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BizReport : Social Marketing

Social Marketing

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Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Monday, May 14, 2007

Study: 27% go online for fun

Online marketers have long wondered exactly how users spend their time online. A new Media-Screen study sheds light on the online activities of broadband users. According to the research more users are going online for entertainment than ever before. Can marketers take advantage of more users looking for fun video clips, playing games or social networking? >>

Thursday, May 10, 2007

Fox to offer MySpace slots to Super Bowl advertisers

News Corp.'s Fox Sports and MySpace are teaming up to give Super Bowl television advertisers a larger online presence during the game. >>

Wednesday, May 09, 2007

Did MySpace make a good deal for PhotoBucket?

With reports that MySpace will pay more than $250 million for photo-sharing site PhotoBucket, many are wondering just what MySpace will get for their money. Here is a breakdown. >>

Wednesday, May 09, 2007

MySpace, Photobucket acquisition rumors confirmed

Online reports are claiming confirmation of MySpace’s acquisition of Photobucket. >>

Tuesday, May 08, 2007

Americans spend half their free time online

A new report from Media-Screen takes a look at how, and where, U.S. broadband users access information and entertainment content online. >>

Monday, May 07, 2007

Social and travel sites gain traffic in Europe

Staying connected seemed to be on the minds of more European web-surfers throughout the month of March. According to online measurement firm comScore, social networking sites were the destinations of choice for French and UK browsers. >>

Tuesday, May 01, 2007

The most popular UK sites are consumer-driven

There are some surprising facets of a recent comScore report, listing the top online properties in the UK. Consumer related hubs - ticket brokers, retail and travel booking sites - are showing the most growth in the industry. >>

Tuesday, May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google. >>

Monday, April 30, 2007

Online travel consumers prefer user-generated content

Consumers want travel brands to embrace consumer generated reviews, and in response travel innovators are transforming their web presence into social platforms. >>

Friday, April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google. >>

Friday, April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel. >>

Thursday, April 26, 2007

Sony to launch video-sharing site in Japan

Sony is rumoured to be launching a video-sharing site in Japan this Friday, prior to a global roll-out later this year. >>

Thursday, April 26, 2007's customers embrace rating and review feature

Just weeks after employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>

Wednesday, April 25, 2007

Users like branded personal pages

Social networking has become a more trusted advertising medium for many consumers. That is the word from a new study from Microsoft Digital Advertising Solutions and MetrixLab. The study indicates that branded personal pages are the best way to connect online. >>

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