BizReport : Social Marketing

Social Marketing

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Thursday, June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>

Tuesday, June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Monday, June 11, 2007

Youngest age bracket in U.K more likely to be online

A new report by comScore found that 15 – 24 year olds in the U.K. are more likely to be online, and for longer, than the average internet user. >>

Monday, June 11, 2007

NBC allows widget syndication

A new form of syndication could bring even more traffic - and potential advertising resources - to the world of blogging. According to reports, NBC will allow content hungry bloggers to place video clips on websites through widgets. >>

Friday, June 08, 2007

Courvoisier targets high-achievers online

For the first time, cognac brand Courvoisier is using online marketing to support a campaign targeting consumers. >>

Thursday, June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Wednesday, June 06, 2007

Online business not geared towards the social shopper

Social shoppers need a certain type of shopping environment and, according to a recent study by Gartner, current e-commerce sites aren’t providing the right conditions. >>

Tuesday, June 05, 2007

Social networking is popular with business people

Forget the morning coffee clatch or afternoons spent at the watercooler, today's business professionals - the demographic that most marketers want to appeal to - are socializing online. According to a new study, social networks are the key to targeting young professionals. >>

Thursday, May 31, 2007

Skoda's Fabia finds fame online

Skoda’s latest TV advertising campaign is proving a hit online with over quarter of a million views in less than two weeks. >>

Wednesday, May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services. >>

Wednesday, May 30, 2007

Facebook shows vast increase from UK users

Social networking drove even more users online in April. According to the newest research from comScore, social sites like Facebook and PhotoBucket pushed more traffic toward social networks. >>

Tuesday, May 29, 2007

Bud.tv may fade away by year end

Despite the hype, Anheuser-Busch’s Bud.tv continues to struggle and may not survive into 2008. >>

Wednesday, May 23, 2007

Churches join the social atmosphere

Forget about high-schoolers wanting to vent about parents, school and rules. Or adults wanting to reconnect with old friends. The social marketplace is getting religion. Several new social networks have opened with the goal of connecting churches and their congregants. >>

Tuesday, May 22, 2007

Facebook traffic shows huge increase

MySpace may have social networking cornered, but other social networking platforms are gaining ground on the giant. According to new research from Hitwise, Facebook has shown more than 100% traffic increase since September 2006. >>

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