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BizReport : Social Marketing

Social Marketing

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Wednesday, March 31, 2010

What social media ads are the most effective?

What are the differences, if any, in effectiveness and performance between different social media ad formats? That's one of the questions Psychster, a firm that focuses on consumers' attitudes toward different ad types and the brands they promote, and Allrecipes.com set out to answer. >>

Tuesday, March 30, 2010

Survey identifies new MMOG genre - MMOG Lite

Online gaming is gaining in popularity among demographics not normally associated with gamers leading to an expansion in the genre of MMOGs and a new audience, according to a new survey from DFC Intelligence and Live Gamer. >>

Tuesday, March 30, 2010

Facebook plans to change fan wording

Soon, Facebook users will no longer "Become a Fan" of brands and services but instead will be forced to "Like" them instead, according to recent reports. >>

Friday, March 26, 2010

Game over for traditional gamer stereotypes?

It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. >>

Wednesday, March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond to questions about them. >>

Tuesday, March 23, 2010

Offerpal Media acquires Tapjoy

Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual currency options to mobile apps as well as online platforms. >>

Tuesday, March 23, 2010

New plug-in should make social sharing simpler

Content sharing platform Sharetivity hopes its new offering, releasing today, will change the way consumers engage and share content in social spaces - by allowing sharing to happen at the homepage level. Their new browser plug-in gives consumers the ability to share content through social hubs and email by 'following' consumers throughout their online experience. >>

Tuesday, March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the offers sent by gWallet. >>

Monday, March 22, 2010

Facebookers show content loyalty

If you're trying to build a readership online, Facebook may be one place to begin. According to Heather Hopkins, analyst with Experian Hitwise, Facebook users are more loyal to their favorite news and media hubs than consumers getting news from Google's aggregator service. What does it matter? Well, consumers who return time after time to get content and information are more valuable than consumers who click once and never return, especially from an advertiser standpoint. >>

Thursday, March 18, 2010

Retrevo: Social media an obsession for some

It seems that those engaged with social media just can't keep their minds on everyday life if they feel there's a message that needs their attention. Bizarrely, some are even prepared to stop during an intimate moment to answer the call of social. >>

Thursday, March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content hubs has increased by more than 50% over the last year. >>

Tuesday, March 16, 2010

Fans and friends more likely to purchase

If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales. >>

Tuesday, March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email marketplace. >>

Tuesday, March 16, 2010

Unica survey reveals marketers' continuing enthusiasm for social media

Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. >>

Tuesday, March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to Facebook) and nearly 350% (Twitter access) respectively. Access by smartphones alone have increased by more than 30%. >>

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