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BizReport : Social Marketing

Social Marketing

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Thursday, May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity. >>

Wednesday, May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which finds most (59%) of SMBs 'don't see a return' on social media. >>

Wednesday, May 20, 2015

CEOs have identified which social networks work for them

Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick. >>

Tuesday, May 19, 2015

UK: Social media use triples and consumers turn to social to make complaints

A new survey by the Institute of Customer Service in the UK has found that a quarter of social media users made a complaint on a social platform in the past three months, an eight-fold increase in just over a year. Meanwhile, Ofcom reveals the use of social media has tripled among Internet users in the UK over the past eight years. >>

Wednesday, May 13, 2015

Survey finds Pinterest impacts users' buying decisions

A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy. >>

Monday, May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers. >>

Friday, May 08, 2015

Politics huge on Facebook but it's no echo-chamber, says the network

If you have Facebook friends in the U.K. you have probably seen a lot of political posts, or "I have voted" statuses in the past 24 hours. But does Facebook only fill your News Feed with political posts you agree with? No, says the social network. >>

Friday, May 08, 2015

73% of consumers expect to see small businesses on Facebook

Recent research highlights the importance of Facebook to small businesses. It found that social media carries just as much influence over purchase intent, if not more, than other forms of marketing such as SEO, PPC and mobile marketing, for small and medium-sized businesses. >>

Tuesday, May 05, 2015

Social media's role as a shopping aid rising

Research from DigitasLBi reveals the impact of social media on consumers' on- and off-line purchases. >>

Tuesday, May 05, 2015

Twitter's top tips for reality TV hashtags

Twitter has taken a scientific approach to investigating the impact of hashtags on reality television programs and come up with three key tips to drive significantly higher levels of viewer engagement. >>

Friday, May 01, 2015

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. >>

Thursday, April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. >>

Tuesday, April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit a web or mobile site. >>

Friday, April 24, 2015

Survey: Computers are the connection of choice for sports fans

When it comes to checking in on favorite teams, most sports fans turn to their desktop computer and not their mobile device, That according to new data out from ECAL which shows nearly three-quarters (73%) of sports fans are using their desktop to check on the schedules and calendars of their favorite teams. >>

Wednesday, April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. >>

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