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BizReport : Social Marketing

Social Marketing

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Thursday, June 10, 2010

ExactTarget: Where consumers head after logging on is revealing

Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget. >>

Wednesday, June 09, 2010

94 product/brand Tweets broadcast every second

The micro-blogging behemoth continues to grow, according to new data revealed this week by Internet uptime monitoring firm Pingdom, with the number of daily Tweets blasting past another milestone. >>

Wednesday, June 09, 2010

Hitwise: Socnet popularity trumps search in U.K.

It would seem Internet users prefer finding out information from each other rather than via search engines, if Hitwise's latest figures from the U.K. are anything to go by. >>

Friday, June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. >>

Friday, June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. >>

Thursday, June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers. >>

Wednesday, June 02, 2010

Banks can boost waning consumer trust via social media

Consumer trust in banks has taken a hit during recent economic disasters but a new poll by Mintel Comperemedia indicates that by participating in social media banks can claw back some of that lost consumer faith. >>

Wednesday, June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your Facebook presence. >>

Wednesday, June 02, 2010

Half-mil sign on for GamePoints in 30 days

Just one more sign that today's online consumer is gaming: in its first month, GamePoints.com has signed up more than a half a million users. The platform beta-launched in May, offering consumers more options to accrue and use online gaming points and moving into one of the top slots for online gaming rewards sites. >>

Tuesday, June 01, 2010

RatePoint releases tools for Facebook optimization

A new suite of tools from online reputation management hub RatePoint may help small businesses engage more deeply with consumers. The tools are specifically made for the Facebook portal and give small businesses the ability to collect and promote product reviews throughout the social hub. >>

Monday, May 31, 2010

Top 3 social tips for small businesses

When it comes to small businesses budgets are tight and time is even tighter. This is why many have tried to incorporate social networks into the advertising plan. But, although the small business owner may have the best of intentions, social network marketing can take more time and money than they have available. To make the most of social marketing, small businesses need a plan. Here are three tips from Pam Springer with Manta. >>

Friday, May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research firm Morpace. >>

Friday, May 28, 2010

Compass Labs launches, promises real-time targeting

There is a new way for marketers to enter the social marketplace, or at least gain a bit of traction in the social space. Called Compass Labs, the new solution launched this week, promising real-time, precision targeting within social networks. This should give marketers a bit more control of their social campaigns by targeting potential conversions as they are making a purchase decision. >>

Thursday, May 27, 2010

Report: B2B firms embrace social media

B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. >>

Thursday, May 27, 2010

Study: Emerging channels hot, still have room for growth

When it comes to the latest and greatest, marketers are embracing early. That, according to the recent 2010 Omniture Online Analytics Benchmark Survey. However, even though marketers are embracing social, video and mobile there is still room for improvement in campaign execution and room for more marketers in the stream. >>

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