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BizReport : Social Marketing

Social Marketing

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Saturday, February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research. >>

Friday, February 27, 2009

Havas Digital partners Media6° for social graphing solution

A new partnership between Havas Digital and Media6°, a global social graphing company, could give marketers a better idea of what social consumers want. The partnership would give Havas Digital access to Media6° technology which maps social consumers, helping marketers to connect with a scalable consumer base. >>

Friday, February 27, 2009

Social calculator could help marketers rein in budgets

Do your online campaigns, especially the social marketing campaigns, seem to get out of control very quickly? A new tool from Buddy Media could help. The so-called 'social calculator' gives marketers the ability to manage their budgets by giving a cost analysis. >>

Thursday, February 26, 2009

Hearst to partner Helium for content, engagement

Add another content partner to the Hearst Corporation's family of publications. Hearst has announced a partnership with social publishing platform Helium to supply even more content to readers. In the publishing world more content means deeper engagement, which should be good for publishers, advertisers and consumers. >>

Tuesday, February 24, 2009

Study: Reward program participants are WOM champions

Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged. >>

Tuesday, February 24, 2009

Is SWYN the new FTAF?

The forwarding of emails to friends (FTAF) has long been encouraged by email marketers, but with the rise of social networking and social media, might the use of 'Share With Your Network' (SWYN) functionality provide marketers with greater reach? >>

Monday, February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. >>

Thursday, February 19, 2009

Economy down, LinkedIn visits up

In what appears to be a reaction to the current financial climate and seemingly relentless news about layoffs, traffic to the professional networking site LinkedIn surged last month, reports comScore. >>

Thursday, February 19, 2009

Scout Labs brings affordable social media tracking tool out of beta

Another social media tracking tool has been launched, this time with marketers' budgets in mind. Scout Labs scours blogs and other social media to find out what consumers are saying about your product or company. >>

Wednesday, February 18, 2009

Which is best for business - Facebook or Twitter?

When Abrams Research asked over 200 social media leaders which social media site they would pay to use and which they would recommend businesses pay to use, they got some interesting, albeit predictable, answers. >>

Wednesday, February 18, 2009

Datran Media: Marketers to focus on strongest performers

Email may not be the sexiest online advertising medium, but you can expect it to increase over the next year. Why? Because, according to a recent report, email is seen as one of the strongest ad performers; with the economy still faltering, marketers are turning to their strongest performers rather than taking chances on newer forms of advertising. >>

Tuesday, February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. >>

Friday, February 13, 2009

Anthem platform upgrades to include email, IM and social apps

Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices. >>

Friday, February 13, 2009

TubeMogul: direct navigation drives video views

Here's an interesting tidbit: it turns out video search engines aren't leading many consumers to online video clips. According to a report from TubeMogul the majority of online video views are driven by social networks or through direct navigation. >>

Wednesday, February 11, 2009

The problem of advertising on social networks

New research from InsightExpress found that social media users see advertising on social networks as a hot topic where traditional ads are out but participatory and opt-in ads are tolerated. Meanwhile, uVizz are promising an ad experience that 'fits' with how consumers use social networks. >>

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