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BizReport : Social Marketing

Social Marketing

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Tuesday, June 16, 2009

Twitter tool helps marketers manage social campaigns

All marketers are pushing into the social space, but only a few are doing a great job at maximizing the social aspects of their campaigns because the social space is so hard to manage. Enter a tool from Lyris which allows marketers to better control the social campaigns. >>

Friday, June 12, 2009

Pew dissects the social life of health information

Did you know that many Americans turn to the Internet for health information? While it's long been a joke to consult "Dr Google", it's not just a list of symptoms that searchers desire, but reviews and comments by other sufferers and experts, too. >>

Friday, June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified this group of Internet users that rely heavily on a variety of media channels, often using two or more at any one time. >>

Friday, June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but will it? >>

Friday, June 05, 2009

AdMob develops new iPhone units

Later this summer Apple's iPhone will release version 3.0 and not to be left behind, mobile marketer AdMob has developed new advertising units for the popular device. The new ad units will be available starting July 1 and will include social, search and rich media applications. >>

Thursday, June 04, 2009

Social news site hopes users dig ads

Digg is introducing a new ad format - Digg Ads - which will give users the ability to vote up, or vote down, a marketing message and advertisers the ability to get real-time ad performance statistics. >>

Wednesday, June 03, 2009

Facebook, MySpace fight for top ranking

The two biggest social networks have distinctive offerings for marketers: engagement with video and engagement with site. According to a new report from Nielsen, MySpace continues to be the go-to social network for video, but Facebook has seem time spent on-site skyrocket by 700%. >>

Tuesday, June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers. >>

Tuesday, June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. >>

Monday, June 01, 2009

Google Wave of the future?

For marketers, a bit of social marketing, some email marketing, a touch of video and, of course, search are a must. But a new offering from Google could give consumers the ability to integrate their favorite online tools, too. Google Wave was demonstrated at the Google I/O conference in San Francisco, and shows potential for both marketers and web publishers as well as the consumer base. >>

Thursday, May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers. >>

Thursday, May 28, 2009

UK Study: In-game ads reach affluent, brand-literate young men

It's been widely reported that gamers actually quite like ads in their games. Many (65%) believe in-game ads add to the realism of a gaming environment and 55% go so far as to say ads "look cool". >>

Wednesday, May 27, 2009

Iconic luxury accessory brand boosts online presence

Luxury accessory designer, Louis Vuitton, has boosted e-commerce efforts in the last few weeks with a new Twitter account and its first-ever online new product debut. >>

Monday, May 25, 2009

bigmouthmedia reveals Britain's biggest business socnet users

Behind the hype, British business leaders are embracing social networking tools, albeit many have yet to get to grips with the media. bigmouthmedia recently undertook a survey to find out who the biggest business users of social networking are in the UK. >>

Thursday, May 21, 2009

Is social media failing as a marketing medium?

Research findings from Knowledge Networks has put the cat among the social media pigeons and set the blogosphere buzzing with debate about the role of social media in advertising and marketing. >>

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