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BizReport : Social Marketing

Social Marketing

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Friday, March 12, 2010

Less than a quarter of Twitter users active

What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the definition must encompass most users, right? Wrong. >>

Thursday, March 11, 2010

Email and social networks - the perfect partnership

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered. >>

Wednesday, March 10, 2010

StumbleUpon launches personalized ad recommendation engine

One more social tool has been released this week that should help marketers and brands get a better handle on social conversations. With the launch of StumbleUpon's Advertising platform brands and agencies now have the ability to target ads according to conversation. The platform is said to give consumers personalized ad recommendations; personalizing the ad space is a way for publishers, brands and agencies to create a deeper engagement with online content. >>

Wednesday, March 10, 2010

Social gamers will interact with brands in return for virtual currency

The vast majority of social gamers would be willing to undertake a marketing action in return for virtual currency, according to new research soon to be released by comScore. >>

Wednesday, March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard? >>

Tuesday, March 09, 2010

FuzeBox's TweetShare gives marketers more options

A new interface for social hub Twitter should give marketers a bit more control and input into the social world. TweetShare, a new platform from FuzeBox, gives brands and marketers the ability to publish content, promote offers or products, create conversational threads and use rich media within a tweeting world. >>

Monday, March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury brands. >>

Monday, March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Monday, March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly integrated social campaign marketers need to take their social profile to the next level. That includes building a community the consumer will return to time and again, and that means more than deal tweeting. >>

Friday, March 05, 2010

Viewpoints adds blogs, content to community platform

A new tool from social media company Viewpoints Network gives brands the ability to add blogs and content publishing options to their websites; the suite further offers brands the ability to connect through reviews, ratings, discussion boards and other social tools. >>

Thursday, March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized according to users' individual interests. >>

Thursday, March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social network via mobile devices. >>

Wednesday, March 03, 2010

Facebookers engage with broadcast media

Google News and Facebook may each be pushing traffic to traditional media, but when it comes to individual websites but it turns out that the two entities are actually sending traffic to very different segments. While Google News users primarily send traffic to print media, Facebook is sending more traffic to broadcasts entities. >>

Wednesday, March 03, 2010

Manage brand with upgraded truREPUTATION

Social media solution Visible Technologies has upgraded their truREPUTATION solution to include brand management tools in the social space. The version 2.0 offering gives marketers the ability to manage both brand reputation and individual reputation, in the cases of celebrity 'brands' such as Tiger Woods, Donald Trump or Martha Stewart. >>

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