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BizReport : Social Marketing

Social Marketing

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Wednesday, May 12, 2010

Sponsored conversations expected to grow

Sponsored conversations, which compensate social media users for discussing brands' products, grew to $46 million in 2009 and this growth is set to continue reaching $56.8 million this year, according to recent research by PQ Media. >>

Wednesday, May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of social networks but many feel the content isn't created with their specific interests in mind. >>

Tuesday, May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. >>

Monday, May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. >>

Wednesday, May 05, 2010

Socnet users "oversharing", risk privacy

It's good to share, but many social network users are sharing a little bit too much information which could put them at risk from cyber attacks, according to a new survey from Consumer Reports. >>

Wednesday, May 05, 2010

InXpo's new suite integrates social, gaming, virtual worlds

We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a new suite of tools from InXpo may come in handy. Called the Social Suite it offers marketers a single platform in which to use all three areas simultaneously. >>

Monday, May 03, 2010

How important is total conversation to brand?

A new research project from Visible Technologies indicates that the overall conversation - the social media conversation and the search conversation - is incredibly important to brands. The problem? Many brands aren't managing the conversation correctly, which can harm brand in the long run, especially considering the long-reaching arm of search engines. >>

Thursday, April 29, 2010

Facebook's 'like' button spreads across the Internet

Just one week after launch it's clear that many website owners and developers have embraced Facebook's new social plug-ins with tens of thousands adding the "Like" button. >>

Wednesday, April 28, 2010

3 ways to increase your social profile

The social space isn't going away. In fact, some experts believe the future of the Web is in the social space. They look at the number of people on socnets, the number using socnets to send and receive information and come to one conclusion: social isn't a fad, it's a future. How can small businesses use social networks to their advantage? Here are three tips to build your social profile. >>

Monday, April 26, 2010

Disconnected teens suffer anxiety, withdrawal

While the American Psychiatric Association does not recognize Internet addiction as a disorder, there are certainly signs that there are real and distressing symptoms resulting from a loss of digital social connection. >>

Monday, April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot. >>

Friday, April 23, 2010

Viewpoints adds social sharing feature

The power of Facebook - and Twitter, MySpace, LinkedIn and a host of others - cannot be denied. Several studies have revealed that consumers are now sharing information through socnets and many are searching for information via socnets. How can brands harness that power? Through social sharing. >>

Thursday, April 22, 2010

Facebook 'Like' button to spread across Internet

For some time commentators have been speculating about Facebook's aspirations to "become" the Internet. These speculations may be being realized as Facebook, which is now nearing a monthly unique visitor count of 500 million, announces the expansion of its "Like" button to a multitude of popular sites across the Internet. >>

Wednesday, April 21, 2010

Report: Social media increases intent to purchase

A new way to target gaming and social consumers just launched from monetization solution Offerpal Media: a display ad network focused on social media. This could help marketers get a better grasp on social marketing, an area which shows tremendous potential for ad recall, brand awareness and intent to purchase according to a Nielsen Company report. >>

Tuesday, April 20, 2010

Connected Moms command new rules of engagement

A new report delves deep in to the new phenomenon that is the Connected Mom. This powerful demographic wants conversation, information and interaction all served up with a hefty portion of honesty. >>

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