BizReport : Social Marketing

Social Marketing

Tuesday, May 13, 2008

Google Friend Connect: Socialising the web

The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website. >>

Tuesday, May 13, 2008

Hitwise: MySpace takes 3/4 of the social networking pie

It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April. >>

Friday, May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Friday, May 09, 2008

PopularMedia launches a management platform for social media

Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite allows advertisers to create branded campaigns and social sites and to track how consumers interact with them. >>

Wednesday, May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company. >>

Wednesday, May 07, 2008

How to optimize your site socially

Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>

Tuesday, May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>

Monday, May 05, 2008

Radius: UGC meets display advertising

User-generated content is often found on feedback pages and product review pages, there for those who care to find it, but a new service could see user reviews and comments getting their share of the limelight. >>

Monday, May 05, 2008

RapLeaf: More men are Uber Connectors

When it comes to social networking, women are far more likely to be at it than men according to recent findings published by Rapleaf. >>

Monday, May 05, 2008

Gartner: Email, Search still tops for consumers

Despite increases in online shopping options, content sites and social networks, a recent report from Gartner indicates that email and online search continue to rank at the top of consumers' lists of things to do online. >>

Friday, May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. >>

Thursday, May 01, 2008

eDrugSearch combines comparison shopping with social networking

Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>

Wednesday, April 30, 2008

Did you promote your green image on Earth Day?

The number of retailers that promoted Earth Day this year was three times that of last year. >>

Wednesday, April 30, 2008

Branded Social Networks are next for Gannett, Meredith

Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. >>

Monday, April 28, 2008

WOM: Transparency is vital

British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action. >>