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BizReport : Social Marketing

Social Marketing

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Wednesday, February 11, 2009

The problem of advertising on social networks

New research from InsightExpress found that social media users see advertising on social networks as a hot topic where traditional ads are out but participatory and opt-in ads are tolerated. Meanwhile, uVizz are promising an ad experience that 'fits' with how consumers use social networks. >>

Tuesday, February 10, 2009

eMarketer predicts continued growth in number of socnet users

A new report from eMarketer estimates that in the next few years the number of users of social networking sites in the U.S. will rise to 114.6 million people, or 62% of the U.S. online population. Yet despite the potential, social networking sites have still to solve the problem of monetization. >>

Tuesday, February 10, 2009

Mobile-friendly recommendation site launched

There's been a lot of talk recently about the increase in use of mobile phones while shopping in-store and the role the mobile Internet plays in providing consumers with the information they need to make a purchase decision. A new recommendation site may be just what consumers are looking for. >>

Tuesday, February 10, 2009

European agreement signed to improve online safety of teens

Cyber-bullying is on the increase, with over half of teens experiencing it in some European countries, found a recent survey. With the aim of stamping out cyber-bullying, and improving the safety of social networking users aged 18 and under, 17 Internet companies have signed a European agreement. >>

Tuesday, February 10, 2009

Influencer ads launched for the social space

To capture the attention of social consumers many brands have found they have to dig deeper than traditional banner ads. A new offering from Popular Media could help marketers engage consumers by encouraging them to connect with friends around brands. >>

Monday, February 09, 2009

Is Facebook going gray?

Barbie's not the only 50 year old woman to join in the fun on Facebook. Along with the iconic doll, many older women are logging on to the social networking phenomenon. >>

Monday, February 09, 2009

MerchantCircle: Blog use increasing for merchants

Merchants have turned on to blogs in these trying economic times and are reaping the rewards for doing so. According to a recent MerchantCircle report blog use by local merchants in their network increased by 190% year over year (month of January). More than 15,000 local merchants wrote a blog posts compared to just over 9,000 in 2008 and 2,000 in 2007. >>

Wednesday, February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written reviews hold more weight? >>

Wednesday, February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the ads for the individuals social spaces. >>

Tuesday, February 03, 2009

comScore: Use of SocNet via mobile Internet rises 152% YoY

The number one factor driving uptake of the mobile Internet in Europe is social networking, according to a new study by comScore M:Metrics, and Britain leads the way. >>

Tuesday, February 03, 2009

New survey delves into the lives of digital moms

A two-part report, 'Digital Mom', has been released by Razorfish and CafeMom. It examines the lives of moms in today's digital world. Part one, by Razorfish, concentrates on moms' adoption of emerging technologies and part two, by CafeMom, deals with the role of social media in their day to day lives. >>

Tuesday, February 03, 2009

Report: Blogging tops social marketing efforts

A recent survey by Hubspot shows that, for most marketers, a company blog leads the way into the social marketing world. But, is a company blog enough? And, are marketers using blogs and social networks to their best advantage? >>

Tuesday, February 03, 2009

Report: Facebook users more engaged than MySpacers

MySpace may still have more name recognition than Facebook but Facebook now has one ranking that MySpace is likely to want: engagement time. According to the latest data from Nielsen Online Facebook users are more engaged with the site than MySpace users. >>

Monday, February 02, 2009

New social advertising network launched by Shopit

Looking to get a little more social? A new social advertising network has been launched by Shopit Media; the ecommerce ad network is said to allow peer to peer, CPA and brand advertising. >>

Thursday, January 29, 2009

BuzzGain enables marketers to hear online voices

Measuring and tracking social media is a head-scratcher for many. However, a new tool cuts through the noise created by social media and allows marketers to listen, learn and analyze. >>

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