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BizReport : Social Marketing

Social Marketing

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Tuesday, November 17, 2009

Survey: Moms trust friends, not networks

This may come as a shock but a recent survey of online moms found that product recommendations have a bigger impact when they come from friends rather than a social network. Although moms are some of the most active social networkers in the online realm, they prefer advice from friends rather than the advice of strangers, bloggers or social networking connections. >>

Monday, November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded. >>

Thursday, November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation isn't harmed. However, no matter how much preparation goes into brand management, the unthinkable can sometimes happen so it is important to have plans in place to address problem issues quickly and efficiently. >>

Thursday, November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they can 'get' other things, primarily in the form of virtual currency. >>

Wednesday, November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the marketplace, even the most diligent advertiser and publisher cannot be 100% effective. Enter the AdSafe platform, which assists marketers in making certain that ads are placed properly to protect the brand. >>

Tuesday, November 10, 2009

New Buzzlogic platform gives a social assist to marketers

If you're not in the social space or you are in the social space but aren't completely certain how to proceed, a new platform from online media company Buzzlogic could help. Called Buzzlogic for Media Partners, the platform helps media companies get involved with Buzzlogic campaigns by conversing with consumers. >>

Monday, November 09, 2009

"Friending" brands egocentric, finds Razorfish

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good deal and great customer service. >>

Monday, November 09, 2009

Report: Consumers are Tweeting, are you?

You may not be interested in social networks for your business, but chances are the consumers you need to make purchases are interested. For that reason alone, marketers must begin thinking about a social media strategy headed into 2010. But, more than that, marketers need to know which consumer groups are using social platforms, how they are using them and why. A new report from Pew Research sheds light on the subject. >>

Friday, November 06, 2009

Ad-ology: Social media enhances real estate online presence

Social media has a role to play in real estate, according to Ad-ology's Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. >>

Friday, November 06, 2009

Marketing in social media not off-putting to users

More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. >>

Friday, November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. >>

Thursday, November 05, 2009

Travel industry tunes in to Twitter

Twitter is becoming a mainstream communication channel for B2C and B2B enterprises alike. Even travel industry players are increasing their use of the micro-blogging platform to communicate with users, as a recent survey discovered. >>

Thursday, November 05, 2009

Internet Marketing 101: How to help your startup to succeed

Over the past two years the global economy has staggered. In the US, the unemployment has risen to an all-time high of nearly 10%. The interesting news, however, is that many of these 'laid off' or 'downsized' workers aren't job-hunting. They are striking out on their own as entrepreneurs. The bad news is that many of these entrepreneurial spirits won't make it without a better game plan - one that includes all aspects of online marketing. >>

Thursday, November 05, 2009

New platform uses reputation to make recommendations

When it comes to ecommerce and brand awareness there is nothing like a good recommendation to start consumer conversations in the social space. A new startup called Discover My Network is using this reputation trend to push music, video and social spaces across the Internet. And it may be something your brand can use. >>

Tuesday, November 03, 2009

Internet Marketing 101: Do's and Don't's for Green Marketing

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things green if you know how to approach consumers - including other businesses and the government - in the right way. >>

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