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BizReport : Social Marketing

Social Marketing

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Thursday, November 26, 2009

Consumers ready for Black Friday early

The majority of consumers may still be pinching pennies this holiday season, but that does not mean ecommerce hubs, brand marketers and etailers will see dismal revenue results. Pinching pennies, it turns out, means consumers are simply hunting for the best deals - and they are hunting early this year. According to a new report from Nielsen Online, American holiday shoppers began checking out Black Friday sales websites earlier than ever, with visits to Black Friday sites increasing traffic by 87% from the week of November 8 through the week of November 15. >>

Wednesday, November 25, 2009

How to integrate email, social for better results

One of the bigger buzzwords to come into online marketing in 2009 was integration. Integrating offline with online, integrating different online methods - such as email and video. But integrating email marketing with social marketing efforts is quickly becoming the place where integration is truly paying off. >>

Tuesday, November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment. >>

Tuesday, November 24, 2009

Report: Consumers not yet prepared to purchase via socnets

The latest Consumer eTail report from GSI Commerce found that, while British consumers expect to spend more online during the holiday season, very few said they would be likely to purchase via social networks. >>

Monday, November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites. >>

Monday, November 23, 2009

Twitter to intro paid-for corporate accounts

Twitter is to offer corporate accounts to commercial users, tempting them with analytical tools and feedback options, announced the micro-blogging platform's co-founder, Biz Stone. >>

Friday, November 20, 2009

Facebook adds news feed targeting feature for Fan Pages

Do you have a Fan Page on Facebook? If so, the social networking behemoth's latest fan engagement feature should be of great interest, particularly for those with global audiences. >>

Friday, November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. >>

Friday, November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new report from Nielsen Online finds that, when it comes to actually viewing that online content, many consumers choose to view in the social space. This is likely because of the ease of uploading and sharing through social sites, and is important because it could give marketers a new avenue to engage the consumer. >>

Friday, November 20, 2009

Fetchback: Is one ad enough?

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an ad or series of ads to truly engage with a product or service. Enter analysis from Fetchback which attempts to answer the 'how many ads does it take anyway' question. >>

Thursday, November 19, 2009

Offerpal releases policies for virtual goods offers

When it comes to online advertising new avenues are constantly popping up. One of the newest avenues is the virtual goods/currency avenue, by which consumers accrue points or currency and then send the points send virtual - or sometimes real goods - to friends and family. The proliferation of these opportunities comes with a few concerns, as well, that unsavory marketers will entice consumers into something they don't really want. >>

Thursday, November 19, 2009

Email continues to play large part in small business marketing

Sometimes it seems like the business world is leaving email behind for new channels such as social media and mobile. But, according to new research from email marketing services provider Campaigner, that's not necessarily the case, particularly among small businesses some of which are yet to embrace the medium. >>

Thursday, November 19, 2009

SocialTwist: Email is top online sharing channel

By analyzing over 10 million referrals, content-sharing widget developers SocialTwist uncovered some interesting facts on which channels are most being used by Internet users to share content. >>

Thursday, November 19, 2009

Anchor Intelligence, Oodle partner for classified traffic solution

A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space realize better quality traffic. The partnership will utilize Anchor's ClearMark technology to classify traffic quality in the social space. >>

Wednesday, November 18, 2009

Do Fortune 100 companies need a Twitter-vention?

While many Fortune 100 companies have jumped aboard the Twitter-wagon, many have lost hold of the reins or, worse still, exude bland, corporate personalities. Public relations firm, Weber Shandwick, asks "Do Fortune 100 Companies need a Twitter-vention?". >>

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