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BizReport : Social Marketing

Social Marketing

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Tuesday, March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email marketplace. >>

Tuesday, March 16, 2010

Unica survey reveals marketers' continuing enthusiasm for social media

Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. >>

Tuesday, March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to Facebook) and nearly 350% (Twitter access) respectively. Access by smartphones alone have increased by more than 30%. >>

Friday, March 12, 2010

Less than a quarter of Twitter users active

What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the definition must encompass most users, right? Wrong. >>

Thursday, March 11, 2010

Email and social networks - the perfect partnership

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered. >>

Wednesday, March 10, 2010

StumbleUpon launches personalized ad recommendation engine

One more social tool has been released this week that should help marketers and brands get a better handle on social conversations. With the launch of StumbleUpon's Advertising platform brands and agencies now have the ability to target ads according to conversation. The platform is said to give consumers personalized ad recommendations; personalizing the ad space is a way for publishers, brands and agencies to create a deeper engagement with online content. >>

Wednesday, March 10, 2010

Social gamers will interact with brands in return for virtual currency

The vast majority of social gamers would be willing to undertake a marketing action in return for virtual currency, according to new research soon to be released by comScore. >>

Wednesday, March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard? >>

Tuesday, March 09, 2010

FuzeBox's TweetShare gives marketers more options

A new interface for social hub Twitter should give marketers a bit more control and input into the social world. TweetShare, a new platform from FuzeBox, gives brands and marketers the ability to publish content, promote offers or products, create conversational threads and use rich media within a tweeting world. >>

Monday, March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury brands. >>

Monday, March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Monday, March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly integrated social campaign marketers need to take their social profile to the next level. That includes building a community the consumer will return to time and again, and that means more than deal tweeting. >>

Friday, March 05, 2010

Viewpoints adds blogs, content to community platform

A new tool from social media company Viewpoints Network gives brands the ability to add blogs and content publishing options to their websites; the suite further offers brands the ability to connect through reviews, ratings, discussion boards and other social tools. >>

Thursday, March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized according to users' individual interests. >>

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