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BizReport : Social Marketing

Social Marketing

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Tuesday, July 01, 2008

BazaarVoice, iGoDigital partner for partner recommendations

A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control of social ecommerce ad campaigns. >>

Friday, June 27, 2008

First luxury brand runs MySpace ad campaign

The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'? >>

Friday, June 27, 2008

Internet's role in TV viewership

A study to ascertain what role the Internet plays in how consumers track, interact and engage with television shows online has been released. >>

Friday, June 27, 2008

Peer39 launches semantic ad platform

Search marketers looking for a little more punch in their campaigns may want to check a new start-up called Peer39. The company is launching a semantic advertising platform said to match content meaning within search terms. >>

Thursday, June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Thursday, June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks and other Web 2.0 platforms in huge numbers. >>

Wednesday, June 25, 2008

Visa giving $100 Facebook ad credit to small businesses

Visa is awarding a total of $2 million in Facebook advertising credit to small businesses. It comes as part of the launch of the first-ever application dedicated to connecting small businesses on the social networking site. >>

Wednesday, June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Monday, June 23, 2008

Splashcast Hotspots: Product placement platform

Everyone is familiar with product placement in movies and television shows as film stars cruise about in BMWs wearing Tommy Hilfiger and drinking Pepsi. What would such a marketing tactic look like when mixed with the interactivity of online video? >>

Monday, June 23, 2008

Google, Yahoo to integrate instant messaging

Much of the attention surrounding the recent Google/Yahoo tie up centered on the search marketing aspect, however there was more to the announcement that initially met the eye. >>

Sunday, June 22, 2008

Facebook adds profession-based ad targeting

Facebook continues to tighten up its ad targeting offering and now advertisers can target users by their profession. >>

Friday, June 20, 2008

1 in 4 Internet users visit social networking sites

Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it. >>

Friday, June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include social features, product information or simple contact and direction information. >>

Thursday, June 19, 2008

NYTimes.com launches social network

The New York Times has launched a new social networking service that it hopes will extend its reach to encompass those Internet users who are heavy users of online communities. >>

Thursday, June 19, 2008

Reports: Summer is a great time for social marketing

School is out. Kids have time to go online - and so do adults. According to two recent reports, summer just might be the best time to enter the social network marketplace. >>

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