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BizReport : Social Marketing

Social Marketing

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Tuesday, April 13, 2010

Twitter rolls out paid search ads

The Twitter ad platform is finally here, coming in the form of Promoted Tweets. The micro-blogging service rolled out the ad platform today along with a set of test-phase brands who will try it out before more ad products are unveiled. The ad format will be similar to paid search/text links. Brands will pay to have their ad appear atop some search results. >>

Tuesday, April 13, 2010

Number of Americans with socnet profiles doubles

In the last two years the percentage of Americans that belong to at least one social network has doubled, according to a new national survey from Arbitron and Edison Research. >>

Tuesday, April 13, 2010

Study: Unhealthy consumers turn to social media

Whether they are actually unhealthy and trying to get healthy, concerned about a family member's health or simply seeking information about a health issue, a growing number of consumers are turning to social media for answers. That, according to a recent study by direct marketing agency Epsilon. >>

Thursday, April 01, 2010

The state of online gaming in China

China's online games companies are growing fast, as is the country's online gaming market, and they're showing no signs of slowing. New data has just been released revealing China's online games market is set to almost triple in annual revenue over the next few years. >>

Wednesday, March 31, 2010

Which British political party website performs best?

The upcoming general election in the U.K. has seen the country's major political parties scurry to engage and recruit voters the length and breadth of the country. Increasingly, online engagement has been seen as a key communication channel by all parties - but who is winning the online race? >>

Wednesday, March 31, 2010

What social media ads are the most effective?

What are the differences, if any, in effectiveness and performance between different social media ad formats? That's one of the questions Psychster, a firm that focuses on consumers' attitudes toward different ad types and the brands they promote, and Allrecipes.com set out to answer. >>

Tuesday, March 30, 2010

Survey identifies new MMOG genre - MMOG Lite

Online gaming is gaining in popularity among demographics not normally associated with gamers leading to an expansion in the genre of MMOGs and a new audience, according to a new survey from DFC Intelligence and Live Gamer. >>

Tuesday, March 30, 2010

Facebook plans to change fan wording

Soon, Facebook users will no longer "Become a Fan" of brands and services but instead will be forced to "Like" them instead, according to recent reports. >>

Friday, March 26, 2010

Game over for traditional gamer stereotypes?

It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. >>

Wednesday, March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond to questions about them. >>

Tuesday, March 23, 2010

Offerpal Media acquires Tapjoy

Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual currency options to mobile apps as well as online platforms. >>

Tuesday, March 23, 2010

New plug-in should make social sharing simpler

Content sharing platform Sharetivity hopes its new offering, releasing today, will change the way consumers engage and share content in social spaces - by allowing sharing to happen at the homepage level. Their new browser plug-in gives consumers the ability to share content through social hubs and email by 'following' consumers throughout their online experience. >>

Tuesday, March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the offers sent by gWallet. >>

Monday, March 22, 2010

Facebookers show content loyalty

If you're trying to build a readership online, Facebook may be one place to begin. According to Heather Hopkins, analyst with Experian Hitwise, Facebook users are more loyal to their favorite news and media hubs than consumers getting news from Google's aggregator service. What does it matter? Well, consumers who return time after time to get content and information are more valuable than consumers who click once and never return, especially from an advertiser standpoint. >>

Thursday, March 18, 2010

Retrevo: Social media an obsession for some

It seems that those engaged with social media just can't keep their minds on everyday life if they feel there's a message that needs their attention. Bizarrely, some are even prepared to stop during an intimate moment to answer the call of social. >>

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