RSS feed Get our RSS feed

News by Topic


BizReport : Social Marketing

Social Marketing

... 111 112 113 114 115 ...
 

Monday, February 15, 2010

dotCommerce: Over half U.K. retailers not using social media

Under half of Britain's retailers have some sort of social media presence, according to new research from dotCommerce, and of those that do few are making the most of the channel. >>

Monday, February 15, 2010

2010 Olympics offer video marketers a unique opportunity

Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year marketers have an even bigger opportunity to rise - or fall - with the first 'always on' event functionality. >>

Friday, February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon. >>

Friday, February 12, 2010

Social media - it's about listening as well as selling

Every other report nowadays appears to be about whether or not current social media offerings are a fad or the future of the Internet. Some reports claim that once they drop out of favor with the younger generations they will be replaced by another cool way to connect. Others believe that social networks such as Facebook and Twitter are valuable consumer communication tools that are here to stay. >>

Thursday, February 11, 2010

Peers and friends no longer credible sources on social media

Are consumers still hanging on to every word their peers say on social media? Public relations firm Edelman recently released the findings of its 2010 Trust Barometer survey and many social marketers may find the results hard to swallow. >>

Wednesday, February 10, 2010

Are you ready to hear the social marketplace?

So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there is a big difference between hearing and listending. >>

Wednesday, February 10, 2010

Online retailers' "friends" and "followers" want something in return

It's a marketer's dream come true. Consumers are proactively "following" or "friending" their favorite retailers. But why? What do consumers want from the relationship? >>

Tuesday, February 09, 2010

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according to a recent Hitwise report. >>

Friday, February 05, 2010

Twitter sign-up rate decreasing

To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to a new study by RJMetrics. >>

Friday, February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out. >>

Wednesday, February 03, 2010

The difference between search and social search

If you are like many small to medium sized businesses in 2010 you'll be upgrading search and social campaigns. But a new area is quickly evolving that must also be addressed: social search. Consumers have become so social over the past eighteen months that many are looking to social networks rather than search engines. >>

Tuesday, February 02, 2010

92% SMB owners recommend business-focused online networking

A survey of small businesses in the U.K. reveals that the vast majority support and recommend the use of networking online via business-focused websites such as LinkedIn and Xing. >>

Monday, February 01, 2010

U.K. tourism agency turns to social media in run up to 2012 Olympic Games

Britain's national tourism agency is turning to social media to promote the country's history and culture in the run up to the 2012 Olympic Games. >>

Friday, January 29, 2010

Study: Customers will return if problems are solved

When it comes to customer satisfaction and bad customer experiences, retailers know the problem must be solved quickly. Why? Because unhappy customers spread the word, which means an unresolved issue could lead to many more lost customers. The key is knowing when consumers are upset and to do that marketers must have a finger on the pulse of the community. >>

Friday, January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or Twitter than other moms, by more than 15%. >>

... 111 112 113 114 115 ...