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BizReport : Social Marketing

Social Marketing

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Friday, November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area and a 'Vespa vs. Auto' gas gauge - the site invites consumers in and then engages them so that they stay. >>

Tuesday, November 11, 2008

Survey: LinkedIn members loaded, savvy networkers

Marketers looking to target professionals know how attractive users of the social network LinkedIn are but, until now, no demographic or psychographic data was available. >>

Monday, November 10, 2008

Social media increasingly used by bargain hunters

There's a formula at play this shopping season - economic downturn + holiday shopping = bargain hunting. Where are U.S. consumers going to search out online discounts? That's a question Guidance, in association with market researchers Synovate, posed to over a thousand online consumers. >>

Monday, November 10, 2008

New platform enables self-serve social ads

Online advertising server Zedo has launched a new, self-service platform which enables marketers to create their own social networking ads. The platform gives all websites and advertising networks access to marketers around the world. >>

Thursday, November 06, 2008

Report: Web 3.0 is the next frontier

If you thought Web 2.0 - or social networking and rich media - were hard to fathom, the Web 3.0 revolution is just around the corner. According to new research from In-Stat, Web 3.0 is the next wave and will merge social networking with online gaming to create a new world. >>

Thursday, October 30, 2008

Ads on social networks can drive sales

There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff. >>

Tuesday, October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting. >>

Thursday, October 23, 2008

Online TV watching habits, by disease

Certain groups of consumers who suffer from specific diseases are more predisposed to watching their television content online, according to a recent consumer study from Manhattan Research. >>

Thursday, October 23, 2008

How to effectively mix online and offline ads to drive campaigns

Mixing online and offline venues has been a growing trend for many marketers. The problem is blending offline with online effectively enough to justify a possibly larger ad spend than if only online or only offline were involved. A new report from MarketingSherpa sheds light on how on company used multi-channel ads to build brand and increase ROI. >>

Wednesday, October 22, 2008

Marketing via social networks a no-no?

Young Internet users may be more likely than others to hang out on social networks, but is it really the place to market to them? Not necessarily, according to joint research by ExactTarget and Ball State University. >>

Wednesday, October 22, 2008

MediaSmith bundles search, social into one platform

Forget about the hassles of buying search ads from one service and social ads from another; MediaSmith has bundled a service for advertisers which places search and social in the same network. Called M3, the service launched this week; it also supports emerging technologies. >>

Tuesday, October 21, 2008

Report: The new influencers turn to video

Don't place all of that social marketing budget in written content; according to a new report from D S Simon Productions, the new influencers are using video. The report, Web Influencers Internet Media Tour Survey, found that 65% of online media sites are now using video and 77% plan to increase their video offerings over the next year. >>

Monday, October 20, 2008

Silverpop enables social marketing via email

New technology can now offer marketers a slice of social networking action just by sending an email. How? By using Silverpop's new 'Share-to-Social' feature. >>

Monday, October 20, 2008

Federated Media launches CM Toolbox in Beta

Conversational marketing has received a fresh push with a new tool from Federated Media. The publishing company has launched their Conversational Media Toolbox (CM Toolbox) in Beta; the tool helps marketers analyze their conversational campaigns. >>

Friday, October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. >>

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