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Tuesday, July 07, 2015
Study: Ebay, Amazon the most visible search advertisers
It should come as no surprise that two internet giants are leading the way in search visibility, but it may surprise you that they're leading in different areas. According to new data released by Searchmetrics online auction site Ebay is winning at product listing ads (PLA) while online retailer Amazon is winning at pay-per-click (PPC) ads. >>
Tuesday, June 16, 2015
Expert: Why mobile could be a problem for Google
Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. >>
Thursday, June 11, 2015
Top 3 tips to improve online content
Content can be edgy or cute, but the overall goal for product content should be targeted information, says one expert. That's because content's main objective is to inform the target audience as they move through the purchase funnel. That's why brands should not think of content in an SEO context. >>
Monday, June 08, 2015
Have you logged into your Google My Business account recently?
Those local businesses who have a Google My Business account should know that accounts may be unverified if they have not been active in the past six months. >>
Tuesday, May 19, 2015
Google plans one-click shopping feature via mobile search
Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. >>
Wednesday, May 13, 2015
YouTube videos dominate keyword searches on Google
A new whitepaper from Searchmetrics reveals that more than half of all Google searches return at least one video and that most of those videos belong to YouTube. >>
Thursday, May 07, 2015
Google highlights changing search behavior as mobile overtakes desktop
Hot on the heels of Google's requirement that websites are mobile friendly comes news that more Google searches take place on a mobile device than on desktop computers in 10 different countries, including the U.S. >>
Thursday, April 30, 2015
UK: Mobile outstrips PC for apparel searches
Shopping for clothes online has become a mobile activity, according to the latest British Retail Consortium-Google Online Retail Monitor. >>
Wednesday, April 22, 2015
Survey IDs SEO platforms most brand friendly
G2 Crowd has released the results of a new report which identifies the SEO platforms that brands say are the most helpful to them. Among the winners - MOZ, Raven Tools, Ahrefs and SEMrush. Among all of the top brands, researchers found most (85%) brands are satisfied with their particular platform and that most (87%) would recommend that product to others. >>
Wednesday, April 22, 2015
Google reveals 4.7% uptick in proportion of mobile-friendly websites
Google's recent mobile-friendly algorithm changes can not have escaped digital marketers' attention. But has the search engine seen an uptick in the proportion of websites that are now mobile-friendly? >>
Tuesday, April 14, 2015
gShift: Most believe Google's algorithm change will impact business
Next Tuesday Google will roll out a new mobile-friendly update to their search algorithms. And, according to one survey, brands believe their businesses will be impacted - some probably negatively - by the change. >>
Monday, April 13, 2015
What Google's mobile-friendly update means to brands
Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the world. >>
Thursday, April 02, 2015
Q1 report indicates surging search market
As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%. >>
Monday, March 23, 2015
Google algorithm change to get a handle on doorway pages
Google has announced another change to its search ranking algorithms, this time in a fight against spammy doorway pages. >>
Thursday, March 19, 2015
Google search algorithm change deadline draws near - are you ready?
Time is running out for website owners who have not yet optimized their sites for mobile. As of 21 April, those websites not optimized for mobile could well see a decline in rankings as Google's algorithmic change is put into place. >>
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