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BizReport : Search Marketing

Search Marketing

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Thursday, June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe. >>

Thursday, June 21, 2007

Internet primary source for auto buyers

A recent survey by DoubleClick Performics found that the internet is an important part of the buying process for consumers looking for automobiles. >>

Thursday, June 21, 2007

Free ad server launched for online publishers

Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It's a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others. >>

Wednesday, June 20, 2007

Google remains the top draw for searchers

Even with the increased use of Yahoo's Panama search engine and efforts by other search engines to increase their brand recognition, Google remained the number one search engine property in May according to research from Hitwise. >>

Tuesday, June 19, 2007

AdWords adds IP exclusion feature

Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear. >>

Friday, June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Friday, June 15, 2007

Searches are up for Internet Yellow Pages

Online marketers may want to invest a bit more in Internet Yellow Pages (IYP) listings and advertisements. According to a recent comScore study, 800 million searches were performed through IYP in the first quarter of 2007. >>

Tuesday, June 12, 2007

Google gives advertisers more control

Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown. >>

Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Monday, June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI. >>

Wednesday, June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

Wednesday, June 06, 2007

Search engines boost retail site traffic

Paid search and search engine optimization may be the best options for driving traffic to e-tail websites. According to a recent Hitwise study, nearly one-quarter of the traffic to retail websites in May was driven by search engines. >>

Wednesday, June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>

Tuesday, June 05, 2007

Ask.com goes 3D

First there was AskJeeves.com, then simply Ask.com, and now there’s Ask 3D as the search engine reinvents itself once again. >>

Tuesday, June 05, 2007

Yahoo introduces quality-based pricing

Yahoo Search Marketing has begun to roll out the next phase of Panama and has this week announced the introduction of quality-based pricing. >>

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