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BizReport : Social Marketing

Social Marketing

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Thursday, May 20, 2010

Edelman: Socnets blur boundary between information and entertainment

Consumers increasingly perceive social networks to be more a source of entertainment than information, according to new research from PR firm, Edelman, leading to a new trend - social entertainment. >>

Thursday, May 20, 2010

Facebook launches free-to-access mobile website

With reports it's about to reach half a billion users, Facebook continues its quest for more with the release of a new mobile website designed to entice those mobile users who don't have the latest gadgets or extensive data-plans. >>

Wednesday, May 19, 2010

Ofcom: British socnet users' privacy awareness increases

British social networkers are a lot more aware of online privacy matters than they were a couple of years ago and, according to a recent poll by Ofcom, more are locking down their social network profiles so that only family and friends are privy to their online socializing. >>

Wednesday, May 19, 2010

Study: Online hubs change women's offline shopping habits

When it comes to shopping, we've all heard the myths of one woman finding a product, telling another and a wave of new consumers hopping on that product bandwagon. Turns out that myth may be closer to the truth than any of us thought, at least according to a recent iVillage and SheSpeaks study. Researchers found that about three-quarters (77%) of women are influenced to try and buy new products from other female shoppers in the online world. >>

Tuesday, May 18, 2010

Alterian: Traditional marketing is dead

Ad dollars spent on one-way conversations and mass broadcast media are being wasted on a new breed of consumer that wants genuine interaction on an individual basis, according to a new report from Alterian. >>

Tuesday, May 18, 2010

Product placement in social games proving fruitful

You've spotted the odd iPhone and Pepsi can in a movie scene, haven't you? The brand exposure can be immense, particularly in the case of a box-office hit. Now the same product placement exercise can be implemented online - in social games. >>

Tuesday, May 18, 2010

5 Deadly Sins of Email Marketing

When it comes to email marketing, many brands in the travel/hospitality sectors believe they are hitting every note and converting as many consumers as possible. But a recent report from StrongMail indicates many of these brands are making errors which are costing them in both the long and short runs of campaigns. Read on for the 5 Deadly Sins...of Email Marketing >>

Monday, May 17, 2010

Ciao: British businesses embrace honesty of social media

During a recent U.K. event, Internet World, Bing's shopping service and Britain's leading consumer community, Ciao, took the opportunity to quiz advertising and e-commerce professionals about their attitudes toward social media and user generated content. >>

Monday, May 17, 2010

New ad network bursting with moms.

Burst Media has launched the "Burst Moms Network" for advertisers who want to reach moms online while minimizing media waste. >>

Thursday, May 13, 2010

Report reveals fallacy of a fat follower count

Do you fret over the number of Twitter followers you have or, more to the point, don't have? Do you measure your micro-blogging prowess and success by their rising numbers? If so, a couple of recent studies should help lessen your anxiety. >>

Wednesday, May 12, 2010

Sponsored conversations expected to grow

Sponsored conversations, which compensate social media users for discussing brands' products, grew to $46 million in 2009 and this growth is set to continue reaching $56.8 million this year, according to recent research by PQ Media. >>

Wednesday, May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of social networks but many feel the content isn't created with their specific interests in mind. >>

Tuesday, May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. >>

Monday, May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. >>

Wednesday, May 05, 2010

Socnet users "oversharing", risk privacy

It's good to share, but many social network users are sharing a little bit too much information which could put them at risk from cyber attacks, according to a new survey from Consumer Reports. >>

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