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BizReport : Search Marketing

Search Marketing

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Thursday, April 12, 2007

PPC a favorite for e-tailers

Online retailers are finding that pay-per-click (PPC)and SEO programs are the best way to maximize their return on investment for advertising. According to a new study, e-tailers are pushing more of their advertising budgets into PPC advertising. They are also hoping that organic search results will boost revenue. >>

Wednesday, April 11, 2007

Google leads March search queries

Industries seeing a large burst of traffic should thank Google. Not only did Google lead the search-query pack in March, but the search engine is also the leading factor for visits to key industry websites. >>

Wednesday, April 11, 2007

Search spend to increase 25% in 2007

New research indicates a large growth spurt for search engine marketing throughout 2007. More than 25% of companies with annual revenues over $50 million say they plan to increase their search spend by 25% or more this year. >>

Wednesday, April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off. >>

Tuesday, April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Tuesday, April 10, 2007

Yahoo search ad descriptions to be shortened

From June this year, Yahoo will be setting a new cut-off point for the number of characters allowed in its search ad descriptions. Yahoo currently allows an ad entry with a maximum of 190 characters per ad, but this will be more than halved to 70 characters. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the portal under a program AOL launched on Monday this week. >>

Wednesday, April 04, 2007

Top 10 SEO ranking factors

SEOmoz have just released version two of their Search Engine Ranking Factors Guide. A panel of thirty-six search industry experts contributed to this year’s study in which they voted, and commented, on various ranking factors that make up Google’s ranking algorithm. >>

Wednesday, April 04, 2007

Both Microsoft and Google bid for DoubleClick

Microsoft now has some competition in their bid for online advertising firm DoubleClick. With Google reportedly in the picture, the final cost of the ad server could go through the roof. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Monday, March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry. >>

Thursday, March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only for click-throughs. >>

Wednesday, March 21, 2007

Local ads allowed on metro mapping site

Local advertisers looking for a new way to interact with users may have found it with a city mapping website. provides maps and walking directions for mass transiters, and now local advertisers can offer coupons and other ads to HopStop visitors. >>

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