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BizReport : Social Marketing

Social Marketing

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Saturday, March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and information they need to make a purchase decision. >>

Saturday, March 07, 2009

More tools to track Twitter

It seems everyone is talking about, or on, Twitter. But how do you cut through all the noise and track what is being said about you and your products? Web analytics firm Omniture is the latest outfit to come up with a solution. >>

Friday, March 06, 2009

The dark side of Twittering

Social marketing, branded social microsites and blogging might be high priorities but after a tough week for candy-maker Skittles, no company should think blogging, Digging or Twittering is a simple solution. Social tactics can quickly turn on marketers, negatively impacting a campaign but more importantly the brand. >>

Thursday, March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. >>

Wednesday, March 04, 2009

TopRank readers tip blogging as top marketing tactic for '09

TopRank ran a poll to find out what their reader's preferences for digital marketing were for the coming year. They found that several social media tactics were among the top choices. >>

Wednesday, March 04, 2009

Adjix embeds ads in tweets

Revenue-sharing ad network Adjix has announced a new ad format they believe will help monetize the micro-blogging service Twitter. >>

Wednesday, March 04, 2009

Study: Gen Y visits, doesn't join branded networks

According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually join those sites. While visits are good, many marketers are banking on these consumers joining in - and buying more products later. >>

Tuesday, March 03, 2009

Facebook Pages soon to display Social Ads

Facebook Pages, where big brands and celebrities attract fans to share information and connect, are ad free areas of Facebook. But not for much longer. >>

Saturday, February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research. >>

Friday, February 27, 2009

Havas Digital partners Media6° for social graphing solution

A new partnership between Havas Digital and Media6°, a global social graphing company, could give marketers a better idea of what social consumers want. The partnership would give Havas Digital access to Media6° technology which maps social consumers, helping marketers to connect with a scalable consumer base. >>

Friday, February 27, 2009

Social calculator could help marketers rein in budgets

Do your online campaigns, especially the social marketing campaigns, seem to get out of control very quickly? A new tool from Buddy Media could help. The so-called 'social calculator' gives marketers the ability to manage their budgets by giving a cost analysis. >>

Thursday, February 26, 2009

Hearst to partner Helium for content, engagement

Add another content partner to the Hearst Corporation's family of publications. Hearst has announced a partnership with social publishing platform Helium to supply even more content to readers. In the publishing world more content means deeper engagement, which should be good for publishers, advertisers and consumers. >>

Tuesday, February 24, 2009

Study: Reward program participants are WOM champions

Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged. >>

Tuesday, February 24, 2009

Is SWYN the new FTAF?

The forwarding of emails to friends (FTAF) has long been encouraged by email marketers, but with the rise of social networking and social media, might the use of 'Share With Your Network' (SWYN) functionality provide marketers with greater reach? >>

Monday, February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. >>

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