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BizReport : Social Marketing

Social Marketing

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Tuesday, March 02, 2010

Marketers sick of social media buzzwords

Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the Marketing Executives Networking Group (MENG) in its Third Annual Survey of Top Marketing Trends. >>

Tuesday, March 02, 2010

Vitrue gives social marketers mini-app option

Atlanta-based social marketing firm Vitrue has one more option for marketers targeting Facebook users: mini apps. For most marketers in the Facebook space, targeting consumers on the news feed is nearly impossible because of the amount of content on that page. The new offering gives marketers the ability to insert mini-apps into news feeds rather than just texted updates. >>

Tuesday, March 02, 2010

GetResponse: 80% of small businesses plan to use video email

There are several new approaches for marketers sticking with tried-and-true options such as display and email. Email, especially, is opening up for greater engagement with new features such as imbedded video and social options. A new survey from Implix's GetResponse indicates that email will become increasingly important to small businesses as we move forward in 2010. >>

Monday, March 01, 2010

Five ways to encourage comments on your blog

After writing and publishing a blog post you sit back and wait for the comments to roll in. But, often than not, there's barely a trickle and in most cases, a complete drought. What can you do to increase comments on your blog? >>

Monday, March 01, 2010

140Proof to monetize Twitter feeds

If you think you can't advertise in 140 characters or less, think again. A new platform is banking on monetizing Twitter for marketers in short form. The recently launched 140Proof is the first scalable ad offering built with Twitter in mind; the platform connects 3rd party Tweeters with marketers in a way similar to keyword search platforms. >>

Friday, February 26, 2010

Winter Olympics opening ceremony viewers multi-tasking

The opening ceremony in Vancouver attracted the largest number of viewers ever for a non-U.S. hosted Winter Olympics, found Nieslen, and many of those were multi-tasking while doing so. >>

Thursday, February 25, 2010

gWallet launches Brand Bar platform

There's a new player, or at least a new platform, in the world of virtual currency solutions. This week gWallet, a social monetization firm, released its new Brand Bar offering. The Brand Bar is placed at the top of gaming screens on all gaming pages to display offers and video clips. Consumers participate by clicking onto the videos or taking advantage of the offers, earning virtual cash to use within the game. >>

Thursday, February 25, 2010

Time spent with mobile internet increases

When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access the Internet, use social networks and even to manage their finances. Yes, they are still talking via mobile, but because consumers are doing so much more, mobile marketers and providers have an opportunity to do more as well. >>

Thursday, February 25, 2010

English language dominates Twitter... for now

The number of tweets in English has dropped from two-thirds to half since last year, according to Paris-based Internet research firm, Semiocast. >>

Wednesday, February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent. >>

Tuesday, February 23, 2010

Tweet rate exceeds 50 million per day

The micro-blogging behemoth continues to grow, according to new data revealed today by their analytics team, with the number of daily tweets whizzing past another milestone. >>

Monday, February 22, 2010

Social networks last place consumers head to research purchases

When Opinion Research Corp surveyed American adults to find out where they go online to research a purchase, social networks were bottom of the list - even among younger age groups. >>

Friday, February 19, 2010

Report: 25% of small businesses are in the social space

Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses. >>

Thursday, February 18, 2010

PopCap Games: Typical social gamer is female and forty-three

Over the last couple of years studies have shown how the numbers of women involved in gaming, online and console, have increased. PopCap Games' new research in the U.S. and U.K. shows how games on social networks are also experiencing a rise in audiences of females, mostly from older demographics. >>

Wednesday, February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans are spending with it and what they use it for. >>

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