BizReport : Search Marketing

Search Marketing

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Wednesday, October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. >>

Monday, October 29, 2007

Not all countries go gaga for Google

While Google may be the dominant search engine in a majority of countries, many are developing their own search engines, and a few have managed to keep Google at bay. >>

Tuesday, October 23, 2007

Search proves good route for CPG marketers

Significant numbers of consumers use the Internet to search for consumer packaged goods, found a new collaborative study by comScore, Yahoo, Proctor & Gamble and the Search Engine Marketing Professional Organization (SEMPO). >>

Monday, October 22, 2007

Google gives webmasters more control over Sitelinks

Google Sitelinks, first officially introduced in September last year, have recently been updated to contain more links and to give webmasters more control over which links are displayed. >>

Monday, October 22, 2007

ClickForensics: Click fraud reaches 16%

It seems that click fraud rates cannot be stopped. The latest research from ClickForensics indicates that click fraud rose just under 3% from Q3 2006, reaching 16.2% overall. Q3 2006 saw click fraud numbers reach 13.8%. >>

Monday, October 22, 2007

Hitwise, Nielsen rank Google #1 for searches

Both Hitwise and Nielsen//Netratings have released search rankings for September, 2007, and both have Google leading the pack - once again. According to Nielsen//Netratings Google's search engine captured 54% of the search share. >>

Friday, October 19, 2007

Study: Google's keyword feature better than Yahoo's

A recent study from Outsell, Inc. indicates that users may have more luck using Google's keyword search applications than those using Yahoo's. >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Tuesday, October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines. >>

Tuesday, October 16, 2007

YellowPages.com, Marchex to offer local search services

Look for another solution for local search endeavors. This week, YellowPages.com and Marchex, a local ad provider, announced plans for a multi-year partnership to offer local search services to advertisers. >>

Tuesday, October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend. >>

Monday, October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Friday, October 12, 2007

Back to school boosts search numbers

The summer travel season is over and the holiday shopping season is yet to fully hit. Still, in September search outpaced previous records set by pulling in more than 7.5 billion search queries. >>

Wednesday, October 10, 2007

Baidu and NHN enter global search top five

Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity. >>

Tuesday, October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. >>

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