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BizReport : Social Marketing

Social Marketing

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Friday, January 29, 2010

Study: Customers will return if problems are solved

When it comes to customer satisfaction and bad customer experiences, retailers know the problem must be solved quickly. Why? Because unhappy customers spread the word, which means an unresolved issue could lead to many more lost customers. The key is knowing when consumers are upset and to do that marketers must have a finger on the pulse of the community. >>

Friday, January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or Twitter than other moms, by more than 15%. >>

Wednesday, January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they are also spending more time in the social space. >>

Wednesday, January 27, 2010

Are you ready to dialogue?

When it comes to American consumers, most don't just want to email brands with problems or satisfactory experiences. They want to brands to talk back to them about specific issues and share information. But many brands aren't ready for this type of dialogue with consumers. Are you? >>

Tuesday, January 26, 2010

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe. >>

Monday, January 25, 2010

Pope to priests: Give us this day our daily blog

The leader of the Catholic Church has announced to his leaders and priests that they should be actively involved with the digital era and has called for a strong pastoral presence online. >>

Monday, January 25, 2010

In 2010 marketers need timely consumer contact

It has always been important for marketers to contact consumers at the right time to reach full engagement. In 2010 this will become even more important, according to one industry executive. According to Derek Harding, CEO of Innovyx, timely messages will be key in 2010. >>

Monday, January 25, 2010

To engage consumers use local content

When it comes to content most newspapers and television stations seem to have a corner on the market. But the local marketplace is begging for more content - be it upcoming events, news items or organizational information. Local businesses are in prime position to provide their own local content to consumers, and perhaps get some play on newspaper or television websites at the same time. >>

Friday, January 22, 2010

Study: Corporate America missing the social boat

A new study shows that corporate America has indeed gone social. The bad news? For most Fortune 100 companies, social is a missed opportunity because they don't understand how or why social works as a medium in which to connect with consumers. >>

Thursday, January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from >>

Wednesday, January 20, 2010

"Conversationalists" make it onto Forrester's social ladder

There's a new rung on Forrester's Technographics Ladder to make room for Twitterers and those Internet users who frequent social networks to converse by updating their status more than once a week. >>

Tuesday, January 19, 2010

Tips to build brand in the social space

For the past year both small and large brands have joined the social marketplace, hoping to engage consumers and build revenue. The problem is that many brands didn't understand the social space when they signed on - and they still don't a year later. Here are some tips from RatePoint CEO Neal Creighton. >>

Monday, January 18, 2010

66% of U.S. Government agencies using social networking tools

A study released earlier this month by the Human Capital Institute (HCI) and people management software provider Saba found that a large number of U.S. government agencies are using some form of social networking tools. >>

Friday, January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely. >>

Monday, January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size. >>

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