BizReport : Search Marketing

Search Marketing

Wednesday, April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are down for the second straight quarter. >>

Tuesday, April 03, 2012

How social can impact search, display efforts

Search and display marketing have been the kingpins of online marketing for more than a decade now. But newer ad options are beginning to push toward the forefront, especially social marketing. I recently chatted with Anthony Joseph about trends in the social space. >>

Monday, April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. >>

Tuesday, March 27, 2012

Mobile search ad CTRs way higher than desktop

As mobile use becomes more commonplace marketers have been urged to ensure their websites are optimized for mobile Internet users. A new report from Marin Software suggests that marketers also need to optimize their search marketing for mobile users. >>

Tuesday, March 20, 2012

Study: British consumers worried about online privacy

Attention brands: If you aren't protecting the privacy and personal data of your consumer base, they'll likely leave you for a brand who offers better protection. That, according to new report out from TRUSTe, polling Great Britain's consumer base. Researchers found most (90%) worry about their online security while 88% 'avoid companies' who they feel don't protect them. >>

Friday, March 16, 2012

Hitwise: 9 in 10 UK searches made on Google

Internet users in the UK made 2.2 billion visits to search engines in February this year, an increase of 174 million on February 2011, according to new figures released by Experian Hitwise. >>

Monday, March 12, 2012

Search users say personalized results a "bad thing"

Nearly all online Americans use search engines but the vast majority are worried about their privacy should the likes of Google begin tracking their search activity. >>

Tuesday, February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel marketing suite of tools. >>

Wednesday, February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. >>

Monday, January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base. >>

Monday, January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices. >>

Tuesday, January 10, 2012

Reports: More ad dollars to digital efforts

New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for more from search campaigns. >>

Friday, January 06, 2012

Releases to simplify search, offer more customer data

Two new releases out this week should help online brands get a better handle on early 2012 campaigns. From Ginzametrics, a tool which should help optimize content in real time and from [x+1], the release of Origin 3.0 which is set up to offer real time data across consumer touch points. >>

Thursday, January 05, 2012

Covario: Marketers need to push search spend to compete

Search marketing isn't garnering the headlines it did just a couple of years ago, but for marketers search spending continues to be high. According to new data from Covario the global search spend increased 21% for 2011, with a 28% increase during Q4 (year over year). The big news, however, is that their experts believe search should be pushed even higher over 2012. >>

Wednesday, January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already been in use for a few months. >>