RSS feed Get our RSS feed

News by Topic

BizReport : Search Marketing

Search Marketing

... 65 66 67 68 69 ...

Thursday, November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web. >>

Wednesday, November 01, 2006

Get More From Keyword Searches

Want to dramatically improve conversion and click through rates for your search advertising campaign? A new study from indicates that optimizing search is all in the keyword – and has some tips on boosting your search campaign return. >>

Monday, October 30, 2006

Branded Sites Beat Portals

Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals. >>

Friday, October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>

Thursday, October 26, 2006

Mobile Market Set To Explode?

A new study from Jupiter Research points to a surge for mobile advertising in the next five years. This, even though the research firm expects users to be resistant to the new medium for the next few years. >>

Wednesday, October 25, 2006

Online Research Boosts Electronics Sales

Want to sell more electronics? Joining in the search marketing craze could help your businesses sales according to new research from the Consumer Electronics Association (CEA). >>

Wednesday, October 25, 2006

Who Uses Mobile - And How

Europeans and Americans use the Internet – especially on mobile phones – differently. But for each segment of the community there is a way for online marketers to make the most of users. >>

Wednesday, October 25, 2006

Today’s Mom Going Online

Only 20% of moms say advertisers do a good job of reaching them. Instead, they turn to other moms for the bulk of their brand buying decisions and other information. But, the demographic has a huge potential to grow, especially for online advertisers. >>

Tuesday, October 24, 2006

Information Leads Local Search

Think more consumers are randomly searching for information from search engines? Not necessarily. Research from comScore indicates that about millions of consumers want specific information from online portals. Information on retailers, store locations and contact information and are letting the fingers do the walking online. >>

Monday, October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>

Friday, October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth. >>

Wednesday, October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging ad revenue. >>

Tuesday, October 17, 2006

Study: Search Drives Automobile Connections

Want to sell more cars? A new study indicates that search functions are driving more interested shoppers to car manufacturer and dealer websites. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Thursday, October 12, 2006

Security Worries High, Trust Low

A study is throwing cold water on the belief that customer satisfaction with purchases is all marketers need to be concerned with. Worries about the security of user information are at an all time high, and consumer trust is low enough to affect customer loyalty. >>

... 65 66 67 68 69 ...