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BizReport : Social Marketing

Social Marketing

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Tuesday, March 24, 2009

7-Eleven takes Slurpee's viral

If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new campaign, which encourages consumers to use the site to see how their favorite Slurpee changes their look, is certain to bring consumers back time after time. >>

Monday, March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category. >>

Friday, March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2. >>

Thursday, March 19, 2009

Nielsen: Social networking 4th most popular online activity

If you're not blogging, friending or otherwise socializing as part of your online marketing plan, you're probably missing out. According to a new report from Nielsen Online social networking and blogging are now the fourth most popular online activity. With so many consumers interacting on a social level marketers need to be there, too. >>

Wednesday, March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review. >>

Tuesday, March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months. >>

Wednesday, March 11, 2009

Study: Facebook is Canada's number one socnet

A study by ZINC Research Inc. and Dufferin Research has found Facebook to be the number one social networking site among Canadians aged 18 and over. >>

Tuesday, March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better. >>

Saturday, March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and information they need to make a purchase decision. >>

Saturday, March 07, 2009

More tools to track Twitter

It seems everyone is talking about, or on, Twitter. But how do you cut through all the noise and track what is being said about you and your products? Web analytics firm Omniture is the latest outfit to come up with a solution. >>

Friday, March 06, 2009

The dark side of Twittering

Social marketing, branded social microsites and blogging might be high priorities but after a tough week for candy-maker Skittles, no company should think blogging, Digging or Twittering is a simple solution. Social tactics can quickly turn on marketers, negatively impacting a campaign but more importantly the brand. >>

Thursday, March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. >>

Wednesday, March 04, 2009

TopRank readers tip blogging as top marketing tactic for '09

TopRank ran a poll to find out what their reader's preferences for digital marketing were for the coming year. They found that several social media tactics were among the top choices. >>

Wednesday, March 04, 2009

Adjix embeds ads in tweets

Revenue-sharing ad network Adjix has announced a new ad format they believe will help monetize the micro-blogging service Twitter. >>

Wednesday, March 04, 2009

Study: Gen Y visits, doesn't join branded networks

According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually join those sites. While visits are good, many marketers are banking on these consumers joining in - and buying more products later. >>

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