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BizReport : Social Marketing

Social Marketing

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Tuesday, July 13, 2010

Twitvid's SocialAds - lots of Tweets but not cheap

Video hosting service TwitVid believes Twitter is now big enough to support its own video ad network. To this end they launched a stand-alone network earlier this week - SocialAds - an alternative to traditional pre-roll ad formats. >>

Friday, July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep new business. >>

Thursday, July 08, 2010

Facebook: It's addictive

Facebook is now on-par with chocolate, shoe shopping and chatting with friends where women are concerned. While most women only joke half-heartedly about being addicted to shoes, chocolate or chatting, they aren't joking about a new addiction: social networking. Specifically, hanging out on Facebook. >>

Wednesday, July 07, 2010

Twitter makes foray into e-commerce as query volume grows

The micro-blogging platform continues to grow, as does the number of queries it handles each day. Newly announced figures put today's number of queries 33% higher than just a few months ago, a good trend to be on as Twitter dips its toes into e-commerce. >>

Wednesday, July 07, 2010

Report: Moms want brands to Tweet them

Between listening to their children chatter, running a household and working, many moms are looking for new ways to learn about products and services. And they're looking to Twitter to help them out. >>

Tuesday, July 06, 2010

Report: Email boosts cross-channel sales

Recent research carried out by Lightspeed Research on behalf of e-Dialog found almost six out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email. >>

Monday, July 05, 2010

Consumers consider paid, sponsored bloggers less trustworthy

Is content by paid or sponsored bloggers seen as any more or less trustworthy than that provided via "earned" media? Apparently so. But this won't stop the growth of social media sponsorship. >>

Monday, July 05, 2010

Few Facebook users notice ads on News Feed

A new study from online marketing consultants Mulley Communications and the National College of Ireland found that the majority of Facebook users look at ads on their profile page but few looked at ads on their News Feeds. >>

Monday, July 05, 2010

Ketchum, myYearbook define teen influencers

When it comes to the youth marketplace, many marketers are turning to social networks to keep teens engaged. A new study indicates that this is the right strategy to take because, contrary to popular thought, the teens most likely to influence branded purchases are highly social - both online and offline. >>

Thursday, July 01, 2010

Roiworld: Teens losing interest in Facebook

Of late there has been much speculation that Facebook is becoming a bit passé. New research from online gaming site Roiworld claims to illustrate clear signs of "Facebook Fatigue" among teens. >>

Wednesday, June 30, 2010

Online behavior leaves social media users at risk

Even though recent events, such as the Facebook privacy melee, have brought online privacy to the fore, many users continue to do little or nothing to protect themselves from identity theft, according to a recent study from the Ponemon Institute. >>

Tuesday, June 29, 2010

GetResponse: Which types of content are most likely to be shared

With the advent of social media many marketers have lessened their use of traditional banner advertising and email to favor of 'meeting up' with potential customers in social networks. The flaw to this message is that marketers likely already have an engaged list of consumers from email campaigns; these lists should be used to enhance social networking rather than social network marketing taking over all advertising efforts. >>

Tuesday, June 29, 2010

British World Cup chat takes place on mobile, social media

How do football fans communicate with each other during the World Cup? According to new research from the IAB and ESPN their primary digital channels are social media and mobile. >>

Tuesday, June 29, 2010

BabyCenter dissects social moms' online influence

One of the largest online pregnancy and parenting communities has released new data that dissects moms' social influence and gives an insight into the mindsets, behaviors and influential impact of five unique segments of social moms. >>

Tuesday, June 29, 2010

Study: Moms are 'influenced' or 'influencers', which you should target

When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing - the Influencers are in the category which marketers should focus upon. >>

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