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BizReport : Social Marketing

Social Marketing

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Thursday, August 20, 2009

Ripple6 offers on-demand monetization

Social marketers, listen closely. A new platform from social media services provider Ripple6 could boost monetization quickly. The platform, called OnDemand, allows social marketers to implement new monetization opportunities quickly and easily. >>

Thursday, August 20, 2009

MerchantCircle, partner for advanced analytics

As summer begins to wrap up, merchants across the Internet are looking for new outlets and better planning for holiday campaigns. A partnership between MerchantCircle and could help by giving online merchants deeper analytics. The partnership brings MerchantCircle business owner member numbers to more than 900,000. >>

Friday, August 14, 2009

Vitrue: Facebook wall posts generate CTRs in excess of 6%

A social media start up claims to have measured click-through rates for Facebook wall posts and found them to be significantly better than the average email or display ad campaign. >>

Friday, August 14, 2009

PointRoll puts Twitter in ad units

The latest marketing tool from PointRoll takes social marketing to a new level by placing Twitter capabilities into ad units. For about one year PointRoll has offered streaming tweets to marketers, but the new offering places a Twitter portal into an ad unit, making it more accessible. >>

Wednesday, August 12, 2009

New Yahoo website caters to coupon clippers

As more and more consumers turn bargain hunters, Yahoo launches a new site that points consumers in the direction of special offers and coupons. >>

Wednesday, August 12, 2009

Top US advertisers embrace social networks

Many of the US's largest advertisers have become more accepting of marketing on social networking sites and, as such, are including them in their overall marketing strategies. >>

Wednesday, August 12, 2009

Tool identifies consumer intent for marketers

Want a better grasp on consumers visiting your website? A new tool from OpenAmplify may help by identifying consumer intent; the identification is based on linguistics and works by taking apart parts of conversations to determine what is meant. >>

Tuesday, August 11, 2009

MerchantCircle, Demand Media partner for social solution

A new partnership between MerchantCircle and Demand Media should give marketers another way to harness social networking. MerchantCircle, a social network of local businesses, and Demand Media, a distributed social media company, will work together to give marketers a new way to deliver specific content and domain name services to businesses. >>

Monday, August 10, 2009

Online marketers harness the power of crowds

Savvy online businesses are beginning to realize the power of crowdsourcing, in particular online marketers who are increasingly opening up the tasks of designing ads, writing copy and even marketing research to large groups of people across the globe. >>

Monday, August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad spend was $14.7 billion. The only bright spot? The Japanese marketplace, which saw slight gains for the quarter. >>

Monday, August 10, 2009

oneTXT launches virtual goods payment solution

Here's one more way to capture the online marketplace: an online virtual goods payment processor. Online content and payment platform oneTXT has launched ORCA, a social transaction platform which allows businesses in the social marketplace an easy way to pay for real and virtual goods. >>

Wednesday, August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and many would give up some of life's little luxuries before giving up their access to such networks. >>

Tuesday, August 04, 2009

Twitter: United and JetBlue "twares" going "cheep"

Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares, too. >>

Monday, August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online. >>

Monday, August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion and is growing at a 36% year over year rate. >>

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