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BizReport : Search Marketing

Search Marketing

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Monday, February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites. >>

Monday, February 19, 2007

Seek and ye shall find... Wikipedia

Wikipedia has moved in to ninth place in comScore’s recent list of the U.S.’s top websites. December, 2006, saw the online, open encyclopedia down at number 13 on the list, but it has now overtaken the likes of Viacom, The New York Times and Apple. >>

Friday, February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>

Thursday, February 15, 2007

Valentine's Day planners and procrastinators purchase online at work

Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released. >>

Wednesday, February 14, 2007

Google´s search results violate Belgian copyright laws, Google is fined

A Belgian court has ruled that internet search giant Google violated copyright and data laws by posting bits of news stories and links to Belgian newspapers without permission. The ruling could change the way online search engines post search results. >>

Monday, February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. >>

Monday, February 12, 2007

First mobile display ads launched by Yahoo

Mobile customers in 18 countries around the world, including the U.S., will now see display ads. These ads will either allow click-to-call functionality or point users to other landing pages. >>

Monday, February 12, 2007

Google accused of supporting film pirates

A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>

Friday, February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

Thursday, February 08, 2007

Paid search keyword prices raise 2% in Q4

The price of paid search keywords rose slightly in Q4, 2006 to $1.51, according to a report from Fathom Online. The increase in price indicates a growing interest in paid search advertising. >>

Thursday, February 08, 2007

Report: Paid search tops $9B

Paid search companies hit a milestone in 2006 according to a new report from the Search Engine Marketing Professional Organization (SEMPO). In North America, companies spent nearly $9.5 billion for paid search campaigns last year. >>

Thursday, February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets. >>

Wednesday, February 07, 2007

Google sending local ads to "Earth"

Satellite imagery, terrain and 3D buildings are expected on Google Earth. But local ad placement? Seems so. >>

Wednesday, February 07, 2007

IAC shows Q4 growth

Online search advertising helped boost IAC/Interactive to a healthy Q4 growth rate. According to the company's SEC filing, advertising revenue grew 46% over Q4 2005 to about $159.8 million. >>

Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

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