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BizReport : Social Marketing

Social Marketing

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Thursday, October 22, 2009

Less than 10% of small businesses twittering

Businesses of all sorts are becoming more social, but it seems that the most recent social tools aren't being widely used. According to a new report from BIA/Kelsey only 9% of small businesses are using Twitter to market or engage consumers. The good news? Nearly one-third have plans to being using these newer tools. >>

Thursday, October 22, 2009

Study: Gen Y can't live without email, texting

Madison Avenue may be raving about the potential of social networks but don't tell Gen Yers. They don't care. According to a new report from The Participatory Marketing Network, Gen Y consumers would abandon social networks in favor of texting and email. >>

Wednesday, October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should engage with consumers. >>

Sunday, October 18, 2009

Social networking moving to mobile

There's little doubt that social networking has embedded itself firmly in the day-to-day lives of consumers - even when they're on the move. Mobile software developers OpenWave Systems recently released data that reflects numerous other studies predicting growth in the use of social networking websites from mobile handsets. >>

Friday, October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social marketing campaigns. >>

Friday, October 16, 2009

Internet Marketing 101: How to get more from social, video

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as just something to do when they have something new or different to report. When it comes to video, the same can be said. Marketers are beginning to create video campaigns to engage even more consumers, but aren't necessarily telling the stories consumers want to hear. There is a way to do both better. >>

Thursday, October 15, 2009

Report tracks the rise of virtual goods in the U.S.

A comprehensive new report claims that U.S. consumers will spend more than $1 billion on virtual goods this year, rising to $1.6 billion in 2010, as the market grows thanks to social gaming. >>

Thursday, October 15, 2009

Digg Ads attracting higher-than-average CTRs

Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. >>

Thursday, October 15, 2009

Survey: Small businesses invading social space

A new survey from Internet2Go underlines a growing trend for small businesses - the social trend. The survey, in which Internet2Go sampled a segment of MerchantCircle's small business clients, found that 45% of small businesses are now socially active with profiles on Facebook and Twitter. >>

Wednesday, October 14, 2009

Social media influences young consumers' choice of bank

In the Internet age, which channels are best for banks to use in order to recruit the younger demographics? According to new report from Ad-ology Research, video and social media should be top of marketers' lists. >>

Tuesday, October 13, 2009

AdNectar launches branded virtual goods on Twitter, LiveJournal

Virtual goods platform AdNectar has expanded to more social networks, giving brand marketers the chance to engage even more social consumers. This month, the platform launches within Twitter, the fastest growing social network, and within LiveJournal, one of the premiere blogging platforms. >>

Monday, October 12, 2009

Hitwise: Facebook experiences 194% YoY market share growth

The social networking site Facebook is proving it's no fad as its market share continues to grow at a pace and time spent on the site rises, according to new data released last week by Hitwise. >>

Monday, October 12, 2009

Nielsen: Consumers using social to navigate

When it comes to navigating the Internet, consumers aren't only relying on search engines, direct navigation or links from email. According to a recent report from Nielsen Online, social consumers are increasingly using their social networks to navigate the Web, giving publishers and advertisers something to think about. >>

Thursday, October 08, 2009

Gartner predicts employee avatars soon to be policed

In virtual worlds and on social networks your employees are representing your company - but are their avatars giving out the right message? A new study from Gartner forecasts that in the near future companies will be creating policies governing employee avatars. >>

Wednesday, October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged. >>

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