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BizReport : Social Marketing

Social Marketing

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Wednesday, January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this point app developers have charged thousands of dollars for a single app, making the cost prohibitive for many advertisers. >>

Tuesday, January 05, 2010

Which brands were the most social during 2009?

It's that time of year when people take a look back and make big lists of things that featured highly in their individual spheres of interest. In the case of social media, I came across a list of the 100 brands who were deemed the most social during 2009. >>

Tuesday, January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it? >>

Thursday, December 31, 2009

GoRecommend performing well for marketers

The new Empathica tool, GoRecommend, which puts social consumers in the driver's seat for product reviews and recommendations is seeing strong growth in its first few months. And the brands using the product are reaping the benefits as more consumers log on to share experiences, coupons and offers. >>

Wednesday, December 23, 2009

gWallet releases gLTV

Virtual goods and currency firm gWallet has released the next generation of social monetization software. Their new platform gives social marketers the ability to measure the 'lifetime value' of a social consumer rather than the value of a simple click. This should help publishers and marketers increase the overall ROI of campaigns because they'll be able to target specific actions of the consumer base. >>

Tuesday, December 22, 2009

Study: Students find Facebook matters

One more reason to create branded social/fan pages: college kids like 'em. In a world where the latest fad disappears faster than most can latch on, the miracle of Facebook seems to be that it not only is a fad but a long-lasting one at that. Especially amongst the student set. A recent study from Anderson Analytics finds that Facebook is the social network which 'matters' to college aged students. >>

Monday, December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. >>

Monday, December 21, 2009

Email is consumers' first choice for sharing

When it comes to sharing online information whether a news headline, a coupon or a video clip most consumers still turn to the Internet. According to a recent ShareThis study email is tops with consumers for sharing information with friends and colleagues, information marketers can use to their advantage by including sharing icons within email messages. >>

Monday, December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online demographics is the senior demo. In the past five years the senior set has become 55% more active with nearly 18 million active seniors now checking online content. >>

Friday, December 18, 2009

Search strategies for 2010

Forget about simple keyword searches. As consumers have become more adept at using the Internet the ways they use certain platforms has also changed. One of the biggest changes is in search. No longer are consumers typing in long questions; now they use one or two keywords and most won't go past the first page of results before requerying. To engage a searching consumer marketers need to follow the trends. >>

Thursday, December 17, 2009

New Facebook data illustrates the socnet's ethnic diversity

The data team at Facebook has released some interesting stats on the racial make-up of the social network's audience which show the user-base has become increasingly diverse since its early days. >>

Thursday, December 17, 2009

eMarketer: Social to lead online marketing efforts

While it is no surprise that the online advertising marketplace continues to be down it may surprise some of you to know that search and display ad formats continue to be strong, and that the 2010 forecast is likely to be much brighter. >>

Monday, December 14, 2009

Facebook Connect celebrates successful first year

Facebook Connect is celebrating its first birthday with some well-deserved back-patting after clocking up millions of users across a huge number of websites and devices. >>

Monday, December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or that stops often to buffer. Instead, they'll leave your site for other video options. >>

Friday, December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase behavior. >>

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