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BizReport : Search Marketing

Search Marketing

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Thursday, March 15, 2007

Platform allows publishers to choose ad rates

The rollout of ContextWeb's new "Open PO" ad pricing model is complete and holds a few surprises. Chiefly, the ability of publishers to choose the rates at which their ads are sold online. >>

Wednesday, March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

Tuesday, March 13, 2007

Microsoft's adCenter content ads expanded

Advertisers looking for a better way to control and influence their online advertising efforts are going to get some help from Microsoft. Looking to increase how online marketers interact with their ad serving software, the company is expanding their adCenter offerings. According to reports, the expansion will give advertisers more control over online campaigns. >>

Monday, March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

Thursday, March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>

Wednesday, March 07, 2007

Report: Online directory revenue growth steady

Slow and steady could win the advertising race for online directory websites. According to a new report from the Kelsey group, online directory advertising is expected to show about 5% growth over the next five years. >>

Wednesday, March 07, 2007

Panama boosts big brands names

A new report from SearchIgnite and RBC Capital Markets indicates that Panama, Yahoo's new search platform, is working as predicted to boost revenue for brands. That is, if the brand is already a big brand name. >>

Monday, March 05, 2007

Ogilvy Group buys GSI to improve search

Neo@Ogilvy, the digital and direct marketing sector of the Ogilvy Group, is moving farther into the search realm. The group has purchased Global Strategies International (GSI), a search marketing firm. >>

Monday, March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama. >>

Friday, March 02, 2007

CitySearch set to buy InsiderPages

Research has shown that customer reviews of products and services are a good way for marketers to boost revenue. Local businesses advertising with IAC, parent company of CitySearch and Ask.com, will have another outlet for consumer reviews with IAC's purchase of InsiderPages. >>

Friday, March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network. >>

Thursday, March 01, 2007

Is Microsoft developing a new paid search platform?

A new patent application from Microsoft could change the way organic search results are tabulated. An organic result is an unpaid search listing that shows up in a search listing as opposed to paid search or pay-per-click search results. The more often these organic results show up in search listings, the more probable that consumers will find a website's products or services. >>

Thursday, March 01, 2007

Search, display to lead online ads past $60B

With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only $54 billion by 2010. >>

Thursday, March 01, 2007

Google's market share grows at the expense of others

U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course. >>

Wednesday, February 28, 2007

Quigo, Pixsy to offer multi-media search

Two relatively small online entities are hoping a partnership can put their names more solidly on the Internet map. Contextual pay-per-click ad firm Quigo is partnering with search engine Pixsy to create a new multi-media search platform. >>

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