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BizReport : Social Marketing

Social Marketing

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Tuesday, January 20, 2009

Fake user reviews - just say 'no'

Consumer-generated reviews of products and services are a major tool for online shoppers, and most expect, or rather demand, that those reviews be honest. However, once in a while someone decides they can manipulate what consumers see and believe they can get away with it. >>

Friday, January 16, 2009

Putting your business on Facebook - Part 2

What purpose will your Facebook fan page serve? Is your goal to disseminate information to your fans, to entertain or to engage them? It should not be any one of these - it should be all of them. >>

Thursday, January 15, 2009

New app gives marketers new way to engage on the iPhone

A new platform app for the iPhone could help marketers better engage mobile consumers. This week Offerpal announced the launched of the Managed Offer Platform, which gives mobile marketers the ability to engage users by allowing them to choose their offers. >>

Monday, January 12, 2009

Putting your business on Facebook - Part 1

According to recent research by interactive marketing agency Rosetta, over half of 100 leading retailers surveyed have pages on Facebook. But why build a Facebook page? Why not create a profile? And what is the difference? >>

Wednesday, January 07, 2009

Aflexi offers delivery management for content providers

Malaysia-based Aflexi has officially launched their new space, with word that their content delivery solution is now available on a trial basis for web hosts and content distributors. Previously the company offered this for content distributors and ISPs. >>

Wednesday, January 07, 2009

Puma gets social for 60th Anniversary campaign

Shoe brand Puma is turning up the social heat on it's latest online campaign in the hopes of drawing in both new and old customers. To celebrate their 60th year in business, the shoe moguls have launched the Past Masher which allows consumers to mix and match more than 60 years of athletic styles. >>

Tuesday, January 06, 2009

"You 'Kin Do It", says Dunkin' Donuts in new multi-million dollar ad campaign

The American coffee and food chain is seeing in 2009 with a bang with the launch of a $100 million ad campaign that will include social marketing in the mix. >>

Sunday, January 04, 2009

Five tips on Twittering for business

Did you know that Twitter can drive traffic to your blog, help build marketing lists and enhance existing customer service operations? The micro-blogging tool can do all this, and more, as big brands and small businesses across the globe are discovering. >>

Wednesday, December 24, 2008

Report: More consumers access social nets via mobile

Social marketing is set to become much more than simple contact building. According to a new report from The Kelsey Group and ConStat there has been a 10% increase of users accessing social networks via mobile devices. >>

Monday, December 22, 2008

Report: Online influencers are influenced by traditional media

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are influenced themselves by traditional media. >>

Monday, December 22, 2008

Report: Profiling college spenders

Their parents and grandparents may be cutting back but according to a recent report from Alloy Media & Marketing and Harris Interactive college students continue to buy. Researchers found that the 13-plus million college students in the US (aged 18 - 30) will spend more than $230 billion in 2008, a 20% increase year over year. >>

Friday, December 19, 2008

NetPop profiles Chinese social networkers

Not all social networkers are created equally, especially when social marketers are in different countries than the social networkers in question. New research from Netpop profiles Chinese social networkers; these social dwellers are one of the fastest growing demographics in the world. >>

Friday, December 19, 2008

Syndicated IM service could spell dollars for marketers

Chat and IM company Meebo has announced plans to launch a syndicated IM service; more than 30 partners, including Flixster, Sugar, Inc. and Tagged are slated to join the partnership. The new platform will allow consumers to log in to all of their social networks at the same time, giving them better access to friends, headlines and information of interest. There are immediate plans to offer ads on the syndicated IMs as well. >>

Thursday, December 18, 2008

Trends to watch for local marketers in 2009

As 2008 draws to a close, marketers are already preparing for 2009. The Kelsey Group has released a forecast with trends to watch in 2009; primary among them is that of a local/social phenomena. >>

Wednesday, December 17, 2008

New tool gives marketers more social power

If you like social marketing but want more control over how your brand actually appears, a new tool could help. IDNTITI is a new social networking tool which gives marketers a better understanding of how their brand appears online. By knowing what consumers and peers think of the brand, marketers can adjust their marketing plans. >>

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