BizReport : Social Marketing

Social Marketing

Monday, May 07, 2007

Social and travel sites gain traffic in Europe

Staying connected seemed to be on the minds of more European web-surfers throughout the month of March. According to online measurement firm comScore, social networking sites were the destinations of choice for French and UK browsers. >>

Tuesday, May 01, 2007

The most popular UK sites are consumer-driven

There are some surprising facets of a recent comScore report, listing the top online properties in the UK. Consumer related hubs - ticket brokers, retail and travel booking sites - are showing the most growth in the industry. >>

Tuesday, May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google. >>

Monday, April 30, 2007

Online travel consumers prefer user-generated content

Consumers want travel brands to embrace consumer generated reviews, and in response travel innovators are transforming their web presence into social platforms. >>

Friday, April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google. >>

Friday, April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel. >>

Thursday, April 26, 2007

Sony to launch video-sharing site in Japan

Sony is rumoured to be launching a video-sharing site in Japan this Friday, prior to a global roll-out later this year. >>

Thursday, April 26, 2007

QVC.com's customers embrace rating and review feature

Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>

Wednesday, April 25, 2007

Users like branded personal pages

Social networking has become a more trusted advertising medium for many consumers. That is the word from a new study from Microsoft Digital Advertising Solutions and MetrixLab. The study indicates that branded personal pages are the best way to connect online. >>

Tuesday, April 24, 2007

Forrester unveils "Social Technographics" report

A new report by Forrester Research has grouped social network users into six categories based on their level of participation, enabling marketers to develop more effective social marketing strategies. >>

Friday, April 20, 2007

Revenue is the key to social network success

Social networks have some tough decisions in their future, according to research from In-Stat. With competition ramping up in the social atmosphere, new research indicates monetization may be the key to which social networks survive and which networks disappear. >>

Wednesday, April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>

Wednesday, April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

Bud.tv struggling to attract visitors

Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround. >>