BizReport : Social Marketing

Social Marketing

Friday, February 24, 2012

Study: Smartphone users at increased risk of ID fraud

A Javelin Strategy report found that smartphone users are more likely to become a victim of identity theft. >>

Thursday, February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. >>

Thursday, February 23, 2012

Tools give SMBs more insight into social, mobile

Small businesses are looking for ways to compete against the 'big boys' in both the online and offline world. Social media and mobile marketing are two places SMBs are hoping to engage a larger consumer base, and new releases are poised to help. >>

Wednesday, February 22, 2012

140 Proof launches sharable, social video ad unit

A new offering in the social space should marry two of consumers favorite online activities: social networking and video viewing. From 140 Proof, the new ad unit is sharable and available through both mobile and desktop social applications and allows brands to target consumers based on keywords in their social streams. >>

Wednesday, February 22, 2012

Social releases to give brands better monitoring, tools for sharing

Two releases into the social space today should give brands a bit more control - over both what is said about their brand and how consumers share information about products or services. >>

Tuesday, February 21, 2012

Virtual pinboard social network releases 'nopin' tag code

Not every company wants its content paraded on Pinterest and so the virtual pinboard social media site has released code to prevent the practice. >>

Tuesday, February 21, 2012

F-commerce = Fail?

Businesses have flocked to Facebook, boosted by the social network's mammoth membership numbers, but lately a few stores have been pulling down the shutters and shutting up shop. Has Facebook failed with f-commerce before it really got started? >>

Monday, February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social network. >>

Thursday, February 16, 2012

New mobile options give SMBs foothold into mobile, social

Social media is one of the fastest growing segments for small businesses. According to new data from Constant Contact 77% of SMBs and non-profits who are hosting 'events' are using social media to spread the word while a whopping 81% of SMBs report they'll increase their use of social media in the coming year. >>

Thursday, February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? >>

Wednesday, February 15, 2012

How social is changing the game for video

A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the way people interact and share online video. >>

Wednesday, February 15, 2012

Two-thirds of Google+ users are men

Website-Monitoring.com has revealed figures suggesting Google+ is used mainly by men contrasting sharply with the likes of Pinterest and Facebook that are made up mainly of women. >>

Tuesday, February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are actually more valuable than non-connected shoppers. >>

Tuesday, February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel marketing suite of tools. >>

Monday, February 13, 2012

LinkedIn plans to introduce mobile ads

As talk of Facebook mobile ads continues another social network has revealed plans to introduce such ads in the future. >>