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BizReport : Social Marketing

Social Marketing

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Thursday, April 16, 2009

VideoEgg launches ad format for blogs

Video advertising network VideoEgg has launched a new ad format, created specifically for in blog advertising. The ad unit appears as a permanent strip across the top or bottom of the computer screen as readers scroll a blog page. The unit stays 'live' until it is closed. >>

Wednesday, April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing purposes. Companies who are yet to embrace Twitter could be forgiven for thinking they are alone in the corporate universe. They're not. >>

Wednesday, April 15, 2009

Buddy Media's Builder could help app-vertise

A new social tool could help marketers better create and manage online campaigns. Buddy Media's new Builder tool is, thus far, the only social media development platform; it allows social campaigns to be branded and rapidly deployed across all social networks. >>

Tuesday, April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds. >>

Friday, April 10, 2009

Should customer service Twitter?

If you're wondering how best to use the micro-blogging Twitter interface, here is an interesting idea: as a customer relations tool. This week three large corporations launched Twitter pages on their websites specifically for customer relations. Qwest Communications International, Comcast, The Travel Channel and Starbucks are among the first companies to use the social feature this way. >>

Thursday, April 09, 2009

Facebook improves accessibility for visually disabled users

While rails, audio signals, and Braille signage all help make life easier for those with visual disabilities navigate the real world, it seems that making life easier for them online isn't getting quite as much attention. >>

Wednesday, April 08, 2009

Facebook passes 200 million user milestone

Just three months after hitting the 150 million user milestone in January, social networking behemoth Facebook has grown to over 200 million users thanks, in part, to a surge in social networking seniors. >>

Wednesday, April 08, 2009

In France, it's the IM trend

Social networks may be hot but not as hot as instant messaging, at least in France. According to a new report from comScore French consumers are now instant messaging about 14% of their total time online; this is the largest percentage share for any online activity. >>

Tuesday, April 07, 2009

Study: Discovery drives social media use

Integrated marketing agency TMW took a closer look at why Internet users use social media and found self-development to be a key driver. >>

Tuesday, April 07, 2009

Time spent social networking up 93%

American broadband users are spending more time communicating online than they are seeking entertainment, according to a new study from Netpop Research. Or could it be that the boundaries between entertainment and communication are blurring? >>

Tuesday, April 07, 2009

Is behavioral targeting really anonymous?

Practically since behavioral targeting became a norm setting in online marketing proponents and opponents have argued the anonymous factor. Companies and platforms offering behavioral targeting insist that there is no privacy risk in tracking anonymous users' online actions; privacy advocates disagree. And now two university researchers have found that this private data may not be so private. >>

Tuesday, March 31, 2009

Newspapers missing out on social media boost

On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online. >>

Monday, March 30, 2009

Older demographics fastest-growing on Facebook

Facebook is now a hotbed of families and fogeys as older generations flood onto the social network, many forming private family groups with relatives and using family tree applications . >>

Thursday, March 26, 2009

Coupons.com tweets discounts

Twitter users will soon be some of the first to know when new, money-saving offers are made available, thanks to Coupons.com's recently inked deal with the micro-blogging platform. >>

Thursday, March 26, 2009

How to blend content to engage the audience

If you're looking for a better way to keep consumers returning to your website look no further than a new hybrid website for Pureology. The hair products company has launched a new site for both consumers and salon professionals based around an online community. >>

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