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BizReport : Social Marketing

Social Marketing

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Friday, February 26, 2010

Winter Olympics opening ceremony viewers multi-tasking

The opening ceremony in Vancouver attracted the largest number of viewers ever for a non-U.S. hosted Winter Olympics, found Nieslen, and many of those were multi-tasking while doing so. >>

Thursday, February 25, 2010

gWallet launches Brand Bar platform

There's a new player, or at least a new platform, in the world of virtual currency solutions. This week gWallet, a social monetization firm, released its new Brand Bar offering. The Brand Bar is placed at the top of gaming screens on all gaming pages to display offers and video clips. Consumers participate by clicking onto the videos or taking advantage of the offers, earning virtual cash to use within the game. >>

Thursday, February 25, 2010

Time spent with mobile internet increases

When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access the Internet, use social networks and even to manage their finances. Yes, they are still talking via mobile, but because consumers are doing so much more, mobile marketers and providers have an opportunity to do more as well. >>

Thursday, February 25, 2010

English language dominates Twitter... for now

The number of tweets in English has dropped from two-thirds to half since last year, according to Paris-based Internet research firm, Semiocast. >>

Wednesday, February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent. >>

Tuesday, February 23, 2010

Tweet rate exceeds 50 million per day

The micro-blogging behemoth continues to grow, according to new data revealed today by their analytics team, with the number of daily tweets whizzing past another milestone. >>

Monday, February 22, 2010

Social networks last place consumers head to research purchases

When Opinion Research Corp surveyed American adults to find out where they go online to research a purchase, social networks were bottom of the list - even among younger age groups. >>

Friday, February 19, 2010

Report: 25% of small businesses are in the social space

Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses. >>

Thursday, February 18, 2010

PopCap Games: Typical social gamer is female and forty-three

Over the last couple of years studies have shown how the numbers of women involved in gaming, online and console, have increased. PopCap Games' new research in the U.S. and U.K. shows how games on social networks are also experiencing a rise in audiences of females, mostly from older demographics. >>

Wednesday, February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans are spending with it and what they use it for. >>

Tuesday, February 16, 2010

Women who play online social games won't pay for the pleasure

A new report from Q Interactive found that online social games are popular with women, but they don't like being labeled "gamers" and don't even think of asking them to pay to play. >>

Monday, February 15, 2010

dotCommerce: Over half U.K. retailers not using social media

Under half of Britain's retailers have some sort of social media presence, according to new research from dotCommerce, and of those that do few are making the most of the channel. >>

Monday, February 15, 2010

2010 Olympics offer video marketers a unique opportunity

Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year marketers have an even bigger opportunity to rise - or fall - with the first 'always on' event functionality. >>

Friday, February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon. >>

Friday, February 12, 2010

Social media - it's about listening as well as selling

Every other report nowadays appears to be about whether or not current social media offerings are a fad or the future of the Internet. Some reports claim that once they drop out of favor with the younger generations they will be replaced by another cool way to connect. Others believe that social networks such as Facebook and Twitter are valuable consumer communication tools that are here to stay. >>

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