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BizReport : Social Marketing

Social Marketing

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Wednesday, April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

Bud.tv struggling to attract visitors

Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround. >>

Friday, April 13, 2007

Traffic increases for re-launched USATODAY.com

USATODAY.com has seen an impressive increase in registrations and unique visitors since its re-launch in March. >>

Thursday, April 12, 2007

Travel marketers should embrace social networking

The recent TravelCom/Res-Expo, held in Las Vegas, saw keynote addresses by many ecommerce experts, and many were encouraging those in the travel industry to embrace social networking tools and user-generated content. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Wednesday, April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Monday, April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper. >>

Friday, March 30, 2007

Analyst: MySpace making millions every month

According to Barron’s, Pali Research analyst Richard Greenfield has estimated MySpace’s monthly U.S. revenue to be around $24 million, and $6 million globally. That’s a tidy $30 million per month for the U.S.’s number one social networking site. >>

Thursday, March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney. >>

Thursday, March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Tuesday, March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

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