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BizReport : Social Marketing

Social Marketing

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Wednesday, September 30, 2009

Survey suggests Tweeters twice as likely to click ads

Tech and media research firm Interpret has released data showing that Twitter users are twice as likely to engage with brands than users of other social networks. That's great news for advertisers, but has anyone asked Tweeters if they want ads on the micro-blogging platform? >>

Wednesday, September 30, 2009

Lotame: Social consumers interact more with video

Social consumers may be expressing demand for different types of advertising by not clicking. According to a new report from Lotame, social consumers are less apt to click on banner ads than consumers outside of the social space. >>

Tuesday, September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be wrong. >>

Monday, September 28, 2009

Five sure-fire ways to fail at social marketing

We've talked a lot about social marketing over the past few months, and it's certainly the way forward for businesses that want to engage and interact with consumers. But, just as social media can boost your brand's awareness, it can just as easily backfire. >>

Friday, September 25, 2009

Ad-ology: Social media used by all demographics

Social media is influencing all kinds of consumer decisions - which hotel to stay in, which restaurant to eat in and even what shoes to wear. And now it's seeping into life's more mundane moments. >>

Friday, September 25, 2009

Nielsen: Consumers spending nearly 20% of online time socially

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That is an 11% increase over 2008. >>

Friday, September 25, 2009

Giant Realm releases macrostitial ad unit

There's a new advertising unit making waves in the online realm. Called 'Macrostitial', the ad unit from Giant Realm combines features from interstitial ad units and full-fledged websites, delivering a deeper engagement level. >>

Friday, September 25, 2009

Most brands are pushing engagement with social tools

It seems that brands are quickly catching on to the social networking trends. According to the recent "Community and Social Media Study" from the e-tailing group more than half of brands are using social media tools such as fan pages, customer reviews, blogs and viral videos. Nearly 75% of brands report they are accelerating their use of social media. >>

Thursday, September 24, 2009

New technology allows marketers to identify and engage online influencers

Do you know who the influencers are in online communities? Are you able to identify and engage those people who could enable your messages to travel far and wide? It's not an easy group to identify, but new technology has been launched that can rank online voices according to how influential they are. >>

Thursday, September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that. >>

Wednesday, September 23, 2009

Online trumps traditional media in influencing travelers

Over half of U.S. adults took at least a two day trip in the last two years, yet under half used the Internet to research topics related to travel, according to new data released by Ad-ology Research. >>

Wednesday, September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a more seamless user experience. >>

Wednesday, September 23, 2009

Study: Consumers go mobile with Twitter

When it comes to social networking, consumers can be found logging on and sharing details from daybreak until midnight. But, when it comes to one particular social networking tool, consumers are doing much more. A new Crowd Science study finds that consumers are turning social tool Twitter into a mobile phenomenon. >>

Tuesday, September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. >>

Tuesday, September 22, 2009

Manpower, not budget, being allocated to social technologies

Recent studies have suggested that professionals are increasingly using social technologies within key areas of business, with marketing being its prime use. But not all professionals are willing to throw valuable budget at social technologies, instead they prefer to dedicate manpower. >>

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