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BizReport : Social Marketing

Social Marketing

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Monday, August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online. >>

Monday, August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion and is growing at a 36% year over year rate. >>

Friday, July 31, 2009

Internet Marketing 101: Setting your niche apart

It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>

Thursday, July 30, 2009

PQ Media: WOM spend to reach $3 billion

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach $3 billion. >>

Thursday, July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>

Wednesday, July 29, 2009

Forrester: Socnets more popular than IM and Internet radio

While all around it social networks come and go, Facebook continues to dominate the scene. A scene which, says Forrester Research, continues to attract Internet users while blogs and instant messaging channels stagnate. >>

Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Monday, July 27, 2009

AMP Agency acquires Rock Coast Media

The addition of Rock Coast Media to AMP Agency's profile will give the online marketing firm a new solution: search marketing. Interactive agency Rock Coast Media focuses on SEM, SEO and social media. >>

Friday, July 24, 2009

Study: Social does pay

Much has been said of late about what should and shouldn't be done in the social marketplace, but if you're still wondering if social marketing pays or is simply another place to play, read on. According to a recent study from Altimeter Group and social platform Wetpaint, brands active in the social space saw revenues increase by about 18% over the past year. >>

Thursday, July 23, 2009

Using mobile voice search, ChaCha outperforms competitors

When it comes to mobile search, especially mobile voice search, the fight is still going to become the number one engine. According to a recent MSearchGroove, relative newcomer ChaCha outperformed the likes of Google with Voice and Vlingo for iPhone when requests were spoken instead of typed. >>

Wednesday, July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers can also measure apps with Pinch Analytics. >>

Wednesday, July 22, 2009

Virtual currency platform introduced by TrialPay

Incentive based ad platform TrialPay is offering even better incentives to consumers - virtual cash for actual purchases. The new platform allows the publishers of social applications, games and virtual worlds to offer consumers 'virtual currency' to consumers in exchange for making a purchase. >>

Tuesday, July 21, 2009

Study: Social networking is changing search

According to a recent study from OneUpWeb, social networks are changing how consumers interact with search. According to the report, consumers look at paid ads on social networks more quickly once they have arrived at the search results page. >>

Tuesday, July 21, 2009

Is obsession with social networking good for marketers?

According to a new survey from metrics firm Anderson Analytics, consumers just can't get enough of their favorite social networks. But, is that good for marketers? And how do social marketers raise enough awareness to become socially famous - but not infamous? >>

Friday, July 17, 2009

Click Forensics releases new tool to fight fraud

Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help marketers decrease the rate of click fraud by between 15% and 25% and even offers a solution against publishers who collude to commit click fraud. >>

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