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BizReport : Search Marketing

Search Marketing

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Wednesday, July 18, 2007

Major search engine collaboration benefits advertisers

The last time two major search engines worked together to help advertisers manage their online campaigns was back in 2002. Today’s announcement resets the clock as Microsoft Office Live and Ask.com join forces. >>

Wednesday, July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers. >>

Wednesday, July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Tuesday, July 17, 2007

Microsoft adCenter upgrades negative keywords feature

Microsoft has recently upgraded adCenter to allow marketers to work with negative keywords at a campaign level. >>

Sunday, July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way? >>

Monday, July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>

Friday, July 06, 2007

Online searchers spend more in-store

Users who search for information on electronics purchases online spend more in brick-and-mortar stores according to a recent study from Yahoo and ChannelForce. The study revealed that consumers who used a search engine for research spent 10% more than consumers who did not. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Monday, July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer. >>

Monday, July 02, 2007

New Ask, Google search platforms are compared

Just about one month ago, Ask.com redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results. >>

Monday, July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense. >>

Thursday, June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising. >>

Thursday, June 28, 2007

Learn search marketing from the pros

Forget about trial and error. The Search Engine Marketing Professional Organization (SEMPO) is launching a series of lectures that will teach marketers better ways to create search marketing campaigns. >>

Thursday, June 28, 2007

One-stop shop offered by PointRoll

When PointRoll rolls out its new ad interface this weekend advertisers will have a new one-stop-shop to create, distribute and manage online advertising campaigns. >>

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