BizReport : Social Marketing

Social Marketing

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Wednesday, August 15, 2007

Brand advocates may fare better outside social marketing

Social networks and social marketing may be hot in some advertising areas, but a recent report from JupiterResearch indicates that brand advocates may do a better job with their products outside the social networking arena. >>

Tuesday, August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

Tuesday, August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report. >>

Tuesday, August 14, 2007

Study: Non-UGC sites have better ad conversion

A recent study from BlueLithium Labs may have online marketers reconsidering the benefits of social networking sites. According to the research, ads on non-UGC sites have a 32% better conversion rate than ads shown on UGC sites. >>

Friday, August 10, 2007

Will Facebook's new opt out option bring back advertisers?

After several large British companies recently withdrew their advertising with Facebook, the social networking website has updated its system to give advertisers more control over where their ads appear. >>

Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

Kaboodle snapped up by Hearst

After its June acquisition of the male-dominated UGO Networks Inc., Hearst Corporation is now buying a social shopping website. >>

Thursday, August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Tuesday, August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Tuesday, August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. >>

Monday, August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Thursday, August 02, 2007

Geographic targeting is key for social network marketers

New research from comScore sheds light on how social network marketers are doing and how they could be doing better in the online environment. According to the report, as with many other online marketing efforts, the right targeting is key. >>

Monday, July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users. >>

Monday, July 30, 2007

Widgets bring traffic to social networks

There is more going on with widgets than simple syndication. According to a recent report from Quantcast, widgets are actually driving traffic to some social networking sites. >>

Thursday, July 26, 2007

Real estate professionals favor search marketing

A survey of around 770 U.S. real estate professionals has concluded that search marketing is the most popular type of online advertising. >>

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