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Tuesday, February 21, 2017
Two-thirds of ad execs Google prospective employees
When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. >>
Friday, January 27, 2017
Consumers eliminate hotels with less than 3-star reviews from accommodation research
A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. >>
Tuesday, January 24, 2017
Top 3 SEO strategies to implement now
Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. >>
Monday, December 12, 2016
Two-thirds of big business listings contain inaccurate information
A significant percentage of businesses, large and small, have incorrect business information listed online, according to a new survey from global location data management firm, Yext. >>
Thursday, November 17, 2016
Expert: Why some brands still get SEO wrong
Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. >>
Monday, October 31, 2016
Expert: What merchants need to know about contextual commerce
Contextual commerce is not new to the digital space, but it is becoming more important as consumers increasingly look to social media to find or research new products. Here's how brands can do more with contextual commerce. >>
Thursday, October 27, 2016
Expert: How Siri, Echo are changing content needs
Consumers used to type in their city and a need - like family style restaurant or plumbing installer - into a search engine to find local information. But, with the release of voice-based personal assistants, the way we find information has changes. Here's what brands need to know about these changes. >>
Wednesday, September 28, 2016
RichRelevance: Site Search key for shoppers
New data out from omnichannel personalization hub RichRelevance may have merchants checking the functionality of their site search methods. That because, according to the research, about half of site searches end without giving the customer results for which they are looking. >>
Monday, September 26, 2016
Consumers shun search engines for retail sites during product discovery
Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. >>
Wednesday, September 14, 2016
Mobile search precedes in-store purchases
Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased. >>
Friday, August 26, 2016
Optimove integration allows targeted campaigns via Google Ads
Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads. >>
Wednesday, August 24, 2016
Google will penalize mobile websites with pesky pop-ups
Annoying ads are the main reason many turn to ad blockers so the recent news from Google that they will be penalizing those who use pop-up ads and interstitials on a mobile website will be well received. >>
Monday, August 22, 2016
The top 5 reasons SEO agencies are fired
Research from London-based artificial intelligence search analytics agency Artios reveals the top five reasons why SEO agencies are fired. >>
Tuesday, August 16, 2016
Study: ROI tracking key to search success
Merely investing in a local campaign isn't enough, businesses need to be tracking the ROI of those campaigns, too. That's the takeaway from recent RevLocal research which shows fewer than half of small businesses are investing in ROI tracking. >>
Friday, August 12, 2016
Report: Presidential merchandise getting clicked
Leading up to the 2016 Presidential Election in the US, consumers are getting their merchandise on. According to new data from Hitwise, a division of Connexity, followers of both Trump and Clinton are showing pride in their candidate in the form of T-shirts, bumper stickers and even stickers. >>
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