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BizReport : Social Marketing

Social Marketing

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Tuesday, November 10, 2009

New Buzzlogic platform gives a social assist to marketers

If you're not in the social space or you are in the social space but aren't completely certain how to proceed, a new platform from online media company Buzzlogic could help. Called Buzzlogic for Media Partners, the platform helps media companies get involved with Buzzlogic campaigns by conversing with consumers. >>

Monday, November 09, 2009

"Friending" brands egocentric, finds Razorfish

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good deal and great customer service. >>

Monday, November 09, 2009

Report: Consumers are Tweeting, are you?

You may not be interested in social networks for your business, but chances are the consumers you need to make purchases are interested. For that reason alone, marketers must begin thinking about a social media strategy headed into 2010. But, more than that, marketers need to know which consumer groups are using social platforms, how they are using them and why. A new report from Pew Research sheds light on the subject. >>

Friday, November 06, 2009

Ad-ology: Social media enhances real estate online presence

Social media has a role to play in real estate, according to Ad-ology's Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. >>

Friday, November 06, 2009

Marketing in social media not off-putting to users

More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. >>

Friday, November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. >>

Thursday, November 05, 2009

Travel industry tunes in to Twitter

Twitter is becoming a mainstream communication channel for B2C and B2B enterprises alike. Even travel industry players are increasing their use of the micro-blogging platform to communicate with users, as a recent survey discovered. >>

Thursday, November 05, 2009

Internet Marketing 101: How to help your startup to succeed

Over the past two years the global economy has staggered. In the US, the unemployment has risen to an all-time high of nearly 10%. The interesting news, however, is that many of these 'laid off' or 'downsized' workers aren't job-hunting. They are striking out on their own as entrepreneurs. The bad news is that many of these entrepreneurial spirits won't make it without a better game plan - one that includes all aspects of online marketing. >>

Thursday, November 05, 2009

New platform uses reputation to make recommendations

When it comes to ecommerce and brand awareness there is nothing like a good recommendation to start consumer conversations in the social space. A new startup called Discover My Network is using this reputation trend to push music, video and social spaces across the Internet. And it may be something your brand can use. >>

Tuesday, November 03, 2009

Internet Marketing 101: Do's and Don't's for Green Marketing

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things green if you know how to approach consumers - including other businesses and the government - in the right way. >>

Tuesday, November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from MarketingSherpa email and social are primed for cross-marketing. >>

Tuesday, November 03, 2009

Study: Small businesses may not fully understand social media

Although many small businesses have jumped on the social bandwagon by creating profiles or even branded microsites, it seems many still may not fully understand how social marketing is different from traditional marketing. According to a recent CitiBank/GfK Roper survey three-quarters of small businesses find social networks are not working for them. >>

Monday, November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. >>

Friday, October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring reputation and rewards programs. >>

Thursday, October 29, 2009

smartFOCUS: Email most popular marketing channel

Multi-channel marketing software provider, smartFOCUS, has released research findings that show email to be the most popular marketing communication channel among U.S. consumers. >>

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