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BizReport : Social Marketing

Social Marketing

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Tuesday, October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. >>

Thursday, October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. >>

Friday, October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like Airbnb and Uber - are among the top growing brands in the social space. >>

Monday, October 02, 2017

How social affinity can up your ad game

Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell brands even more about their customers. >>

Monday, September 18, 2017

Are digital communities a good fit for online marketers?

Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target campaigns, offers, and even test new products. The question is, are these good spaces for brands to enter? >>

Wednesday, August 30, 2017

Teens leaving Facebook? Here's how brands can reach them.

According to data from eMarketer, teens are leaving Facebook in droves for social media sites like SnapChat and Instagram. This is a problem for business who have focused solely on Facebook, and are now left without an audience for their goods. One expert shares tips on how brands can continue reaching teens. >>

Monday, August 21, 2017

Study: Merchants pushing mobile investment

More brands and merchants are pushing their marketing dollars to mobile. That, according to RetailMeNot. Their new report finds that most (92%) of merchants polled plan to increase their mobile ad spend this year; nearly as many are increasing their social spend. >>

Tuesday, August 15, 2017

How to capitalize on social video formats

Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. >>

Wednesday, August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the advertising plan. Here are 4 trends to watch that will make social marketing simpler. >>

Tuesday, August 08, 2017

Snapchat's ad spend is up, what that means for brands

Post-IPO, social hub Snapchat has announced ad spend increases of 101% (Q1 vs Q2), with increases in specific areas, like Home & Garden showing increases of more than 1000%. Those numbers are enough to have any advertiser wondering what impact the social network could have on their revenue numbers. We asked an expert what these numbers mean, in the big picture of social marketing. >>

Monday, August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and according to the company ad revenues increased 51% in May, alone. >>

Thursday, August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5 trillion each year; these Millennials make up about 40% of the overall demographic, and they are invested in social. >>

Wednesday, August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app purchases, up to 4.5x higher. >>

Thursday, July 27, 2017

Survey: More social video in the works

Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. >>

Wednesday, July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending is on the up. >>

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