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BizReport : Social Marketing

Social Marketing

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Monday, March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Monday, March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly integrated social campaign marketers need to take their social profile to the next level. That includes building a community the consumer will return to time and again, and that means more than deal tweeting. >>

Friday, March 05, 2010

Viewpoints adds blogs, content to community platform

A new tool from social media company Viewpoints Network gives brands the ability to add blogs and content publishing options to their websites; the suite further offers brands the ability to connect through reviews, ratings, discussion boards and other social tools. >>

Thursday, March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized according to users' individual interests. >>

Thursday, March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social network via mobile devices. >>

Wednesday, March 03, 2010

Facebookers engage with broadcast media

Google News and Facebook may each be pushing traffic to traditional media, but when it comes to individual websites but it turns out that the two entities are actually sending traffic to very different segments. While Google News users primarily send traffic to print media, Facebook is sending more traffic to broadcasts entities. >>

Wednesday, March 03, 2010

Manage brand with upgraded truREPUTATION

Social media solution Visible Technologies has upgraded their truREPUTATION solution to include brand management tools in the social space. The version 2.0 offering gives marketers the ability to manage both brand reputation and individual reputation, in the cases of celebrity 'brands' such as Tiger Woods, Donald Trump or Martha Stewart. >>

Tuesday, March 02, 2010

Social networking isn't strangling email

The time Internet users spend with email does not seem to have been affected by the rise in social networking, despite earlier speculation that it would. Such are the findings of Merkle's 2010 "View from the Social Inbox" report. >>

Tuesday, March 02, 2010

Marketers sick of social media buzzwords

Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the Marketing Executives Networking Group (MENG) in its Third Annual Survey of Top Marketing Trends. >>

Tuesday, March 02, 2010

Vitrue gives social marketers mini-app option

Atlanta-based social marketing firm Vitrue has one more option for marketers targeting Facebook users: mini apps. For most marketers in the Facebook space, targeting consumers on the news feed is nearly impossible because of the amount of content on that page. The new offering gives marketers the ability to insert mini-apps into news feeds rather than just texted updates. >>

Tuesday, March 02, 2010

GetResponse: 80% of small businesses plan to use video email

There are several new approaches for marketers sticking with tried-and-true options such as display and email. Email, especially, is opening up for greater engagement with new features such as imbedded video and social options. A new survey from Implix's GetResponse indicates that email will become increasingly important to small businesses as we move forward in 2010. >>

Monday, March 01, 2010

Five ways to encourage comments on your blog

After writing and publishing a blog post you sit back and wait for the comments to roll in. But, often than not, there's barely a trickle and in most cases, a complete drought. What can you do to increase comments on your blog? >>

Monday, March 01, 2010

140Proof to monetize Twitter feeds

If you think you can't advertise in 140 characters or less, think again. A new platform is banking on monetizing Twitter for marketers in short form. The recently launched 140Proof is the first scalable ad offering built with Twitter in mind; the platform connects 3rd party Tweeters with marketers in a way similar to keyword search platforms. >>

Friday, February 26, 2010

Winter Olympics opening ceremony viewers multi-tasking

The opening ceremony in Vancouver attracted the largest number of viewers ever for a non-U.S. hosted Winter Olympics, found Nieslen, and many of those were multi-tasking while doing so. >>

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