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BizReport : Search Marketing

Search Marketing

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Friday, July 06, 2007

Online searchers spend more in-store

Users who search for information on electronics purchases online spend more in brick-and-mortar stores according to a recent study from Yahoo and ChannelForce. The study revealed that consumers who used a search engine for research spent 10% more than consumers who did not. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Monday, July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer. >>

Monday, July 02, 2007

New Ask, Google search platforms are compared

Just about one month ago, redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results. >>

Monday, July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense. >>

Thursday, June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising. >>

Thursday, June 28, 2007

Learn search marketing from the pros

Forget about trial and error. The Search Engine Marketing Professional Organization (SEMPO) is launching a series of lectures that will teach marketers better ways to create search marketing campaigns. >>

Thursday, June 28, 2007

One-stop shop offered by PointRoll

When PointRoll rolls out its new ad interface this weekend advertisers will have a new one-stop-shop to create, distribute and manage online advertising campaigns. >>

Thursday, June 28, 2007

YouTube trounces nearest rivals

YouTube’s audience is now 50 percent larger than all 64 of its nearest rivals audiences combined, according to new Hitwise figures. >>

Wednesday, June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders. >>

Tuesday, June 26, 2007

Google and Yahoo lose out to Quigo

Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties. >>

Monday, June 25, 2007

More shake ups at Yahoo

This weekend Yahoo Inc. announced it was merging its search and display advertising units. >>

Monday, June 25, 2007

Google maintains the search lead

In the latest report from comScore, Google has maintained its lead on other powerful search engines. According to the report, Google captured just over 50% of U.S. searches in May. >>

Thursday, June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe. >>

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