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BizReport : Social Marketing

Social Marketing

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Monday, January 25, 2010

In 2010 marketers need timely consumer contact

It has always been important for marketers to contact consumers at the right time to reach full engagement. In 2010 this will become even more important, according to one industry executive. According to Derek Harding, CEO of Innovyx, timely messages will be key in 2010. >>

Monday, January 25, 2010

To engage consumers use local content

When it comes to content most newspapers and television stations seem to have a corner on the market. But the local marketplace is begging for more content - be it upcoming events, news items or organizational information. Local businesses are in prime position to provide their own local content to consumers, and perhaps get some play on newspaper or television websites at the same time. >>

Friday, January 22, 2010

Study: Corporate America missing the social boat

A new study shows that corporate America has indeed gone social. The bad news? For most Fortune 100 companies, social is a missed opportunity because they don't understand how or why social works as a medium in which to connect with consumers. >>

Thursday, January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. >>

Wednesday, January 20, 2010

"Conversationalists" make it onto Forrester's social ladder

There's a new rung on Forrester's Technographics Ladder to make room for Twitterers and those Internet users who frequent social networks to converse by updating their status more than once a week. >>

Tuesday, January 19, 2010

Tips to build brand in the social space

For the past year both small and large brands have joined the social marketplace, hoping to engage consumers and build revenue. The problem is that many brands didn't understand the social space when they signed on - and they still don't a year later. Here are some tips from RatePoint CEO Neal Creighton. >>

Monday, January 18, 2010

66% of U.S. Government agencies using social networking tools

A study released earlier this month by the Human Capital Institute (HCI) and people management software provider Saba found that a large number of U.S. government agencies are using some form of social networking tools. >>

Friday, January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely. >>

Monday, January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size. >>

Monday, January 11, 2010

What to expect from Web 3.0

2010 may be the year that we stop talking about Web 2.0 - rich media, blogs and social networks - and start preparing for the trends leading us to Web 3.0. To help marketers, publishers and even small businesses get ready for the switch ICON, a web application development business, had identified several trends they believe point to Web 3.0 functionality. >>

Monday, January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. >>

Wednesday, January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this point app developers have charged thousands of dollars for a single app, making the cost prohibitive for many advertisers. >>

Tuesday, January 05, 2010

Which brands were the most social during 2009?

It's that time of year when people take a look back and make big lists of things that featured highly in their individual spheres of interest. In the case of social media, I came across a list of the 100 brands who were deemed the most social during 2009. >>

Tuesday, January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it? >>

Thursday, December 31, 2009

GoRecommend performing well for marketers

The new Empathica tool, GoRecommend, which puts social consumers in the driver's seat for product reviews and recommendations is seeing strong growth in its first few months. And the brands using the product are reaping the benefits as more consumers log on to share experiences, coupons and offers. >>

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