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BizReport : Social Marketing

Social Marketing

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Thursday, October 02, 2008

Survey: Surfing Internet makes Aussie men happier than sex

It seems there are many things that make us happy, like petting our pooches or having a drink with friends. Now, surfing the Internet has made its way into the Happiness Index in Australia, especially among men. >>

Wednesday, October 01, 2008

How to turn a forum into a social media hub

Most marketers know the power of an online forum. Forums can answer consumer questions, share tips and tricks and give the consumer a greater loyalty to the brand. But, can a simple forum be easily tweaked to form a social media outlet that will appeal to even more users? >>

Tuesday, September 30, 2008

ClipBlast, Clearspring partner to distribute widgets

Widgets are becoming more and more mainstream as more consumers add the content tables to their social profiles and more advertisers begin to delve into the area. Now video search engine ClipBlast has partnered with widget network Clearspring to distribute widgets. >>

Monday, September 29, 2008

Cone: Americans expect businesses to have social media presence

According to a new online survey conducted by Cone LLC, an overwhelming number of online Americans want businesses to interact with them via social media such as blogs and networks. >>

Monday, September 29, 2008

How to integrate social and email campaigns

Social networking may not have reached the tipping point quite yet, but it is nearly there. With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns. >>

Friday, September 26, 2008

MySpace launches self-serve ad platform

Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves on the MySpace network. >>

Friday, September 26, 2008

Is crowdsourcing the next step in brand building?

More and more brands are turning to social networks and community message boards to virally spread their message to the masses. Crowdsourcing is a relatively new trend in this area which takes the thoughts of a large group of people in the form of an open call. >>

Wednesday, September 24, 2008

Almost 70% U.S. adults use social media

The latest Insight Report from MarketTools shows that the frequency of social media visits is rising and this is having a direct impact on purchasing decisions. >>

Tuesday, September 23, 2008

JupiterResearch: MySpace, Facebook need different approaches

If you think all social marketing applications and platforms are the same, think again. According to a recent report from JupiterResearch, users on MySpace and Facebook interact - and react - to the platforms differently and advertisers should take note of that when beginning a social campaign. >>

Monday, September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media. >>

Monday, September 22, 2008

Half of online travel consumers turn to web 2.0

No longer do online travel consumers turn solely to glossy websites, image galleries and magazine itineraries. These days, more and more travelers are turning to web 2.0 travel community-based destinations. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Friday, September 19, 2008

BuzzLogic invites conversation into ad network

Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which places influential blogs directly in the paths of marketers. >>

Thursday, September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Wednesday, September 17, 2008

Study: Gen X/Y mothers use Internet differently

Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics. >>

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