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BizReport : Search Marketing

Search Marketing

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Tuesday, February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. >>

Monday, February 26, 2007

Top 5 search sites for January

Don't look for Google to drop too far in the search rankings, at least not yet. According to new data from comScore, Google ranked first for January searches. >>

Monday, February 26, 2007

Study: More consumers connecting wirelessly

A new study indicates that more than 30% of Internet users are connecting wirelessly. That is an increase of about 22% from two years ago, according to the Pew Internet & American Life Project. >>

Friday, February 23, 2007

Forecast: Panama to boost Yahoo revenue 45%

Financial services and research firm UBS is predicting exciting growth in 2007 for Yahoo, thanks in part to their new search offering Panama. >>

Friday, February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking. >>

Tuesday, February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning. >>

Monday, February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites. >>

Monday, February 19, 2007

Seek and ye shall find... Wikipedia

Wikipedia has moved in to ninth place in comScore’s recent list of the U.S.’s top websites. December, 2006, saw the online, open encyclopedia down at number 13 on the list, but it has now overtaken the likes of Viacom, The New York Times and Apple. >>

Friday, February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>

Thursday, February 15, 2007

Valentine's Day planners and procrastinators purchase online at work

Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released. >>

Wednesday, February 14, 2007

Google´s search results violate Belgian copyright laws, Google is fined

A Belgian court has ruled that internet search giant Google violated copyright and data laws by posting bits of news stories and links to Belgian newspapers without permission. The ruling could change the way online search engines post search results. >>

Monday, February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. >>

Monday, February 12, 2007

First mobile display ads launched by Yahoo

Mobile customers in 18 countries around the world, including the U.S., will now see display ads. These ads will either allow click-to-call functionality or point users to other landing pages. >>

Monday, February 12, 2007

Google accused of supporting film pirates

A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>

Friday, February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

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