BizReport : Social Marketing

Social Marketing

Thursday, December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase their brand awareness and campaign ROI. Called Offerpal Shopping, the platform is the latest addition to the Offerpal Media stable and gives rewards to gamers by allowing them to earn virtual currency as they shop online. >>

Wednesday, December 02, 2009

Crowd Science finds users regret some social statements

Although the lid is off the social networking jar and isn't likely to go back on, some consumers are regretting signing up in the social space. According to a new report from Crowd Science, teens and women are the most prolific social networkers but these groups are also the most likely to regret a post, profile update or shared photo. >>

Wednesday, December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to give consumers alternative payment options as well as a virtual goods/currency platform. >>

Tuesday, December 01, 2009

Twitter/4INFO launch Text-to-Twitter advertising

Twitter and 4INFO have joined forces to bring "Text-to-Twitter" advertising to publishers and advertisers who are seeking users to sign-up for their Twitter feeds via SMS. >>

Tuesday, December 01, 2009

Pingdom: Majority of social sites dominated by women

Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes to a similar conclusion. >>

Tuesday, December 01, 2009

Internet Marketing 101: How to improve digital campaigns

When it comes to advertising, most marketers are thinking about converting shoppers, not adding value - or entertainment - to the online consumer's experience. Evolution Bureau takes a different approach to online advertising by allowing marketers to create digital campaigns that engage, entertainment and entice consumers to share their experience. >>

Thursday, November 26, 2009

Consumers ready for Black Friday early

The majority of consumers may still be pinching pennies this holiday season, but that does not mean ecommerce hubs, brand marketers and etailers will see dismal revenue results. Pinching pennies, it turns out, means consumers are simply hunting for the best deals - and they are hunting early this year. According to a new report from Nielsen Online, American holiday shoppers began checking out Black Friday sales websites earlier than ever, with visits to Black Friday sites increasing traffic by 87% from the week of November 8 through the week of November 15. >>

Wednesday, November 25, 2009

How to integrate email, social for better results

One of the bigger buzzwords to come into online marketing in 2009 was integration. Integrating offline with online, integrating different online methods - such as email and video. But integrating email marketing with social marketing efforts is quickly becoming the place where integration is truly paying off. >>

Tuesday, November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment. >>

Tuesday, November 24, 2009

Report: Consumers not yet prepared to purchase via socnets

The latest Consumer eTail report from GSI Commerce found that, while British consumers expect to spend more online during the holiday season, very few said they would be likely to purchase via social networks. >>

Monday, November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites. >>

Monday, November 23, 2009

Twitter to intro paid-for corporate accounts

Twitter is to offer corporate accounts to commercial users, tempting them with analytical tools and feedback options, announced the micro-blogging platform's co-founder, Biz Stone. >>

Friday, November 20, 2009

Facebook adds news feed targeting feature for Fan Pages

Do you have a Fan Page on Facebook? If so, the social networking behemoth's latest fan engagement feature should be of great interest, particularly for those with global audiences. >>

Friday, November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. >>

Friday, November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new report from Nielsen Online finds that, when it comes to actually viewing that online content, many consumers choose to view in the social space. This is likely because of the ease of uploading and sharing through social sites, and is important because it could give marketers a new avenue to engage the consumer. >>