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BizReport : Social Marketing

Social Marketing

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Friday, December 19, 2014

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared. >>

Thursday, December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Tuesday, December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. >>

Friday, December 12, 2014

Ofcom report reveals drop in social media use in several countries

In a survey by Ofcom across nine countries, the UK was found to have the greatest decline in social media use among adults. >>

Wednesday, December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. >>

Saturday, December 06, 2014

Boost engagement by sharing travel-related posts on social media

Want to boost social media engagement? Try posting something travel-related because, according to new research from ShareThis, such content generates 40% more click-backs than any other type of share. >>

Tuesday, December 02, 2014

KatchUp allays privacy and safety concerns for online photo sharers

Online safety concerns are driving British adults to share private photos by email rather than on social networks, according to the findings of a survey released by KatchUp. >>

Monday, December 01, 2014

Report reveals which magazine media brands attract the most social attention

In research aimed at investigating consumer demand for magazine brands across multiple platforms, non-profit trade association The Association of Magazine Media, found that magazine media brands currently attract the most Followers and Likes on Facebook. >>

Monday, December 01, 2014

Sharing via 'dark social' outstrips all social channels combined by three-to-one

Just how much online sharing activity takes place via 'Dark Social' channels? A significant amount, according to new research from RadiumOne. So much so that marketers need to pay attention to such behavior to get a better insight into their total audiences. >>

Thursday, November 27, 2014

50% of teens bored of Facebook as the social network loses its 'cool' factor

Facebook continues to be the world's largest social network with 1.35 billion active monthly users, but it appears Zuckerberg's baby has reached saturation point as growth slows and other social networks see their popularity soar. >>

Thursday, November 27, 2014

Studies ID social trends for the holiday season

It's no secret that most Americans will be shopping this weekend, but exactly how they will engage with retailers - online and off - remains a mystery to many brands. AddThis has analyzed Black Friday and Cyber Monday engagements. >>

Thursday, November 27, 2014

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might shed light on how other brands can engage through video. >>

Thursday, November 06, 2014

Ad Roundup: Video, programmatic and social solutions launch

Three new solutions to the online space are geared toward helping brands better connect through social and video channels or to better control costs through programmatic buying. Here are the details: >>

Monday, November 03, 2014

Study: Travel, Politics most-shared content topics

With so many consumers using social networks not just to share pictures of kids but to stay on top of current events, new data out from AddThis could help brands connect better. According to their study of social media in Q3 2014 content about Travel (11%), Politics (9%) and Home (8%) were most likely to be shared via users' social media accounts. >>

Sunday, November 02, 2014

Study: Instagram gaining traction with brands

Facebook and Twitter are still the 'big dogs' of social marketing, but new data indicates big brands are quickly taking note of Instagram. The image-based social network showed record growth between Q3 2013 and Q4 2014, according to the report. >>

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