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BizReport : Social Marketing

Social Marketing

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Friday, September 25, 2009

Giant Realm releases macrostitial ad unit

There's a new advertising unit making waves in the online realm. Called 'Macrostitial', the ad unit from Giant Realm combines features from interstitial ad units and full-fledged websites, delivering a deeper engagement level. >>

Friday, September 25, 2009

Most brands are pushing engagement with social tools

It seems that brands are quickly catching on to the social networking trends. According to the recent "Community and Social Media Study" from the e-tailing group more than half of brands are using social media tools such as fan pages, customer reviews, blogs and viral videos. Nearly 75% of brands report they are accelerating their use of social media. >>

Thursday, September 24, 2009

New technology allows marketers to identify and engage online influencers

Do you know who the influencers are in online communities? Are you able to identify and engage those people who could enable your messages to travel far and wide? It's not an easy group to identify, but new technology has been launched that can rank online voices according to how influential they are. >>

Thursday, September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that. >>

Wednesday, September 23, 2009

Online trumps traditional media in influencing travelers

Over half of U.S. adults took at least a two day trip in the last two years, yet under half used the Internet to research topics related to travel, according to new data released by Ad-ology Research. >>

Wednesday, September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a more seamless user experience. >>

Wednesday, September 23, 2009

Study: Consumers go mobile with Twitter

When it comes to social networking, consumers can be found logging on and sharing details from daybreak until midnight. But, when it comes to one particular social networking tool, consumers are doing much more. A new Crowd Science study finds that consumers are turning social tool Twitter into a mobile phenomenon. >>

Tuesday, September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. >>

Tuesday, September 22, 2009

Manpower, not budget, being allocated to social technologies

Recent studies have suggested that professionals are increasingly using social technologies within key areas of business, with marketing being its prime use. But not all professionals are willing to throw valuable budget at social technologies, instead they prefer to dedicate manpower. >>

Friday, September 18, 2009

OPA: Content is king online

On the Internet, content is king - not social networks or email - but good quality, engaging content, according to new analysis by the Online Publishers Association. >>

Friday, September 18, 2009

Still think Facebook's a fad?

If Facebook is a waste of time, a fad, a flash in the pan, then how come its membership and the average amount of time spent on the social networking site both continue to rise? >>

Friday, September 18, 2009

Digsby integrates Facebook to user desktops

Social marketers will be interested in a new release from dotSyntax's Digsby, which allows consumers to interact with Facebook feeds direct from their desktops. By allowing consumers to interact from the desktop should create a more engaged social audience, which advertisers crave. >>

Wednesday, September 16, 2009

Why brands should monitor Twitter - now

When it comes to social networks, Twitter is the current 'in' place. But many brands, businesses and marketers are still avoiding the micro-blogging hotspot. Why? Because they don't understand the concept of micro-blogging or why it is important. The problem? Whether brands are there or not, consumers are - and they are talking about you. >>

Monday, September 14, 2009

Spammers turn to socnets to proliferate porn spam

As Internet users increasingly turn to social networking sites and micro-blogging platforms to keep in touch with others, they are using email less. The adult industry has taken note and is now plying porn spam via the likes of Twitter, Facebook and MySpace. >>

Thursday, September 10, 2009

Caring consumers want to share via retail communities

Social networking combined with online shopping is a match made in heaven. Why? Because caring, sharing consumers want to help others make smarter buying decisions while mixing with others "like them" to research their own purchases, according to new findings from the e-tailing group. >>

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