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BizReport : Social Marketing

Social Marketing

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Monday, December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The key, of course, is having the right influencer strategy for your brand. Here are four tips to improve brands' influencer strategy for 2021. >>

Friday, December 25, 2020

How to improve social marketing efforts in 2021

Social media has come to be an important part of marketers' efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it's time for brands and marketers to up their social media strategy. Here's how. >>

Tuesday, December 22, 2020

Forecast: Social media ad spend to push $105b

Look for more marketers to push ad dollars into the social space in 2021. That is a key takeaway from a new advertising forecast that suggests the social media ad spend could skyrocket by about 15% in 2021. If so, that would be an overall increase of 68% for social advertising since 2017. >>

Friday, November 27, 2020

Top 3 tips to improve brand value using social media

Social marketing has become an integral part of brands' digital strategy. Social gives brands the ability to get personal with customers, to have conversations and answer questions. But social can also be fraught with technical issues. Here are three tips to help brands use social media to build brand value. >>

Friday, November 20, 2020

Brands: How to use social to drive digital transformation

According to Hootsuite's Social Transformation Report, 66% of organizations agreed that their social programs helped them prepare for broader digital transformation. There are several different strategies brands can adopt to accomplish this.  >>

Wednesday, November 18, 2020

Expert: How to improve social strategy

Social marketing has perhaps never been as important to a brand as in 2020 when consumers were locked down during a worldwide pandemic. But, there remain friction points between consumers and brands within the social space. We asked a digital expert how brands can improve their overall social strategy. >>

Tuesday, November 10, 2020

Expert: How to take back data control

Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put such effort into social sites, regain control of their data? How do they engage with existing and new customers without the 'help' from social platforms? We asked a digital expert for advice. >>

Friday, October 30, 2020

Reports: Social, search spend trending back up

After many brands and marketers pulled digital ad spending in the wake of the COVID- 19 pandemic in the first half of the year, that spend is now trending back up. That's the word from new Kenshoo data which finds that ad spending on social media sites is up 16% for Q3 and search spending is up 25%. >>

Wednesday, October 28, 2020

Study finds more brands trust social to deliver customers

More and more businesses are turning to social networks to reach their customer base. That is a key takeaway from new Altimeter Research and Hootsuite data which finds, among other things, that 80% of brands believe social media helps them reach their customers. >>

Tuesday, October 20, 2020

Expert: How live events can work with digital strategy

One of the biggest buzz phrases for 2020, other than lockdown, has been digital transformation. But, as more and more people turn online for shopping and entertainment because of coronavirus lockdowns the digital transformation of brands has become even more important. We asked a digital expert how brands can use live-but-online events to strengthen their digital performance. >>

Friday, September 25, 2020

What Facebook's IDFA change means for publishers

Recently Facebook announced the IDFA would end, and could result in a loss of about half of publishers revenue through Facebook's Audience Network. This is raising many questions about not only first-party data but third-party, how the digital space can provide relevant, engaging experiences, and how to better serve the population without risking their personal information. >>

Thursday, September 10, 2020

Expert: After pausing a campaign, here's how to re-engage consumers

From Black Lives Matter to police reform to election interference, many social justice workers have decried social networks' apparent lack of empathy toward values they hold dear. What's more, many businesses have joined in, taking their media spend away from social networks including Facebook and encouraging others to do the same. That doesn't mean these businesses will never use social marketing, though, and according to one expert there are steps that can help brands and marketers er-enter the social media landscape. >>

Tuesday, September 08, 2020

Expert: Why social marketers are pressing pause

Social networks have seen a sharp uptick in usage over the past six months, for both simple conversations and people using social media to find news and entertainment. However, there are some who say that the large social networks aren't doing enough to stem the voices of divisiveness in the US and they are encouraging businesses to 'press pause' on their social campaigns until untrue claims are removed from the various platforms. We spoke to a social marketing expert about what this could mean. >>

Friday, August 28, 2020

Brands: Top tips to hack Pinterest for growth

Pinterest has long been the place of randomly scrolling for pretty pictures or the platform in which publishers could pair a picture with a link to drive relevant traffic. But the Pinterest times have changed and now consumers are seeking out specific information from Pinterest that brands can use to engage - if they know how to hack it. >>

Monday, August 24, 2020

How to use social to engage

Since businesses and workplaces shuttered in the spring because of the Coronavirus pandemic there has been a strong upsurge in the use of social media. People are using social not only to stay connected with friends or family but to interact with brands, shop, and get their news. That is opening a whole new arena to marketers for engagement and loyalty building - Bazaarvoice's new State of Social Report sheds light on the changes in social media use. >>

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