BizReport : Search Marketing

Search Marketing

Thursday, March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. >>

Thursday, March 03, 2016

UK: Mobile key device used for Mother's Day research

It is Mother's Day in the UK this weekend (6 March) and Bing Ads has revealed insights into gift buying that suggests most searches will begin on a mobile device. >>

Wednesday, February 24, 2016

Experts: What Google's right rail change means for advertisers

Late last week Google announced they would be taking out their right rail ads, leaving ad space only at the top or bottom of the page. There are two exceptions: Product Listing Ads (PLAs) and Knowledge Panel ads may still be shown on the right side. >>

Tuesday, February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. >>

Friday, January 22, 2016

Report: Social ad spend up by 50%

Kenshoo has released the Digital Marketing Snapshot for Q4 of 2015 and among the more interesting findings are bumps for social advertising and product listing ads. These two ad options have shown increased spending by brands and marketers as they search for more consumer engagement. >>

Thursday, January 07, 2016

Research reveals most-used search keywords for travel industry

Analysis from digital marketing intelligence firm SimilarWeb has revealed the most popular search terms used by U.S. consumers searching for information to book their next vacation. >>

Monday, December 21, 2015

20% of consumers only use mobile to research gift purchases

Among U.S. consumers, a significant number will only use their mobile device to research gifts online this Christmas, according to a recent survey by Searchmetrics. >>

Thursday, December 03, 2015

Photographic research reveals London as home to the saddest selfies

Facial recognition software applied to Instagram images from cities around the world has revealed the city with the saddest selfies. >>

Monday, November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend to increase nearly 4%, pushed by political advertising budgets, to reach at least $141 billion. >>

Monday, October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. >>

Monday, October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. >>

Tuesday, October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. >>

Tuesday, October 13, 2015

Top 3 tips to improve document search

Document search is gaining steam as more businesses move their data and information online. Document search can help to ensure company statements are on-target and that good information is available to teams scattered across the country. Our expert offers her top 3 tips for a solid document search strategy. >>

Friday, October 09, 2015

Why brands need to know document search

Computers have made business infinitely simpler - there are mobile and online check-outs, online marketing teams can collaborate from around the globe and in some cases employees can work from their homes. But there is another function computers offer that many businesses aren't using - document search. >>

Friday, October 09, 2015

Amazon the go-to place for consumers to search for products

Amazon is the go-to website to search for products for almost half of U.S. consumers, according to research released by BloomReach. >>