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BizReport : Social Marketing

Social Marketing

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Wednesday, August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey. >>

Wednesday, July 30, 2008

Report: Social marketing could stand some maturity

Social marketing may be hot but according to a recent report from JupiterResearch, the industry could stand a little maturity. According to the report, though marketers are catching on to the social marketing trend, many of the campaigns are limited by small social budgets because marketers aren't sure about the platforms. >>

Tuesday, July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that extends online storytelling and merges it with marketing to give new strength to word of mouth. >>

Monday, July 28, 2008

Is Social Networking Dead or Dying?

A new report from Hitwise sheds some not so great light on social networking. Although most social networks are still going strong, it appears that the overall market share of social networking sites is beginning to decrease. Hitwise reports that the social networking market share has decreased about 20% year over year. >>

Monday, July 28, 2008

trueAnthem raises $2 million, advertisers take notice

There is more going on in widgets than just content. Widget creators trueAnthem are placing music and ads in widgets and consumers are responding in droves. The company uses widgets to distribute new and established music artists through social networks; the widgets are brand-sponsored. >>

Monday, July 28, 2008

European radio social site launches smart ads

Music social network Last.fm is giving advertisers the ability to create ads that can interact with the music a site visitor is listening to and serve up relevant music-related content tailored around their musical tastes. >>

Thursday, July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>

Thursday, July 24, 2008

Hitwise: MySpace leads social networks but Facebook is growing faster

MySpace remains the king of the social networks with a nearly 72% market share, but close competitor Facebook isn’t giving up. According to a new report from Hitwise, US consumers continue to choose MySpace over other social nets but the trend is beginning to change. MySpace shows -6% growth from June 2007 through June 2008 which Facebook showed 40% year over year (YoY) growth. Hitwise reports that Facebook has a 16% market share. >>

Thursday, July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Tuesday, July 22, 2008

Social media and the tribalization of business

Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what drives social media to gain maximum benefit. >>

Monday, July 21, 2008

Twitter, Summarize deal could give Social Marketers more push

Social website Twitter has announced a deal to purchase Summarize, a search engine which specializes in indexing social networking site posts. This is an interesting step forward for the newbie on the social networking front because it further sets them apart from the social crowd while giving them the capabilities of the big social sites like MySpace and Facebook. >>

Wednesday, July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

Tuesday, July 15, 2008

Virtual worlds continue to attract real world invesment

Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene. >>

Monday, July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

Monday, July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

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