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BizReport : Social Marketing

Social Marketing

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Monday, December 22, 2008

Report: Online influencers are influenced by traditional media

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are influenced themselves by traditional media. >>

Monday, December 22, 2008

Report: Profiling college spenders

Their parents and grandparents may be cutting back but according to a recent report from Alloy Media & Marketing and Harris Interactive college students continue to buy. Researchers found that the 13-plus million college students in the US (aged 18 - 30) will spend more than $230 billion in 2008, a 20% increase year over year. >>

Friday, December 19, 2008

NetPop profiles Chinese social networkers

Not all social networkers are created equally, especially when social marketers are in different countries than the social networkers in question. New research from Netpop profiles Chinese social networkers; these social dwellers are one of the fastest growing demographics in the world. >>

Friday, December 19, 2008

Syndicated IM service could spell dollars for marketers

Chat and IM company Meebo has announced plans to launch a syndicated IM service; more than 30 partners, including Flixster, Sugar, Inc. and Tagged are slated to join the partnership. The new platform will allow consumers to log in to all of their social networks at the same time, giving them better access to friends, headlines and information of interest. There are immediate plans to offer ads on the syndicated IMs as well. >>

Thursday, December 18, 2008

Trends to watch for local marketers in 2009

As 2008 draws to a close, marketers are already preparing for 2009. The Kelsey Group has released a forecast with trends to watch in 2009; primary among them is that of a local/social phenomena. >>

Wednesday, December 17, 2008

New tool gives marketers more social power

If you like social marketing but want more control over how your brand actually appears, a new tool could help. IDNTITI is a new social networking tool which gives marketers a better understanding of how their brand appears online. By knowing what consumers and peers think of the brand, marketers can adjust their marketing plans. >>

Tuesday, December 16, 2008

OTX/DEI: Consumers want to engage directly with brands

Recently released findings from research firm OTX, for DEI Worldwide, adds ammo to the power of online word-of-mouth strategies. >>

Tuesday, December 16, 2008

How integrating gaming, virtual worlds increases engagement

One back-to-school ad campaign has shown that integrating gaming and virtual worlds with advertising is one way to increase the engagement levels of consumers. School supplies brand Mead utilized Go Fish, a leading digital media company, to integrate their back-to-school ads with gaming and virtual worlds. >>

Monday, December 15, 2008

Netpop: Anatomy of a social networker

Over 40 million Americans now contribute to social networking sites in one form or another, according to a new report from Netpop Research, making them a lucrative market for advertisers. So what does the average social networker look like? >>

Friday, December 12, 2008

NetPop: Social Networks grow 93%

Social networking may be nearing the saturation point, but it still offers advertisers an interesting avenue. Because social networks are still growing substantially, marketers have the chance to fully engage the social audience. >>

Thursday, December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. >>

Wednesday, December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. >>

Tuesday, December 09, 2008

Brightkit offers twittering solution for marketers

Want more control of your social messages? Need a hand keeping up with platforms like Twitter? A new platform could help marketers better manage social campaigns on platforms such as Twitter. >>

Monday, December 08, 2008

Report: College females blog, visit social networks more often

According to a new report, marketers intent on reaching young females should push more advertising dollars into the social realm. According to Anderson Analytics, college females are more likely to blog and to visit social networks than their college-aged counterparts. >>

Friday, December 05, 2008

Online reviews usage peaks on Thanksgiving, Cyber Monday

Consumers turned to online reviews in large numbers in the run up to Black Friday, found Bazaarvoice, peaking during the evening of Thanksgiving Day and again on Cyber Monday. >>

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