BizReport : Social Marketing

Social Marketing

Wednesday, October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Wednesday, October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers. >>

Wednesday, October 24, 2007

Report: Social networkers are shoppers, too

Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in August. >>

Tuesday, October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Friday, October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>

Thursday, October 18, 2007

Survey: Social Marketing spend to increase 88%

Marketers can look for an increased number of ad dollars going to social networks. That is the result from a new survey by Prospero Technologies. About 33% of those surveyed said they planned to increase spending on social network advertising in 2008. >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Wednesday, October 10, 2007

British heaviest social networking users in Europe

The British are the heaviest users of social networking sites in Europe, according to comScore. >>

Tuesday, October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. >>

Tuesday, October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>

Monday, October 08, 2007

Canadians grow social networking habits

Advertisers should not forget about social marketing in Canada. According to a new study about 37% of Canadians with Internet connections have a visited a social networking website. >>

Monday, October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>

Monday, October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>

Friday, October 05, 2007

Facebook is growing fast in the UK

Users in the UK are increasingly turning to social networking sites according to a recent report from comScore. In August, comScore researchers found that social property Facebook was the fastest growing online destination point for UK users. >>

Tuesday, October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>