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BizReport : Social Marketing

Social Marketing

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Monday, July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. >>

Friday, July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. >>

Wednesday, July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. >>

Tuesday, July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. >>

Monday, July 20, 2015

Will the F in F-commerce stand for 'fail'?

Facebook's first foray into ecommerce failed, but the social network is back in the fray again and allowing some businesses to sell products from their Facebook Pages. >>

Friday, July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. >>

Thursday, July 16, 2015

News consumption growing on social networks

Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. >>

Thursday, July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce. >>

Wednesday, July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. >>

Wednesday, July 15, 2015

Juniper reveals social media's direct sales will boost ecommerce

Ecommerce sales are forecast to reach new heights this year and, according to Juniper Research, social media companies acting as direct sales platforms will be a big driver of sales. >>

Tuesday, July 14, 2015

Which European cities attract the highest suggested bid amount on Facebook?

While London, Paris and Monaco may be the most expensive places to buy property, all but London falls outside the top ten most expensive places to buy Facebook advertising, according to new data released by Kenshoo. >>

Tuesday, July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: >>

Friday, July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. >>

Friday, July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu. >>

Thursday, July 02, 2015

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. >>

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