Wednesday, March 17, 2021

Reports: What shoppers want - and don't - from social commerce

While a growing number of shoppers may be comfortable clicking through ads on social networks to find their latest gadget, that doesn't mean they want brands to go all-in on social marketing, forsaking other domains. That is a key takeaway from new Cheetah Digital data which finds most (79%) shoppers want brands to up their investment in loyalty programs - not social. >>

Wednesday, March 10, 2021

Breaking down Social: Ads on IG more engaging that other social networks

An ever-increasing portion of brands digital advertising budgets is going to social networks, either in the form of specific ad campaigns, efforts with influencer collaborations, or a social destination for customer service. But, according to new data out from SocialInsider, not all social networks are equal when it comes to advertising. >>

Monday, February 15, 2021

Report: 15 new users for social every second

There was a sharp uptick in social media usage throughout 2020, perhaps because of the global lockdowns that sent people to the digital space for interaction. According to data out from Hootsuite and We Are Social the social space grew to more than 4 billion uses worldwide, a 13% YoY increase in users. >>

Wednesday, February 10, 2021

Reports: YouTube, Snapchat use on the rise

Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here's the breakdown. >>

Thursday, January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been highlighted by the sharp uptick in both computer and mobile use during lockdowns and remote work orders. >>

Monday, December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The key, of course, is having the right influencer strategy for your brand. Here are four tips to improve brands' influencer strategy for 2021. >>

Friday, December 25, 2020

How to improve social marketing efforts in 2021

Social media has come to be an important part of marketers' efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it's time for brands and marketers to up their social media strategy. Here's how. >>

Tuesday, December 22, 2020

Forecast: Social media ad spend to push $105b

Look for more marketers to push ad dollars into the social space in 2021. That is a key takeaway from a new advertising forecast that suggests the social media ad spend could skyrocket by about 15% in 2021. If so, that would be an overall increase of 68% for social advertising since 2017. >>

Friday, November 27, 2020

Top 3 tips to improve brand value using social media

Social marketing has become an integral part of brands' digital strategy. Social gives brands the ability to get personal with customers, to have conversations and answer questions. But social can also be fraught with technical issues. Here are three tips to help brands use social media to build brand value. >>

Friday, November 20, 2020

Brands: How to use social to drive digital transformation

According to Hootsuite's Social Transformation Report, 66% of organizations agreed that their social programs helped them prepare for broader digital transformation. There are several different strategies brands can adopt to accomplish this.  >>

Wednesday, November 18, 2020

Expert: How to improve social strategy

Social marketing has perhaps never been as important to a brand as in 2020 when consumers were locked down during a worldwide pandemic. But, there remain friction points between consumers and brands within the social space. We asked a digital expert how brands can improve their overall social strategy. >>

Tuesday, November 10, 2020

Expert: How to take back data control

Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put such effort into social sites, regain control of their data? How do they engage with existing and new customers without the 'help' from social platforms? We asked a digital expert for advice. >>

Friday, October 30, 2020

Reports: Social, search spend trending back up

After many brands and marketers pulled digital ad spending in the wake of the COVID- 19 pandemic in the first half of the year, that spend is now trending back up. That's the word from new Kenshoo data which finds that ad spending on social media sites is up 16% for Q3 and search spending is up 25%. >>

Wednesday, October 28, 2020

Study finds more brands trust social to deliver customers

More and more businesses are turning to social networks to reach their customer base. That is a key takeaway from new Altimeter Research and Hootsuite data which finds, among other things, that 80% of brands believe social media helps them reach their customers. >>

Tuesday, October 20, 2020

Expert: How live events can work with digital strategy

One of the biggest buzz phrases for 2020, other than lockdown, has been digital transformation. But, as more and more people turn online for shopping and entertainment because of coronavirus lockdowns the digital transformation of brands has become even more important. We asked a digital expert how brands can use live-but-online events to strengthen their digital performance. >>