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BizReport : Social Marketing

Social Marketing

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Monday, December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or that stops often to buffer. Instead, they'll leave your site for other video options. >>

Friday, December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase behavior. >>

Friday, December 11, 2009

Number of online seniors rises 55% in last five years

In the last five years the number of seniors using the Internet has risen by over 50%, according to new data from Nielsen Online, catching up with their offline numbers. >>

Friday, December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for the first 36 days of the famously busy November/December shopping season. More importantly, more links in the chain of social spending are being formed each day. >>

Wednesday, December 09, 2009

RatePoint opens email to include social

As marketers look ahead to the New Year many are contemplating the addition of social marketing and hoping the social marketplace will improve the ROI of campaigns. A new offering from RatePoint, a customer service and online reputation management company, could help. The new platform quickly integrates email efforts into the social marketplaces of Facebook and Twitter, two of the hottest social properties in 2009. >>

Tuesday, December 08, 2009

Nielsen: TV remains dominant screen

It's not quite time to discount the television and take it to the dump because even though online video viewing is up, the vast majority takes place on a television set, found Nielsen. >>

Monday, December 07, 2009

Study: Social sharing boosts interaction

When it comes to email marketing it is no secret that messages need to be tailored to truly engage the consumer. But in addition to being tailored, email needs to be sharable. As social networks have exploded, consumers have begun posting email content into their social profiles, status updates or even Tweeted certain information. So, are your emails ready for sharing? >>

Monday, December 07, 2009

Social high on small biz minds headed into 2010

Okay small businesses, you may be fighting for elbow room amongst the social networks in the coming year. A recent survey from VerticalResponse finds that more than two-thirds of small businesses plan to increase their use of social networks in the coming year. At the same time, these marketers are cutting back their use of display ads. >>

Friday, December 04, 2009

How to capitalize on charitable feelings this holiday season

Partnering with a charity to improve on brand image or recognition is nothing new. Before the Internet and even before television brands were sponsoring charity drives, helping to collect money or finding ways to distribute charitable goods to consumers. The advent of the Internet is simply making this type of giving simpler - by getting consumers directly involved. >>

Friday, December 04, 2009

How social networks may improve the holiday spend

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have also caught on and many brands are now in the social space to engage with consumers. According to a new Experian/Hitwise report the social space may have a larger impact on the 2009 holiday season that originally thought. >>

Thursday, December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase their brand awareness and campaign ROI. Called Offerpal Shopping, the platform is the latest addition to the Offerpal Media stable and gives rewards to gamers by allowing them to earn virtual currency as they shop online. >>

Wednesday, December 02, 2009

Crowd Science finds users regret some social statements

Although the lid is off the social networking jar and isn't likely to go back on, some consumers are regretting signing up in the social space. According to a new report from Crowd Science, teens and women are the most prolific social networkers but these groups are also the most likely to regret a post, profile update or shared photo. >>

Wednesday, December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to give consumers alternative payment options as well as a virtual goods/currency platform. >>

Tuesday, December 01, 2009

Twitter/4INFO launch Text-to-Twitter advertising

Twitter and 4INFO have joined forces to bring "Text-to-Twitter" advertising to publishers and advertisers who are seeking users to sign-up for their Twitter feeds via SMS. >>

Tuesday, December 01, 2009

Pingdom: Majority of social sites dominated by women

Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes to a similar conclusion. >>

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