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BizReport : Social Marketing

Social Marketing

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Friday, November 20, 2009

Facebook adds news feed targeting feature for Fan Pages

Do you have a Fan Page on Facebook? If so, the social networking behemoth's latest fan engagement feature should be of great interest, particularly for those with global audiences. >>

Friday, November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. >>

Friday, November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new report from Nielsen Online finds that, when it comes to actually viewing that online content, many consumers choose to view in the social space. This is likely because of the ease of uploading and sharing through social sites, and is important because it could give marketers a new avenue to engage the consumer. >>

Friday, November 20, 2009

Fetchback: Is one ad enough?

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an ad or series of ads to truly engage with a product or service. Enter analysis from Fetchback which attempts to answer the 'how many ads does it take anyway' question. >>

Thursday, November 19, 2009

Offerpal releases policies for virtual goods offers

When it comes to online advertising new avenues are constantly popping up. One of the newest avenues is the virtual goods/currency avenue, by which consumers accrue points or currency and then send the points send virtual - or sometimes real goods - to friends and family. The proliferation of these opportunities comes with a few concerns, as well, that unsavory marketers will entice consumers into something they don't really want. >>

Thursday, November 19, 2009

Email continues to play large part in small business marketing

Sometimes it seems like the business world is leaving email behind for new channels such as social media and mobile. But, according to new research from email marketing services provider Campaigner, that's not necessarily the case, particularly among small businesses some of which are yet to embrace the medium. >>

Thursday, November 19, 2009

SocialTwist: Email is top online sharing channel

By analyzing over 10 million referrals, content-sharing widget developers SocialTwist uncovered some interesting facts on which channels are most being used by Internet users to share content. >>

Thursday, November 19, 2009

Anchor Intelligence, Oodle partner for classified traffic solution

A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space realize better quality traffic. The partnership will utilize Anchor's ClearMark technology to classify traffic quality in the social space. >>

Wednesday, November 18, 2009

Do Fortune 100 companies need a Twitter-vention?

While many Fortune 100 companies have jumped aboard the Twitter-wagon, many have lost hold of the reins or, worse still, exude bland, corporate personalities. Public relations firm, Weber Shandwick, asks "Do Fortune 100 Companies need a Twitter-vention?". >>

Tuesday, November 17, 2009

Are tweeting surgeons a step too far?

Tweeting is infiltrating even life's most intimate moments, according to recent stories in the press about tweeting toilets and how Twitter is the new after-sex cigarette. And now, even surgeons have their Twitter moments - some while operating. >>

Tuesday, November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones for the changes. >>

Tuesday, November 17, 2009

Survey: Moms trust friends, not networks

This may come as a shock but a recent survey of online moms found that product recommendations have a bigger impact when they come from friends rather than a social network. Although moms are some of the most active social networkers in the online realm, they prefer advice from friends rather than the advice of strangers, bloggers or social networking connections. >>

Monday, November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded. >>

Thursday, November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation isn't harmed. However, no matter how much preparation goes into brand management, the unthinkable can sometimes happen so it is important to have plans in place to address problem issues quickly and efficiently. >>

Thursday, November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they can 'get' other things, primarily in the form of virtual currency. >>

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