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BizReport : Social Marketing

Social Marketing

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Thursday, July 01, 2010

Roiworld: Teens losing interest in Facebook

Of late there has been much speculation that Facebook is becoming a bit passé. New research from online gaming site Roiworld claims to illustrate clear signs of "Facebook Fatigue" among teens. >>

Wednesday, June 30, 2010

Online behavior leaves social media users at risk

Even though recent events, such as the Facebook privacy melee, have brought online privacy to the fore, many users continue to do little or nothing to protect themselves from identity theft, according to a recent study from the Ponemon Institute. >>

Tuesday, June 29, 2010

GetResponse: Which types of content are most likely to be shared

With the advent of social media many marketers have lessened their use of traditional banner advertising and email to favor of 'meeting up' with potential customers in social networks. The flaw to this message is that marketers likely already have an engaged list of consumers from email campaigns; these lists should be used to enhance social networking rather than social network marketing taking over all advertising efforts. >>

Tuesday, June 29, 2010

British World Cup chat takes place on mobile, social media

How do football fans communicate with each other during the World Cup? According to new research from the IAB and ESPN their primary digital channels are social media and mobile. >>

Tuesday, June 29, 2010

BabyCenter dissects social moms' online influence

One of the largest online pregnancy and parenting communities has released new data that dissects moms' social influence and gives an insight into the mindsets, behaviors and influential impact of five unique segments of social moms. >>

Tuesday, June 29, 2010

Study: Moms are 'influenced' or 'influencers', which you should target

When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing - the Influencers are in the category which marketers should focus upon. >>

Monday, June 28, 2010

Which words encourage shareability on Facebook?

If you want to make your social media communications spread far and wide on Facebook then take a look at a social media scientist's tips for which words to use, and which to avoid, in titles. >>

Monday, June 28, 2010

GetResponse: How to increase email, social compatibility

How many times have you heard, "It's all about the content," over the past few weeks? Probably too many to count. But new research from the GetResponse "Email and Social Integration Report" indicates that content really does matter when it comes to email and social sharing. Why? Because the better the content associated with the deal offered the better chance your list members will share the details through social networks. >>

Monday, June 28, 2010

Virgin America adds Klout to Twitter marketing

It seems consumers can get a return on their investment engaging with social media, too. In the case of Virgin America, Twitter influencers are being rewarded for their time spent with Twitter with free round-trip airfares. >>

Friday, June 25, 2010

Zogby Poll: Social media trumps traditional in trust stakes

Consumers put more trust in technology giants Apple, Microsoft and Google than they do social networking sites. But both score higher in the trust stakes than traditional media. >>

Thursday, June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy. >>

Wednesday, June 23, 2010

Bazaarvoice socially connects marketers, consumers

Connecting with consumers in the online space is much more difficult than throwing up a social network shingle and waiting for them to arrive. Ask any marketer from a nationwide brand to a small town mom-and-pop and you'll get the same answer: social marketing is time intensive. A new suite of tools set up specifically for the social space may help. >>

Tuesday, June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. >>

Tuesday, June 22, 2010

Study: Socnets prompting ad-related actions

Consumers want to participate in life via their favorite brands. That, according to a recent Performics study which indicates that consumers are not only connecting with friends and family via social networks, but they are also connecting, contributing and sharing with their favorite brands. >>

Tuesday, June 22, 2010

Email + social media buttons = increased CTRs

A new report from email marketing provider GetResponse has added weight to the argument that social media links in email communications significantly increases click-through rates. >>

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