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BizReport : Social Marketing

Social Marketing

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Wednesday, June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your Facebook presence. >>

Wednesday, June 02, 2010

Half-mil sign on for GamePoints in 30 days

Just one more sign that today's online consumer is gaming: in its first month, GamePoints.com has signed up more than a half a million users. The platform beta-launched in May, offering consumers more options to accrue and use online gaming points and moving into one of the top slots for online gaming rewards sites. >>

Tuesday, June 01, 2010

RatePoint releases tools for Facebook optimization

A new suite of tools from online reputation management hub RatePoint may help small businesses engage more deeply with consumers. The tools are specifically made for the Facebook portal and give small businesses the ability to collect and promote product reviews throughout the social hub. >>

Monday, May 31, 2010

Top 3 social tips for small businesses

When it comes to small businesses budgets are tight and time is even tighter. This is why many have tried to incorporate social networks into the advertising plan. But, although the small business owner may have the best of intentions, social network marketing can take more time and money than they have available. To make the most of social marketing, small businesses need a plan. Here are three tips from Pam Springer with Manta. >>

Friday, May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research firm Morpace. >>

Friday, May 28, 2010

Compass Labs launches, promises real-time targeting

There is a new way for marketers to enter the social marketplace, or at least gain a bit of traction in the social space. Called Compass Labs, the new solution launched this week, promising real-time, precision targeting within social networks. This should give marketers a bit more control of their social campaigns by targeting potential conversions as they are making a purchase decision. >>

Thursday, May 27, 2010

Report: B2B firms embrace social media

B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. >>

Thursday, May 27, 2010

Study: Emerging channels hot, still have room for growth

When it comes to the latest and greatest, marketers are embracing early. That, according to the recent 2010 Omniture Online Analytics Benchmark Survey. However, even though marketers are embracing social, video and mobile there is still room for improvement in campaign execution and room for more marketers in the stream. >>

Tuesday, May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers and brands to connect via one of the fastest growing channels around - video. >>

Tuesday, May 25, 2010

eMarketer: Socnet use will continue to grow

While reports of Facebook users quitting, or considering quitting, the network are rife it seems that social networking use in general will continue to attract more and more users over the next few years. >>

Tuesday, May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish. >>

Tuesday, May 25, 2010

Where2GetIt finds businesses on Facebook, tells consumers

Several notable brands have signed on to be 'found' on Facebook. The new option, from Where2GetIt, allows businesses in Facebook's space to launch a simple business locator which then helps consumers find local addresses for regional or national brands. Chick-fil-A, Carhartt and Cooper Tire are three of the first brand names to sign on with the service. >>

Monday, May 24, 2010

Facebook users consider quitting, Zuckerberg responds

More reports and stories of Facebook desertion are circulating around the blogosphere, including the results of a survey by I.T. security company, Sophos, who found the vast majority have quitting Facebook on their minds. Privacy is the main driver behind thoughts of desertion and today Mark Zuckerberg says "I hear you" and promises to make the protection of privacy painless. >>

Monday, May 24, 2010

Nielsen: Time spent with socnets, blogs surges in U.K.

British Internet users spend the equivalent of one day each month online, according to new data released by the U.K. Online Measurement Company (UKOM), a 65% rise on three years ago. Nowadays more are searching for news than porn while social networks and blogs are where the majority of online time is spent. >>

Friday, May 21, 2010

Employees unaware boss scrutinizing socnet profiles

A large number of U.K. employees are unaware that their superiors are viewing their social media profiles, which would explain why so many use the environment to criticize their boss and workplace. >>

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