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BizReport : Social Marketing

Social Marketing

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Tuesday, November 03, 2009

Internet Marketing 101: Do's and Don't's for Green Marketing

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things green if you know how to approach consumers - including other businesses and the government - in the right way. >>

Tuesday, November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from MarketingSherpa email and social are primed for cross-marketing. >>

Tuesday, November 03, 2009

Study: Small businesses may not fully understand social media

Although many small businesses have jumped on the social bandwagon by creating profiles or even branded microsites, it seems many still may not fully understand how social marketing is different from traditional marketing. According to a recent CitiBank/GfK Roper survey three-quarters of small businesses find social networks are not working for them. >>

Monday, November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. >>

Friday, October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring reputation and rewards programs. >>

Thursday, October 29, 2009

smartFOCUS: Email most popular marketing channel

Multi-channel marketing software provider, smartFOCUS, has released research findings that show email to be the most popular marketing communication channel among U.S. consumers. >>

Tuesday, October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands. >>

Tuesday, October 27, 2009

25% of UK ad impressions are social

When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than 13.8 billion ad impressions were served through social networks in August 2009. >>

Friday, October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora of time instant messaging. In fact, 16% of consumers online time is spent with IM platforms. >>

Friday, October 23, 2009

Have you met the omni-channel shoppers?

There's a new breed of shopper emerging that are empowered, informed and connected. They require marketers to embrace multiple channels and delve deep into the buying psyche of consumers. They are on the move and they spend more than most - they are the omni-channel shoppers. >>

Thursday, October 22, 2009

Pew: One in five Americans publish, read status updates

Americans are quickly taking to publishing and reading status updates either on micro-blogging platforms such as Twitter or social networks, according to Pew's latest Internet and American Life Project report. >>

Thursday, October 22, 2009

Less than 10% of small businesses twittering

Businesses of all sorts are becoming more social, but it seems that the most recent social tools aren't being widely used. According to a new report from BIA/Kelsey only 9% of small businesses are using Twitter to market or engage consumers. The good news? Nearly one-third have plans to being using these newer tools. >>

Thursday, October 22, 2009

Study: Gen Y can't live without email, texting

Madison Avenue may be raving about the potential of social networks but don't tell Gen Yers. They don't care. According to a new report from The Participatory Marketing Network, Gen Y consumers would abandon social networks in favor of texting and email. >>

Wednesday, October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should engage with consumers. >>

Sunday, October 18, 2009

Social networking moving to mobile

There's little doubt that social networking has embedded itself firmly in the day-to-day lives of consumers - even when they're on the move. Mobile software developers OpenWave Systems recently released data that reflects numerous other studies predicting growth in the use of social networking websites from mobile handsets. >>

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