Tuesday, September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a base of shoppers. We asked a digital expert for his advice. >>

Friday, September 13, 2019

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here are four tips to help brands find the right influencers their their products. >>

Wednesday, September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social marketing expert about how brands can improve their use of social to improve the consumer connection. >>

Friday, September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space. >>

Sunday, September 01, 2019

Reasons Why Brands Should Work with Influencers

If your company wants to work on branding your business, you don't want to miss the opportunity that influencer marketing brings to the table. This form of marketing has quickly emerged as a popular way to place more eyeballs on your company. An effective influencer marketing campaign can open up your brand to new customers and help create more sales. >>

Thursday, August 29, 2019

Study: Fraud a big problem in social

A new report out this week from Arkose Labs points to a big problem in the social space: that of fraud. According to their research fraudsters are targeting social by both using social logins fraudulently and by creating fraudulent social media accounts. >>

Tuesday, August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization. That content problem? Is also creating an issue in customer experience, making it difficult for merchants and brands to perform well in the m:commerce space. >>

Monday, August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers and even some merchants worry about how the new offerings will impact their business. >>

Thursday, August 22, 2019

Top 3 tips to a strong social media response

Upset and annoyed consumers are increasingly turning to social media to air their beefs with brands and marketers. And, while many brands do respond to these consumers most don't have a specific strategy in place to help control the damage. Here are three tips to help brands better use social media as a crisis response tool. >>

Thursday, August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some influencers are celebrities in their own right, like the Kardashian clan, but others are so-called 'mom-preneurs' who have built up a following on social media about a specific area - like crafting or planning. >>

Tuesday, August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces accurately reflect the brand, its values, and identity. If your brand hasn't conducted a content audit recently - or ever - it could be time. Here's how to do it. >>

Friday, August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent emojis are in Americans' texts, social media posts, and emails. >>

Thursday, August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your brands' PIM strategy. >>

Tuesday, August 06, 2019

Report: Ecommerce ad spend pushes up

More marketers are pushing ad dollars into the digital space, as has been true for nearly every quarter over the past decade. But, according to Marin Software's new report, a growing number of those ad dollars are now being earmarked for social. >>

Monday, August 05, 2019

Expert: How 'deepfakes' can harm businesses

Social media and influencer marketing have opened new doors for many brands, making it easier to get a handle on what their core customers like - and what they don't. But, social media isn't free of issues and one of the latest is the 'deepfake'. Here's what brands need to know. >>