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BizReport : Search Marketing

Search Marketing

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Wednesday, October 11, 2006

Search Giants Encroaching on 411

Want the 4-1-1? Just point your mobile toward Yahoo, Google and MSN. The three search giants, in addition to IAC’s Citysearch are set to bring search marketing to mobile phones in a big way. >>

Tuesday, October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and also give Top 10 lists for the day. >>

Tuesday, October 10, 2006

Search Marketing: More Than Keywords

Search marketers want customers so they drive, drive, drive customers to targeted landing pages. Customers want service and many are leaving those landing pages without spending money, according to a new survey. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 09, 2006

Paid Search As Reputation Booster?

As the medium becomes more prolific in branding, many marketers are seeing the beauty of paid search as more than a way to get customers in the door, so to speak. Managing how consumers see brand is an added benefit to paid search campaigns. >>

Friday, October 06, 2006

Teens, Tweens: More Than Surfers

A new study shows teens and tweens are doing more than surfing the web. For many between the ages of 8 and 18, the Internet is a place to spend money. >>

Friday, October 06, 2006

Can Anyone Unseat Google?

Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site. >>

Thursday, October 05, 2006

Yahoo! Launches Mobile Search Listings

Yahoo! is testing paid-search ads for mobile customers in the United States and United Kingdom. The testing is in the beta phase so far. The company already has a niche in the mobile market with mobile sponsored searches. >>

Tuesday, October 03, 2006

Ask Revamp Improves Search Tools

Search marketers on have a few new tools to manage their paid search platforms, thanks to the launch of the revamped ASL 2.0 portal. >>

Monday, October 02, 2006

Search Scholarship Up For Grabs

Want to join the fastest growing online marketing industry? Think you’re part of the next generation of SEM experts? Find out with a scholarship from Marketing Pilgrim. >>

Friday, September 29, 2006

July Local Searches Up 43%

A new study out by comScore indicates that performing a search for a local business or service drives consumer action. In the study, nearly 50% of all local searchers visited a local merchant as the result of searching for their service. >>

Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

WebSideStory Research into Paid vs. Organic Search Tallies with Peer Reviews is reporting that paid search is only slightly more efficient than organic search results for conversions. The company analyzed over 57 million search engine visits on Google, Yahoo and MSN. The order conversion rate at business-to-consumer e-commerce sites reached 3.4 percent for pay per click, against a 3.1 percent organic conversion rate, according to the firm. >>

Tuesday, September 26, 2006

Google Taken To Court over Messy AdSense Service; Launches New Format

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. >>

Tuesday, September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. >>

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