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BizReport : Social Marketing

Social Marketing

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Thursday, November 19, 2009

SocialTwist: Email is top online sharing channel

By analyzing over 10 million referrals, content-sharing widget developers SocialTwist uncovered some interesting facts on which channels are most being used by Internet users to share content. >>

Thursday, November 19, 2009

Anchor Intelligence, Oodle partner for classified traffic solution

A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space realize better quality traffic. The partnership will utilize Anchor's ClearMark technology to classify traffic quality in the social space. >>

Wednesday, November 18, 2009

Do Fortune 100 companies need a Twitter-vention?

While many Fortune 100 companies have jumped aboard the Twitter-wagon, many have lost hold of the reins or, worse still, exude bland, corporate personalities. Public relations firm, Weber Shandwick, asks "Do Fortune 100 Companies need a Twitter-vention?". >>

Tuesday, November 17, 2009

Are tweeting surgeons a step too far?

Tweeting is infiltrating even life's most intimate moments, according to recent stories in the press about tweeting toilets and how Twitter is the new after-sex cigarette. And now, even surgeons have their Twitter moments - some while operating. >>

Tuesday, November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones for the changes. >>

Tuesday, November 17, 2009

Survey: Moms trust friends, not networks

This may come as a shock but a recent survey of online moms found that product recommendations have a bigger impact when they come from friends rather than a social network. Although moms are some of the most active social networkers in the online realm, they prefer advice from friends rather than the advice of strangers, bloggers or social networking connections. >>

Monday, November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded. >>

Thursday, November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation isn't harmed. However, no matter how much preparation goes into brand management, the unthinkable can sometimes happen so it is important to have plans in place to address problem issues quickly and efficiently. >>

Thursday, November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they can 'get' other things, primarily in the form of virtual currency. >>

Wednesday, November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the marketplace, even the most diligent advertiser and publisher cannot be 100% effective. Enter the AdSafe platform, which assists marketers in making certain that ads are placed properly to protect the brand. >>

Tuesday, November 10, 2009

New Buzzlogic platform gives a social assist to marketers

If you're not in the social space or you are in the social space but aren't completely certain how to proceed, a new platform from online media company Buzzlogic could help. Called Buzzlogic for Media Partners, the platform helps media companies get involved with Buzzlogic campaigns by conversing with consumers. >>

Monday, November 09, 2009

"Friending" brands egocentric, finds Razorfish

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good deal and great customer service. >>

Monday, November 09, 2009

Report: Consumers are Tweeting, are you?

You may not be interested in social networks for your business, but chances are the consumers you need to make purchases are interested. For that reason alone, marketers must begin thinking about a social media strategy headed into 2010. But, more than that, marketers need to know which consumer groups are using social platforms, how they are using them and why. A new report from Pew Research sheds light on the subject. >>

Friday, November 06, 2009

Ad-ology: Social media enhances real estate online presence

Social media has a role to play in real estate, according to Ad-ology's Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. >>

Friday, November 06, 2009

Marketing in social media not off-putting to users

More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. >>

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