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BizReport : Social Marketing

Social Marketing

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Thursday, October 29, 2009

smartFOCUS: Email most popular marketing channel

Multi-channel marketing software provider, smartFOCUS, has released research findings that show email to be the most popular marketing communication channel among U.S. consumers. >>

Tuesday, October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands. >>

Tuesday, October 27, 2009

25% of UK ad impressions are social

When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than 13.8 billion ad impressions were served through social networks in August 2009. >>

Friday, October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora of time instant messaging. In fact, 16% of consumers online time is spent with IM platforms. >>

Friday, October 23, 2009

Have you met the omni-channel shoppers?

There's a new breed of shopper emerging that are empowered, informed and connected. They require marketers to embrace multiple channels and delve deep into the buying psyche of consumers. They are on the move and they spend more than most - they are the omni-channel shoppers. >>

Thursday, October 22, 2009

Pew: One in five Americans publish, read status updates

Americans are quickly taking to publishing and reading status updates either on micro-blogging platforms such as Twitter or social networks, according to Pew's latest Internet and American Life Project report. >>

Thursday, October 22, 2009

Less than 10% of small businesses twittering

Businesses of all sorts are becoming more social, but it seems that the most recent social tools aren't being widely used. According to a new report from BIA/Kelsey only 9% of small businesses are using Twitter to market or engage consumers. The good news? Nearly one-third have plans to being using these newer tools. >>

Thursday, October 22, 2009

Study: Gen Y can't live without email, texting

Madison Avenue may be raving about the potential of social networks but don't tell Gen Yers. They don't care. According to a new report from The Participatory Marketing Network, Gen Y consumers would abandon social networks in favor of texting and email. >>

Wednesday, October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should engage with consumers. >>

Sunday, October 18, 2009

Social networking moving to mobile

There's little doubt that social networking has embedded itself firmly in the day-to-day lives of consumers - even when they're on the move. Mobile software developers OpenWave Systems recently released data that reflects numerous other studies predicting growth in the use of social networking websites from mobile handsets. >>

Friday, October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social marketing campaigns. >>

Friday, October 16, 2009

Internet Marketing 101: How to get more from social, video

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as just something to do when they have something new or different to report. When it comes to video, the same can be said. Marketers are beginning to create video campaigns to engage even more consumers, but aren't necessarily telling the stories consumers want to hear. There is a way to do both better. >>

Thursday, October 15, 2009

Report tracks the rise of virtual goods in the U.S.

A comprehensive new report claims that U.S. consumers will spend more than $1 billion on virtual goods this year, rising to $1.6 billion in 2010, as the market grows thanks to social gaming. >>

Thursday, October 15, 2009

Digg Ads attracting higher-than-average CTRs

Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. >>

Thursday, October 15, 2009

Survey: Small businesses invading social space

A new survey from Internet2Go underlines a growing trend for small businesses - the social trend. The survey, in which Internet2Go sampled a segment of MerchantCircle's small business clients, found that 45% of small businesses are now socially active with profiles on Facebook and Twitter. >>

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