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BizReport : Social Marketing

Social Marketing

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Thursday, February 19, 2009

Scout Labs brings affordable social media tracking tool out of beta

Another social media tracking tool has been launched, this time with marketers' budgets in mind. Scout Labs scours blogs and other social media to find out what consumers are saying about your product or company. >>

Wednesday, February 18, 2009

Which is best for business - Facebook or Twitter?

When Abrams Research asked over 200 social media leaders which social media site they would pay to use and which they would recommend businesses pay to use, they got some interesting, albeit predictable, answers. >>

Wednesday, February 18, 2009

Datran Media: Marketers to focus on strongest performers

Email may not be the sexiest online advertising medium, but you can expect it to increase over the next year. Why? Because, according to a recent report, email is seen as one of the strongest ad performers; with the economy still faltering, marketers are turning to their strongest performers rather than taking chances on newer forms of advertising. >>

Tuesday, February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. >>

Friday, February 13, 2009

Anthem platform upgrades to include email, IM and social apps

Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices. >>

Friday, February 13, 2009

TubeMogul: direct navigation drives video views

Here's an interesting tidbit: it turns out video search engines aren't leading many consumers to online video clips. According to a report from TubeMogul the majority of online video views are driven by social networks or through direct navigation. >>

Wednesday, February 11, 2009

The problem of advertising on social networks

New research from InsightExpress found that social media users see advertising on social networks as a hot topic where traditional ads are out but participatory and opt-in ads are tolerated. Meanwhile, uVizz are promising an ad experience that 'fits' with how consumers use social networks. >>

Tuesday, February 10, 2009

eMarketer predicts continued growth in number of socnet users

A new report from eMarketer estimates that in the next few years the number of users of social networking sites in the U.S. will rise to 114.6 million people, or 62% of the U.S. online population. Yet despite the potential, social networking sites have still to solve the problem of monetization. >>

Tuesday, February 10, 2009

Mobile-friendly recommendation site launched

There's been a lot of talk recently about the increase in use of mobile phones while shopping in-store and the role the mobile Internet plays in providing consumers with the information they need to make a purchase decision. A new recommendation site may be just what consumers are looking for. >>

Tuesday, February 10, 2009

European agreement signed to improve online safety of teens

Cyber-bullying is on the increase, with over half of teens experiencing it in some European countries, found a recent survey. With the aim of stamping out cyber-bullying, and improving the safety of social networking users aged 18 and under, 17 Internet companies have signed a European agreement. >>

Tuesday, February 10, 2009

Influencer ads launched for the social space

To capture the attention of social consumers many brands have found they have to dig deeper than traditional banner ads. A new offering from Popular Media could help marketers engage consumers by encouraging them to connect with friends around brands. >>

Monday, February 09, 2009

Is Facebook going gray?

Barbie's not the only 50 year old woman to join in the fun on Facebook. Along with the iconic doll, many older women are logging on to the social networking phenomenon. >>

Monday, February 09, 2009

MerchantCircle: Blog use increasing for merchants

Merchants have turned on to blogs in these trying economic times and are reaping the rewards for doing so. According to a recent MerchantCircle report blog use by local merchants in their network increased by 190% year over year (month of January). More than 15,000 local merchants wrote a blog posts compared to just over 9,000 in 2008 and 2,000 in 2007. >>

Wednesday, February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written reviews hold more weight? >>

Wednesday, February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the ads for the individuals social spaces. >>

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