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BizReport : Social Marketing

Social Marketing

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Monday, October 05, 2009

Study: Online retailers prefer social, retail chains choose mobile

A new study from research and advisory company Retail Systems Research LLC shows a difference in choice of high value e-commerce opportunities among emerging technologies between retail chains and merchants who conduct most of their business online. >>

Monday, October 05, 2009

Why do women outnumber men on major socnets?

A social media guru has published statistics that prove what many have known for some time - women are the dominant sex on social networking hubs. But why? >>

Friday, October 02, 2009

More U.S. hospitals operating on social media platforms

Healthcare isn't new to the Internet, but it is relatively new to social media. However, already there are hundreds of hospitals across the U.S. embracing social media to engage with patients and share medical knowledge and experiences. >>

Friday, October 02, 2009

Internet Marketing 101: Cross-selling is key for online merchants

Social marketing may be the hot buzzword in the online realm - at least for the next fifteen minutes - but when it comes to completing sales and earning revenue, older methods still reign supreme. Display advertising, cross-promotional ad campaigns and even cross-selling. With the cross-sell, merchants can offer products related to a current purchase to consumers, pushing more conversions. >>

Thursday, October 01, 2009

New recommendation option pushing positive brand impressions

This week marks the launch of a new social tool which could help brand marketers keep and maintain a more positive online image. Called GoRecommed, the Facebook tool was launched by Empathica and places 'net promoters' in a position to drive positive brand impressions from a single customer recommendation. >>

Thursday, October 01, 2009

New Offerpal platform offers new monetization avenues

Game developers and social media publishers may find more revenue with the launch of a new survey platform from Offerpal. Offerpal SURVEY works by allowing game developers and social publishers to have their users earn virtual cash for filling out online surveys. >>

Wednesday, September 30, 2009

Survey suggests Tweeters twice as likely to click ads

Tech and media research firm Interpret has released data showing that Twitter users are twice as likely to engage with brands than users of other social networks. That's great news for advertisers, but has anyone asked Tweeters if they want ads on the micro-blogging platform? >>

Wednesday, September 30, 2009

Lotame: Social consumers interact more with video

Social consumers may be expressing demand for different types of advertising by not clicking. According to a new report from Lotame, social consumers are less apt to click on banner ads than consumers outside of the social space. >>

Tuesday, September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be wrong. >>

Monday, September 28, 2009

Five sure-fire ways to fail at social marketing

We've talked a lot about social marketing over the past few months, and it's certainly the way forward for businesses that want to engage and interact with consumers. But, just as social media can boost your brand's awareness, it can just as easily backfire. >>

Friday, September 25, 2009

Ad-ology: Social media used by all demographics

Social media is influencing all kinds of consumer decisions - which hotel to stay in, which restaurant to eat in and even what shoes to wear. And now it's seeping into life's more mundane moments. >>

Friday, September 25, 2009

Nielsen: Consumers spending nearly 20% of online time socially

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That is an 11% increase over 2008. >>

Friday, September 25, 2009

Giant Realm releases macrostitial ad unit

There's a new advertising unit making waves in the online realm. Called 'Macrostitial', the ad unit from Giant Realm combines features from interstitial ad units and full-fledged websites, delivering a deeper engagement level. >>

Friday, September 25, 2009

Most brands are pushing engagement with social tools

It seems that brands are quickly catching on to the social networking trends. According to the recent "Community and Social Media Study" from the e-tailing group more than half of brands are using social media tools such as fan pages, customer reviews, blogs and viral videos. Nearly 75% of brands report they are accelerating their use of social media. >>

Thursday, September 24, 2009

New technology allows marketers to identify and engage online influencers

Do you know who the influencers are in online communities? Are you able to identify and engage those people who could enable your messages to travel far and wide? It's not an easy group to identify, but new technology has been launched that can rank online voices according to how influential they are. >>

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