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BizReport : Search Marketing

Search Marketing

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Tuesday, September 26, 2006

Google Taken To Court over Messy AdSense Service; Launches New Format

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. >>

Tuesday, September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. >>

Monday, September 25, 2006

Quantcast Makes It Easier To Advertise On Smaller Sites

A new online advertising service is claiming to facilitate marketers reaching the niche areas of the web as effectively as top sites. Quantcast, a start-up firm in San Francisco, has over the past twelve months quietly been building up an arsenal of data covering 100,000 demographic profiles of smaller sites. >>

Monday, September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels. >>

Monday, September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board. >>

Friday, September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also reconsidering their current PPC ad partnership with Google. >>

Friday, September 22, 2006

AOL Vying To Outwit Rivals By Offering Enhanced Search and Listing Facilities To Online Video Sharers

America Online has joined the race for a slice of the highly trafficked video sharing action on the web, by saying it’s offering greater compatibility than its rivals in terms of search features. The company has opened its search engine up to third party developers and video content owners, launching the AOL Video Search developer program. >>

Wednesday, September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week. >>

Wednesday, September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine. >>

Tuesday, September 19, 2006

Do Mobile Ads Pay Off?

Mobile phones may be the last frontier for advertisers, but the frontier is quickly dwindling away. The talk at the 2006 CTIA Wireless IT & Entertainment show in Los Angeles indicated that mobile ads could bring in $11 billion in revenue in five years. >>

Tuesday, September 19, 2006

Eyeblaster Moves To Search Marketing

Eyeblaster is moving beyond rich media and into the search marketing realm with a suite of new marketing tools that could simplify the management of your online marketing campaigns. >>

Monday, September 18, 2006

The Money Behind Local Search

Think local search advertising is only for those mom-and-pop businesses and not the bigger retail chains? Think again. >>

Wednesday, September 13, 2006

Live Search Ready For Use

Nothing fancy about it – yet – but Windows Live Search is up and running. The new search engine is supposed to out-simple Google’s search feature. >>

Wednesday, September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes. >>

Monday, September 11, 2006

Donnelley Broadens Online Search Marketing

R. H. Donnelley Corporation has bought LocalLaunch, a U.S. company that specializes in Internet search products. >>

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