BizReport : Social Marketing

Social Marketing

Thursday, April 12, 2007

Travel marketers should embrace social networking

The recent TravelCom/Res-Expo, held in Las Vegas, saw keynote addresses by many ecommerce experts, and many were encouraging those in the travel industry to embrace social networking tools and user-generated content. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Wednesday, April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Monday, April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper. >>

Friday, March 30, 2007

Analyst: MySpace making millions every month

According to Barron’s, Pali Research analyst Richard Greenfield has estimated MySpace’s monthly U.S. revenue to be around $24 million, and $6 million globally. That’s a tidy $30 million per month for the U.S.’s number one social networking site. >>

Thursday, March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney. >>

Thursday, March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Tuesday, March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

Tuesday, March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. >>

Monday, March 26, 2007

Borders Books breaks from Amazon.com

Borders Books is breaking ties with Amazon.com and going solo by bringing together its bricks and mortar stores with an internet presence all of its own. >>

Friday, March 23, 2007

MySpace top of brand search and traffic rankings

MySpace has come out top in a recent ranking of U.S. social networking site traffic, and was the most searched brand of 2006. >>

Thursday, March 22, 2007

Users are more engaged with smaller communities

A new study indicates that social networking giants MySpace and Facebook may not hold the key to social networking. According to researchers from Communispace, users are more highly engaged when using smaller networks. >>