BizReport : Social Marketing

Social Marketing

Monday, March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

Monday, March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks. >>

Friday, March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, Eons.com has proven itself as a viable online platform. >>

Thursday, March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>

Tuesday, March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages. >>

Tuesday, March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Friday, March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

Friday, March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency. >>

Friday, March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site. >>

Thursday, March 01, 2007

Video website top ten

It won’t surprise many to hear that YouTube, MySpace and Google Video are listed as within the top ten video sites for January, 2007. However, it may surprise some to hear that a relative newcomer is trouncing all others in the page views per session stakes. >>

Wednesday, February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs. >>

Tuesday, February 27, 2007

Study: target men for online video conversions

Online video is beginning to garner more attention from average viewers with 4% of people over the age of 18 watching online videos daily and another 14% watching at least once each week. However, those numbers don't touch the number of traditional television viewers, according to a new study, which means targeting video is the key to conversions. >>

Tuesday, February 27, 2007

Traffic to YouTube rises despite Viacom pulling content

Despite Viacom’s demands to remove hundreds of thousands of videos from its site, YouTube still managed to double its average weekly traffic increase since the beginning of the year. >>