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BizReport : Social Marketing

Social Marketing

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Friday, April 11, 2008

Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform. >>

Thursday, April 10, 2008

NRF: Online retail sales to rise

The National Retail Federation has an optimistic outlook for online retail sales, expecting double figure growth in 2008 despite an overall drop in consumer spending. >>

Thursday, April 10, 2008

PicLens: Publishers can engage more with photos

Publishers looking for a better way to engage readers might take another look at the pictures included with their blog posts, news stories and RSS feeds. Rather than using small, captioned shots a new interface from CoolIris called PicLens allows pictures to be used full-screen. >>

Tuesday, April 08, 2008

Pollara: Influencers may not be influencing

A recent study from Canadian research group Pollara may have some social marketers rethinking their game plan. According to the study, the so-called Influencers of social media may not be as good at influencing other users as originally thought. >>

Monday, April 07, 2008

Universal McCann: US trails the global social marketplace

Both MySpace and Facebook may have come from the US but according to a recent report from Universal McCann those offerings have not placed the US first in the social space. According to the report, the US trails the rest of the world when it comes to social media growth. >>

Thursday, April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Thursday, April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family. >>

Wednesday, April 02, 2008

Online radio audience becomes social

Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users means a bigger campaign ROI. >>

Monday, March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54. >>

Saturday, March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them. >>

Friday, March 28, 2008

Adify's widget offers content syndication for publishers

The growth of the widget with social networking consumers has been exponential in the past year. Social networkers are adding widgets for content, video and games to the online and mobile profiles. Now Adify is offering a widget for content syndication that could help publishers gain a great foothold in the online realm. >>

Thursday, March 27, 2008

Improved ad targeting for AdWords advertisers

Advertisers can now target ads demographically with a new bidding feature, announces Google AdWords. >>

Thursday, March 27, 2008

YouTube brand top in U.K.

In just twelve months, the number of Internet users visiting video websites in the U.K. has rocketed, according to recent data released by internet monitoring firm Hitwise. >>

Tuesday, March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Monday, March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business to incorporate Facebook applications into the sites. >>

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