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BizReport : Social Marketing

Social Marketing

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Thursday, May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity. >>

Wednesday, May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. >>

Tuesday, May 05, 2009

Stay in touch with consumers during recession via socnets

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging relationships now ready for when the economy recovers. >>

Monday, May 04, 2009

Local search hub Centerd offers content-by-intent

Local search is a curious thing. Businesses many times found either by direct navigation or by accident. Local search engine Centerd could change that by offering local search results according to the intent of the query. >>

Monday, May 04, 2009

U.S. military turns to social tools to find tomorrow's soldiers

The U.S. military is reaching out to "tomorrow's soldiers" by involving themselves in the technology their targets are using to communicate and inform themselves - social networks and social messaging services. >>

Wednesday, April 29, 2009

Study: Twitter is a non-social social network

A new study from MarketingProfs indicates that micro-blogging social network Twitter may not be about social networking at all. It's about information. Researchers have studied the Twitter phenomena and have determined that most Twitter users are simply interested in getting more information and pertinent information in a timely manner. >>

Monday, April 27, 2009

Magazine sells sponsorship of Facebook Page news tab

Celebrity gossip magazine Us Weekly has become one of the first to sell inventory on its Facebook Page, opening up more possibilities for brands to monetize their presence on the social networking site. >>

Monday, April 27, 2009

Ad-ology: SocNets influence patients

According to a new report from Ad-ology, social networks are impacting nearly half of recent hospital/urgent care patients, especially in the younger demographics. Researchers have found that 40% of the general patient population and half of 25-34 year olds are impacted by social media. >>

Monday, April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of time devoted to online media. >>

Monday, April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far content embedded in widgets is going. >>

Friday, April 24, 2009

ExactTarget: Record number of marketers to integrate email, social media in '09

A recent study from Ball State University, the Email Marketer's Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. >>

Thursday, April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that engagement levels have changed greatly, in large part due to the advent of online video and social networks. >>

Wednesday, April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau. >>

Wednesday, April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise. >>

Tuesday, April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so. >>

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