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BizReport : Social Marketing

Social Marketing

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Friday, February 05, 2010

Twitter sign-up rate decreasing

To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to a new study by RJMetrics. >>

Friday, February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out. >>

Wednesday, February 03, 2010

The difference between search and social search

If you are like many small to medium sized businesses in 2010 you'll be upgrading search and social campaigns. But a new area is quickly evolving that must also be addressed: social search. Consumers have become so social over the past eighteen months that many are looking to social networks rather than search engines. >>

Tuesday, February 02, 2010

92% SMB owners recommend business-focused online networking

A survey of small businesses in the U.K. reveals that the vast majority support and recommend the use of networking online via business-focused websites such as LinkedIn and Xing. >>

Monday, February 01, 2010

U.K. tourism agency turns to social media in run up to 2012 Olympic Games

Britain's national tourism agency is turning to social media to promote the country's history and culture in the run up to the 2012 Olympic Games. >>

Friday, January 29, 2010

Study: Customers will return if problems are solved

When it comes to customer satisfaction and bad customer experiences, retailers know the problem must be solved quickly. Why? Because unhappy customers spread the word, which means an unresolved issue could lead to many more lost customers. The key is knowing when consumers are upset and to do that marketers must have a finger on the pulse of the community. >>

Friday, January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or Twitter than other moms, by more than 15%. >>

Wednesday, January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they are also spending more time in the social space. >>

Wednesday, January 27, 2010

Are you ready to dialogue?

When it comes to American consumers, most don't just want to email brands with problems or satisfactory experiences. They want to brands to talk back to them about specific issues and share information. But many brands aren't ready for this type of dialogue with consumers. Are you? >>

Tuesday, January 26, 2010

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe. >>

Monday, January 25, 2010

Pope to priests: Give us this day our daily blog

The leader of the Catholic Church has announced to his leaders and priests that they should be actively involved with the digital era and has called for a strong pastoral presence online. >>

Monday, January 25, 2010

In 2010 marketers need timely consumer contact

It has always been important for marketers to contact consumers at the right time to reach full engagement. In 2010 this will become even more important, according to one industry executive. According to Derek Harding, CEO of Innovyx, timely messages will be key in 2010. >>

Monday, January 25, 2010

To engage consumers use local content

When it comes to content most newspapers and television stations seem to have a corner on the market. But the local marketplace is begging for more content - be it upcoming events, news items or organizational information. Local businesses are in prime position to provide their own local content to consumers, and perhaps get some play on newspaper or television websites at the same time. >>

Friday, January 22, 2010

Study: Corporate America missing the social boat

A new study shows that corporate America has indeed gone social. The bad news? For most Fortune 100 companies, social is a missed opportunity because they don't understand how or why social works as a medium in which to connect with consumers. >>

Thursday, January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. >>

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