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BizReport : Social Marketing

Social Marketing

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Thursday, September 10, 2009

Want better Facebook results? Try Tuesday

No, Tuesday isn't a social marketing company or expert. Tuesday is Tuesday - the day of the week. According to a recent report from social media service provider ViTrue, click through rates on social network Facebook are nearly 10% higher on Tuesdays than on any other day of the week. >>

Wednesday, September 09, 2009

Visible Technologies extends truCAST platform

Marketers wanting more control or simply more information on social marketing efforts should check out the revamped truCAST program available through Visible Technologies. This week the company repackaged the suite of tools and added one new function: truPULSE, which give marketers the ability to manage social conversations in real-time. >>

Wednesday, September 09, 2009

Internet Marketing 101: Bizmore launches, promising to answer business questions

As an entrepreneur starting out, you may have the business plan and you may know where you want to be. But, do you know how to get there? And perhaps more importantly do you know the questions to ask to keep your businesses running at peak performance? New platform Bizmore vows to help small and medium sized businesses answer questions such as these. >>

Friday, September 04, 2009

Survey: Many expect user reviews, few submit them

New research in the U.K. has revealed that while many travelers rely on reviews found on independent websites and travel companies websites, few share their own thoughts. >>

Wednesday, September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces. >>

Wednesday, September 02, 2009

comScore: 1 in 5 U.S. display ads served on socnets

Recent figures released by comScore demonstrate the growing acceptance of social networks to marketers in the U.S. >>

Tuesday, September 01, 2009

Is social media here to stay? Marketers think so.

Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright. >>

Monday, August 31, 2009

Survey: Teens see little value in Twitter

A recent rash of articles claims that teens don't use Twitter and that the platform isn't cool. To try to get to the bottom of the debate, one expert decided to ask those who know best... the teens. >>

Monday, August 31, 2009

Internet Marketing 101: Tips for running better contests

Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers love free stuff: free books, free appliances, free gift cards. But, the biggest benefit isn't the traffic - it is the lead generation. >>

Friday, August 28, 2009

JangoMail CEO talks about the relevance of email

Email may be the grandparent of online marketing, but it is still relevant. Although rich media, online video and even interactive display ads are now making headlines, when marketers want tried-and-true response, most are still turning to email. Enter companies such as JangoMail, which offer marketers simpler ways of creating, sending and measuring email correspondence. >>

Thursday, August 27, 2009

Forrester Research: Facebook getting more grays

A new report from Forrester Research demonstrates that social networking is becoming as much as part of adult lives as it is teens and twenty-somethings. >>

Thursday, August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps the biggest move? An improved search results page which will give 'personally relevant results' to consumer queries. >>

Thursday, August 27, 2009

Health: A new spam concern?

Now the elderly and/or ill have another concern: spam. According to the latest information from Symantec's MessageLabs, health information websites have been targeted by short URL spam. Short URL spam is one of the new, and now leading, concerns for spam. The fact that short URL spammers are targeting health sites is a double edged sword: not only are those concerned with health at risk of being tricked but legitimate health sites' reputations could be harmed. >>

Wednesday, August 26, 2009

Execs in two minds about social media

Social media has become a common communication tool in the U.S., driven by the fact that Americans' time on social networking sites has increased by 73% in the past year, according to a new survey from Minneapolis-based Russell Herder and Ethos Business Law. But what do business executives think? >>

Monday, August 24, 2009

Tata platform offers DDoS detection

A new offering from Tata Communications could give online publishers and marketers better security when it comes to the online marketplace. Called Internet Clean Pipe, the platform offers DDOS protection, giving online businesses secure bandwidth in which to do business. >>

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