BizReport : Search Marketing

Search Marketing

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Friday, December 07, 2007

Search tools could help marketers with campaign performance

Once a marketer has purchased paid search terms, their job is only beginning. A pair of new tools from Hitwise could make the job of the search marketer simpler, though, by offering more in-depth analysis of search campaigns. >>

Wednesday, December 05, 2007

Google remains atop search heap

Small inroads are still being made by other search engines but according to the latest data from Nielsen//Netratings, Google remains atop the list. In October the search giant led the pack by nearly 3 billion searches. >>

Monday, November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>

Tuesday, November 20, 2007

Nielsen, Hitwise show Google in the driver's seat

Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October. >>

Wednesday, November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers. >>

Wednesday, November 14, 2007

Paid search may benefit financial sector

Marketers in the financial sector may benefit from paid search campaign according to a recent report from Compete, Inc. According to the report, search query volume for some financial terms saw great increases from August to September 2007. >>

Wednesday, November 14, 2007

British SMEs underutilize Internet

Despite reports predicting the U.K. to be Europe’s most lucrative online market by 2011, many SMEs still don’t understand the power of the Internet and some aren’t even connected. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Monday, November 12, 2007

Fifth largest newspaper in U.S. joins Yahoo

The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies. >>

Monday, November 12, 2007

ABCSearch inks deal with Yahoo

Pay per click search engine and Internet advertising business ABCSearch today announced a search-distribution deal with Yahoo. The alignment will give Yahoo advertisers better access to various markets. >>

Monday, November 12, 2007

Google upgrades AdWords to offer "placement" targeting

Forget about just targeting a specific website for online ads. An upgrade from Google will allow AdWords advertisers to target specific content within a website. >>

Monday, November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by 2011, will continue to draw heavily on paid search and display ads. >>

Sunday, November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars. >>

Friday, November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising. >>

Wednesday, October 31, 2007

Google ad revenue outstrips ITV1

Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company. >>

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