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BizReport : Social Marketing

Social Marketing

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Tuesday, April 07, 2009

Study: Discovery drives social media use

Integrated marketing agency TMW took a closer look at why Internet users use social media and found self-development to be a key driver. >>

Tuesday, April 07, 2009

Time spent social networking up 93%

American broadband users are spending more time communicating online than they are seeking entertainment, according to a new study from Netpop Research. Or could it be that the boundaries between entertainment and communication are blurring? >>

Tuesday, April 07, 2009

Is behavioral targeting really anonymous?

Practically since behavioral targeting became a norm setting in online marketing proponents and opponents have argued the anonymous factor. Companies and platforms offering behavioral targeting insist that there is no privacy risk in tracking anonymous users' online actions; privacy advocates disagree. And now two university researchers have found that this private data may not be so private. >>

Tuesday, March 31, 2009

Newspapers missing out on social media boost

On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online. >>

Monday, March 30, 2009

Older demographics fastest-growing on Facebook

Facebook is now a hotbed of families and fogeys as older generations flood onto the social network, many forming private family groups with relatives and using family tree applications . >>

Thursday, March 26, 2009

Coupons.com tweets discounts

Twitter users will soon be some of the first to know when new, money-saving offers are made available, thanks to Coupons.com's recently inked deal with the micro-blogging platform. >>

Thursday, March 26, 2009

How to blend content to engage the audience

If you're looking for a better way to keep consumers returning to your website look no further than a new hybrid website for Pureology. The hair products company has launched a new site for both consumers and salon professionals based around an online community. >>

Tuesday, March 24, 2009

7-Eleven takes Slurpee's viral

If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new campaign, which encourages consumers to use the site to see how their favorite Slurpee changes their look, is certain to bring consumers back time after time. >>

Monday, March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category. >>

Friday, March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2. >>

Thursday, March 19, 2009

Nielsen: Social networking 4th most popular online activity

If you're not blogging, friending or otherwise socializing as part of your online marketing plan, you're probably missing out. According to a new report from Nielsen Online social networking and blogging are now the fourth most popular online activity. With so many consumers interacting on a social level marketers need to be there, too. >>

Wednesday, March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review. >>

Tuesday, March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months. >>

Wednesday, March 11, 2009

Study: Facebook is Canada's number one socnet

A study by ZINC Research Inc. and Dufferin Research has found Facebook to be the number one social networking site among Canadians aged 18 and over. >>

Tuesday, March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better. >>

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