RSS feed Get our RSS feed

News by Topic




BizReport : Social Marketing

Social Marketing

... 113 114 115 116 117 ...
 

Friday, May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research firm Morpace. >>

Friday, May 28, 2010

Compass Labs launches, promises real-time targeting

There is a new way for marketers to enter the social marketplace, or at least gain a bit of traction in the social space. Called Compass Labs, the new solution launched this week, promising real-time, precision targeting within social networks. This should give marketers a bit more control of their social campaigns by targeting potential conversions as they are making a purchase decision. >>

Thursday, May 27, 2010

Report: B2B firms embrace social media

B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. >>

Thursday, May 27, 2010

Study: Emerging channels hot, still have room for growth

When it comes to the latest and greatest, marketers are embracing early. That, according to the recent 2010 Omniture Online Analytics Benchmark Survey. However, even though marketers are embracing social, video and mobile there is still room for improvement in campaign execution and room for more marketers in the stream. >>

Tuesday, May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers and brands to connect via one of the fastest growing channels around - video. >>

Tuesday, May 25, 2010

eMarketer: Socnet use will continue to grow

While reports of Facebook users quitting, or considering quitting, the network are rife it seems that social networking use in general will continue to attract more and more users over the next few years. >>

Tuesday, May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish. >>

Tuesday, May 25, 2010

Where2GetIt finds businesses on Facebook, tells consumers

Several notable brands have signed on to be 'found' on Facebook. The new option, from Where2GetIt, allows businesses in Facebook's space to launch a simple business locator which then helps consumers find local addresses for regional or national brands. Chick-fil-A, Carhartt and Cooper Tire are three of the first brand names to sign on with the service. >>

Monday, May 24, 2010

Facebook users consider quitting, Zuckerberg responds

More reports and stories of Facebook desertion are circulating around the blogosphere, including the results of a survey by I.T. security company, Sophos, who found the vast majority have quitting Facebook on their minds. Privacy is the main driver behind thoughts of desertion and today Mark Zuckerberg says "I hear you" and promises to make the protection of privacy painless. >>

Monday, May 24, 2010

Nielsen: Time spent with socnets, blogs surges in U.K.

British Internet users spend the equivalent of one day each month online, according to new data released by the U.K. Online Measurement Company (UKOM), a 65% rise on three years ago. Nowadays more are searching for news than porn while social networks and blogs are where the majority of online time is spent. >>

Friday, May 21, 2010

Employees unaware boss scrutinizing socnet profiles

A large number of U.K. employees are unaware that their superiors are viewing their social media profiles, which would explain why so many use the environment to criticize their boss and workplace. >>

Friday, May 21, 2010

Juniper forecasts surge in location-based service use

With more consumers using mobile Internet and mobile devices incorporating GPS receivers becoming more accessible, Juniper Research estimates that over a billion people will be using location-based local search and information services by 2014. >>

Friday, May 21, 2010

MocoSpace launches chatting app

There's a new way for consumers using Android phones to connect: a chatting app from mobile social network MocoSpace. The company launched its first Android-based chat app this week, giving consumers more ways to connect with favorite social hubs and friends. According to MocoSpace's Mobile Social Graph Report, Android based access to the MocoSpace platform is growing faster than either iPhone or Blackberry access. >>

Thursday, May 20, 2010

Edelman: Socnets blur boundary between information and entertainment

Consumers increasingly perceive social networks to be more a source of entertainment than information, according to new research from PR firm, Edelman, leading to a new trend - social entertainment. >>

Thursday, May 20, 2010

Facebook launches free-to-access mobile website

With reports it's about to reach half a billion users, Facebook continues its quest for more with the release of a new mobile website designed to entice those mobile users who don't have the latest gadgets or extensive data-plans. >>

... 113 114 115 116 117 ...