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BizReport : Social Marketing

Social Marketing

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Tuesday, March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the offers sent by gWallet. >>

Monday, March 22, 2010

Facebookers show content loyalty

If you're trying to build a readership online, Facebook may be one place to begin. According to Heather Hopkins, analyst with Experian Hitwise, Facebook users are more loyal to their favorite news and media hubs than consumers getting news from Google's aggregator service. What does it matter? Well, consumers who return time after time to get content and information are more valuable than consumers who click once and never return, especially from an advertiser standpoint. >>

Thursday, March 18, 2010

Retrevo: Social media an obsession for some

It seems that those engaged with social media just can't keep their minds on everyday life if they feel there's a message that needs their attention. Bizarrely, some are even prepared to stop during an intimate moment to answer the call of social. >>

Thursday, March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content hubs has increased by more than 50% over the last year. >>

Tuesday, March 16, 2010

Fans and friends more likely to purchase

If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales. >>

Tuesday, March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email marketplace. >>

Tuesday, March 16, 2010

Unica survey reveals marketers' continuing enthusiasm for social media

Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. >>

Tuesday, March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to Facebook) and nearly 350% (Twitter access) respectively. Access by smartphones alone have increased by more than 30%. >>

Friday, March 12, 2010

Less than a quarter of Twitter users active

What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the definition must encompass most users, right? Wrong. >>

Thursday, March 11, 2010

Email and social networks - the perfect partnership

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered. >>

Wednesday, March 10, 2010

StumbleUpon launches personalized ad recommendation engine

One more social tool has been released this week that should help marketers and brands get a better handle on social conversations. With the launch of StumbleUpon's Advertising platform brands and agencies now have the ability to target ads according to conversation. The platform is said to give consumers personalized ad recommendations; personalizing the ad space is a way for publishers, brands and agencies to create a deeper engagement with online content. >>

Wednesday, March 10, 2010

Social gamers will interact with brands in return for virtual currency

The vast majority of social gamers would be willing to undertake a marketing action in return for virtual currency, according to new research soon to be released by comScore. >>

Wednesday, March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard? >>

Tuesday, March 09, 2010

FuzeBox's TweetShare gives marketers more options

A new interface for social hub Twitter should give marketers a bit more control and input into the social world. TweetShare, a new platform from FuzeBox, gives brands and marketers the ability to publish content, promote offers or products, create conversational threads and use rich media within a tweeting world. >>

Monday, March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury brands. >>

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