BizReport : Social Marketing

Social Marketing

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Friday, September 21, 2007

Teens who visit MySpace and Facebook return more often

The most recent report from online metrics firm Nielsen//Netratings indicates that marketers may have more luck targeting users who visit more than one social networking hub. >>

Thursday, September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>

Wednesday, September 19, 2007

Social networkers fake profile information

In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading. >>

Wednesday, September 19, 2007

GoFresh to launch new mobile ad platform

The world's first mobile - social advertising network is set to be launched in just a few days by GoFresh's itsmy.com mobile network. The platform offers advertisers the ability to target several different types of ads to mobile consumers. >>

Wednesday, September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>

Tuesday, September 18, 2007

MySpace profiles analyzed for ad targeting

Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>

Tuesday, September 18, 2007

GodTube.com U.S.'s fastest growing website

Christian-oriented websites are cropping up all the time, but recently strives have been made by religious websites to move in to the online social and video space. >>

Monday, September 17, 2007

Social network allows for user validation

As more users - and advertisers - sign on with social networking websites, many wonder just who they are talking to online. Is it really Tom from down the street or Joe with a favored product? A new validation platform will make it easier to know just who is trolling the social networking wires. >>

Friday, September 14, 2007

MySpace is still the top dog in social networking

It is no wonder that many social network marketers seem to be focusing on MySpace. According to a recent Nielsen//Netratings report, the social giant logged more than 60 million unique users in August, an increase of 23% year-over-year (YoY). >>

Thursday, September 13, 2007

comScore introduces Conversational Media Report

Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts. >>

Thursday, September 13, 2007

U.K. ecommerce solutions market grows 22%

It’s been estimated that the U.K. ecommerce solutions market will be worth around $800 million in 2007, up from $540 million in 2006. >>

Wednesday, September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network >>

Wednesday, September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward? >>

Tuesday, September 11, 2007

Facebook takes number one spot on hot list

AdweekMedia has released its third annual Digital Hot List. The top ten lists those web properties that have grabbed the attention of marketers, consumers, press and pop culture during 2007. >>