BizReport : Social Marketing

Social Marketing

Wednesday, June 06, 2007

Online business not geared towards the social shopper

Social shoppers need a certain type of shopping environment and, according to a recent study by Gartner, current e-commerce sites aren’t providing the right conditions. >>

Tuesday, June 05, 2007

Social networking is popular with business people

Forget the morning coffee clatch or afternoons spent at the watercooler, today's business professionals - the demographic that most marketers want to appeal to - are socializing online. According to a new study, social networks are the key to targeting young professionals. >>

Thursday, May 31, 2007

Skoda's Fabia finds fame online

Skoda’s latest TV advertising campaign is proving a hit online with over quarter of a million views in less than two weeks. >>

Wednesday, May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services. >>

Wednesday, May 30, 2007

Facebook shows vast increase from UK users

Social networking drove even more users online in April. According to the newest research from comScore, social sites like Facebook and PhotoBucket pushed more traffic toward social networks. >>

Tuesday, May 29, 2007

Bud.tv may fade away by year end

Despite the hype, Anheuser-Busch’s Bud.tv continues to struggle and may not survive into 2008. >>

Wednesday, May 23, 2007

Churches join the social atmosphere

Forget about high-schoolers wanting to vent about parents, school and rules. Or adults wanting to reconnect with old friends. The social marketplace is getting religion. Several new social networks have opened with the goal of connecting churches and their congregants. >>

Tuesday, May 22, 2007

Facebook traffic shows huge increase

MySpace may have social networking cornered, but other social networking platforms are gaining ground on the giant. According to new research from Hitwise, Facebook has shown more than 100% traffic increase since September 2006. >>

Friday, May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series. >>

Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Monday, May 14, 2007

Study: 27% go online for fun

Online marketers have long wondered exactly how users spend their time online. A new Media-Screen study sheds light on the online activities of broadband users. According to the research more users are going online for entertainment than ever before. Can marketers take advantage of more users looking for fun video clips, playing games or social networking? >>

Thursday, May 10, 2007

Fox to offer MySpace slots to Super Bowl advertisers

News Corp.'s Fox Sports and MySpace are teaming up to give Super Bowl television advertisers a larger online presence during the game. >>

Wednesday, May 09, 2007

Did MySpace make a good deal for PhotoBucket?

With reports that MySpace will pay more than $250 million for photo-sharing site PhotoBucket, many are wondering just what MySpace will get for their money. Here is a breakdown. >>

Wednesday, May 09, 2007

MySpace, Photobucket acquisition rumors confirmed

Online reports are claiming confirmation of MySpace’s acquisition of Photobucket. >>

Tuesday, May 08, 2007

Americans spend half their free time online

A new report from Media-Screen takes a look at how, and where, U.S. broadband users access information and entertainment content online. >>