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BizReport : Social Marketing

Social Marketing

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Monday, September 15, 2008

Twitter as a marketing tool?

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How? >>

Wednesday, September 10, 2008

SplashCast, Clearspring partner for social ad platform

Clearspring Tecnologies, a widget distribution and monetization service, and SplashCast, a company which connects advertisers with social outlets, have partnered to connect brands with social networks. >>

Tuesday, September 09, 2008

Social media use hampered by fear, apathy

Many companies know the benefits associated with the use of social media, but many aren’t ready to put their money where their mouth is, citing fear and apathy as key barriers to its use. >>

Tuesday, September 09, 2008

British bosses ban "social notworking"

Social networking may well be a popular online activity, but “not on our time” say European bosses who are beginning to impose bans on the productivity-sapping sites. >>

Tuesday, September 09, 2008

How to get the most from your blog

If you've begun a company blog to keep consumers and business associates up to date on the latest news about your products, you aren't alone. But, are you getting the most from your blog? Chance are, your blog could stand a little rejuvenation so that it becomes a must read instead of a place to waste a few minutes between meetings. >>

Monday, September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Monday, September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report companies with influencer programs have a higher rate of loyalty. >>

Thursday, September 04, 2008

Online social networking? What's that?

Do you know what online social networking is? Of course you do. But did you realize that over half of adults across the globe haven’t a clue what it is? New statistics from Synovate tell a different story surrounding the hype about the future and uptake of online social networking. >>

Tuesday, August 26, 2008

Interpublic backs SocialVibe to link social nets with brand

Think the social realm is too large to harness for your brand? Consider a new offering from SocialVibe which allows social network users to endorse different brands. SocialVibe has partnered with Interpublic's Emerging Media Lab for the platform. >>

Monday, August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or manufacturing site, good for you. But, are you getting the most from those reviews? >>

Monday, August 25, 2008

Newsgator, National Geographic create co-branded widgets

A new puzzle widget has consumers logging on to play and marketers logging on to co-brad. The widgets, created by a partnership with Newsgator and National Geographic, feature a puzzle that consumers are going wild for; marketers have seen the amount of time consumers are spending and are co-branding the widgets to place on their own sites. >>

Friday, August 22, 2008

Facebook tests 3 new social ad formats

Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketer’s prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats starting next month. >>

Thursday, August 21, 2008

MeetingWave makes social networking social

If you're one of the thousands of people who believe that online social networking just isn't social enough, you've got a new outlet. MeetingWave is a new social application that helps users connect - offline. >>

Tuesday, August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore. >>

Monday, August 18, 2008

B2B marketing increases on social nets

As a business marketing to a business, is there a better place to be than a social network, even if that social network is a niche area? According to a recent eMarketer report, social networks are increasing their profile among B2B marketers. The report finds that in 2008 nearly $40 million will be spent on social network advertising by B2B marketers. >>

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