BizReport : Social Marketing

Social Marketing

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Wednesday, September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network >>

Wednesday, September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward? >>

Tuesday, September 11, 2007

Facebook takes number one spot on hot list

AdweekMedia has released its third annual Digital Hot List. The top ten lists those web properties that have grabbed the attention of marketers, consumers, press and pop culture during 2007. >>

Tuesday, September 11, 2007

What are they searching for in the U.K.?

The online search habits of Internet users in the U.K. have been scrutinized in a recently released study from Nielsen//NetRatings. >>

Monday, September 10, 2007

Gamers turn to online peers for vehicle buying advice

Along with researching automobile purchases online, many online gamers approach their online peers and acquaintances to garner advice on various makes and models. >>

Monday, September 10, 2007

Luxury retailer celebrates centenary on YouTube

What is it about YouTube that convinced luxury retailer, Neiman Marcus Group Inc., to celebrate its centenary by placing a video ad on the user-generated video website’s homepage? >>

Thursday, September 06, 2007

European management lacks Web 2.0 understanding

According to a Europe-wide survey, most businesses have yet to invest in Web 2.0 technologies, mainly due to a general lack of understanding. >>

Tuesday, September 04, 2007

News content is the most watched

Forget about movie trailers, funny home videos or favorite music clips. According to a recent Advertising.com study, news clips are the most watched streaming video form. >>

Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Thursday, August 30, 2007

Advertisers could use social networks more effectively

Although millions of US users have signed on with one or more social networks, a new report from IDC indicates that advertisers are still not using those networks as effectively as they could. The study found that social networks made about $400 million in 2006. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Wednesday, August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. >>

Monday, August 27, 2007

Is Facebook working on a new targeting system?

There is no word from Facebook, but a recent article in the Wall Street Journal says the social networking space could be revolutionizing the online ad market - by creating a platform that predicts how receptive users are to online ads. >>

Friday, August 17, 2007

Bebo is growing fast in the U.K.

Social marketers may be surprised by the latest report on social networks from comScore. According to the report, Bebo was the most visited social network in the U.K. in July. More than 10 million users logged on in July. >>

Thursday, August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>

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