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BizReport : Social Marketing

Social Marketing

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Tuesday, August 03, 2010

NetApp: Brits divulge too much personal info via socnets

Brits seem more than happy to broadcast personal information across social networks, yet are reticent to share personal details with friends and colleagues, reveals a new survey from data storage specialists NetApp. >>

Monday, August 02, 2010

Top 3 social shopping tips from ThisNext

A recent report from the e-Tailing Group found that half of online shoppers want personalized information and three-quarters make additional purchases when given personalized recommendations. For etailers this is good news. But only if the etailer is ready to take advantage. Here are three tips from ThisNext's CEO Matt Edelman on how to improve sales through social shopping. >>

Thursday, July 29, 2010

Sweet smell of success for Old Spice video campaign

The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the viral campaign's final thrust, show that Isaiah Mustafa pulled in the cash, too. >>

Thursday, July 29, 2010

Socnets pulling in more women than men

When it comes to social networks women are once more proving they are just more social. According to new research from comScore women are more active in the social space than men. Researchers found that social networks, on a global scale, reach about 75% of women compared with 69% of men. >>

Wednesday, July 28, 2010

360i: Twitter needs more conversation from brands

After a six month look into how consumers and marketers are interacting with Twitter, digital marketing firm 360i says marketers are still missing the Twitter boat. Why? Because consumers are using it to 'talk' with one another while marketers are simply broadcasting information. >>

Wednesday, July 28, 2010

Can Bebo bounce back?

Could Bebo be the answer for teens who are fed up with their parents and grandparents invading their space on Facebook and marketers who want to connect with the younger demographics? The new owners think so. >>

Wednesday, July 28, 2010

Social media failure should be embraced not feared

Social media marketing is still in an experimentation phase, with success and failures. Marketers should embrace the failures, as well as the successes, in order to learn what drives the best results and to formulate future campaigns. >>

Tuesday, July 27, 2010

BuzzLogic to announce new social media ad units

A series of new social media ad units is to be unveiled by online conversational marketing tracker firm Buzzlogic. The new format is aimed at connecting consumers with information they are looking for. >>

Thursday, July 22, 2010

Women love to shop, even for virtual goods

We all know women love to shop but did you know that female online gamers also go on spending sprees - for virtual goods? According to a new survey from market research firm VGMarket and virtual currency company PlaySpan, female online game players spend more on virtual goods than their male counterparts. >>

Thursday, July 22, 2010

Wildfire launches social ecommerce app

Want to make your branded social pages even more influential? A new purchasing app from social marketing brand Wildfire could be the answer. The app allows marketers to create and place buying widgets on their fan pages to engage consumers. >>

Thursday, July 22, 2010

eROI: Half of marketers spend less than 5 hours with socnets

Online marketing today is much more than purchasing a few keywords and hoping consumers find you. The most successful marketers are integrating different ad formats and platforms into their campaign with a singular message. The problem? Many aren't focusing on the right areas. >>

Thursday, July 22, 2010

Where are Facebook deserters going? Not MySpace.

With all the talk of Facebook being deserted by users frustrated with privacy concerns or because their parents are now lurking on the social networks wings, where are they all going? It's certainly not Facebook's rival, MySpace, according to new comScore data. >>

Wednesday, July 21, 2010

Consumers want more social media interaction with companies

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications, but few companies satisfy their needs. >>

Tuesday, July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are stunning. >>

Monday, July 19, 2010

Facebook celebrates users as half billion milestone announced

The Internet is buzzing with reports that Facebook will, later this week, announce they have reached a major milestone - half a billion users. To coincide with the achievement Facebook is set to unveil a new marketing campaign called "Facebook Stories". >>

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