BizReport : Search Marketing

Search Marketing

Tuesday, January 22, 2013

Report: Mobile driving nearly 25% of paid search clicks

Mobile is becoming a driving force in the paid search realm, especially with consumers using tablet. According to The Search Agency's new State of Paid Search (Q4 2012), mobile (smartphones and tablets) are now pushing about 23% of paid search clicks. >>

Monday, January 21, 2013

Report: Data spending will surge in 2013

One 2012 trend that looks to become even bigger in 2013? Data spending. A new report out this week indicates many brands will be focused on data throughout the year - better data analysis and better data collection will be among the areas getting the most attention. >>

Wednesday, January 16, 2013

Report: Global paid search up 18% YoY

Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed into mobile search. >>

Thursday, January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens - have grown, more people are searching and surfing through mobiles. >>

Wednesday, December 19, 2012

Device segmentation key to paid search advertising success

Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. >>

Tuesday, December 18, 2012

comScore and StatCounter report Google search market share in US/UK

comScore online search figures for November 2012 reveal Google Sites had the biggest U.S. market share in November with over two-thirds of the market overall but realised a small decline in share in the UK. >>

Tuesday, December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich media ads. >>

Wednesday, November 28, 2012

Report: Retailer spending up over Thanksgiving weekend

It wasn't just shopper spending more over the Thanksgiving weekend. According to new data from Marin Software retailers upped their ad spending over the holiday weekend, hoping to draw more shoppers online and in-store. >>

Tuesday, November 13, 2012

Study: What Google's 'not provided' means for brands

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made it more difficult for some brands to create personalized web experiences because instead of finding what drew a shopper to a site, the search terms returned read "not provided". >>

Wednesday, October 31, 2012

Search Report: Click traffic up 27% YoY

Search marketing may not make as many headlines as mobile or ecommerce as it did a few years ago, but according to one report paid search still holds benefits for marketers - specifically engagement. According to new data from The Search Agency click traffic is up 27% Year over Year (YoY, 2012 vs. 2011) across search engines; meanwhile impressions in the US up just over 20% YoY. >>

Tuesday, October 30, 2012

Study: Local searchers may surprise

A new study out from YP and Street Fight finds about one-quarter of local searches are performed by 'avid local searchers' and that they're searching across devices for local businesses and information. >>

Tuesday, October 23, 2012

Platform tracks competitors

A new arrival from WhatRunsWhere should give online brands a good idea of what - and where - their competitors are advertising. The platform launched last year and gives brand the ability to track competitor's online and mobile ads. The new addition also tracks ads across the Google Display Network. >>

Monday, October 22, 2012

Microsoft: Adchemy integration increases relevance for Bing searchers

One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the intent of the search rather than simple keyword based results. >>

Sunday, October 14, 2012

Covario: Global Paid Search up 33% YoY

Brands and marketers around the world continue looking to paid search to help push online traffic and sales. According to new data from Covario paid search is up more than 33% (YoY) across the globe - search is being increasingly pushed by tablets, finds the research. >>

Thursday, October 11, 2012

Marin: Facebook ads for Christmas?

One thing that may be different this holiday season? According to new data from Marin Software Facebook ads may get more notice - from shoppers. While data shows that Facebook ads haven't gotten a lot of play to date, that may change over the 2012 holidays. >>