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BizReport : Search Marketing

Search Marketing

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Wednesday, March 07, 2007

Panama boosts big brands names

A new report from SearchIgnite and RBC Capital Markets indicates that Panama, Yahoo's new search platform, is working as predicted to boost revenue for brands. That is, if the brand is already a big brand name. >>

Monday, March 05, 2007

Ogilvy Group buys GSI to improve search

Neo@Ogilvy, the digital and direct marketing sector of the Ogilvy Group, is moving farther into the search realm. The group has purchased Global Strategies International (GSI), a search marketing firm. >>

Monday, March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama. >>

Friday, March 02, 2007

CitySearch set to buy InsiderPages

Research has shown that customer reviews of products and services are a good way for marketers to boost revenue. Local businesses advertising with IAC, parent company of CitySearch and Ask.com, will have another outlet for consumer reviews with IAC's purchase of InsiderPages. >>

Friday, March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network. >>

Thursday, March 01, 2007

Is Microsoft developing a new paid search platform?

A new patent application from Microsoft could change the way organic search results are tabulated. An organic result is an unpaid search listing that shows up in a search listing as opposed to paid search or pay-per-click search results. The more often these organic results show up in search listings, the more probable that consumers will find a website's products or services. >>

Thursday, March 01, 2007

Search, display to lead online ads past $60B

With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only $54 billion by 2010. >>

Thursday, March 01, 2007

Google's market share grows at the expense of others

U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course. >>

Wednesday, February 28, 2007

Quigo, Pixsy to offer multi-media search

Two relatively small online entities are hoping a partnership can put their names more solidly on the Internet map. Contextual pay-per-click ad firm Quigo is partnering with search engine Pixsy to create a new multi-media search platform. >>

Tuesday, February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. >>

Monday, February 26, 2007

Top 5 search sites for January

Don't look for Google to drop too far in the search rankings, at least not yet. According to new data from comScore, Google ranked first for January searches. >>

Monday, February 26, 2007

Study: More consumers connecting wirelessly

A new study indicates that more than 30% of Internet users are connecting wirelessly. That is an increase of about 22% from two years ago, according to the Pew Internet & American Life Project. >>

Friday, February 23, 2007

Forecast: Panama to boost Yahoo revenue 45%

Financial services and research firm UBS is predicting exciting growth in 2007 for Yahoo, thanks in part to their new search offering Panama. >>

Friday, February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking. >>

Tuesday, February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning. >>

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