BizReport : Search Marketing

Search Marketing

Wednesday, December 13, 2006

Panama Opens To All Advertisers

Yahoo’s new paid search platform Panama is now open to all online advertisers. Panama is expected to help Yahoo become much more competitive with search giant Google. >>

Tuesday, December 12, 2006

Ingenio Set To Expand Pay-Per-Call Network

Pay-Per-Call service Ingenio is set to expand it’s Pay-Per-Call network to include a partnership with mobile search provider JumpTap. The partnership is the latest move in Ingenio’s effort to expand it’s presence in the mobile search world. >>

Monday, December 11, 2006

Google Offers Free Hosting

Small businesses have another reason to love Google today. The online giant is offering free web hosting for Adwords advertisers. >>

Thursday, December 07, 2006

AAAA Releases Bulletin On Click Fraud

The American Association of Advertising Agencies has released a member bulletin focusing on the basic tenants of click fraud. One issue talked about in the bulletin was the definition of click fraud. >>

Thursday, December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users than ads placed on the most popular sites. >>

Wednesday, December 06, 2006

Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>

Wednesday, December 06, 2006

Remixing Right Media

Right Media is separating its auction type ad exchange program from its ad network in an effort to better service its customer base. The newly named Remix Media includes “data-enabled targeting and customized solutions” for the client base. >>

Monday, December 04, 2006

IAC Launches Ask City

Want local business information, events, maps and movies? IAC wants to provide it through the launch of a new property: Ask City. The new Ask City will draw heavily from other IAC properties like Ticketmaster and CitySearch. >>

Friday, December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>

Wednesday, November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and Telephia’s new “Mobile Web Metrix” which compares mobile and personal computer usage. >>

Monday, November 27, 2006

Study: Search Impacts Offline Purchasing

A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher. >>

Tuesday, November 21, 2006

Yahoo Grows, Google Slows

Google is still the #1 search provider on the web, but in the latest numbers from Nielsen//Netratings, Yahoo’s search rating rose as Google’s slid. Does this mean that the Google monster is vulnerable? >>

Tuesday, November 21, 2006

Nissan and Microsoft Extend Online Ad Deal

Nissan broadens its online presence by extending its online ad deal with Microsoft. >>

Monday, November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. >>

Friday, November 17, 2006

Search: Big Three Using Same Tool

Webmasters get ready, the three largest search engines are joining together to – hopefully – make search indexing simpler. The Big Three – Google, Yahoo and Microsoft – are joining together to provide a standard search protocol for marketers, publishers and website owners. The collaboration will allow websites to be easily indexed by search engines. >>