far more targeted and relevant results. >>

Wednesday, January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London. >>

Wednesday, January 24, 2007

Family and Friends Most Influential

Think trusted or popular online portals are the most influential for web-savvy consumers? Then you would be wrong. According to a new survey from BIGResearch, the most influential things for most consumers are friends and family. >>

Tuesday, January 23, 2007

Conde Nast to Allow User Control of Ads

Will teen girls flip over the ability to choose their own advertising? That is what Conde Nast is betting on with the launch of Flip. The site is their answer to MySpace for teenage girls. The site goes live in February and will give users the ability to pick what ads are shown on their pages and in what form. >>

Tuesday, January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience. >>

Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Tuesday, January 23, 2007

Bud.tv Stops Minors In Their Tracks

Not long after the Superbowl, Anheuser-Busch is set to launch a social networking site all of its own. >>

Friday, January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising in one place. >>

Thursday, January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers? >>

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