BizReport : Search Marketing

Search Marketing

Tuesday, February 21, 2017

Two-thirds of ad execs Google prospective employees

When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. >>

Friday, January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. >>

Tuesday, January 24, 2017

Top 3 SEO strategies to implement now

Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. >>

Monday, December 12, 2016

Two-thirds of big business listings contain inaccurate information

A significant percentage of businesses, large and small, have incorrect business information listed online, according to a new survey from global location data management firm, Yext. >>

Thursday, November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. >>

Monday, October 31, 2016

Expert: What merchants need to know about contextual commerce

Contextual commerce is not new to the digital space, but it is becoming more important as consumers increasingly look to social media to find or research new products. Here's how brands can do more with contextual commerce. >>

Thursday, October 27, 2016

Expert: How Siri, Echo are changing content needs

Consumers used to type in their city and a need - like family style restaurant or plumbing installer - into a search engine to find local information. But, with the release of voice-based personal assistants, the way we find information has changes. Here's what brands need to know about these changes. >>

Wednesday, September 28, 2016

RichRelevance: Site Search key for shoppers

New data out from omnichannel personalization hub RichRelevance may have merchants checking the functionality of their site search methods. That because, according to the research, about half of site searches end without giving the customer results for which they are looking. >>

Monday, September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. >>

Wednesday, September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased. >>

Friday, August 26, 2016

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads. >>

Wednesday, August 24, 2016

Google will penalize mobile websites with pesky pop-ups

Annoying ads are the main reason many turn to ad blockers so the recent news from Google that they will be penalizing those who use pop-up ads and interstitials on a mobile website will be well received. >>

Monday, August 22, 2016

The top 5 reasons SEO agencies are fired

Research from London-based artificial intelligence search analytics agency Artios reveals the top five reasons why SEO agencies are fired. >>

Tuesday, August 16, 2016

Study: ROI tracking key to search success

Merely investing in a local campaign isn't enough, businesses need to be tracking the ROI of those campaigns, too. That's the takeaway from recent RevLocal research which shows fewer than half of small businesses are investing in ROI tracking. >>

Friday, August 12, 2016

Report: Presidential merchandise getting clicked

Leading up to the 2016 Presidential Election in the US, consumers are getting their merchandise on. According to new data from Hitwise, a division of Connexity, followers of both Trump and Clinton are showing pride in their candidate in the form of T-shirts, bumper stickers and even stickers. >>