BizReport : Search Marketing

Search Marketing

Saturday, December 17, 2011

Search, not social, key to local business promotion

When looking for information about local businesses do you head to a social network to find the answers? If you do you're in the minority, according to new research from The Pew Internet and American Life Project. >>

Tuesday, December 13, 2011

Study: Search driving sales in-store as well as online

It is a given that paid search campaigns boost traffic and sales for online merchants. But what is the take-away from a paid search campaign for a brick-and-mortar store? Also sales, finds new research from Yahoo and RevTrax, and as we head into Q1 2012 those sales will become more and more important. >>

Monday, December 05, 2011

Top 3 reasons PPC ads can be more effective

With the holiday season in full swing it may be too late to change video ads or some display ads, but paid search? Simple tweaks and changes can be launched within minutes and may improve how consumers find and buy merchant's products. Here are three tips from Marin Software which may improve holiday ROI. >>

Monday, October 31, 2011

Expert offers top 3 SEM tips for upcoming holidays

With Halloween basically in the books for 2011, retailers are brushing up their holiday campaigns hoping to get an early start on the 2011 holidays. While many will focus on the online conversion funnel and polishing search campaigns, one expert says it's the search phrase that is hot this year, not the search keyword. >>

Friday, October 21, 2011

Report: On-site search pushing clicks

High search query results - numbers one through twenty, typically - get the most attention from people using engines like Google or Yahoo. But, similar results are now being found with on-site retail searches, too. According to the Searchandise report about 66% of clicks happen within the top twenty results from retail site searches. >>

Wednesday, October 19, 2011

1 in 10 retail searches done via mobile

New figures released by the British Retail Consortium (BRC) and Google show that total retail search volumes grew at their fastest rate this year during Q3 thanks to mobile. >>

Monday, October 17, 2011

Study: Searchers want answers to educate, inspire

When a consumer conducts an online search, he or she simply wants answers. Correct? Yes. And no. New research out from Latitude and About.com finds that, yes, they want answers but they want specific types of answers - and the type could determine whether they click or ignore a query result. >>

Tuesday, October 11, 2011

BrightEdge release brings scale across sites, search, social

The way consumers are talking over the Internet and the sheer volume of chatter can be deafening to many brands. A new release from BrightEdge may change that by first analyzing chatter across the segments of websites, search and social marketing and then bringing scale to the areas. >>

Tuesday, August 30, 2011

Platform releases may simplify analytics, campaign planning

Moving in to the holiday advertising season, brands are looking for ways to simplify campaign creation and tracking. Two platform releases may help marketers create more relevant campaigns. >>

Tuesday, August 30, 2011

Mathematical formula developed to predict PPC performance

Digital marketing technology DC Storm, with the help of mathematicians from Sussex University in the UK, has confirmed that search ranking positions impact on click-through rates and developed a formula that will help advertisers predict the outcome of optimization changes. >>

Wednesday, August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. >>

Tuesday, August 16, 2011

How to use search on a global scale

Although search engines aren't new to the consumer base, more consumers are conducting search queries every day which makes it smart for brands to remain in the space as well. New data from Experian/Hitwise and comScore shows which engines are getting the most customer attention. A new tool from Optify may help brands better utilize global search. >>

Monday, August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers see where improvements to search campaigns can be made. >>

Thursday, July 28, 2011

SEOmoz updates simplify link finding

The content within your website will engage consumers, but the links leading to your website content are key to getting those consumers onto the site in the first place. It's one of the first rules of search engine optimization - quality links lead to higher organic search results which leads consumers into your place of online business. Updates from SEOmoz may help brands find those quality links more quickly. >>

Monday, July 25, 2011

Mobile 8% of all paid search clicks

The latest Mobile Search Report from search agency Latitude Digital Marketing reveals paid search clicks on mobile accounted for 8% of total paid search clicks and that this is expected to reach double figures by year end. >>