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BizReport : Social Marketing

Social Marketing

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Friday, July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. >>

Tuesday, June 30, 2009

What social click fraud means for marketers

Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have many advertisers up in arms over this new hurdle to their business. >>

Monday, June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the Women & Digital Life study from Solutions Research Group, more than 80% of young women are using wireless devices and nearly 20% are utilizing smartphone technology. >>

Thursday, June 25, 2009

For marketers, social takes over direct mail

New research from transactional email firm StrongMail indicates that social is rapidly moving into the email realm. According to the survey, email marketers are increasingly turning to social networks as a direct marketing channel. >>

Wednesday, June 24, 2009

TruCast 2.8 released for social marketers

If you're in the social space you know monitoring conversations can be a full-time job. The TruCast platform from Visible Technologies is taking this full-time job and giving marketers back something they desperately need more of: time. The latest version, 2.8, allows marketers to monitor, measure and participate in social conversations all over the world in one simple interface. >>

Monday, June 22, 2009

DogTime Media, Frontline partner on social solution

From the how are they using social boards here's a unique idea. Pet brand Frontline has partnered with adoption website DogTime Media to draw attention to the plight of dogs in shelters. Along with a Facebook application, the brands help consumers connect with a pet they might be able to adopt or to spread the word about adoptable pets to friends and family. >>

Friday, June 19, 2009

Study: Ad placement more important than size

When it comes to online advertising, size may not be as important as placement. That according to a Conde Nast/McPheters & Company study. According to the report the effectiveness of ads was more likely to come from ad placement than ad size. >>

Wednesday, June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns and holding back could leave you at the starting gate. >>

Tuesday, June 16, 2009

Twitter tool helps marketers manage social campaigns

All marketers are pushing into the social space, but only a few are doing a great job at maximizing the social aspects of their campaigns because the social space is so hard to manage. Enter a tool from Lyris which allows marketers to better control the social campaigns. >>

Friday, June 12, 2009

Pew dissects the social life of health information

Did you know that many Americans turn to the Internet for health information? While it's long been a joke to consult "Dr Google", it's not just a list of symptoms that searchers desire, but reviews and comments by other sufferers and experts, too. >>

Friday, June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified this group of Internet users that rely heavily on a variety of media channels, often using two or more at any one time. >>

Friday, June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but will it? >>

Friday, June 05, 2009

AdMob develops new iPhone units

Later this summer Apple's iPhone will release version 3.0 and not to be left behind, mobile marketer AdMob has developed new advertising units for the popular device. The new ad units will be available starting July 1 and will include social, search and rich media applications. >>

Thursday, June 04, 2009

Social news site hopes users dig ads

Digg is introducing a new ad format - Digg Ads - which will give users the ability to vote up, or vote down, a marketing message and advertisers the ability to get real-time ad performance statistics. >>

Wednesday, June 03, 2009

Facebook, MySpace fight for top ranking

The two biggest social networks have distinctive offerings for marketers: engagement with video and engagement with site. According to a new report from Nielsen, MySpace continues to be the go-to social network for video, but Facebook has seem time spent on-site skyrocket by 700%. >>

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