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BizReport : Search Marketing

Search Marketing

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Wednesday, June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>

Tuesday, June 05, 2007

Ask.com goes 3D

First there was AskJeeves.com, then simply Ask.com, and now there’s Ask 3D as the search engine reinvents itself once again. >>

Tuesday, June 05, 2007

Yahoo introduces quality-based pricing

Yahoo Search Marketing has begun to roll out the next phase of Panama and has this week announced the introduction of quality-based pricing. >>

Friday, June 01, 2007

AdSense to be integrated into Google Maps

Reports out of various Google Developer Days claim that AdSense could soon be integrated into Google Maps. >>

Friday, June 01, 2007

Search engines have small results overlap

Not all search engines return the same, or even similar, results according to a new study by InfoSpace. >>

Thursday, May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. >>

Wednesday, May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>

Monday, May 28, 2007

Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Tuesday, May 22, 2007

Yahoo shows slight increase in search wars

The latest numbers are in and it looks like Yahoo has posted a slight gain in the amount of monthly searches performed on the portal. Google, however, remains entrenched in the number one search position. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

Thursday, May 17, 2007

How social media can help organic search results

Creating interesting content and dispersing SEO keywords through marketing content pages are the first steps in increasing organic search results. No one is disputing that fact, but simply creating good content alone will not create the kind of search traffic that most online marketers need for their products and services. >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Thursday, May 10, 2007

Google leads April search share

It seems no matter how hard they try, other search engines simply cannot catch up with Google's brand. According to the most recent research from Hitwise, Google accounted for more than 65% of all April searches. >>

Tuesday, May 08, 2007

Search marketing gap between UK and US

A “search gap” has been identified between the U.S. and the U.K., with the U.S. missing out on potentially billions of dollars in earnings. >>

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