Thursday, September 10, 2020

Expert: After pausing a campaign, here's how to re-engage consumers

From Black Lives Matter to police reform to election interference, many social justice workers have decried social networks' apparent lack of empathy toward values they hold dear. What's more, many businesses have joined in, taking their media spend away from social networks including Facebook and encouraging others to do the same. That doesn't mean these businesses will never use social marketing, though, and according to one expert there are steps that can help brands and marketers er-enter the social media landscape. >>

Tuesday, September 08, 2020

Expert: Why social marketers are pressing pause

Social networks have seen a sharp uptick in usage over the past six months, for both simple conversations and people using social media to find news and entertainment. However, there are some who say that the large social networks aren't doing enough to stem the voices of divisiveness in the US and they are encouraging businesses to 'press pause' on their social campaigns until untrue claims are removed from the various platforms. We spoke to a social marketing expert about what this could mean. >>

Friday, August 28, 2020

Brands: Top tips to hack Pinterest for growth

Pinterest has long been the place of randomly scrolling for pretty pictures or the platform in which publishers could pair a picture with a link to drive relevant traffic. But the Pinterest times have changed and now consumers are seeking out specific information from Pinterest that brands can use to engage - if they know how to hack it. >>

Monday, August 24, 2020

How to use social to engage

Since businesses and workplaces shuttered in the spring because of the Coronavirus pandemic there has been a strong upsurge in the use of social media. People are using social not only to stay connected with friends or family but to interact with brands, shop, and get their news. That is opening a whole new arena to marketers for engagement and loyalty building - Bazaarvoice's new State of Social Report sheds light on the changes in social media use. >>

Wednesday, August 19, 2020

Study: Social marketing must share values to engage

New data out from Sprout Social underlines an important change in the social space since the COVID-19 pandemic began shuttering stores: people will reward brands that share their values. >>

Tuesday, August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators in both the UK and North America, more current events-based content is now being used in the social space. >>

Friday, May 29, 2020

Reports: Shoppers are buying, social pushing more purchases

Two new reports indicate that while all restrictions surrounding the Coronavirus may not be over, people are ready - and willing - to start shopping again. This could come as a relief to retailers big and small who have been beleaguered over the past two months as all but necessity-deemed merchants had to shutter their physical stores. >>

Friday, May 22, 2020

How COVID-19 has halted Influencer marketing - and what to do about it

Over the past 18 months influencer marketing has gone from a new 'let's give this a try' to a full-blown advertising strategy for many brands. But, with the pandemic continuing to rage across the globe, influencer campaigns have all but stopped as consumers stop going to restaurants, planning trips, and focusing on immediate needs when they shop. What can brands do to re-purpose the influencer spend? We asked a digital expert. >>

Tuesday, March 24, 2020

Expert: How to repurpose UGC for social content

As more consumers spend more times on mobile and especially social media, brands are scrambling to keep their content fresh, interesting, and engaging. User generated content, according to a digital expert, is one way to keep content fresh; the key is to repurpose it to be brand safe. Here's how. >>

Thursday, February 27, 2020

TikTok: What brands need to know

From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social network is working for its biggest brands. >>

Wednesday, February 26, 2020

Reports: Growing interest - and abuse - of influencer campaigns

A growing number of brands are pushing ad dollars into the social space, specifically into influencer marketing. That, according to new data out from Linqia which reports that 40% of brands have run or are running at least six influencer campaigns. >>

Wednesday, February 12, 2020

Study: More businesses pushing ad dollars social

Social media advertising is set to continue going up - with Facebook as one of the main winners. That is a key takeaway from new data out from Smartly.io, eTail, and WBR Insights with finds a great number of retailers, specifically already using social media to reach consumers. >>

Monday, January 20, 2020

Report: Social complaining more influential than praise

Over the holiday season, social media drove a lot of traffic, but many brands may still not be wholly prepared to interact with their customers in the way customers want via social media. That is a key takeaway from new data that shows that consumers interact differently with brands on different platforms. >>

Friday, January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping in 2020. >>

Tuesday, December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to reach $28.72 billion in 2020. That is the fastest growth rate for the market in nearly ten years. >>