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BizReport : Social Marketing

Social Marketing

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Wednesday, October 26, 2016

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. >>

Tuesday, October 25, 2016

Video posts overtake photo posts by brands on Facebook

New research from Quintly reveals that Facebook continues to show growth in terms of fan acquisition, that the number of posts posted by brands is falling, and that video posts now outnumber photo posts among the top 30 brands on Facebook. >>

Friday, October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. >>

Friday, October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto. >>

Thursday, October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the social space. >>

Tuesday, October 18, 2016

Oxford University study reveals presidential battle of the bots on Twitter

A University of Oxford study has found that, while Donald Trump may have appeared to win the war of words on Twitter following the latest Presidential debate, nearly a third of all those pro-Trump Tweets may actually have come from bots. >>

Friday, October 14, 2016

Expert: Why private networks may be better than social

Recently, Twitter announced functionality that would allow businesses to turn their profiles into a social network based customer service option. While some customer service questions can be answered in the social space, one expert believes there is a better CSE option for brands: private networks. >>

Thursday, October 13, 2016

Top 3 tips to get more from Facebook Workplace

Facebook's new Workplace feature may look like just another social network, but according to one expert there can be value from the new features. Here are three tips than can help brands take Workplace from typical social networking to a value creating initiative. >>

Tuesday, October 11, 2016

Expert: How Facebook Workplace can work for business

This week, Facebook launched a new initiative called Workplace - a separate account for people to use at work to connect with co-workers, team members or collaborators. What does this mean for businesses? >>

Monday, October 10, 2016

U.S. insurers fail to offer digital customer experience

While many U.S. insurers have a digital presence their inability to answer routine customer queries across several digital channels is impacting the customer experience, according to new research carried out by Eptica. >>

Friday, October 07, 2016

Reports: Holiday spending to increase 3%, social key

According to the National Retail Federation, holiday spending will increase just over 3% this year, to land at $655.8 billion. On average, holiday spending has increased just over 2% for each of the past ten years. . >>

Thursday, September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS. >>

Monday, September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. >>

Thursday, September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information but to share deals and products with their friends. >>

Tuesday, September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. >>

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