BizReport : Search Marketing

Search Marketing

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Thursday, April 10, 2008

Yahoo to test Google AdSense

Yahoo has frustrated Microsoft today by announcing a limited trial of Google’s AdSense for Search. Google ads will appear alongside Yahoo search results, albeit only for U.S. Internet users. >>

Thursday, April 10, 2008

ChaCha enables voice-based mobile search

Forget about trying to compete in the super competitive search engine wars. One so-called "alternative" search engine is refocusing their efforts on the mobile web in an effort to gain a surer foothold in the market. Part of the change has been to enable voice-based mobile search. The voice-based model allows consumers to ask questions as if they were speaking to a friend. The questions are answers a few minutes later via text message. >>

Wednesday, April 09, 2008

Hitwise: Google takes record share of search

Google notched up its highest proportion of U.S. Internet searches to date earlier this year, according to new data released by Hitwise. >>

Wednesday, April 09, 2008

comScore: Search pushes auto insurance quotes

Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007. >>

Monday, April 07, 2008

Search rankings: Aim high says iProspect

The importance of achieving a high search result position continues to increase, according to new study findings from iProspect. >>

Monday, April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth? >>

Monday, April 07, 2008

HealthPricer tightens search process

Comparison search engines are growing more popular with online shoppers every day, but in many cases consumers become frustrated with the generic listings because the product they are searching for isn't necessarily returned in the query results. HealthPricer, a healthcare products comparison search engine, has revamped their search features - and the revamp could benefit marketers as well. >>

Friday, April 04, 2008

MerchantCircle launches "Verified" program

Local search has been a booming category for online marketers for several months but many consumers still have questions about just who is behind those online businesses they click to from a search engine. A new platform from MerchantCircle could help consumers feel more at home with local businesses because it verifies the businesses found through a search query. >>

Thursday, April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Thursday, March 20, 2008

comScore: Emerging markets key to online growth

In 1996, US users accounted for 66% of the world's Internet population. That is only one of many things that have changed in the past twelve years. According to a recent comScore report, only 22% of the world's online population is now from the US and emerging markets are pushing growth in the digital realm. >>

Wednesday, March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Tuesday, March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Thursday, March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform. >>

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