BizReport : Social Marketing

Social Marketing

Monday, June 21, 2010

New Facebook feature to make creating ads easy

Facebook aims to take the frustration out of creating advertisements on the social networking site and is testing a "Suggest An Ad" feature that automatically assembles an ad. >>

Monday, June 21, 2010

Report: Twitter followers value varies

They say you can't judge a book by its cover. That, apparently, is true of Twitter followers as well. A new report from social media analytics group Sysomos indicates that some Twitter followers have value, some don't and sometimes the a non-valuable follower can actually hold value. >>

Wednesday, June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they prefer. >>

Wednesday, June 16, 2010

ForeSee introduces new social media ROI measurement tool

Key to the wide-spread adoption of social media by marketers is the ability to measure its impact and return on investment. Online customer satisfaction firm ForeSee Results has just introduced a new service aimed at providing marketers with just such information. >>

Tuesday, June 15, 2010

Syncapse puts value on Facebook Fans' heads

How much is a Facebook Fan worth to a brand? Ten dollars? Fifty, even? No, it is way more than that according to new figures released this week by social media marketing firm, Syncapse. >>

Tuesday, June 15, 2010

Pew: Youngsters monitor, manage their online reputation

Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center. >>

Monday, June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up. >>

Monday, June 14, 2010

Study: B2Bers aren't naturally social. Does it matter?

Marketers have quickly discovered how important social networks are for engaging consumers, but when it comes to engaging other businesses many may be missing the boat. Why? Because less than half of B2B marketers are engaging with social platforms on a daily basis, and as research from the consumer standpoint has shown consumers are engaging with social sites. >>

Friday, June 11, 2010

AARP: Net-savvy, social networking seniors prefer Facebook

As someone who has recently gone further back in my family history thanks to several octogenarian and nonagenarian Facebook users, I can certainly agree with the recent findings of AARP which show ageing Americans to be Internet savvy and social. >>

Thursday, June 10, 2010

Social media for SMBs explained in Citibank webcast

In response to a survey it conducted earlier this year in which it was revealed that many small businesses aren't employing social media strategies, Citibank held a live-streamed event to educate small business owners of the power of social media. >>

Thursday, June 10, 2010

ExactTarget: Where consumers head after logging on is revealing

Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget. >>

Wednesday, June 09, 2010

94 product/brand Tweets broadcast every second

The micro-blogging behemoth continues to grow, according to new data revealed this week by Internet uptime monitoring firm Pingdom, with the number of daily Tweets blasting past another milestone. >>

Wednesday, June 09, 2010

Hitwise: Socnet popularity trumps search in U.K.

It would seem Internet users prefer finding out information from each other rather than via search engines, if Hitwise's latest figures from the U.K. are anything to go by. >>

Friday, June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. >>

Friday, June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. >>