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BizReport : Social Marketing

Social Marketing

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Friday, March 23, 2007

MySpace top of brand search and traffic rankings

MySpace has come out top in a recent ranking of U.S. social networking site traffic, and was the most searched brand of 2006. >>

Thursday, March 22, 2007

Users are more engaged with smaller communities

A new study indicates that social networking giants MySpace and Facebook may not hold the key to social networking. According to researchers from Communispace, users are more highly engaged when using smaller networks. >>

Wednesday, March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in. >>

Monday, March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life. >>

Monday, March 19, 2007

Kohl's first to use clickable video ad format

Kohls department stores have become the first to use new Video Hyperlink technology to discreetly integrate product advertising in to online video content. >>

Friday, March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>

Friday, March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

Thursday, March 15, 2007

Niche sites growing stronger in social networking

MySpace continues to be the dominant social networking site, but smaller sites are growing in popularity in a rapidly increasing rate. That, according to a study from Hitwise, which shows visits to social networking sites increased 11% from January to February. >>

Wednesday, March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

Tuesday, March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Tuesday, March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. >>

Monday, March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

Monday, March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks. >>

Friday, March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, Eons.com has proven itself as a viable online platform. >>

Thursday, March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>

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