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BizReport : Search Marketing

Search Marketing

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Monday, November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. >>

Friday, November 17, 2006

Search: Big Three Using Same Tool

Webmasters get ready, the three largest search engines are joining together to – hopefully – make search indexing simpler. The Big Three – Google, Yahoo and Microsoft – are joining together to provide a standard search protocol for marketers, publishers and website owners. The collaboration will allow websites to be easily indexed by search engines. >>

Friday, November 17, 2006

Yahoo Deals with Vodafone

Online giant Yahoo has made a deal with Vodafone, a cell service provider, to be exclusive display advertising partners in the United Kingdom. >>

Thursday, November 16, 2006

Search Campaigns Helped by Email, Display Ads

If you want the best return from your search marketing dollars, give them a little push with collateral advertising from email, television and display ads. That’s the word from marketing executives at MediaPost’s Search Insider Summit Wednesday. >>

Thursday, November 16, 2006

Meet Ms. Dewey, the New Face of MSN

Ms. Dewey may be an avatar, but she is beautiful, witty and a little quirky. She’s the eye-pleasing front end of a new search interface from MSN. >>

Wednesday, November 15, 2006

Behavioral Targeting Most Effective?

That is the belief of many Madison Avenue advertising executives. Compared with other forms of online targeting, behaviorally targeting ads is the best way to raise conversions, according to a new study. >>

Tuesday, November 14, 2006

Mobiles to Influence Local Search?

According to a panel of marketing executives, the number of Internet able mobile phones will lead to a boom in local search marketing sooner rather than later. At MediaPost’s Search Insider Summit Monday, the execs indicated that more people will begin using mobiles to perform searches for the nearest big-box store. >>

Tuesday, November 14, 2006

Search Marketers to Follow Google Offline?

The line between traditional and online advertising is beginning to blur. With Google’s announcement last week that they would begin advertising in newspapers and radio, other search marketers could be keying in to a new trend. >>

Monday, November 13, 2006

Ad Network Launched by Marchex

Online marketers can now bid for the placement of ads directly on Marchex’s 200,000-plus websites, many of which are direct navigation sites. The Marchex Network of sites attracts more than 25 million unique visitors each month, according to a statement. >>

Thursday, November 09, 2006

Google Changes Landing Page Scoring

Online marketers need to bring their landing pages up to speed – quickly – or face paying more in advertising costs. Back in July, Google said they would begin factoring in landing page quality to their search ad bidding algorithm. Now they are expanding the change to contextually targeted ads. >>

Thursday, November 09, 2006

First Visual Search Engine Launched

Riya, who has assembled one of the largest visual computing research teams in the world, recently launched the first truly visual search engine. >>

Wednesday, November 08, 2006

Yahoo! Tests Graphic Mobile Ads

Eager to build more online revenue, Yahoo! is set to begin delivering graphic advertising to mobile phones. It’s part of a test program to see how well the ads translate from the Internet to mobile space. >>

Wednesday, November 08, 2006

Local Search Revenue To Reach $31 billion?

That is the forecast from The Kelsey Group, a research and analysis firm. In their annual forecast, analysts indicate that both global local search and online classified advertising revenue will grow to $31.1 billion in 2010. >>

Wednesday, November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results. >>

Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

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