BizReport : Social Marketing

Social Marketing

Tuesday, June 15, 2010

Syncapse puts value on Facebook Fans' heads

How much is a Facebook Fan worth to a brand? Ten dollars? Fifty, even? No, it is way more than that according to new figures released this week by social media marketing firm, Syncapse. >>

Tuesday, June 15, 2010

Pew: Youngsters monitor, manage their online reputation

Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center. >>

Monday, June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up. >>

Monday, June 14, 2010

Study: B2Bers aren't naturally social. Does it matter?

Marketers have quickly discovered how important social networks are for engaging consumers, but when it comes to engaging other businesses many may be missing the boat. Why? Because less than half of B2B marketers are engaging with social platforms on a daily basis, and as research from the consumer standpoint has shown consumers are engaging with social sites. >>

Friday, June 11, 2010

AARP: Net-savvy, social networking seniors prefer Facebook

As someone who has recently gone further back in my family history thanks to several octogenarian and nonagenarian Facebook users, I can certainly agree with the recent findings of AARP which show ageing Americans to be Internet savvy and social. >>

Thursday, June 10, 2010

Social media for SMBs explained in Citibank webcast

In response to a survey it conducted earlier this year in which it was revealed that many small businesses aren't employing social media strategies, Citibank held a live-streamed event to educate small business owners of the power of social media. >>

Thursday, June 10, 2010

ExactTarget: Where consumers head after logging on is revealing

Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget. >>

Wednesday, June 09, 2010

94 product/brand Tweets broadcast every second

The micro-blogging behemoth continues to grow, according to new data revealed this week by Internet uptime monitoring firm Pingdom, with the number of daily Tweets blasting past another milestone. >>

Wednesday, June 09, 2010

Hitwise: Socnet popularity trumps search in U.K.

It would seem Internet users prefer finding out information from each other rather than via search engines, if Hitwise's latest figures from the U.K. are anything to go by. >>

Friday, June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. >>

Friday, June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. >>

Thursday, June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers. >>

Wednesday, June 02, 2010

Banks can boost waning consumer trust via social media

Consumer trust in banks has taken a hit during recent economic disasters but a new poll by Mintel Comperemedia indicates that by participating in social media banks can claw back some of that lost consumer faith. >>

Wednesday, June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your Facebook presence. >>

Wednesday, June 02, 2010

Half-mil sign on for GamePoints in 30 days

Just one more sign that today's online consumer is gaming: in its first month, GamePoints.com has signed up more than a half a million users. The platform beta-launched in May, offering consumers more options to accrue and use online gaming points and moving into one of the top slots for online gaming rewards sites. >>