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BizReport : Social Marketing

Social Marketing

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Tuesday, June 29, 2010

BabyCenter dissects social moms' online influence

One of the largest online pregnancy and parenting communities has released new data that dissects moms' social influence and gives an insight into the mindsets, behaviors and influential impact of five unique segments of social moms. >>

Tuesday, June 29, 2010

Study: Moms are 'influenced' or 'influencers', which you should target

When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing - the Influencers are in the category which marketers should focus upon. >>

Monday, June 28, 2010

Which words encourage shareability on Facebook?

If you want to make your social media communications spread far and wide on Facebook then take a look at a social media scientist's tips for which words to use, and which to avoid, in titles. >>

Monday, June 28, 2010

GetResponse: How to increase email, social compatibility

How many times have you heard, "It's all about the content," over the past few weeks? Probably too many to count. But new research from the GetResponse "Email and Social Integration Report" indicates that content really does matter when it comes to email and social sharing. Why? Because the better the content associated with the deal offered the better chance your list members will share the details through social networks. >>

Monday, June 28, 2010

Virgin America adds Klout to Twitter marketing

It seems consumers can get a return on their investment engaging with social media, too. In the case of Virgin America, Twitter influencers are being rewarded for their time spent with Twitter with free round-trip airfares. >>

Friday, June 25, 2010

Zogby Poll: Social media trumps traditional in trust stakes

Consumers put more trust in technology giants Apple, Microsoft and Google than they do social networking sites. But both score higher in the trust stakes than traditional media. >>

Thursday, June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy. >>

Wednesday, June 23, 2010

Bazaarvoice socially connects marketers, consumers

Connecting with consumers in the online space is much more difficult than throwing up a social network shingle and waiting for them to arrive. Ask any marketer from a nationwide brand to a small town mom-and-pop and you'll get the same answer: social marketing is time intensive. A new suite of tools set up specifically for the social space may help. >>

Tuesday, June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. >>

Tuesday, June 22, 2010

Study: Socnets prompting ad-related actions

Consumers want to participate in life via their favorite brands. That, according to a recent Performics study which indicates that consumers are not only connecting with friends and family via social networks, but they are also connecting, contributing and sharing with their favorite brands. >>

Tuesday, June 22, 2010

Email + social media buttons = increased CTRs

A new report from email marketing provider GetResponse has added weight to the argument that social media links in email communications significantly increases click-through rates. >>

Monday, June 21, 2010

New Facebook feature to make creating ads easy

Facebook aims to take the frustration out of creating advertisements on the social networking site and is testing a "Suggest An Ad" feature that automatically assembles an ad. >>

Monday, June 21, 2010

Report: Twitter followers value varies

They say you can't judge a book by its cover. That, apparently, is true of Twitter followers as well. A new report from social media analytics group Sysomos indicates that some Twitter followers have value, some don't and sometimes the a non-valuable follower can actually hold value. >>

Wednesday, June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they prefer. >>

Wednesday, June 16, 2010

ForeSee introduces new social media ROI measurement tool

Key to the wide-spread adoption of social media by marketers is the ability to measure its impact and return on investment. Online customer satisfaction firm ForeSee Results has just introduced a new service aimed at providing marketers with just such information. >>

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