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BizReport : Social Marketing

Social Marketing

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Monday, July 19, 2010

In China the Internet can make, or break, brands

According to OgilvyOne the era of consuming is over. The future is all about sharing. Nowhere is this more apparent than in China, according to OgilvyOne Connected, a report on how Chinese consumers are using social media. >>

Friday, July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy. >>

Thursday, July 15, 2010

Organic brand sponsors FarmVille crop

An organic food brand will soon become the first to insert itself into one of Facebook's most popular social games in an effort to increase brand awareness. >>

Wednesday, July 14, 2010

Ben & Jerry's drop email in favor of social media marketing

Email, a standard marketing channel for most brands, has been dropped by Ben & Jerry's in the U.K., according to recent reports, as the ice-cream giant turns its attention to social media marketing. >>

Wednesday, July 14, 2010

Domino's reaps rewards from slice of social

Pizza business Domino's reports more customers than ever are logging on to order takeaways in the U.K., resulting in a 60% rise in Internet sales. >>

Wednesday, July 14, 2010

Survey: U.S. Twitter users highly active online

Newly released consumer insights data shows U.S. adults that use Twitter are more active online that the average Internet user and are more politically and socially active, too. >>

Tuesday, July 13, 2010

Twitvid's SocialAds - lots of Tweets but not cheap

Video hosting service TwitVid believes Twitter is now big enough to support its own video ad network. To this end they launched a stand-alone network earlier this week - SocialAds - an alternative to traditional pre-roll ad formats. >>

Friday, July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep new business. >>

Thursday, July 08, 2010

Facebook: It's addictive

Facebook is now on-par with chocolate, shoe shopping and chatting with friends where women are concerned. While most women only joke half-heartedly about being addicted to shoes, chocolate or chatting, they aren't joking about a new addiction: social networking. Specifically, hanging out on Facebook. >>

Wednesday, July 07, 2010

Twitter makes foray into e-commerce as query volume grows

The micro-blogging platform continues to grow, as does the number of queries it handles each day. Newly announced figures put today's number of queries 33% higher than just a few months ago, a good trend to be on as Twitter dips its toes into e-commerce. >>

Wednesday, July 07, 2010

Report: Moms want brands to Tweet them

Between listening to their children chatter, running a household and working, many moms are looking for new ways to learn about products and services. And they're looking to Twitter to help them out. >>

Tuesday, July 06, 2010

Report: Email boosts cross-channel sales

Recent research carried out by Lightspeed Research on behalf of e-Dialog found almost six out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email. >>

Monday, July 05, 2010

Consumers consider paid, sponsored bloggers less trustworthy

Is content by paid or sponsored bloggers seen as any more or less trustworthy than that provided via "earned" media? Apparently so. But this won't stop the growth of social media sponsorship. >>

Monday, July 05, 2010

Few Facebook users notice ads on News Feed

A new study from online marketing consultants Mulley Communications and the National College of Ireland found that the majority of Facebook users look at ads on their profile page but few looked at ads on their News Feeds. >>

Monday, July 05, 2010

Ketchum, myYearbook define teen influencers

When it comes to the youth marketplace, many marketers are turning to social networks to keep teens engaged. A new study indicates that this is the right strategy to take because, contrary to popular thought, the teens most likely to influence branded purchases are highly social - both online and offline. >>

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