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BizReport : Social Marketing

Social Marketing

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Tuesday, July 21, 2009

Is obsession with social networking good for marketers?

According to a new survey from metrics firm Anderson Analytics, consumers just can't get enough of their favorite social networks. But, is that good for marketers? And how do social marketers raise enough awareness to become socially famous - but not infamous? >>

Friday, July 17, 2009

Click Forensics releases new tool to fight fraud

Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help marketers decrease the rate of click fraud by between 15% and 25% and even offers a solution against publishers who collude to commit click fraud. >>

Wednesday, July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end of 2009. >>

Wednesday, July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace. >>

Thursday, July 09, 2009

Too many Tweets? Aggregate them

If you've got more than one person Tweeting your deals, tidbits or information you may be doing more harm than good. Say President A is Tweeting about deals for Location A but Marketer B is tweeting upcoming information from Location B. The consumer may not know which tweeter to follow on a regular basis. Enter a new aggregator tool from Archrival. >>

Tuesday, July 07, 2009

Itsmy: Ready for a mobile-social-gaming phenomena?

Are you ready for the next big thing in the mobile social marketplace? If you're not into gaming, you may miss the boat. According to a new report from mobile social networking space, a subsidiary of GoFresh, the next big area is going to be mobile-social gaming. >>

Monday, July 06, 2009

Report: Social networks aren't working at work

It may seem that every headline is touting the monetization of social networks but a new report from Workplace Media may be showering those thoughts with cold water. According to the report social networks are working, but not while people are at work - a prime advertising time. That could put a damper on advertisers hopes for the social medium. >>

Friday, July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. >>

Tuesday, June 30, 2009

What social click fraud means for marketers

Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have many advertisers up in arms over this new hurdle to their business. >>

Monday, June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the Women & Digital Life study from Solutions Research Group, more than 80% of young women are using wireless devices and nearly 20% are utilizing smartphone technology. >>

Thursday, June 25, 2009

For marketers, social takes over direct mail

New research from transactional email firm StrongMail indicates that social is rapidly moving into the email realm. According to the survey, email marketers are increasingly turning to social networks as a direct marketing channel. >>

Wednesday, June 24, 2009

TruCast 2.8 released for social marketers

If you're in the social space you know monitoring conversations can be a full-time job. The TruCast platform from Visible Technologies is taking this full-time job and giving marketers back something they desperately need more of: time. The latest version, 2.8, allows marketers to monitor, measure and participate in social conversations all over the world in one simple interface. >>

Monday, June 22, 2009

DogTime Media, Frontline partner on social solution

From the how are they using social boards here's a unique idea. Pet brand Frontline has partnered with adoption website DogTime Media to draw attention to the plight of dogs in shelters. Along with a Facebook application, the brands help consumers connect with a pet they might be able to adopt or to spread the word about adoptable pets to friends and family. >>

Friday, June 19, 2009

Study: Ad placement more important than size

When it comes to online advertising, size may not be as important as placement. That according to a Conde Nast/McPheters & Company study. According to the report the effectiveness of ads was more likely to come from ad placement than ad size. >>

Wednesday, June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns and holding back could leave you at the starting gate. >>

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