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BizReport : Social Marketing

Social Marketing

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Tuesday, February 03, 2009

Report: Facebook users more engaged than MySpacers

MySpace may still have more name recognition than Facebook but Facebook now has one ranking that MySpace is likely to want: engagement time. According to the latest data from Nielsen Online Facebook users are more engaged with the site than MySpace users. >>

Monday, February 02, 2009

New social advertising network launched by Shopit

Looking to get a little more social? A new social advertising network has been launched by Shopit Media; the ecommerce ad network is said to allow peer to peer, CPA and brand advertising. >>

Thursday, January 29, 2009

BuzzGain enables marketers to hear online voices

Measuring and tracking social media is a head-scratcher for many. However, a new tool cuts through the noise created by social media and allows marketers to listen, learn and analyze. >>

Wednesday, January 28, 2009

Facebook launches new engagement ad format

If you wanted to advertise to Facebook members would you a) engage them, b) entertain them or c) both? The answer is c) - polling ads. >>

Wednesday, January 28, 2009

Number of adults using social networks quadrupled since 2005

Despite a huge increase in the number of adults using social networking sites, teenagers still dominate, according to recent data released by the Pew Internet & American Life Project. >>

Wednesday, January 28, 2009

How to manage negative comments on blogs

Company blogs are valuable tools for developing a dialogue with consumers, building a brand and disseminating information. But marketers need to know that by entering into such a conversation with consumers they must deal with mixed emotions from their audience. >>

Tuesday, January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. >>

Tuesday, January 27, 2009

New Lyris HQ tool allows email to become social

Email marketing is going social thanks to an enhancement to the Lyris HQ suite. The new functionality allows email marketers to simply scale email messages into social conversations. >>

Thursday, January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store. >>

Thursday, January 22, 2009

Should you Digg or Twitter?

Whether you are a social marketing newbie or have been around the block a few hundred times, chances are you know that both Digg, a content sharing hub, and Twitter, a micro-blogging tool, have merit for advertisers. But, is one better than the other? >>

Wednesday, January 21, 2009

IAP: British ad industry must prepare for customer-led world

Just one-third of British agencies are 'ready and waiting' for a social media landscape, reports the Institute of Practitioners in Advertising, which could be detrimental to growth over the coming years. >>

Tuesday, January 20, 2009

Fake user reviews - just say 'no'

Consumer-generated reviews of products and services are a major tool for online shoppers, and most expect, or rather demand, that those reviews be honest. However, once in a while someone decides they can manipulate what consumers see and believe they can get away with it. >>

Friday, January 16, 2009

Putting your business on Facebook - Part 2

What purpose will your Facebook fan page serve? Is your goal to disseminate information to your fans, to entertain or to engage them? It should not be any one of these - it should be all of them. >>

Thursday, January 15, 2009

New app gives marketers new way to engage on the iPhone

A new platform app for the iPhone could help marketers better engage mobile consumers. This week Offerpal announced the launched of the Managed Offer Platform, which gives mobile marketers the ability to engage users by allowing them to choose their offers. >>

Monday, January 12, 2009

Putting your business on Facebook - Part 1

According to recent research by interactive marketing agency Rosetta, over half of 100 leading retailers surveyed have pages on Facebook. But why build a Facebook page? Why not create a profile? And what is the difference? >>

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