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BizReport : Social Marketing

Social Marketing

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Friday, April 23, 2010

Viewpoints adds social sharing feature

The power of Facebook - and Twitter, MySpace, LinkedIn and a host of others - cannot be denied. Several studies have revealed that consumers are now sharing information through socnets and many are searching for information via socnets. How can brands harness that power? Through social sharing. >>

Thursday, April 22, 2010

Facebook 'Like' button to spread across Internet

For some time commentators have been speculating about Facebook's aspirations to "become" the Internet. These speculations may be being realized as Facebook, which is now nearing a monthly unique visitor count of 500 million, announces the expansion of its "Like" button to a multitude of popular sites across the Internet. >>

Wednesday, April 21, 2010

Report: Social media increases intent to purchase

A new way to target gaming and social consumers just launched from monetization solution Offerpal Media: a display ad network focused on social media. This could help marketers get a better grasp on social marketing, an area which shows tremendous potential for ad recall, brand awareness and intent to purchase according to a Nielsen Company report. >>

Tuesday, April 20, 2010

Connected Moms command new rules of engagement

A new report delves deep in to the new phenomenon that is the Connected Mom. This powerful demographic wants conversation, information and interaction all served up with a hefty portion of honesty. >>

Monday, April 19, 2010

YouTube chews up 10% of business bandwidth

Corporate I.T. managers are right to be concerned at the amount of social media use in the workplace as new analysis from Network Box illustrates. >>

Tuesday, April 13, 2010

Marketers willing to commit budget to Twitter

A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform. >>

Tuesday, April 13, 2010

Twitter rolls out paid search ads

The Twitter ad platform is finally here, coming in the form of Promoted Tweets. The micro-blogging service rolled out the ad platform today along with a set of test-phase brands who will try it out before more ad products are unveiled. The ad format will be similar to paid search/text links. Brands will pay to have their ad appear atop some search results. >>

Tuesday, April 13, 2010

Number of Americans with socnet profiles doubles

In the last two years the percentage of Americans that belong to at least one social network has doubled, according to a new national survey from Arbitron and Edison Research. >>

Tuesday, April 13, 2010

Study: Unhealthy consumers turn to social media

Whether they are actually unhealthy and trying to get healthy, concerned about a family member's health or simply seeking information about a health issue, a growing number of consumers are turning to social media for answers. That, according to a recent study by direct marketing agency Epsilon. >>

Thursday, April 01, 2010

The state of online gaming in China

China's online games companies are growing fast, as is the country's online gaming market, and they're showing no signs of slowing. New data has just been released revealing China's online games market is set to almost triple in annual revenue over the next few years. >>

Wednesday, March 31, 2010

Which British political party website performs best?

The upcoming general election in the U.K. has seen the country's major political parties scurry to engage and recruit voters the length and breadth of the country. Increasingly, online engagement has been seen as a key communication channel by all parties - but who is winning the online race? >>

Wednesday, March 31, 2010

What social media ads are the most effective?

What are the differences, if any, in effectiveness and performance between different social media ad formats? That's one of the questions Psychster, a firm that focuses on consumers' attitudes toward different ad types and the brands they promote, and Allrecipes.com set out to answer. >>

Tuesday, March 30, 2010

Survey identifies new MMOG genre - MMOG Lite

Online gaming is gaining in popularity among demographics not normally associated with gamers leading to an expansion in the genre of MMOGs and a new audience, according to a new survey from DFC Intelligence and Live Gamer. >>

Tuesday, March 30, 2010

Facebook plans to change fan wording

Soon, Facebook users will no longer "Become a Fan" of brands and services but instead will be forced to "Like" them instead, according to recent reports. >>

Friday, March 26, 2010

Game over for traditional gamer stereotypes?

It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. >>

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