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BizReport : Social Marketing

Social Marketing

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Tuesday, January 19, 2010

Tips to build brand in the social space

For the past year both small and large brands have joined the social marketplace, hoping to engage consumers and build revenue. The problem is that many brands didn't understand the social space when they signed on - and they still don't a year later. Here are some tips from RatePoint CEO Neal Creighton. >>

Monday, January 18, 2010

66% of U.S. Government agencies using social networking tools

A study released earlier this month by the Human Capital Institute (HCI) and people management software provider Saba found that a large number of U.S. government agencies are using some form of social networking tools. >>

Friday, January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely. >>

Monday, January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size. >>

Monday, January 11, 2010

What to expect from Web 3.0

2010 may be the year that we stop talking about Web 2.0 - rich media, blogs and social networks - and start preparing for the trends leading us to Web 3.0. To help marketers, publishers and even small businesses get ready for the switch ICON, a web application development business, had identified several trends they believe point to Web 3.0 functionality. >>

Monday, January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. >>

Wednesday, January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this point app developers have charged thousands of dollars for a single app, making the cost prohibitive for many advertisers. >>

Tuesday, January 05, 2010

Which brands were the most social during 2009?

It's that time of year when people take a look back and make big lists of things that featured highly in their individual spheres of interest. In the case of social media, I came across a list of the 100 brands who were deemed the most social during 2009. >>

Tuesday, January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it? >>

Thursday, December 31, 2009

GoRecommend performing well for marketers

The new Empathica tool, GoRecommend, which puts social consumers in the driver's seat for product reviews and recommendations is seeing strong growth in its first few months. And the brands using the product are reaping the benefits as more consumers log on to share experiences, coupons and offers. >>

Wednesday, December 23, 2009

gWallet releases gLTV

Virtual goods and currency firm gWallet has released the next generation of social monetization software. Their new platform gives social marketers the ability to measure the 'lifetime value' of a social consumer rather than the value of a simple click. This should help publishers and marketers increase the overall ROI of campaigns because they'll be able to target specific actions of the consumer base. >>

Tuesday, December 22, 2009

Study: Students find Facebook matters

One more reason to create branded social/fan pages: college kids like 'em. In a world where the latest fad disappears faster than most can latch on, the miracle of Facebook seems to be that it not only is a fad but a long-lasting one at that. Especially amongst the student set. A recent study from Anderson Analytics finds that Facebook is the social network which 'matters' to college aged students. >>

Monday, December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. >>

Monday, December 21, 2009

Email is consumers' first choice for sharing

When it comes to sharing online information whether a news headline, a coupon or a video clip most consumers still turn to the Internet. According to a recent ShareThis study email is tops with consumers for sharing information with friends and colleagues, information marketers can use to their advantage by including sharing icons within email messages. >>

Monday, December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online demographics is the senior demo. In the past five years the senior set has become 55% more active with nearly 18 million active seniors now checking online content. >>

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