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BizReport : Social Marketing

Social Marketing

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Tuesday, June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers. >>

Tuesday, June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. >>

Monday, June 01, 2009

Google Wave of the future?

For marketers, a bit of social marketing, some email marketing, a touch of video and, of course, search are a must. But a new offering from Google could give consumers the ability to integrate their favorite online tools, too. Google Wave was demonstrated at the Google I/O conference in San Francisco, and shows potential for both marketers and web publishers as well as the consumer base. >>

Thursday, May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers. >>

Thursday, May 28, 2009

UK Study: In-game ads reach affluent, brand-literate young men

It's been widely reported that gamers actually quite like ads in their games. Many (65%) believe in-game ads add to the realism of a gaming environment and 55% go so far as to say ads "look cool". >>

Wednesday, May 27, 2009

Iconic luxury accessory brand boosts online presence

Luxury accessory designer, Louis Vuitton, has boosted e-commerce efforts in the last few weeks with a new Twitter account and its first-ever online new product debut. >>

Monday, May 25, 2009

bigmouthmedia reveals Britain's biggest business socnet users

Behind the hype, British business leaders are embracing social networking tools, albeit many have yet to get to grips with the media. bigmouthmedia recently undertook a survey to find out who the biggest business users of social networking are in the UK. >>

Thursday, May 21, 2009

Is social media failing as a marketing medium?

Research findings from Knowledge Networks has put the cat among the social media pigeons and set the blogosphere buzzing with debate about the role of social media in advertising and marketing. >>

Tuesday, May 19, 2009

Nielsen: Mommy bloggers - the ones to watch

Mommy bloggers are an online force to be reckoned with, and their numbers are rising both in the online shopping world and across social media. Nielsen has recently published a list of what it considers to be the top Power Mom bloggers. >>

Thursday, May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer off. Enter Appssavvy, which connects brand marketers and advertising agencies with app developers. >>

Thursday, May 14, 2009

YouTube Mosaic encourages brand engagement

YouTube has given advertisers even more opportunity to engage with consumers with the introduction of Mosaic to the YouTube Brand Channels. >>

Wednesday, May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion. >>

Tuesday, May 12, 2009

Lyris tool helps marketers tap power of Twitter

Although consumers have been Twittering for over a year, many marketers are just now beginning to harness the power of micro-blogging site Twitter. The problem seems to be than many marketers aren't sure how to get the most from the service; enter a solution from Lyris HQ which enables marketers to share, monitor and measure Twitter. >>

Monday, May 11, 2009

Wildfire platform brands interactive promotions

If you're new to the social networking space or are just beginning to research the benefits of branding a social site to interact with consumers, a new tool from Wildfire could help. The technology company has released a tool which allows corporations, small businesses and marketing agencies to quickly create branded, interactive promotions in the social space. >>

Friday, May 08, 2009

Can social networks push more ecommerce traffic?

A recent study from Forrester Research and Shop.org indicates that more ecommerce hubs are beginning to push advertising budgets into the social space, but is this going to increase revenue? Millions of consumers are active social networkers and studies have shown that product reviews are integral in makes sales. But are consumers currently moving between social networks and ecommerce hubs? >>

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