BizReport : Search Marketing

Search Marketing

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Tuesday, October 24, 2006

Information Leads Local Search

Think more consumers are randomly searching for information from search engines? Not necessarily. Research from comScore indicates that about millions of consumers want specific information from online portals. Information on retailers, store locations and contact information and are letting the fingers do the walking online. >>

Monday, October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>

Friday, October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth. >>

Wednesday, October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging ad revenue. >>

Tuesday, October 17, 2006

Study: Search Drives Automobile Connections

Want to sell more cars? A new study indicates that search functions are driving more interested shoppers to car manufacturer and dealer websites. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Thursday, October 12, 2006

Security Worries High, Trust Low

A study is throwing cold water on the belief that customer satisfaction with purchases is all marketers need to be concerned with. Worries about the security of user information are at an all time high, and consumer trust is low enough to affect customer loyalty. >>

Wednesday, October 11, 2006

Search Giants Encroaching on 411

Want the 4-1-1? Just point your mobile toward Yahoo, Google and MSN. The three search giants, in addition to IAC’s Citysearch are set to bring search marketing to mobile phones in a big way. >>

Tuesday, October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s PureVideo.com that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and also give Top 10 lists for the day. >>

Tuesday, October 10, 2006

Search Marketing: More Than Keywords

Search marketers want customers so they drive, drive, drive customers to targeted landing pages. Customers want service and many are leaving those landing pages without spending money, according to a new survey. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 09, 2006

Paid Search As Reputation Booster?

As the medium becomes more prolific in branding, many marketers are seeing the beauty of paid search as more than a way to get customers in the door, so to speak. Managing how consumers see brand is an added benefit to paid search campaigns. >>

Friday, October 06, 2006

Teens, Tweens: More Than Surfers

A new study shows teens and tweens are doing more than surfing the web. For many between the ages of 8 and 18, the Internet is a place to spend money. >>

Friday, October 06, 2006

Can Anyone Unseat Google?

Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site. >>

Thursday, October 05, 2006

Yahoo! Launches Mobile Search Listings

Yahoo! is testing paid-search ads for mobile customers in the United States and United Kingdom. The testing is in the beta phase so far. The company already has a niche in the mobile market with mobile sponsored searches. >>

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