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BizReport : Social Marketing

Social Marketing

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Friday, December 18, 2009

Search strategies for 2010

Forget about simple keyword searches. As consumers have become more adept at using the Internet the ways they use certain platforms has also changed. One of the biggest changes is in search. No longer are consumers typing in long questions; now they use one or two keywords and most won't go past the first page of results before requerying. To engage a searching consumer marketers need to follow the trends. >>

Thursday, December 17, 2009

New Facebook data illustrates the socnet's ethnic diversity

The data team at Facebook has released some interesting stats on the racial make-up of the social network's audience which show the user-base has become increasingly diverse since its early days. >>

Thursday, December 17, 2009

eMarketer: Social to lead online marketing efforts

While it is no surprise that the online advertising marketplace continues to be down it may surprise some of you to know that search and display ad formats continue to be strong, and that the 2010 forecast is likely to be much brighter. >>

Monday, December 14, 2009

Facebook Connect celebrates successful first year

Facebook Connect is celebrating its first birthday with some well-deserved back-patting after clocking up millions of users across a huge number of websites and devices. >>

Monday, December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or that stops often to buffer. Instead, they'll leave your site for other video options. >>

Friday, December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase behavior. >>

Friday, December 11, 2009

Number of online seniors rises 55% in last five years

In the last five years the number of seniors using the Internet has risen by over 50%, according to new data from Nielsen Online, catching up with their offline numbers. >>

Friday, December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for the first 36 days of the famously busy November/December shopping season. More importantly, more links in the chain of social spending are being formed each day. >>

Wednesday, December 09, 2009

RatePoint opens email to include social

As marketers look ahead to the New Year many are contemplating the addition of social marketing and hoping the social marketplace will improve the ROI of campaigns. A new offering from RatePoint, a customer service and online reputation management company, could help. The new platform quickly integrates email efforts into the social marketplaces of Facebook and Twitter, two of the hottest social properties in 2009. >>

Tuesday, December 08, 2009

Nielsen: TV remains dominant screen

It's not quite time to discount the television and take it to the dump because even though online video viewing is up, the vast majority takes place on a television set, found Nielsen. >>

Monday, December 07, 2009

Study: Social sharing boosts interaction

When it comes to email marketing it is no secret that messages need to be tailored to truly engage the consumer. But in addition to being tailored, email needs to be sharable. As social networks have exploded, consumers have begun posting email content into their social profiles, status updates or even Tweeted certain information. So, are your emails ready for sharing? >>

Monday, December 07, 2009

Social high on small biz minds headed into 2010

Okay small businesses, you may be fighting for elbow room amongst the social networks in the coming year. A recent survey from VerticalResponse finds that more than two-thirds of small businesses plan to increase their use of social networks in the coming year. At the same time, these marketers are cutting back their use of display ads. >>

Friday, December 04, 2009

How to capitalize on charitable feelings this holiday season

Partnering with a charity to improve on brand image or recognition is nothing new. Before the Internet and even before television brands were sponsoring charity drives, helping to collect money or finding ways to distribute charitable goods to consumers. The advent of the Internet is simply making this type of giving simpler - by getting consumers directly involved. >>

Friday, December 04, 2009

How social networks may improve the holiday spend

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have also caught on and many brands are now in the social space to engage with consumers. According to a new Experian/Hitwise report the social space may have a larger impact on the 2009 holiday season that originally thought. >>

Thursday, December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase their brand awareness and campaign ROI. Called Offerpal Shopping, the platform is the latest addition to the Offerpal Media stable and gives rewards to gamers by allowing them to earn virtual currency as they shop online. >>

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