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BizReport : Social Marketing

Social Marketing

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Friday, April 24, 2009

ExactTarget: Record number of marketers to integrate email, social media in '09

A recent study from Ball State University, the Email Marketer's Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. >>

Thursday, April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that engagement levels have changed greatly, in large part due to the advent of online video and social networks. >>

Wednesday, April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau. >>

Wednesday, April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise. >>

Tuesday, April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so. >>

Monday, April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games. >>

Friday, April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. >>

Thursday, April 16, 2009

VideoEgg launches ad format for blogs

Video advertising network VideoEgg has launched a new ad format, created specifically for in blog advertising. The ad unit appears as a permanent strip across the top or bottom of the computer screen as readers scroll a blog page. The unit stays 'live' until it is closed. >>

Wednesday, April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing purposes. Companies who are yet to embrace Twitter could be forgiven for thinking they are alone in the corporate universe. They're not. >>

Wednesday, April 15, 2009

Buddy Media's Builder could help app-vertise

A new social tool could help marketers better create and manage online campaigns. Buddy Media's new Builder tool is, thus far, the only social media development platform; it allows social campaigns to be branded and rapidly deployed across all social networks. >>

Tuesday, April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds. >>

Friday, April 10, 2009

Should customer service Twitter?

If you're wondering how best to use the micro-blogging Twitter interface, here is an interesting idea: as a customer relations tool. This week three large corporations launched Twitter pages on their websites specifically for customer relations. Qwest Communications International, Comcast, The Travel Channel and Starbucks are among the first companies to use the social feature this way. >>

Thursday, April 09, 2009

Facebook improves accessibility for visually disabled users

While rails, audio signals, and Braille signage all help make life easier for those with visual disabilities navigate the real world, it seems that making life easier for them online isn't getting quite as much attention. >>

Wednesday, April 08, 2009

Facebook passes 200 million user milestone

Just three months after hitting the 150 million user milestone in January, social networking behemoth Facebook has grown to over 200 million users thanks, in part, to a surge in social networking seniors. >>

Wednesday, April 08, 2009

In France, it's the IM trend

Social networks may be hot but not as hot as instant messaging, at least in France. According to a new report from comScore French consumers are now instant messaging about 14% of their total time online; this is the largest percentage share for any online activity. >>

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