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BizReport : Social Marketing

Social Marketing

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Tuesday, December 02, 2008

Media6Degrees launches to public

After two years of research and development, Media6Degrees is out of beta and ready for public consumption. The platform, which offers a social graph of the US gives brand marketers scalable customized audiences. In beta testing, the platform was show to turn each $1 spent on the site into $7 in transactional revenue. >>

Monday, December 01, 2008

For bloggers, consumers it's all about relevance

Just four short years ago, most consumers didn't know a blog from a news organization's website. Now, it seems consumers have their own blogs and are horning in on so-called professional content sites. What does that mean for advertisers? More places to advertise - if they do a bit of research first. >>

Saturday, November 29, 2008

Need for customer engagement drives social media uptake

In an era where price sensitivity, a focus on quality and intolerance for bad customer service reign, marketers must find new ways to interact with and retain customers. Social media fits the bill, with many looking to the channel to improve customer engagement. >>

Thursday, November 27, 2008

CMOs uninterested in social network strategies

CMO's aren't averse to using social media, finds a survey by marketing services company Epsilon, but don't bank on seeing many brands pop up on social networking sites anytime soon. >>

Wednesday, November 26, 2008

British online reviewers are a selfless bunch

Why do some Internet users expend extra time and effort to write online reviews? What are they getting out of it and what sort of Internet user are they? Bazaarvoice and word-of-mouth experts Keller Fay Group have released findings from a new survey that goes some way to answering those questions. >>

Wednesday, November 26, 2008

IDC: Social networks not receptive to ads

Consumers may be logging on to social networks in droves but they aren't receiving social networks advertising in the same way. According to a recent survey from research firm IDC, the growth of social networks will continue to grow but social users are not as receptive to ads as marketers once thought. >>

Tuesday, November 25, 2008

Report: Journalists turn to social media

More consumers are turning to the Internet for their daily fix of information and more young journalists are turning to social media tools to attract new readers. This combination could help marketers reach more consumers in a shorter amount of time. >>

Wednesday, November 19, 2008

Luxury car brand embraces social networking

Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. >>

Tuesday, November 18, 2008

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. >>

Tuesday, November 18, 2008

Consumers could be encouraged to shop via socnets

Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion. >>

Friday, November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare will partner with Lotame to pull off the new marketing abilities. >>

Friday, November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area and a 'Vespa vs. Auto' gas gauge - the site invites consumers in and then engages them so that they stay. >>

Tuesday, November 11, 2008

Survey: LinkedIn members loaded, savvy networkers

Marketers looking to target professionals know how attractive users of the social network LinkedIn are but, until now, no demographic or psychographic data was available. >>

Monday, November 10, 2008

Social media increasingly used by bargain hunters

There's a formula at play this shopping season - economic downturn + holiday shopping = bargain hunting. Where are U.S. consumers going to search out online discounts? That's a question Guidance, in association with market researchers Synovate, posed to over a thousand online consumers. >>

Monday, November 10, 2008

New platform enables self-serve social ads

Online advertising server Zedo has launched a new, self-service platform which enables marketers to create their own social networking ads. The platform gives all websites and advertising networks access to marketers around the world. >>

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