BizReport : Social Marketing

Social Marketing

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Thursday, July 05, 2007

Social media: information resource for IT professionals

If you thought social networks were only for teens or those wanting to make friends online, think again. According to recent research from ITtoolbox, social media are the go-to resource for IT professionals. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Online shoppers get involved in social media

Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report. >>

Wednesday, July 04, 2007

Social networks suitable for branding, not retail

JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers. >>

Wednesday, July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them. >>

Friday, June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks. >>

Thursday, June 28, 2007

YouTube trounces nearest rivals

YouTube’s audience is now 50 percent larger than all 64 of its nearest rivals audiences combined, according to new Hitwise figures. >>

Wednesday, June 27, 2007

Nearly all U.S. youths on social networking sites

You really can’t overlook social networking sites when looking to target the teen and tweens market. >>

Tuesday, June 26, 2007

Social networking sites attract different class of members

Reports are out about new observations made by a U.S. PhD student which suggest a class divide between social networking sites MySpace and Facebook. >>

Monday, June 25, 2007

Wary marketers avoid user-generated media

ROI-driven marketers are wary of using user-generated media and new media, finds a new report, and many aren’t confident about letting consumers have more control. >>

Friday, June 22, 2007

U.S. web spending to surpass $78 billion by 2011

High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts. >>

Friday, June 22, 2007

Online social networkers 'chronically unfaithful'

Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Wednesday, June 20, 2007

YouTube launches local sites in nine countries

YouTube has signed content deals with major international partners as it launches local sites in nine countries around the globe. >>

Wednesday, June 20, 2007

Social networks will push online revenue to $35 billion

A new report from Jupiter Research indicates that social networking may hold the key for online marketers. However, marketers should not count out the continued impact of search and display advertising. >>

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