BizReport : Search Marketing

Search Marketing

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Friday, January 04, 2008

GroupM: World ad spend rising faster than U.S. ad spend

Though the U.S. ad spend is expected to reach $168 billion in 2008, the global advertising outlook is a bit better according to a recent report from GroupM. The outlook indicates that globally, ads will see a 7% increase to reach more than $479 billion. >>

Thursday, January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers. >>

Thursday, January 03, 2008

JPMorgan: Search could reach $30 billion in 2008

One of the first forecasts for the new year is out and it reports that online advertising will begin to see a decrease in revenues but online companies will continue to see higher profits than their offline counterparts. Analysts from JPMorgan Chase released an outlook this week which indicates Internet publishers, search engines and ecommerce hubs could grow four time faster than the generalized stock market. >>

Thursday, January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008. >>

Thursday, December 27, 2007

Searchers turn to Google for holiday finds

As the holiday shopping season ramped up in November, more users continued to turn to Google to find holiday deals and gift ideas. The latest research from comScore finds that Google accounted for 58% of November searches. >>

Wednesday, December 26, 2007

MerchantCircle offers search to local advertisers

Local advertisers have a new outlet for online advertising. MerchantCircle, a network of local business with an online presence, has developed a suite of advertising platforms designed with local businesses in mind. >>

Thursday, December 20, 2007

Rise in search for gift cards

Gift cards are becoming increasingly popular and acceptable which is just as well because, according to recent Hitwise figures, there are a lot of people searching for them online. >>

Wednesday, December 19, 2007

Target teens with Alloy's new ad network

If teens are your target audience, you might want to consider taking a look at a new advertising network which claims to have the highest concentration of teens online. >>

Wednesday, December 19, 2007

Alloy, Zwinky team for teen ad network

Zwinky, an online avatar making hub targeting the teen market, and Alloy Media + Marketing have teamed up to create an online advertising network focused on the teen market. Teen.com launched earlier this month and allows marketers to target teens with display ads. >>

Wednesday, December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own accounts - and their own ads - in large numbers so that they would have more control over the ad product and their ad dollars. >>

Friday, December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. >>

Thursday, December 13, 2007

Google continues to dominate search

With the holiday shopping season in full swing across the United States, more and more consumers are conducting searches to find those last few gifts. And most of them are turning to Google for their information. >>

Thursday, December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption. >>

Tuesday, December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

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