BizReport : Search Marketing

Search Marketing

Wednesday, September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased. >>

Friday, August 26, 2016

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads. >>

Wednesday, August 24, 2016

Google will penalize mobile websites with pesky pop-ups

Annoying ads are the main reason many turn to ad blockers so the recent news from Google that they will be penalizing those who use pop-up ads and interstitials on a mobile website will be well received. >>

Monday, August 22, 2016

The top 5 reasons SEO agencies are fired

Research from London-based artificial intelligence search analytics agency Artios reveals the top five reasons why SEO agencies are fired. >>

Tuesday, August 16, 2016

Study: ROI tracking key to search success

Merely investing in a local campaign isn't enough, businesses need to be tracking the ROI of those campaigns, too. That's the takeaway from recent RevLocal research which shows fewer than half of small businesses are investing in ROI tracking. >>

Friday, August 12, 2016

Report: Presidential merchandise getting clicked

Leading up to the 2016 Presidential Election in the US, consumers are getting their merchandise on. According to new data from Hitwise, a division of Connexity, followers of both Trump and Clinton are showing pride in their candidate in the form of T-shirts, bumper stickers and even stickers. >>

Monday, July 04, 2016

Amazon trumps Google as starting point for consumer product research

Amazon trumps Google as the preferred online starting point for product research, according to a new study from ratings and reviews technology firm PowerReviews. >>

Friday, June 24, 2016

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated. >>

Thursday, June 02, 2016

'Sharing economy' searches surge among Silver Surfer travelers

A new UK travel insights report reveals that 'sharing economy' searches have risen significantly in the last year, particularly among Silver Surfers. >>

Thursday, May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. >>

Wednesday, May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. >>

Wednesday, May 04, 2016

Google reveals 180% increase in hacked websites in 2015

Google has released new figures about how they fought spam during 2015, and reveals that the number of websites being hacked rose significantly during the year. >>

Thursday, April 21, 2016

What..? Which..? Mobile search queries in UK rise 20% YoY

The number of queries being searched on a mobile device is growing 20% YoY, according to new consumer insights from Bing Ads. >>

Tuesday, April 12, 2016

Report: US paid search spend down YoY

For the first time in six years, the paid search spend in the US has decreased. That according to new data out today from IgnitionOne. Their research shows that Q1 2016 paid search spend was down 5% YoY. Researchers blame the drop on mobile CPCs and unsteady financial markets. >>

Friday, March 18, 2016

Google continues efforts to make search results mobile-friendly

Google is once again tweaking mobile search results with the aim of giving mobile-friendly websites higher rankings. >>