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BizReport : Search Marketing

Search Marketing

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Monday, February 12, 2007

Google accused of supporting film pirates

A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>

Friday, February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

Thursday, February 08, 2007

Paid search keyword prices raise 2% in Q4

The price of paid search keywords rose slightly in Q4, 2006 to $1.51, according to a report from Fathom Online. The increase in price indicates a growing interest in paid search advertising. >>

Thursday, February 08, 2007

Report: Paid search tops $9B

Paid search companies hit a milestone in 2006 according to a new report from the Search Engine Marketing Professional Organization (SEMPO). In North America, companies spent nearly $9.5 billion for paid search campaigns last year. >>

Thursday, February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets. >>

Wednesday, February 07, 2007

Google sending local ads to "Earth"

Satellite imagery, terrain and 3D buildings are expected on Google Earth. But local ad placement? Seems so. >>

Wednesday, February 07, 2007

IAC shows Q4 growth

Online search advertising helped boost IAC/Interactive to a healthy Q4 growth rate. According to the company's SEC filing, advertising revenue grew 46% over Q4 2005 to about $159.8 million. >>

Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

Wednesday, February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report. >>

Tuesday, February 06, 2007

Newspapers alter headlines for search engines

In their ongoing quest to draw in readers and advertisers, newspapers are now altering some headlines for search engine optimization. >>

Tuesday, February 06, 2007

Google makes search personal

Making search results more relevant is at the heart of a new feature from Google. Beginning now, users who sign up for a new Google account will have the option to have search results personalized according to past behavior. >>

Tuesday, February 06, 2007

Super Bowl ads fall short of expectations

Advertisers spent huge amounts of money to be "in the Super Bowl" this year, but fell short of that winning touchdown. That's the word from Reprise Media's yearly ad study. There are some bright spots, however. First, that more Super Bowl advertisers bought coordinating search campaigns this year than in 2006. >>

Friday, February 02, 2007

Coremetrics launches search ad "one-stop-shop"

Search marketers looking for an easier way to manage campaigns may find it with a new product from Coremetrics. The company has launched Coremetrics Search 2007, a "one-stop" product to create, manage and complete search marketing campaigns. >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

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